• 제목/요약/키워드: perceived effectiveness

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The role of visual and verbal information on the functionality of shapewear in female consumers' online purchase decisions

  • Shin, Eonyou;Zhang, Ling;Hwang, Chanmi;Baytar, Fatma
    • 복식문화연구
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    • 제27권6호
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    • pp.539-552
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    • 2019
  • The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

간호사가 인식하는 병원윤리풍토가 상사신뢰와 조직유효성에 미치는 영향에 대한 경로분석 (Path analysis of the Influence of Hospital Ethical Climate Perceived by Nurses on Supervisor Trust and Organizational Effectiveness)

  • 노윤구;정면숙
    • 대한간호학회지
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    • 제46권6호
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    • pp.824-835
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    • 2016
  • Purpose: The purpose of this study was to analyze the paths of influence that a hospital's ethical climate exerts on nurses' organizational commitment and organizational citizenship behavior, with supervisor trust as the mediating factor, and verify compatibility of the models in hospital nurses. Methods: The sample consisted of 374 nurses recruited from four hospitals in 3 cities in Korea. The measurements included the Ethical Climate Questionnaire, Supervisor Trust Questionnaire, Organizational Commitment Questionnaire and Organizational Citizenship Behavior Questionnaire. Ethical Climate Questionnaire consisted of 6 factors; benevolence, personal morality, company rules and procedures, laws and professional codes, self-interest and efficiency. Data were analysed using SPSS version 18.0 and AMOS version 18.0. Results: Supervisor trust was explained by benevolence and self-interest (29.8%). Organizational commitment was explained by benevolence, supervisor trust, personal morality, and rules and procedures (40.4%). Organizational citizenship behavior was explained by supervisor trust, laws and codes, and benevolence (21.8%). Conclusion: Findings indicate that managers need to develop a positive hospital ethical climate in order to improve nurses' trust in supervisors, organizational commitment and organizational citizenship behavior.

NCW환경에서 지휘통제체계(C4I) 상호운용성 시험평가체계 개선방안 연구 (A Study on Improvement Method of Interoperability Test & Evaluation Approach for the C4I Systems in NCW Environment)

  • 김경희;강석중
    • 한국군사과학기술학회지
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    • 제15권6호
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    • pp.786-801
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    • 2012
  • The most essential ROC(requirement operational capability) in order to assure the effectiveness of the C4I Systems in NCW Environments is the seamless and stable interoperability between systems. The U.S. Armed Forces that perceived the importance of interoperability, prepared the framework to apply from the proposal of requirement to every step of acquisition process. The Korea Joint Chiefs of Staff is also developing a similar system in order to assure the interoperability between command control(C4I) systems. In the paper, we specify the needs of standardization of test systems and international trends on the technology, and propose an interoperability test & evaluation system based on a standardization conformity method to improve the interoperability test & evaluation for the C4I systems in NCW environments. Finally we show an example of the implementation of the test system and its application to C4I systems to verify the proposed test system.

Fuzzy-Membership Based Writer Identification from Handwritten Devnagari Script

  • Kumar, Rajiv;Ravulakollu, Kiran Kumar;Bhat, Rajesh
    • Journal of Information Processing Systems
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    • 제13권4호
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    • pp.893-913
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    • 2017
  • The handwriting based person identification systems use their designer's perceived structural properties of handwriting as features. In this paper, we present a system that uses those structural properties as features that graphologists and expert handwriting analyzers use for determining the writer's personality traits and for making other assessments. The advantage of these features is that their definition is based on sound historical knowledge (i.e., the knowledge discovered by graphologists, psychiatrists, forensic experts, and experts of other domains in analyzing the relationships between handwritten stroke characteristics and the phenomena that imbeds individuality in stroke). Hence, each stroke characteristic reflects a personality trait. We have measured the effectiveness of these features on a subset of handwritten Devnagari and Latin script datasets from the Center for Pattern Analysis and Recognition (CPAR-2012), which were written by 100 people where each person wrote three samples of the Devnagari and Latin text that we have designed for our experiments. The experiment yielded 100% correct identification on the training set. However, we observed an 88% and 89% correct identification rate when we experimented with 200 training samples and 100 test samples on handwritten Devnagari and Latin text. By introducing the majority voting based rejection criteria, the identification accuracy increased to 97% on both script sets.

유아코딩교육에 관한 원장의 지지, 보육교사의 학습공동체 참여 및 코딩교육 실행 의도 간의 구조적 관계 (The Effects of a Childcare Center Director's Support for Coding Education on the Intention of Childcare Teacher's Participation in Learning Communities and the Intention to Implement Coding Education.)

  • 김보현;이홍재
    • 한국보육지원학회지
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    • 제17권5호
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    • pp.25-41
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    • 2021
  • Objective: The purpose of this study was to analyze the effect of a director's support for coding education perceived by childcare teachers on the participation of teachers in the learning community and the intention to implement coding education. Methods: The participants of this study were 312 early childhood teachers working at daycare centers in Seoul, Gyeong-gi, and In-cheon area. The data were collected through the survey questionnaires and analyzed using a structural model to explore the relationship between variables. Results: Verifying the mediating effect of infant teacher participation in the learning community between a director's support and infant teacher's intention to implement coding education positively mediates the director's support and infant teacher's intention to implement coding education. In particular, it was discovered that the intention to participate in coding-related learning communities had the greatest impact on infant teachers' intentions to implement coding education based on total effectiveness. Conclusion/Implications: The above analysis results suggest that in order to enhance the intention of infant teachers to implement coding education, it is necessary to support the learning community related to coding education and encourage participation from infant teachers.

Effective Validation Model and Use of Mobile-Health Applications for the Elderly

  • Lopez, Leonardo Juan Ramirez;Pinto, Edward Paul Guillen;Linares, Carlos Omar Ramos
    • Healthcare Informatics Research
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    • 제24권4호
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    • pp.276-282
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    • 2018
  • Objectives: Due to the uncontrolled increase of the mobile health applications and their scarce use by elderly for reason of absence credibility of measurements by lack scientific support, the aim of this study was to evaluate the differences between the biophysical measurements based on standard instrument against a mobile application using controlled experiments with elderly to propose an effective validation model of the developed apps. Methods: The subjects of the study (50 people) were elderly people who wanted to check their weight and cardiac status. For this purpose, two mobile applications were used to measure energy expenditure based on physical activity (Activ) and heart rate (SMCa) during controlled walking at specific speeds. Minute-by-minute measurements were recorded to evaluate the average error and the accuracy of the data acquired through confidence intervals by means of statistical analysis of the data. Results: The experimental results obtained by the Activ/SMCa apps showed a consistent statistical similarity with those obtained by specialized equipment with confidence intervals of 95%. All the subjects were advised and trained on the use of the applications, and the initial registration of data to characterize them served to significantly affect the perceived ease of use. Conclusions: This is the first model to validate a health-app with elderly people allowed to demonstrate the anthropometric and body movement differences of subjects with equal body mass index (BMI) but younger. Future studies should consider not only BMI data but also other variables, such as age and usability perception factors.

A Case Study on Strategic Shift from Smart-Work to Work-Smart of Company K

  • Kang, Yong-Sik;Kwon, Sun-Dong;Woo, Su-Han
    • Journal of Information Technology Applications and Management
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    • 제25권3호
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    • pp.55-66
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    • 2018
  • Early smart-work of company K was a technology-led way of applying ICT such as smart phones and mobile devices to business. After company K perceived the limitations of ICT-driven smart work, it propelled the work-smart, doing a work smart toward the way that human beings become central and a creative organizational culture is engendered. Company K propelled work-smart strategy in eight categories: simplification of data requirements, establishment efficient meeting culture, streamlining reporting and approval process, simplified document creation, overtime decrease, spreading flexible work system, settlement of healing leave, creating work-smart place. Company K set up an organizational culture secretariat dedicated to work-smart promotion and selected task priorities in consideration of urgency and effectiveness. Owing to such efforts, the company K's work-smart index rose sharply to 72 points this year from 56 points in the previous year. At the organizational culture survey, employees responded that organizational culture improved in all area. For a better future, company K analyzed its work-smart outcomes and planned progressively to improve its work-smart efforts based on employees opinions. This case study will serve as a guideline, for companies to make efforts to going forward to today work-smart beyond yesterday smart-work.

캐주얼 한복 브랜드의 온라인 커뮤니케이션 -의도된 이미지와 지각된 이미지의 일치성- (Casual Hanbok Brand Online Communication -Congruency between Intended and Perceived Images-)

  • 선준호;이규혜
    • 한국의류학회지
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    • 제46권5호
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    • pp.772-788
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    • 2022
  • This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

간헐적 Levofloxacin 약제 사용과 관련된 난치성 아킬레스건병증과 족부의 다발성 건 및 건 부착부 통증: 증례 보고 (Refractory Achilles Tendinopathy and Multiple Pain on the Tendon and Tendon Attachment Site of the Foot Related to Intermittent Levofloxacin Usage: A Case Report)

  • 박승준;서진수;최준영
    • 대한족부족관절학회지
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    • 제27권3호
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    • pp.103-107
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    • 2023
  • Quinolone antibiotics are frequently prescribed for suspected respiratory or urinary tract infections because of their effectiveness and generally perceived safety profile. On the other hand, some studies have raised concerns regarding the potential association between quinolone use and Achilles tendinopathy or tendon rupture. There is a lack of reports on the link between quinolone use and multiple tendon and tendon attachment site pain in the foot and ankle joints; hence, this study examined this issue further. This paper presents a case report of a patient with persistent Achilles tendinopathy and multiple tendon and tendon attachment site pain in the foot who did not respond adequately to conservative treatments. In particular, the discontinuation of quinolone use resulted in favorable clinical outcomes. This report offers valuable insights into the potential risks associated with quinolone antibiotics and highlights the importance of vigilance when managing patients with tendon-related complaints. A comprehensive review of the relevant literature is also presented to contextualize these findings.

수업 구성 분석에 기반한 K-공과대학교의 동료수업컨설팅 프로그램 효과성 검증 (Effectiveness Validation of Peer Class Consulting Program Based on Class Composition Analysis at K-Institute of Technology)

  • 윤성호;김주은
    • 공학교육연구
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    • 제26권3호
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    • pp.3-11
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    • 2023
  • This study introduces the peer class consulting program at K-Institute of Technology aimed at improving class quality through the diagnosis of professors' teaching methods, analysis of the pros and cons, and assessment of their class management ability. To carry out the program, 641 students taking classes with the professors were surveyed on their satisfaction and learning motivation levels. The class composition was analyzed by monitoring the professor's class. The effect of the consulting was verified by comparing students' class satisfaction scores before and after consulting. Additionally, 29 professors subject to the consulting were surveyed on their satisfaction with the program. According to the results, professors subject to the consulting recognized that the teaching methods and class management strategies presented through the consulting effectively improved student satisfaction and motivation and provided an opportunity to gain confidence through the class. Furthermore, professors subject to the consulting were able to acquire knowledge, skills, and attitudes related to class management, and they perceived the program positively, stating that it allowed them to quickly adapt to the university education environment through cooperative communication with senior professors serving as consultants.