• Title/Summary/Keyword: past demand data

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The Scarcity Effect on Product Evaluation in Retail: The Curation Message Role (리테일 매장에서 제품 희소성이 제품 평가에 미치는 영향: 큐레이션 메시지의 역할을 중심으로)

  • Lee, Seung-Yun;Chae, Soo-Joon;Kim, Jin-Wook
    • Journal of Distribution Science
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    • v.16 no.3
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    • pp.79-86
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    • 2018
  • Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

A Study on the Recent Trends and Prospects of Maritime Satellite Communication Systems (해사위성통신시스템의 현황과 전망)

  • 조성준
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.2 no.1
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    • pp.20-28
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    • 1977
  • The shipping business which consistutes main stream of foreign trades in the world desires more larger and higher speed ships to convey a large amount of cargo at a time rapidly and safely. They also want to introduce new techniques into transportation system so to meet the rapid growing demand of maritime mobile communications with the improvement of efficiency of radio apparatus and reduction of the hard labors of radio operators mechanization and modernization of radio apparatus is necessary. Now HF band is used mainly for communications between maritime mobile stations and coast stations but the quality of received signal is not so good and the coverage is not sufficient by the condition of propagation of waves. There is also limitation of channel capacity in HF band. So to cope with or improve of these defects and meet the demands of modern maritime communication it is essential to introduce maritime satellite communication system in this field. By using the maritime satellite we can establish high quality communication circuits as maritime Telex, Faximile, high speed data transmission line and can expand coverages. Therefore industrial rationalization of marine transportation is possible with the reduction of painful labors of radio operators by improving safety and promoting of efficiency of movement of ships and freights. Obviously it is prospected that the introduction of maritime satellite communication system will bring a rapid promotion of its usuage in maritime mobile communication field and also anticipated that maritime satellite communication system will be a main current in maritime mobile communication field over the world in the near future with moderated cost of transmission links as in the case of INTELSAT in the past 10 years after its first launching.

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Correlates of Self-rated Fatigue in Korean Employees (우리나라 직장인 피로의 역학적 특성)

  • Chang, Sei-Jin;Kang, Myung-Gun;Hyun, Sook-Jung;Cha, Bong-Suk;Park, Jong-Ku;Park, Jun-Ho;Kim, Seong-Ah;Kang, Dong-Mug;Chang, Seong-Sil;Lee, Kyung-Jae;Ha, Eun-Hee;Ha, Mi-Na;Koh, Sang-Baek
    • Journal of Preventive Medicine and Public Health
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    • v.38 no.1
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    • pp.71-81
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    • 2005
  • Objective : To elucidate the correlates of self-rated fatigue in Korean employees. Methods : The data for 10,176 (men, 7,984; women, 2,192; mean age, 34.2; SD: 8.8) employees recruited from a nationwide sample were examined. A structured questionnaire was used to measure the participants' fatigue, sociodemographics (sex, age, education, and marital status), job-related characteristics (work duration, grade at work, work hours, shiftwork, employment type, and magnitude of workplace), and health-related habits (smoking, drinking, coffee intake, and exercise). Two types of measurement for fatigue were used to evaluate the magnitude of fatigue: self-rated question and a standardized measurement tool (Multidimensional Fatigue Scale: MFS). Results : According to the self-rated fatigue, 32% of employees reported that they felt fatigue for the past two weeks, and 9.6% of males and 8.7% of females had experienced excessive fatigue (6 months or more). Hierarchical multiple regression analysis showed that fatigue measured by MFS was more common in women, younger, college or more graduated, single, and employees who do not regularly exercise. Fatigue was also associated with long work hours, and the size of the workplace (<1,000 employees). Conclusions : These results suggest that fatigue has been considered as a common complaint, and that it is affected by job-related factors like work hours and the workplace size as well as sociodemographics or health-related behaviors. Further research is needed to clarify the effects of fatigue on adverse health outcomes, work performance, work disability, sick absence and medical utilization, and to examine the relationship of job characteristics (e.g.: work demand, decision latitude) to fatigue.

On Generating a Dynamic Price Formation System with Rationality -Application to U.S. Fisheries- (합리성을 가진 동태적 가격형성모형의 연구 -U.S. 수산자원에의 응용-)

  • Park, Hoanjae
    • Environmental and Resource Economics Review
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    • v.14 no.3
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    • pp.699-728
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    • 2005
  • This article is basically an extension of Barten(1993), Brown et al. (1995), Holt and Bishop's(2002) price formation system. A new dynamic price formation system is attempted considering full rationality of the consumers' side. The underlying idea of the new dynamic price formation system is that consumers are rational and farsighted and thus consider past and future consumptions in addition to current consumption to accept the prices traders called. In an empirical application, the U.S. commercial fish demand data are particularly interesting to this analysis in which the species are over fished, including many of the most valuable species. Especially, the grouper-snapper complex are under management jurisdiction of the National Marine Fisheries Council. In the empirical section, it shows how to adapt the model to estimate the marginal values to consumers of commercial fisheries. Since it is conceived of regulations as inducing movements along the marginal value curves, it is of growing importance to regional and national policy makers who are confronted with competing claims on diminishing fish stocks by commercial fisheries interests. It performs well and shows the plausible signs and magnitudes of price flexibilities and interaction among species. It further contributes to the general methodology of applied economics.

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The Determinants of Attitudes toward Nuclear Power Plant : The Effects of Earthquake Experience and the Reduction in Electricity Charges (원전 유치에 대한 태도의 결정요인: 지진 경험의 영향 및 전기요금 감면 효과)

  • Kim, Jee Young;Oh, Hyungna
    • Environmental and Resource Economics Review
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    • v.27 no.1
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    • pp.139-160
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    • 2018
  • Using survey data of selected 1,349 individuals nationwide in Korea, we measure the influencing factors for the acceptance of nuclear power and estimates the probability of acceptance under several scenarios with different percentages of monetary compensation. Results of panel probit demonstrate that nuclear risk aversion tendency was found to be higher in case of female, younger age, past experience of extreme event such as an earthquake. However, the residents' residency nearby the nuclear power plant was not related to the risk-aversion tendency. In addition, we found that the nuclear acceptance is improved when the monetary compensation rate is increased. Although the policy demand intended to reduce GHG emissions in South Korea, the expansion of nuclear power is not be easy due to the occurrence of recent strong earthquakes because the risk attitude of an individual is influenced by subjective assessments formed through direct and indirect experiences of natural disasters such as an earthquake. Our results suggest that the opposition to construction of nuclear power plant is expected to be further intensified especially when combined with the experiences of threatening earthquakes. As a result, the debate and policy conflicts of nuclear power plants will consistently continue and large social costs are apparent for the acceptance of nuclear power plant.

An Analysis on Determinants of the Capesize Freight Rate and Forecasting Models (케이프선 시장 운임의 결정요인 및 운임예측 모형 분석)

  • Lim, Sang-Seop;Yun, Hee-Sung
    • Journal of Navigation and Port Research
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    • v.42 no.6
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    • pp.539-545
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    • 2018
  • In recent years, research on shipping market forecasting with the employment of non-linear AI models has attracted significant interest. In previous studies, input variables were selected with reference to past papers or by relying on the intuitions of the researchers. This paper attempts to address this issue by applying the stepwise regression model and the random forest model to the Cape-size bulk carrier market. The Cape market was selected due to the simplicity of its supply and demand structure. The preliminary selection of the determinants resulted in 16 variables. In the next stage, 8 features from the stepwise regression model and 10 features from the random forest model were screened as important determinants. The chosen variables were used to test both models. Based on the analysis of the models, it was observed that the random forest model outperforms the stepwise regression model. This research is significant because it provides a scientific basis which can be used to find the determinants in shipping market forecasting, and utilize a machine-learning model in the process. The results of this research can be used to enhance the decisions of chartering desks by offering a guideline for market analysis.

KOMPSAT Image Processing and Application (다목적실용위성 영상처리 및 활용)

  • Lee, Kwang-Jae;Kim, Ye-Seul;Chae, Sung-Ho;Oh, Kwan-Young;Lee, Sun-Gu
    • Korean Journal of Remote Sensing
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    • v.38 no.6_4
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    • pp.1871-1877
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    • 2022
  • In the past, satellite development required enormous budget and time, so only some developed countries possessed satellites. However, with the recent emergence of low-budget satellites such as micro-satellites, many countries around the world are participating in satellite development. Low-orbit and geostationary-orbit satellites are used in various fields such as environment and weather monitoring, precise change detection, and disasters. Recently, it has been actively used for monitoring through deep learning-based object-of-interest detection. Until now, Korea has developed satellites for national demand according to the space development plan, and the satellite image obtained through this is used for various purpose in the public and private sectors. Interest in satellite image is continuously increasing in Korea, and various contests are being held to discover ideas for satellite image application and promote technology development. In this special issue, we would like to introduce the topics that participated in the recently held 2022 Satellite Information Application Contest and research on the processing and utilization of KOMPSAT image data.

A Study on Improvement of Collaborative Filtering Based on Implicit User Feedback Using RFM Multidimensional Analysis (RFM 다차원 분석 기법을 활용한 암시적 사용자 피드백 기반 협업 필터링 개선 연구)

  • Lee, Jae-Seong;Kim, Jaeyoung;Kang, Byeongwook
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.139-161
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    • 2019
  • The utilization of the e-commerce market has become a common life style in today. It has become important part to know where and how to make reasonable purchases of good quality products for customers. This change in purchase psychology tends to make it difficult for customers to make purchasing decisions in vast amounts of information. In this case, the recommendation system has the effect of reducing the cost of information retrieval and improving the satisfaction by analyzing the purchasing behavior of the customer. Amazon and Netflix are considered to be the well-known examples of sales marketing using the recommendation system. In the case of Amazon, 60% of the recommendation is made by purchasing goods, and 35% of the sales increase was achieved. Netflix, on the other hand, found that 75% of movie recommendations were made using services. This personalization technique is considered to be one of the key strategies for one-to-one marketing that can be useful in online markets where salespeople do not exist. Recommendation techniques that are mainly used in recommendation systems today include collaborative filtering and content-based filtering. Furthermore, hybrid techniques and association rules that use these techniques in combination are also being used in various fields. Of these, collaborative filtering recommendation techniques are the most popular today. Collaborative filtering is a method of recommending products preferred by neighbors who have similar preferences or purchasing behavior, based on the assumption that users who have exhibited similar tendencies in purchasing or evaluating products in the past will have a similar tendency to other products. However, most of the existed systems are recommended only within the same category of products such as books and movies. This is because the recommendation system estimates the purchase satisfaction about new item which have never been bought yet using customer's purchase rating points of a similar commodity based on the transaction data. In addition, there is a problem about the reliability of purchase ratings used in the recommendation system. Reliability of customer purchase ratings is causing serious problems. In particular, 'Compensatory Review' refers to the intentional manipulation of a customer purchase rating by a company intervention. In fact, Amazon has been hard-pressed for these "compassionate reviews" since 2016 and has worked hard to reduce false information and increase credibility. The survey showed that the average rating for products with 'Compensated Review' was higher than those without 'Compensation Review'. And it turns out that 'Compensatory Review' is about 12 times less likely to give the lowest rating, and about 4 times less likely to leave a critical opinion. As such, customer purchase ratings are full of various noises. This problem is directly related to the performance of recommendation systems aimed at maximizing profits by attracting highly satisfied customers in most e-commerce transactions. In this study, we propose the possibility of using new indicators that can objectively substitute existing customer 's purchase ratings by using RFM multi-dimensional analysis technique to solve a series of problems. RFM multi-dimensional analysis technique is the most widely used analytical method in customer relationship management marketing(CRM), and is a data analysis method for selecting customers who are likely to purchase goods. As a result of verifying the actual purchase history data using the relevant index, the accuracy was as high as about 55%. This is a result of recommending a total of 4,386 different types of products that have never been bought before, thus the verification result means relatively high accuracy and utilization value. And this study suggests the possibility of general recommendation system that can be applied to various offline product data. If additional data is acquired in the future, the accuracy of the proposed recommendation system can be improved.

A Study of the Relationship between Personality Traits and Job Satisfaction of Community Health Practitioners in a Rural Area (일부 보건진료원의 성격특성과 직무만족도에 관한 연구)

  • Lee, Soon-Ryae;Park, Sang-Hag
    • Journal of agricultural medicine and community health
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    • v.24 no.2
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    • pp.331-350
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    • 1999
  • This study was attempted to examine relationship between personality traits and job satisfaction of community health practitioners(CHPs) working in remote rural area in order to suggest some methods to enhance their lob performance and the degrees of job satisfaction. The General Personality Test and the revised version of Job Satisfaction Questionnaire were administered to 200 of 348 CHPs in the Kwangju-Chonnam area and then the percentages, means, standard deviations and Pearson's correlation coefficients of these data were obtained, ANOVA and logistic analysis were used. The results of study were as follows : 1. CHPs without religion were more satisfied with their salary than those with religion. 2. CHPs who hoped for continuous education showed higher scores than the others on necessary job, professional pride and autonomy. Those who chose for independent job showed higher scores than the others on both necessary job and professional pride. Those who hope for long duration showed higher scores than the others on both necessary job and professional pride. Those who were satisfied with the present occupation showed higher scores than the others on pay satisfaction, necessary job, professional pride, interaction, autonomy and demand from organization. 3. Their autonomy scores differed significantly according to work status, both interaction and autonomy scores did so according to the fields of the past job in CHP, and their autonomy scores according to location of clinics. Their interaction scores differed significantly according to the frequency of home visits per mouth, both the degrees of salary satisfaction and professional pride scores did so according to the frequency of counseling education per mouth, and their professional pride scores did so according to total income per year. 4. The levels of their responsibility and self-confidence showed the highest of all personality traits variables. 5. The professional pride score of CHPs showed the highest of all job satisfaction variables. 6. Dominance were mostly correlated with autonomy and responsibility were mostly associated with professional pride. Both emotional stability and self-confidence were mostly related necessary job. In conclusion, religion, location of clinics, clinical experience, opportunity for education, dominance, self-confidence, the duration of services hoped for, satisfaction with the present occupation, the field of past job and administrative affairs were found to be the important factors in the degrees of their job satisfaction. Therefore, the methods to consider these variables will be necessary to develop for enhancing the efficiency of their Job performance and the degrees of job satisfaction.

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Analysis of Causality of the Increase in the Port Congestion due to the COVID-19 Pandemic and BDI(Baltic Dry Index) (COVID-19 팬데믹으로 인한 체선율 증가와 부정기선 운임지수의 인과성 분석)

  • Lee, Choong-Ho;Park, Keun-Sik
    • Journal of Korea Port Economic Association
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    • v.37 no.4
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    • pp.161-173
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    • 2021
  • The shipping industry plummeted and was depressed due to the global economic crisis caused by the bankruptcy of Lehman Brothers in the US in 2008. In 2020, the shipping market also suffered from a collapse in the unstable global economic situation due to the COVID-19 pandemic, but unexpectedly, it changed to an upward trend from the end of 2020, and in 2021, it exceeded the market of the boom period of 2008. According to the Clarksons report published in May 2021, the decrease in cargo volume due to the COVID-19 pandemic in 2020 has returned to the pre-corona level by the end of 2020, and the tramper bulk carrier capacity of 103~104% of the Panamax has been in the ports due to congestion. Earnings across the bulker segments have risen to ten-year highs in recent months. In this study, as factors affecting BDI, the capacity and congestion ratio of Cape and Panamax ships on the supply side, iron ore and coal seaborne tonnge on the demand side and Granger causality test, IRF(Impulse Response Function) and FEVD(Forecast Error Variance Decomposition) were performed using VAR model to analyze the impact on BDI by congestion caused by strengthen quarantine at the port due to the COVID-19 pandemic and the loading and discharging operation delay due to the infection of the stevedore, etc and to predict the shipping market after the pandemic. As a result of the Granger causality test of variables and BDI using time series data from January 2016 to July 2021, causality was found in the Fleet and Congestion variables, and as a result of the Impulse Response Function, Congestion variable was found to have significant at both upper and lower limit of the confidence interval. As a result of the Forecast Error Variance Decomposition, Congestion variable showed an explanatory power upto 25% for the change in BDI. If the congestion in ports decreases after With Corona, it is expected that there is down-risk in the shipping market. The COVID-19 pandemic occurred not from economic factors but from an ecological factor by the pandemic is different from the past economic crisis. It is necessary to analyze from a different point of view than the past economic crisis. This study has meaningful to analyze the causality and explanatory power of Congestion factor by pandemic.