• 산경연구논집
• /
• 제11권1호
• /
• pp.29-38
• /
• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• 한국빅데이터학회지
• /
• 제5권1호
• /
• pp.41-54
• /
• 2020

최근 인터넷 채널의 확장, 금융 기술과 정보통신기술이 발달하면서 해외직접구매가 확대되었다. 해외직접구매는 비교적 저렴한 가격의 제품과 국내에서 구하기 힘든 제품을 제공함으로써 소비자에게 가격, 희소성 면에서 유리한 위치를 선점하고 있지만, 아무래도 국내에서 구매하는 것보다 배송, 제품, A/S·환불 면에서 소비자 불만족이 발생할 확률이 높다. 따라서 본 연구에서는 해외직접구매 활성화에 따른 소비자 불만족을 분석하고 해외직접구매 문제점의 개선 방안을 연구하였다. 연구 방법으로 한국소비자원, 관세청, 한국무역협회에서 여러 통계자료를 수집했고, 탐색적 자료 분석 기법(EDA)을 활용해 분석하였다. 분석 결과 소비자는 해외직접구매 관련 정보에 대해 잘 알지 못한다는 것과 구매 유형에 따라 소비자 불만 유형이나 정도가 달라짐을 확인하였다. 따라서 본 연구는 EDA를 활용하여 해외직접구매의 전체적인 현황과 소비자 불만족을 파악하고 이에 따른 해외직접구매의 개선 방안을 제시함으로써 해외직접구매의 활성화 방향을 제시하는데 시사점이 있다.

• 국제학술발표논문집
• /
• The 6th International Conference on Construction Engineering and Project Management
• /
• pp.721-722
• /
• 2015

The aim of this research is to provide a direction to benchmark advanced construction companies from Spain and France by deriving business strategies through SWOT analysis in order to strengthen overseas expansion and competitiveness of domestic construction companies.

• 한국조리학회지
• /
• 제16권4호
• /
• pp.15-27
• /
• 2010

세계의 많은 기업들이 세계 시장을 목표로 다국적 경영 활동을 전개함에 따라 외식기업도 해외 시장 진출에 박차를 가하고 있다. 그러나 많은 외식기업들이 시장 조사 및 진입 전략, 마케팅, 현지화 등 경영 전략을 장악하지 못하므로 인해 실패를 거듭하고 있다. 따라서 본 연구는 해외 진출할 때 고려되는 여려 가지 요인을 종합하여 국내 외식기업의 해외 진출을 설명할 수 있는 모형을 개발하고자 하였다. 이를 통해 제조업을 중심으로 검증되어 왔던 해외 시장 진입 방식 선택에 관한 이론적 모형이 외식기업의 해외 진출을 설명할 수 있는 일반적 모형이 될 수 있는가를 검증하고, 외식기업의 해외 시장 진입 방식에 영향을 미치는 요인을 분석하고자 한다. 본 연구의 대상은 직접 투자로 해외 시장에 진출하였으며, 2008년 7월 현재 한국에 본사가 있고 해외 시장에 진출한지 2년 이상된 외식기업으로 한정하였다. 실증 분석을 위한 설문지는 자기기입식 설문 조사를 이용하였다. 실증 분석은 SPSS win 15.0을 활용하여 기술 통계분석, 타당성분석, 신뢰성분석, 카이 제곱분석, 분산분석, 상관분석, 이분형 로지스틱 회귀분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 국내 외식기업의 해외 시장에서의 진입방식 결정 모형의 설명력은 85.0%로 나타났다. 외식기업 특성 요인은 기업 규모가 작을수록, 제품 차별화 정도가 높을수록, 최고경영자의 의지가 높을수록 해외 시장에 단독 진입 방식을 선택할 가능성이 높은 것으로 파악되었다. 셋째, 현지 시장 환경 요인의 경우 수요 불확실 정도가 낮을수록, 무역 장벽이 낮을수록, 사회 문화적 거리가 가까울수록 해외 시장에 단독 진입 방식 선택할 가능성이 높은 것으로 파악되었다.

• 한국건설관리학회논문집
• /
• 제19권3호
• /
• pp.89-96
• /
• 2018

본 연구는 빅 데이터 분석을 통한 해외건설 빅 이슈를 도출하였다. 해외건설 Big 이슈 도출을 위하여 2016년 10월 1일부터 2017년 9월 30일 동안 주요 포털사이트 39,436건, 종합일간지 10,387건, 건설전문지 3,36건을 포함해 총 53,759건 대상으로 분석하였고, 그 주요 결과는 다음과 같다. 첫째, 지난 1년간 해외건설 주요 이슈를 살펴보면, 여전히 중동 지역에 편중되고 저가 수주 위주의 플랜트 사업이 한계점이 두드러지게 나타났다. 전년 대비 2017년 상반기, 해외건설 수주가 다소 상승하는 추세를 보이기도 했으나 대외 정세의 불확실성과 국제유가의 하락 등으로 여전히 수주 불안정성을 보인다. 둘째, 최근 1년 해외건설 관련 이슈 중 해외건설 8대 핵심 키워드 기준으로 관심사를 분석한 결과, 지역(29.9%), 기업환경(22.0%), 수익성(17.0%), 단체(15.1%), 사업(5.2%), 시장환경(3.6%), 정책 및 제도(3.6%), 교육(3.5%) 순으로 나타났다. 셋째, 8개 키워드에 대한 총 30개의 이슈 후보 중 담론의 확산성과 지속성이 있는 10대 핵심 이슈를 추출하였다. 이를 토대로 해외건설 핵심 이슈별 상세분석 및 시사점을 도출하였다. 빅 데이터 분석을 통한 해외건설 빅 이슈를 도출한 결과 4차 산업혁명 시대의 도래에 대응하고 국내 건설업계의 위기 상황을 극복할 새로운 산업 패러다임의 대전환점을 맞이해야 하며 건설산업에 고부가가치 기술을 육성하여 수익 창출을 견인해 글로벌 건설경쟁력을 키워야 한다는 시사점이 도출되었다.

• Journal of Korea Trade
• /
• 제23권7호
• /
• pp.64-82
• /
• 2019

Purpose - This study's the ultimate goal is to analyze competitiveness improvement on multinational enterprises as firstly providing which factors are to strengthen or weaken competitiveness, secondly investigating if hypotheses development and research design is correct and thirdly finding significant implications for research and practices across country specific advantage. Design/methodology - Using feedback data provided by 250 firms, we extracted variable factors and hypotheses, which were empirically carried out by reliability and validity testing, correlation analysis, path analysis, and confirmatory factor analysis to prove which factors are to make the positive effect on the improvement of overseas subsidiaries' management performance and competitiveness. Findings - Through proceeding empirical analysis study, we found out that technology management capability, knowledge management capability, and local management capability had a statistically significant effect on the improvement of overseas subsidiaries' competitiveness, while linked activity capability revealed a negative effect. Originality/value - During business globalization, overseas investments and establishment of overseas subsidiaries have been essential. It is anticipated that this study results would be meaningful for analysis on multinational enterprises' competitiveness and helpful in promoting their entry into Korean market and enhancing their competitiveness. This paper would also help Korea government develops new FDI model and induce more investment from global major companies to Korea region.

• 복식문화연구
• /
• 제26권1호
• /
• pp.1-18
• /
• 2018

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.

• 통상정보연구
• /
• 제12권1호
• /
• pp.403-428
• /
• 2010

This research is about global investment for managing the important position, what Korea is doing in World's main market. Considering there are some differences between developed countries' model and developing countries' model in doing direct overseas investment, they target to get political agreement and develop the new invest plan and strategy by understanding changes of Korean manufacturing companies in direct overseas investment between 2001 and 2008 and analyzing the change of yearly investment motivation. The result from this result let us know that company should develop their own idea for their competitive advantage by doing direct overseas investment. And, the overseas investment, which was already done in other countries, 1. Review its realities and tendency in terms of investing countries, industries, and its scale and then Set up an actual model, based on strategic combination of investing location select and determination of Korean manufacturing companies. 2. Analyze how the situational factors have influenced and what factors would be considered for direct overseas investment. From the analyzing result, even though it is fairly true that raising wage and getting resources, and developing alternating industries for export had influenced at the beginning, overseas investing companies' policy will be influenced by the results from studying marketing-pursuit type, local producing and manufacturing by using low-wage people for local sale, and situation for changing investing tendency as service industry.

• 유통과학연구
• /
• 제19권2호
• /
• pp.77-86
• /
• 2021

Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

• 동아시아경상학회지
• /
• 제11권3호
• /
• pp.11-25
• /
• 2023

Purpose - The goal of this study is to grasp the current status of the latest overseas direct purchase trends and diversified consumption tendencies, and it can be used as basic quantitative data for selecting the overseas direct purchase market and establishing policies in the e-commerce industry. This study examines the relevance between purchasing equipment and four demographics. Traits of the underlying purchasing equipment are cell phones, tablet PCs and PCs & notebooks. Research design, data, and methodology -This survey was performed in 2021 on a total of 4,537 combined panel households covering 3,510 households and 191,027 additionally set in 2019 and approximately 10,800 household members. In particular, correspondence analysis is utilized to mine the relevance among the underlying variables. Result - It is proved that the underlying demographics except age are relevant to the purchasing equipment of online overseas shopping. Especially, cell phones are closely relevant '2 million-3 million won', jointly relevant to 'service and office work' and marginally to all other academic levels except graduate school or higher. Conclusion - Under intense competition, overseas direct purchase shopping malls should strive to provide not only price competitiveness but better service and customer value in order to continue to grow.