• Asia Marketing Journal
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• 제11권3호
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• pp.205-224
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• 2009

기업이 사회에서 차지하는 역할이 갈수록 증가하면서 기업이 수행해야 할 사회적 책임역시 증가하고 있다. 과거 일부 대기업을 중심으로 수행되어왔던 기업의 사회적 책임 활동(CSR)은 이제 소비자를 접하는 모든 기업에서 중요한 기업 활동의 일환으로 평가되고 있다. 이러한 기업의 사회적 책임 활동 중 소비자의 구매활동에 직접적이며 긍정적인 영향을 미치는 대의명분 마케팅(cause-related marketing)은 특히 많은 관심을 받고 있다. 국내에서 이러한 대의명분 마케팅의 모범적인 사례가 바로 한국 암웨이의 대의명분 마케팅 사례이다. 한국 암웨이는 2000년대 중반 일부 다단계업체들의 탈법적 활동으로 인해 악화되어진 소비자들의 인식을 '뉴트리라이트 어린이 건강 지킴이' 캠페인과 같은 대의명분 마케팅 활동을 통하여 극복할 수 있었다. 본 사례에서는 한국 암웨이가 10여년에 걸쳐 수행해 오고 있는 대의명분 마케팅 활동에 대하여 살펴본다. 특히 한국 암웨이의 대의명분 활동이 타 기업들의 사회공헌활동과 차별화 될 수 있었던 구체적인 요인을 살펴본다. 마지막으로 한국 암웨이의 대의명분 마케팅 활동에 대한 향후 방향과 시사점 등을 논의하였다.

• International journal of advanced smart convergence
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• 제2권2호
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• pp.36-39
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• 2013

It is becoming more important as the growing of health information and increasing in cancer patients diagnose over the time gradually. Among the various types of cancer, we focuses on breast cancer diagnosis. The accuracy of breast cancer diagnosis is increasing when the diagnosis is based on evidence and statistics. To do this we use the weka data mining tools and analysis algorithms significantly associated with the decision tree uses rules. In addition, the data pre-processing and cross-validation are used to increase the reliability of the results. The number and cause of the disease becomes important to increase evidence-based medical doctors. As the evidence-based medical, the data obtained from patients in the past through the disease by calculating the probability for future patients to diagnose and predict disease and treatment plan. It can be found by improving the survival rate plays an important role.

• 복식
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• 제30권
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• pp.19-40
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• 1996

The purpose of this study is to make and analyse established studies of clothing pay-chology and marketing, showing the disciplin-ary trends problems and the outlook of social psychological Aspects of clothing. To achieve the purpose 621 articles have been used. -519 for master's and doctor's de-gree and 102 reported in journals -no social psychological Aspects of clothing for the past two decades(1974-1994) in Korea. All of these annual data were classified into making five years a unit. In the statistical analy-sis 'frequency' and 'percentage' were applied. To verify the degree of significance x2-test were used. 1. The trend of the study on the fields of clothing psychology consumer behavior and marketing over the period between 1974 and 1994 showed the continual trend of increase since the 1974 that the article on the field of clothing the continual trend of increase since the 1974 that the article on the field of cloth-ing psychology was first reported. 2. The domain that has the greatest pro-portion in the field of clothing psychology is concerned with the individual psychological factor and the study concerning interpersonal perception and development the measurement tool showed the tendency to continue to in-creas.

• Asia Marketing Journal
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• 제22권2호
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• pp.1-18
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• 2020

We estimate a choice-based aggregate demand model accounting for consumers' consideration sets, and study its implications on market structure. In contrast to past research, we model and estimate consumer demand using aggregate-level consumer browsing data in addition to aggregate-level choice data. The use of consumer browsing data allows us to study consumer demand in a realistic setting in which consumers choose from a subset of products. We calibrate the proposed model on both data sets, avoid biases in parameter estimates, and compute the price elasticity measures. As an empirical application, we estimate consumer demand in the camcorder category and study its implications on market structure. The proposed model predicts a limited consumer price response and offers a more discriminating competitive landscape from the one assuming universal consideration set.

• Asia Marketing Journal
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• 제16권4호
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• pp.59-73
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• 2015

Previous research has revealed that people feel past target events are more distant when they recall more intervening events, event markers, that are both accessible in memory and perceived to be related to that target event (Zauberman, Levav, Diehl, and Bhargave 2010). This phenomenon was called the systematic effect of event markers (SEEM). In this research, we explore the moderating effect of the valence of the target event on SEEM and suggest the difficulty of recalling event markers as the possible mechanism. Study 1 shows that SEEM mainly occur when the valence of the target event is negative rather than positive. Study 2 showed that even though people have more difficulty recalling four event markers than one regardless of event valence, the difficulty of recalling event markers only mediates SEEM when the target event valence is negative. Furthermore, when the target event is positive, SEEM does not exist, confirming that the mediating role of the difficulty of recalling event markers on SEEM is moderated by the valence of the target event.

• 마케팅과학연구
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• 제16권3호
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• pp.17-37
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• 2006

The present study examines the relative roles of external recommendations and internally felt satisfaction in influencing patient loyalty to a doctor. It establishes that recommendations do result in preliminary loyalty formation in the patient to the doctor, but only until the formation of own experiences; the significance of external sources of recommendation in the determination of patient loyalty becomes insignificant thenceforth. Implications for the doctors are that they should strive at fostering bonds of emotional attachment in their present patients so that they become strongly loyal and spread positive word-of-mouth which could result in the doctor getting new patients as well. Probable extensions of this research are also discussed later in the paper.

• 한국의상디자인학회지
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• 제15권3호
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• pp.199-211
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• 2013

Glasses industry has great growth potential from the future-oriented perspective in Korea. In consideration of the fact that the ratio of aging population increases in this aging society, people have more and more interest in health. Also, their recognition on the cycle to change glasses is changing, and the utility of them as fashion items is increasing day by day, it is expected that the demand for glasses will be even more extended afterwards. Of course, presently it suffers from the gap between cheaper items and expensive ones provided by overseas prominent brands due to the bi-polarization of the market. However, they are pursuing the 2nd growth as export-leading items in the past through international glass exhibitions based on knowhow accumulated for a long time. Therefore, this study aims to examine the current status of glasses design industry in Korea reflecting the actual situations we have now and also understand the problems and limitations internalized in our glass design industry through the research process. As a result, the study has drawn the following conclusions. This paper intends to point out first, the phenomenon of bi-polarization of the glass market in Korea. Second, unequal distribution by region centering around Daegu. Third, the limitations of brand identity. Fourth, the limitations of information, planning, and marketing power. Fifth, passive conduction of international events and their insufficient effects. This study concludes that all these problems can be solved through 'planning and design, and marketing power'.

• 한국의류산업학회지
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• 제14권5호
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• pp.778-790
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• 2012

This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

• CRM연구
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• 제2권1호
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• pp.1-13
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• 2009

한 경쟁 시대를 맞아 기업의 기존 고객 유지의 중요성이 강조되고 있는 가운데 여러 분야에서 CRM에 관한 연구가 진행되어 왔다. 본 연구는 기존의 CRM연구들을 고찰하고 이를 통해 CRM의 정의 및 종류를 재정립하여 실무자들을 위한 제언과 학계의 연구자들을 위해 미래 연구방향을 제시하고자 하였다. 1990년 이후의 국내외 연구들을 정리하여 CRM의 과거의 연구과제와, 현재의 위상 그리고 미래 방향 부분으로 나누어서 이슈들을 제시하고자 하였다.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.72-84
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• 2011

In accordance with an active development, we now enjoy web 2.0 generation centering bilateral participation through the web 1.0 environment mainly providing the offering information and take a step web 3.0 understanding information by itself. The same time of digital technic development, consumption market arrived at market3.0 generation, also passed by market 1.0 and went via market 2.0 based on bilateral participation and understanding. This change have the marketing implement index changed as well. Nowadays, 7C is generalized of making up sensibility, emotion, communication, relationship, customization and interactive built as a major strategy from the day of 3p focused on customer environment, service process and 4P focused on physical quality of product. It isn't that brand and merchandise create life and experience like as past. It is focused on embodiment of a way of life, culture and creative experience from consumers' own. This treatise, therefore, fixes the object as flagship store positively reflecting the change and examine the change of a marketing code element and social factor stimulating customer behavior change. As a condition of this study, It fixes Maslow Motivation Theory as the main index of customer behavior, and 7C as the marketing code. This treatise ultimately studies the index of flagship store discussion based on domestic outdoor brand cases.