• Journal of Distribution Science
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• v.22 no.2
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• pp.51-61
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• 2024

Purpose: This comprehensive study delves into the intricate relationship between customer engagement, perceived risk, and perceived value within China's burgeoning e-commerce livestreaming sector. It focuses on how different customer engagement types in livestreaming influence their perception of value and risk. Research Design, Data, and Methodology: Adopting a convenience sampling approach, this research scrutinizes data collected from 852 consumers actively involved in e-commerce livestreaming shopping. Participants provided their insights through a meticulously designed questionnaire survey. Structural equation modeling helped examine the interplay between customer engagement, perceived risk, and value. Results: Significant impacts of customer engagement on perceived value and risk were found. Observation-based, conversation-based, and action-based engagements enhance perceived risk, while conversation-based and action-based engagement reduce perceived risk. Interestingly, observation-based engagement did not significantly affect perceived risk. The study also uncovered that perceived risk negatively impacts perceived value. Conclusions: The research offers insights into customer behavior and value creation in e-commerce livestreaming. It underscores how different engagement types affect perceived value and risk, aiding e-commerce platforms and businesses in strategy development to improve customer experience and minimize risks, enhancing perceived value in this dynamic sector. Enhances understanding of customer engagement dynamics in China's e-commerce livestreaming, guiding strategic development.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.406-416
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• 2023

Alarm system performance is a critical aspect of safety. While existing research has extensively examined the influence of acoustic attributes on alarm performance, consonance's impact remains largely uncharted territory. This study bridges this research gap by investigating the effect of consonance on alarm systems. We extend our investigation to encompass not only the sound characteristics of the alarm but also the acoustic qualities of the surrounding environment, recognizing their potential impact on alarm efficacy. Prior studies consistently link consonance to annoyance levels, resulting in a negative user experience. Thus, we explore the relationship between consonance and alarm system performance, with a particular focus on modulating annoyance as an explanatory factor. Utilizing an oddball paradigm, we categorized standard and oddball sounds into consonant and dissonant types, creating four sound combinations. Participants were asked to respond to the irregularly presented oddball sounds while ignoring the constantly presented standard sounds. Our results reveal significant differences between groups, with the Standard Consonant/Oddball Dissonant (SC/OD) group displaying notably slower response times than the Standard Dissonant/Oddball Consonant (SD/OC) group. This reaction time variation aligns with differences in annoyance levels, as the SC/OD group reports higher annoyance, suggesting that reaction time discrepancies may be linked to increased arousal due to heightened annoyance.

• Journal of Distribution Science
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• v.22 no.1
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• pp.13-23
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• 2024

Purpose: Within the ever-changing realm of modern e-commerce, this study delves into the complex effects of factors like performance expectations, ease of use, social influence, favorable conditions, and enjoyment perception on users' intentions and usage patterns in online marketplace apps. The research centres on Tokopedia app users in Denpasar City, encompassing a wide and varied demographic. Methods: Utilizing a non-probability sampling method, 200 participants were selected for extensive data collection through surveys. Subsequent rigorous analysis of the gathered data was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Results: This study aims to contribute substantially to theoretical and practical knowledge regarding marketplace app usage. Theoretical contributions involve enhancing the marketing domain, especially in digital marketing, by revealing the intricate factors influencing user conduct in online marketplaces. From a practical standpoint, this research provides valuable insights for entrepreneurs aspiring to join or improve their positions in the Tokopedia app market. Conclusion: Based on the study, we suggest optimising online shopping apps for a more appealing and user-friendly interface. Enhancing the enjoyment and simplicity of finding desired products can prompt heightened usage of online shopping services, thereby reinforcing distribution management strategies and overall market presence.

• Journal of The Korean Association For Science Education
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• v.29 no.5
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• pp.501-512
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• 2009

The purpose of this research is to compare the attitudes of female students in Korea toward science with the child-rearing attitude of their parents they perceived and their sex-role identity. The participants in this study were 374 female middle- and high-school students, chosen randomly from Seoul and Gyenggi-do in South Korea. We used three different forms of questionnaires in this research: "Scale of Parents' Child-rearing Behaviors Perceived by Teenagers", "Korea Sex-role Survey", and "Attitude Toward Science Measurement." The significant results were acquired after we had analyzed the comparison of the attitude of female students toward science with their perception on their parents' child-rearing attitude, especially on their fathers. The fathers' "monitoring" and "over-expectation" factors affected the attitudes of female students toward science; on the other hand, any child-rearing attitudes of their mothers did not influence their attitudes toward science. We also analyzed the attitudes of female students about science based on their sex-role identities. In consequence, we found that meaningful differences existed in four types of gender-role identity: androgyny type, masculinity type, femininity type and undifferentiated type. In particular, the androgyny type was characterized by a higher score in attitude toward science compared with the undifferentiated type.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.6
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• pp.1675-1691
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• 2024

The metaverse is an emerging interactive domain that enables people to participate in an array of activities utilizing cutting-edge technologies. Generation Z perceives no substantial distinction between their virtual and actual identities, regarding the virtual world as an extension of reality. As an attempt to apply Bourdieu's theory of cultural taste and cultural capital to the area of the metaverse avatar, investigates the impact of users' cultural tastes on the avatars they create and experience in the metaverse. The research employed both focus group interviews and individual in-depth interviews with users of Generation Z. The study demonstrated that Generation Z users exhibit unrestricted engagement in the metaverse, although their behavior is significantly affected by their economic situation. One's cultural tastes, influenced by diverse interactions with their parents, greatly impact how they engage in cultural activities in the metaverse. Three categories were identified from the perception of avatars: Idealized Self-Representation Avatars, Atypical Self-Representation Avatars, and Integrated Self-Representation Avatars. Perceiving avatars as an extension of the self was associated with higher cultural capital. Participants held divergent perspectives on the metaverse, with certain individuals regarding it as a realm of imagination or a limitless arena for activities.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.99-107
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• 2024

This study conducted a survey of 330 students participating in the extracurricular curriculum program at K University in Chungcheongbuk-do to analyze the impact of extracurricular satisfaction and career decision self-efficacy on career preparation behavior. The main results and implications are as follows. First, the positive perception of participation in extracurricular curriculum programs had a significant impact on career preparation behavior. Second, high career decision self-efficacy was related to active career preparation behavior. It is necessary to provide continuous career program support, provide counseling tailored to the needs of each student, and establish a systematic career diagnosis system. This study is limited to extracurricular curriculum program participants and has limitations in generalization. Comparative and analytical research is needed by measuring the performance of various educational programs conducted in universities. It is necessary to support the development and operation of various extracurricular curriculum programs that reflect the needs of society and students and to prepare continuous quality management measures.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.1-11
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• 2024

Purpose: This study investigates the factors influencing housing satisfaction among foreign residents in South Korea by examining their perceptions and values. It aims to provide insights for developing responsive and inclusive housing policies that cater to the diverse needs of this demographic amidst rapid technological and societal changes. Research design, data and methodology: The study, conducted from April to May 2024, surveyed 381 foreign residents in Seoul and major cities. Participants, selected based on a minimum one-year residency, completed structured questionnaires. The survey covered demographic details, housing preferences, and satisfaction. Data analysis using SPSS 27.0 involved frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis to identify significant factors affecting housing satisfaction among foreign residents. Results: Five of the six housing preference variables significantly impacted satisfaction, with housing facilities being the most influential. Housing environment, affordability, location, and management also had notable effects on satisfaction levels. Conclusions: The study reveals significant determinants of housing satisfaction among foreign residents in South Korea, highlighting the need for inclusive housing policies. Addressing the diverse needs of foreign residents is crucial for supporting Korea's transition to a multicultural society and enhancing foreign residents' integration and overall satisfaction. This includes tailored policies for different demographic groups based on their specific housing preferences and economic conditions.

• Human Ecology Research
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• v.62 no.3
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• pp.487-504
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• 2024

This study examines how university students perceive dating and marriage through metaphorical analysis. The data were collected using a metaphor analysis questionnaire. The participants comprised 261 university students located across the country. They were asked, 'Dating is ___________ because it is ___________.', 'A marriage is ___________ because it is ___________.' Resultantly, the data have been categorized according to time as the beginning, process, and result of dating and marriage, respectively. According to the criteria of time, two perspectives on dating and marriage were categorized: the egocentric perspective and a relation-centered perspective. Additionally, similarities and differences were found in the categories. In the dating metaphors, 208 positive expressions (73.9%) were common which is significantly higher that the others. While positive expression (33.5%), neutral expression (42.8%), and negative expression (23.7%) were common in the marriage metaphors. However, the ratio between egocentric and relation-centered perspectives is different for each area because the meaning of dating and marriage in the relationship between oneself and another person changes over time. This exploration of university students' perspectives on dating and marriage is expected to provide implications for social institutions and policy support directions for positive perceptions of dating and marriage.

• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.45-55
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• 2017

In recent years, some service providers have introduced chatbot agents to provide engagement in the healthcare field. However, current research on chatbot agents is still limited to designing various chatbot identities for healthcare services. By contrast, this study aims to investigate how various agent identities affect users' perceptions and behaviors differently. We developed three chatbot agents with different identities: a doctor (an individual), a hospital (an institution), and a virtual agent (a machine). Then, we recruited 36 users and divided them into three groups, each using a different chatbot agent. They were asked to track their behaviors and review advice from the chatbot agent for six days. Post-hoc surveys and interviews were conducted in order to investigate users' perceptions. The findings are as follows: participants felt more trusting and intimate with the doctor and hospital agents than with the virtual agent. Many of the participants preferred the hospital agent due to its higher reliability. However, all three agents did not lead the participants to change their behaviors. This study contributes to providing practical guidelines for designing chatbots in the healthcare field by studying users' perceptions and behaviors depending on chatbot identities.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.79-90
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• 2020

The inconsistency in different sensory information causes virtual reality (VR) sickness. This research verifies whether the consistent sensory information reduces VR sickness within treadmill-based virtual reality. Furthermore, we examined the inconsistency between the visually perceived walking speed by optical flow in VR and the physically perceived walking speed in treadmill walking on VR sickness. In Experiment 1, participants reported VR sickness levels while experiencing an increase in the virtual reality. We compared the VR sickness level reported on the standing still condition with that on the treadmill-walking condition. Based on our results, less VR sickness and more sense of presence and immersion were reported on the treadmill-walking condition than on the standing still condition. In Experiment 2 and Experiment 3, the effect of inconsistency between perceived visual speed and perceived walking speed on VR sickness was examined. Interestingly, participants reported less sickness when the perceived visual speed was faster than the perceived walking speed, compared to when the sense of speed was consistent. These results imply that allowing participants to walk on a treadmill while experiencing virtual reality reduces VR sickness. Hence, the perceived visual-walking speed consistency is not necessarily required to reduce VR sickness.