• 제목/요약/키워드: perceived pressures

검색결과 20건 처리시간 0.023초

How Managers React to Crisis?: A Planned Behavior Theory Approach

  • Cinar, Gokhan;Isin, Ferruh;Hushmat, Adnan
    • Asian Journal of Business Environment
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    • 제6권4호
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    • pp.5-12
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    • 2016
  • Purpose - Not all firms are able to completely eliminate the risk arising out of the crisis. Success hides in the ability to perceive the market expectations accurately and take correct decisions. This study aims to analyze the firms' decisions at gross-root level. Research Design, Data, and Methodology - Primary data is obtained with the help of specially designed questionnaires from the agriproducts export firms that are members of export union of Turkey. The study is based on four theoretical structures: general planned behavior theory model, perception-leading behavior control and subjective norm model, perceived-behavioral-control leading perception and subjective norm models, and perceptions and subjective norms leading behavior control model. Structural Equation Models (SEM) is used to conduct the empirical analysis. Results - The findings show perceptions and subjective norms leading behavior control model as the best one, concluding that the environmental pressures and positive perceptions have significant effect on the strategic decisions of the agriproducts export firms. Conclusion - Policy tools like creating positive perception in the markets, providing sufficient information and financial support to the firms and increasing market competition can be used effectively to achieve the said objective.

Communicating While Distributing: Little Things That Matter to Consumers' Trust and Confidence in E-Commerce

  • Primidya K.M. SOESILO;Willy GUNADI
    • 유통과학연구
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    • 제21권6호
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    • pp.1-11
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    • 2023
  • Purpose: As a modern distribution channel, the growth of e-commerce has brought more competitive pressures on e-marketplace, making trust and loyalty become top priority. As one of many sources of trust and loyalty issues, understanding the effect of careless marketing communications on consumers' perception is critical. This study examines the effect of careless marketing communications (e.g. misspellings, incomplete information) in website on consumers' trust toward and confidence in purchasing a product from an e-commerce. Research design and methodology: An experimental research design (with two experimental studies) was used in to test the hypotheses. Study 1 employs a single-factor design and study 2 employs a 2x2, full-factorial, between-subjects design. Results: Results of the two experimental studies (Study 1, n = 60; Study 2, n = 140) demonstrate that simple mistakes significantly decrease consumers' trust toward an e-commerce and their confidence to purchase from the e-commerce. The effect is found to be significant in the case of high-involvement products; whereas no effect is found in low-involvement products. Conclusions: E-commerce relies heavily on carefully crafted marketing communications to establish consumers' trust and confidence. These studies confirm the equal importance of distribution and communication in maintaining consumers' trust and sustainability of the business.

지각된 부모의 학업성취압력과 정신건강 간의 관계에서 정체성 발달의 매개효과 (The Mediation Effect of Identity Development between Perceived Parental Academic Achievement Pressures and Mental Health)

  • 윤가영;이준배;박선웅
    • 한국심리학회지 : 문화 및 사회문제
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    • 제28권4호
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    • pp.529-553
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    • 2022
  • 본 연구는 지각된 부모의 학업성취압력과 자녀의 정신건강의 관계에서 정체성 발달의 매개효과를 확인하고자 하였다. 구체적으로, 지각된 부모의 학업성취압력과 자녀의 정신건강 간의 관계가 정체성 발달의 긍정적 측면과 부정적 측면 중 어느 측면을 통해 매개되는지 살펴보았다. 이를 위해 한국 대학생 110명을 대상으로 온라인 설문을 진행하였다. 참여자들은 지각된 부모의 학업성취압력과 정체성 발달, 웰빙, 우울을 묻는 설문지에 응답하였다. 분석 결과, 지각된 부모의 학업성취압력은 참여자의 웰빙과는 부적, 우울과는 정적 상관관계에 있었다. 다음으로, 학업성취압력과 정신건강 관계에서 정체성 발달의 매개효과를 알아본 결과, 정체성 발달의 부정적 측면만이 유의하게 나타났다. 즉, 부모로부터 학업성취압력을 높게 지각한 참여자의 정체성은 제대로 발달하지 않았는데, 이는 곧 낮은 정신건강으로 이어졌다. 본 연구는 자녀가 지각한 부모의 학업성취압력과 자녀의 정신건강 간의 매개변인으로 정체성 발달을 제시하며 정체성 발달의 긍정적 측면과 부정적 측면 중 부정적 측면이 두 변인의 관계를 매개한다는 것을 밝혔다는 점에서 의의가 있다. 연구 결과를 바탕으로 입시 경쟁이 치열한 한국사회에서 정체성 형성 과정에 대한 개입이 부모의 학업성취압력과 자녀의 정신건강 간의 관계에서 부정적 영향력을 상쇄할 수 있는 방안이 될 수 있음을 시사하며 본 연구의 제한점과 후속 연구를 제안하였다.

고혈압자의 환자역할행위 이행증진을 위한 프로그램개발에 관한 연구 (An experimental Study on the Development of a Program for the Promotion of the Compliance with Sick Role Behavior in the Hypertensives)

  • 최부옥;차영남;장효순;김영희
    • 대한간호학회지
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    • 제19권1호
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    • pp.5-23
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    • 1989
  • This experimental study was undertaken to gauge the possibility of application and extension of a program for hypertension care to be operated by Community Health Practitioners. Four community health posts were selected. Two places were experimental groups and the other two control groups. The study was carried out from April 1987 to March 1988. In this study the hypertensives were screened form a group of adults who were over 20 years old. The rate of prevalence was 10.7% in the experimental group, and 11.1% in the control group. The hypertension care program was composed of three parts : regular care by CHPs, reinforcement of education and family support for the changing of health beliefs. The data for this analysis is based on 109 the hypertensives, with 78 from the experimental group and 31 from the control group. After the program was completed, the results obtained were as follows ; 1) Sick role behavior compliance in the experimental group were significantly higher than the control group. 2) Blood pressures were decreased in both systolic and diastolic in the experimental group. Diastolic pressure was strikingly decreased from those of the control group and showed statistical significance (p<0.05). 3) In the experimental group, benefits, perceived family support and family support behavior were high, out benefits was significantly higher than those of the control group(p=0.000). Sensitivity, seriousness and barriers were high in the control group, but not statistically significant. 4) In conclusion, it is revealed that hypertension care program developed in this study has an effect of decreasing blood pressure and promoting sick role behavior compliance.

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맞벌이 기혼남녀의 일-가정 갈등이 행복감에 미치는 영향에서 가족건강성의 조절효과 (Moderating Effect of Family Strengths on the Effect of Work-Family Conflict on Happiness in Dual-Income Married Couples)

  • 박주희
    • 가족자원경영과 정책
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    • 제23권4호
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    • pp.23-39
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    • 2019
  • This study aimed to explore the moderating effect of family strengths on the effect of work-family conflict on happiness in dual-income married couples. This study included 316 married employees who live in Seoul and have children attending junior high or lower grade schools. A survey was conducted December 1-30, 2018 by distributing questionnaires to child care centers, kindergartens, schools, companies, religious institutions, and other locations. The results are follows. First, in this study, the degree of family→work conflict was higher than that of work→family conflict in dual-income married couples, indicating that role conflict at work is greater due to family role pressures. Second, among the socio-demographic characteristics of dual-career couples, monthly income, family→work conflict (an independent variable), and family problem-solving skills (a moderating variable; a subcategory of family strengths) had a significant impact. In the analysis of the effect of work-family conflict on happiness, the higher the monthly income, the lower the family→work conflict, and the higher the family problem solving ability, the higher the feeling of happiness among dual-income married couples. When the work role conflicts from family life roles were more highly perceived in dual-income married couples. Moreover, family→work conflict and an interaction term of family problem-solving ability were identified as variables that had significant effects on happiness. Third, family problem-solving ability was identified as a moderator buffering the effect of work-family conflict on happiness.

Perceptions of Research Excellence in Thailand and Japan

  • Kongsmak, Kasama;Pungpit, Punchalee;Kano, Mitsunobu R.;Komai, Shoji;Piyawattanametha, Wibool;Phanraksa, Orakanoke
    • STI Policy Review
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    • 제4권2호
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    • pp.113-135
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    • 2013
  • This paper explores how research excellence is perceived among researchers in Thailand and Japan with an aim to explore whether there are any new indicators that could later be proposed and adopted as criteria of excellence. Based on a questionnaire survey, the findings reflect ideas and viewpoints that could be found among researchers in both countries. Creative researchers are crucial to a strong national research and innovation system. Institutions should provide an environment or incentives based on research performance for their researchers to flourish and be productive. For decades, bibliometrics have been used to evaluate individual research performance for its easy approach and faster speed than a qualitative assessment would warrant. Nonetheless, there have been a number of studies on research performance evaluating systems that point out how a purely bibliometric approach is inadequate in summarizing the quality of the scientific performance. The pressures on researchers today influence their thinking and oppose their creativity. To investigate the perception of research excellence, three key research questions were set in this study: what counts as excellence, how to measure excellence, and how to support excellence. The findings confirm that traditional granting criteria that frames an idea of excellence remain valid, but they also suggest novel criteria be considered and prioritized. This paper argues that the existing evaluating system is insufficient for unleashing the curiosity and creativity of researchers and fostering excellence. In the final section, the paper discusses factors that contribute to scientific creativity that we should not overlook.

코로나19 팬데믹 초기 서울지역 영양(교)사의 직무스트레스가 자기효능감, 직무만족 및 직무몰입에 미치는 영향 (Job Stress among School Nutrition Teachers and Dietitians in Seoul during the Early Stage of the COVID-19 Pandemic: Effects on Self-Efficacy, Job Satisfaction, and Job Involvement)

  • 김태은;이경은;박은혜;함선옥
    • 대한영양사협회학술지
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    • 제28권2호
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    • pp.143-159
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    • 2022
  • This study was undertaken to assess levels of job stress, self-efficacy, job satisfaction, and job involvement as perceived by school dietitians/nutrition teachers during the early stage of the COVID-19 pandemic and to determine the effects of these three factors. An online survey was sent from May 18 to May 26, 2021, to school dietitians/nutrition teachers in Seoul with experience of foodservice operations during 2020; 250 responses were used for this analysis. Job demands contributed most to job stress, whereas human relations contributed most to job satisfaction. Job stress caused by COVID-19 had a negative impact on self-efficacy (P<0.01) and job satisfaction (P<0.01), but a positive impact on job involvement (P<0.05). Self-efficacy positively impacted job involvement (P<0.01) but did not significantly influence job satisfaction. However, job satisfaction during early COVID-19 positively impacted job involvement (P<0.05). In conclusion, job stress associated with job requirements was greater during the early stage of the COVID-19 pandemic than before the pandemic guidelines are needed that enable school dietitians/nutrition teachers to better cope with the job pressures generated by infectious diseases.

상표자산과 구매의도와의 관계에 관한 국제비교연구 - 아시아와 유럽의 의류시장을 중심으로 - (Brand Equity and Purchase Intention in Fashion Products: A Cross-Cultural Study in Asia and Europe)

  • 김경훈;고은주;;;이동해;정홍섭;전병주;문학일
    • 마케팅과학연구
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    • 제18권4호
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    • pp.245-276
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    • 2008
  • 본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다. 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다.

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신문사 근로자들의 스트레스와 건강상태에 관한 연구 (A Study on the Stress and the Health Status of Newspaper Employees)

  • 김진희
    • 한국직업건강간호학회지
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    • 제10권1호
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    • pp.41-54
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    • 2001
  • This study was designed to assess the relationship between occupational stress and health status in a study group of 197 workers employed in four newspaper publishing companies, using a self-adminstrative questionnaire. The types of occupation of them were reporters(79), clerical workers(54), and engineers (64). The studies on workers' health have been focused mainly on the physical, chemical, and biological diseases in our country. Therefore, the study of mental health, especially of occupational stress, is to be carried out. I consider stress as a factor having an effect on the health status of the newspaper employees, who have been well known to have high stress due to time pressures. I expect that this research will be helpful not only for understanding of health status by occupation, but also for making clear the issues that have been raised continuously from the previous researches. The results of this study are as follows; 1. The mean values of stress by occupation were statistically significant; the reporters had the highest stress symptom scores, and the engineers had the lowest levels of stress. The mean values of stress symptoms were higher in the workers who had long working hours. 2. The health status by occupation showed significant differences in gastrointestinal systems and in depression. The clerical workers were healthier than the engineers in gastrointestinal systems, and the reporters were more depressed than the engineers in depression. 3. The health status by the general characteristics, there was a statistical significance as for a gender, marital status, and absenteeism in the gastrointestinal systems. The men, the married, and the workers who had not been absent were more healthy. Only absenteeism had an effect on the problems in optical-dermal systems and in oro-fecal systems. Gender, marital status, absenteeism, and working hours were related with health status : the men. the married, the workers who had not been absent, and the workers who had longer working hours were more healthy. In mental stability, gender had a significant effect : the men were more healthy than the women. In general condition, the men, the older, the married, and the workers who had not been absent were more healthy. 4. Stress level had an effect on the health status in the respiratory systems, optical-dermal systems, oro-fecal system, depression, mental stability, general condition, and health condition. The workers who perceived more stress had more problems in their health status. 5. In the results of the multiple regression analyses, age in the respiratory systems, absenteeism in the optical-dermal systems, occupation and absenteeism in the gastrointestinal systems and in the oro-fecal systems, gender in depression and in mental stability, gender, age, absenteeism, and working hours in the general condition, absenteeism in the health condition had an effect on the health status of the workers.

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온.오프라인 채널에서 지각된 품질이 서비스의 개인가치에 미치는 영향에 관한 연구 -인지욕구의 조정효과를 중심으로- (A Study on Perceived Quality affecting the Service Personal Value in the On-off line Channel - Focusing on the moderate effect of the need for cognition -)

  • 성형석
    • 한국유통학회지:유통연구
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    • 제15권3호
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    • pp.111-137
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    • 2010
  • 본 연구는 서비스 시장에서의 지각된 품질과 개인가치간의 인과적 관계 및 고객의 인지욕구에 따른 온 오프라인상의 조절효과에 대해 실증분석하였으며 이를 통해 개인가치에 대한 서비스 전략과 마케팅 관리의 중요성을 제시하고 있다. 서비스 시장에서 서비스 제공자와 구매자간의 장기적 거래관계의 중요성이 크게 부각됨에 따라 관계구축 및 강화에 매우 중요한 역할을 하는 개인가치에 관한 연구는 학계뿐만 아니라 실무적으로도 고객관계관리의 관점에서 시사하는 바가 크다고 할 수 있다. 실증분석을 위해 대형마트(할인점)와 인터넷 쇼핑몰을 이용하는 고객을 대상으로 설문을 통해 데이터를 수집하였으며 온 오프라인의 비교분석을 통한 차이검증을 위한 인과적 구성모델에 대해 구조방정식 모델분석을 통해 가설검증하였다. 구성모델에 대한 분석결과 물리적 환경, 상호작용 품질, 그리고 결과품질로 구성된 지각된 품질은 안정적 삶, 사회적 인식, 사회적 통합으로 구성된 서비스 개인가치에 통계적으로 매우 유의한 정(+)의 영향을 미치는 것으로 나타났으며 집단간 차이효과분석을 통해서도 온 오프라인에 따른 조정효과는 온라인에서보다는 오프라인에서 더 유의한 것으로 나타났다. 그리고 온라인상에서의 서비스에 대한 인지욕구가 높을 때보다는 오프라인상에서의 서비스에 대한 인지욕구가 높을 때 개인가치에 더 유의한 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 구성모델에 대한 적합도 역시 수용할만한 수준인 것으로 나타났다.

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