• Asia-Pacific Journal of Business
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• v.10 no.4
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• pp.181-195
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• 2019

This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

• Korean Journal of Environment and Ecology
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• v.20 no.1
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• pp.20-28
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• 2006

The purpose of this study was to provide basic visitor information through understanding visitors' attitudes to the attributes for recreational experiences. To accomplish the purpose of the study, a questionnaire survey was conducted on major entry points in Taean Coast National Park. As for the results, socioeconomic characteristics of the visitors' parks were similar to the findings of previous studies of national park visitors. The visitors' overall attitudes to significance levels of the 20 attributes which are related to the recreation experience were perceived as from normal to not serious, but a few dissatisfaction factors were indicated in park facility use. The satisfaction level was evaluated in the affirmative.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.4
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• pp.34-43
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• 2001

Unlike ordinary recreational facilities, an amusement park consists of various entertainment facilities, attractions, food services, souvenir shops and other attribute. The purpose of this study is to survey users´ responses to such attributes and analyze the importance and performance of each attribute, and thereby, ultimately help improve the efficiency of management and operation of the amusement parks. For this purpose, a survey was conducted of Everland users in August, 1999. 420 users were chosen by means of he systematic sampling. All the suers were asked to rate the importance of 14 attributes of Everland at the entrance and all of them were asked to do the same at the exit. As a result, it was found that the attribute rated highest by the users was ´attraction´, followed by ´service´, ´accessibility´ and ´cost´ in that order. On the other hand, it was found that the total average of importance rated for 14 attributes was 3.31, while that of performance was 3.10. As a consequence of analyzing the action grids, it was found that ´appropriateness of the circulation system´ should be improved most urgently. 7 attributes were categorized as ´keeping up good work´, and 6 ones were rated ´low priority´ in terms of improvement. There was no attribute considered to be ´possible overkill´. Meanwhile, as a result of analyzing the difference among groups in order to determine users´ response depending on their demographic and socio-economic variables, it was found that only the ´age´ variable was significant. It is expected that the results that the results of this study would be useful in determining priorities when improving amusement park facilities or their programs.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.1-11
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• 2008

The purpose of this study is to find the component factors and attributes of visual store environment and to suggest visual merchandising strategies which fit for fashion retail store in Korean traditional market. For the study, observation and in-depth interview were executed for consumers who had purchase experiences at Korean traditional market in city area. The results were as follows. First, the component factors of visual store environment for Korean traditional market were external factor, internal factor, and structural factor. Second, the attributes of visual store environment in Korean traditional market were approach convenience, cleanness, attractiveness, publicity, efficiency, and informativeness. On the basis of these six attributes, real states of fashion retail store in Korean traditional market were analyzed. This study has a meaning in confirming the possibility of differential approach method on the basis of the attributes of visual store environment in Korean traditional market.

• Journal of Korean Society of Forest Science
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• v.84 no.4
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• pp.456-464
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• 1995

The objectives of this study were to (a) describe and quantify the socio-psychological outcomes of forest recreationist, (b) to describe the setting attributes facilitating the outcomes, and (c) to identify which attributes were most important to visitors. During the spring of 1995, 426 visitors from the Worak-san National Park selected for this study. This study identified nine resource attributes (physical, social and managerial), and twelve socio-psychological outcomes on the forest reccreation values. This study also determined that a significant linear relationship exists between resource attributes and visitors' experience outcomes. Use of information on the socio-psychological outcomes sought by recreationists is discussed. Such information would aid in the developing recreation inventory, selecting management tools and techniques, and in the differential economic valuation of recreation resources.

• The Korean Journal of Food And Nutrition
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• v.27 no.6
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• pp.1156-1162
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• 2014

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.21-33
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• 2016

Recently, T-Commerce is emerging to provide new services, with the proliferation of digital broadcasting services. However, T-Commerce market and TV home shopping market are being classified as a legal policy on other markets, such as regulated in the service of live broadcasts. The factor that has inhibited activation T-Commerce related to the lack of appropriate institutions and legal systems in the market, despite the environment with the digital broadcasting service is being spread. We were performed conjoint analysis. For this analysis, we select attributes as a quality attractive factors that significantly affects the satisfaction of TV based shopping customers through previous studies. The results showed that the TV-based shopping customers are important to think 'Responsive', 'Playfulness', 'Live broadcast', 'Convenience' and 'Bidirectional' in the order. The 'Responsive' and 'Live broadcast' of such attributes are served as possible only in TV home shopping, because these attributes don't service due to legal and institutional regulations in T-commerce market. The cluster analysis result also showed that TV shopping consumers are more important to think 'Responsive', 'Playfulness', 'Live broadcast' than 'Convenience' and 'Bidirectional', except one of the classification clusters. If real-time broadcast service is impossible because of the legal and institutional regulations, it seems to require the expansion of the services linked the terrestrial broadcasting to the activating T-Commerce market.

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.61-80
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• 2010

The purpose of this paper is deriving philosophical foundations of information services by clarifying its concepts and attributes. Clarifying its concepts and attributes is based on the origin of the term information services, definitions and contents, historical and social perspectives. The theory of information services was reorganized by logically demonstrating that the term "information services" is most suitable name to represent its essence, attributes, and activities. The philosophy of information services has the key elements as instruction, information, guidance, and service in humanistic aspects which have been shown consistently in the origin of the term, definitions, historical and social perspectives. This paper tried to establish philosophical basis for information services that is focused on these elements.

• The Korean Journal of Community Living Science
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• v.22 no.3
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• pp.327-339
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• 2011

This study aims to investigate relationships between benefit sought and selection attributes of green tea consumers. For data collection, a total of 595 copies of questionnaires were collected by convenience sampling in the Seoul and Gyeonggi-do area. The data were analyzed by using SPSS 15.0. The factor analysis identified four dimensions of the benefit sought : health benefit, sensory, sociality, and self-esteem. Six dimensions of selection attributes were identified as manufacturing, design, sensory appeal, recommendation, utility and brand. The results of the canonical correlation analysis indicated that health benefit, sensory, sociality of benefit sought and manufacturing, design, sensory appeal, recommendation, utility, brand of selection attributes were highly correlated, and the self-esteem of benefit sought and recommendation of selection attribute were highly correlated. This means it is important to place an emphasis on safety production, package design, sensory characteristics, product description, utility and brand for consumers who seek health benefit, flavor and sociality. It is also important to place an emphasis on product description for consumers who pursue self-esteem benefits. Green tea marketers should consider benefit sought aspects as the most important factors affecting selection attributes on green tea purchasing.

• The KIPS Transactions:PartA
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• v.9A no.4
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• pp.589-594
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• 2002

In computer graphics, L-system is primarily used for the production of such natural shapes as flowers, trees, and grass. It is possible by iteratively applying the theory of multiple-reduction-copy-machine to an arbitrary initial shape. The purpose of this paper is to modify the shape of ordinary L-system trees so that more realistic trees can be generated. Instead of applying simple iterative function system of the L-system, we regard each branch of the trees as a living thing, and endow them with corresponding attributes. Such branch attributes as lifetime, growth speed, shape variation, attraction by environment are known to belong to the attributes of the particle system. We presented modeling methods as hypotheses for each of the attributes based on parameters, iud shown the resulting diverse tree shapes.