• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.1
• /
• pp.141-154
• /
• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.

• Journal of Fashion Business
• /
• v.21 no.4
• /
• pp.73-89
• /
• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.32 no.6 s.107
• /
• pp.52-67
• /
• 2005

The purposes of this study were to classify the changing periods of apartment outdoor space in Korea and to clearly understand the specific characteristics of each period. The study has been done through on-site observation of apartment complexes, and through the analysis of housing estate planning techniques, rules and regulations affecting outdoor spaces during the rapidly developing era. The results of this study shows that three major periods with distinct characteristics were found, which were as follows: 1) The first well defined period spans from 1960 to 1990. In this period, apartment construction was rapid, and as a result, quality of housing environments were sacrificed. As little attention was given to the landscapes in apartment complex, they were constructed very simple and identical in outdoor space of apartment complex. This period can be referred to as the 'commonly universal period in apartment outdoor space'. 2) The second period spans from 1991 to 1996, during which time a housing construction project for two million residences was completed in order to significantly stimulate the provision of houses to the general public. As a result, regulations were relaxed causing housing environments to deteriorate. Although apartments were constructed very close together, there was some diversification and experimentation in outdoor styles. This period can be referred to as the 'congestion period of apartment outdoor space'. 3) The third period spans from 1997 to the present. During this time the number of unsold apartments has grown considerably throughout the country. Many different apartment complex marketing strategies have been employed to reduced the glut of unsold apartments. This experimental trend has continued and been well-received since the IMF period. The distinguishing characteristics of this period are the introduction of a rich natural landscape, the increase in communications among residents, the human oriented design, and the refined and elegant design for the outdoor street furnitures. As a result, this period can be named the "differentiation period of apartment outdoor space".

• KIEAE Journal
• /
• v.13 no.1
• /
• pp.141-150
• /
• 2013

As longevity of human-beings is extended and the population of aged people increases, diverse issues related with the aged people are presented. The neighborhood space for the aged people is required to be designed based upon the understanding of such difficulties of the elderly and the public outdoor environment is an important environmental resource that can enhance the quality of life and promote the health of the elderly in underprivileged area without burdening them economically. This study aims to research the daily life of the elderly in underprivileged urban area and their utilization styles of outdoor environments in order to find out the push factors and pull factors that induce the aged people to use the outdoor environments. For this purpose, this study carried out an interview survey upon 69 elderly residents and surveyed on 363 elderly residents of low income class who are aged 60 and over and living in decaying area in Jeonju. For the analysis of the collected data, a qualitative and a quantitative analysis were accomplished. As results of study, the elderly in underprivileged area use such outdoor environments as resting facilities, exercise equipment, parks, farming gardens and waterfronts, and the push factors for them to use the outdoor environments were sordid indoor spaces, sense of isolation or loneliness, and the desire for maintaining good health. And the pull factors for them to use the outdoor environments were natural factors, opportunities for social interactions, space for exercise. The obstacles that hinder the elderly in using outdoor environments were the bad health of the elderly, lack of facilities, accessibility and weather conditions. Thus, the results of this study are expected to provide basic data for designing the outdoor environments to promote the health of the elderly in urban underprivileged area and to relieve the burdensome problems related with ageing societies.

• Archives of design research
• /
• v.20 no.2 s.70
• /
• pp.89-102
• /
• 2007

Seoul suffers from over congestion of outdoor signage. Signage is on everywhere including on windows, on entrance way, on every available space on the building wall. The excessiveness is up to the point that decorating surface of a building is almost meaningless and most signage is lost in each other's profuse presence. The competition to attract more attention is resulting in bigger, brighter, and more stimulating signage. As the result, outdoor signage of Seoul have lost its intended function to provide useful information and befallen to be viewed as visual pollution. As it is an important visual element of city view, the outdoor signage also serves important role of delivering needed information in proper way to enhance convenience of city life. At the same time, it is a very important marketing tool that is essential to economic activity. Outdoor signage also holds enormous potential to act as a visual and structural element to improve city view just as a beautiful architecture does. However, outdoor signage that does not consider the harmony with its surrounding environment can only be treated as visual pollution. The effort of Seoul to better the city view by improving the outdoor signage started at Jong-ro area. By reforming outdoor signage, the streets of Jong-ro achieved much more harmonious and aesthetically pleasing city view. The study went through analysis of current status and characteristics of outdoor signage of Cheonho-dong Rodeo Street, Gangdong district to suggest detailed design solution to reform the roadside view and to revitalize the street.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
• /
• v.21 no.5
• /
• pp.273-281
• /
• 2009

In recent semiconductor manufacturing clean rooms, the energy consumption of outdoor air conditioning systems represents about 45% of the total air conditioning load required to maintain a clean room environment. Meanwhile, there is a large amount of exhaust air from a clean room. From an energy conservation point of view, heat recovery from the exhaust air is therefore useful for reducing the outdoor air conditioning load for a clean room. In the present work, an energy-efficient outdoor air conditioning system was proposed to reduce the outdoor air conditioning load by utilizing an air washer to recover heat from the exhaust air. The proposed outdoor air conditioning system consisted mainly of a preheating coil, an air washer, two stage cooling coils, a reheating coil, a humidifier and two heat recovery cooling coils inserted into the air washer and connected to a wet scrubber. It was shown from the lab-scale experiment with outdoor air flow of $1,000\;m^3/h$ that the proposed system was more energy-efficient for the summer and winter operations than an outdoor air conditioning system with a simple air washer.

• Korean Journal of Applied Biomechanics
• /
• v.26 no.4
• /
• pp.413-420
• /
• 2016

Objective: The purpose of this study was to analyze and compare different kinds of outdoor walking shoes in terms of muscle fatigue and ground reaction force on walking, and to provide foundational data for developing and choosing outdoor walking shoes that fit the users. Method: The study subjects were 30 healthy men. The experiment was conducted by using outdoor walking shoes with different inner and outer harnesses of the midsole, and shapes of the outsole. For data collection, electromyography was used to measure the muscle fatigue of the anterior tibial muscle and gastrocnemii, which contribute to the dorsiflexion and plantarflexion of the ankle joint, and the biceps muscle of the thigh and lateral great muscles, which contribute to the flexion and extension of the knee joint. A GRF measurement device was used to measure the X, Y, and Z axes. Results: In the type A outdoor walking shoes, regarding the hardness of the midsole, the inner part was soft, while the outer part was hard. The vertical ground reaction force was the lowest, which means least impact while walking and light load to the knees and ankles. The type C outdoor walking shoes were intended to provide a good feel in wearing the shoes. The tibialis anterior, biceps femoris, and gastrocnemii indicate low fatigue, which means that during a long-distance walk, it will minimize the fatigue in the muscles of the lower limbs. Conclusion: To sum up the study results, the different types of outdoor walking shoes indicate their unique characteristics in the biomechanical comparison and analysis. However, the difference was not statistically significant. Thus, a systematic and constant follow-up research should be conducted to cope with expanding market for outdoor walking shoes. Lastly, this study is expected to present foundational data and directions for developing outdoor walking shoes.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.18 no.1
• /
• pp.45-52
• /
• 2012

This study aims to examine the outdoor environment of a geriatric hospital and explore its stress-relief impact upon those who utilize it. Post Occupancy Evaluation is employed to assess the effectiveness of a healthcare setting. This study is based on survey questionnaire including the users' perception of outdoor environment, their perceived restorativeness, and quality of life. A total of one hundred and sixty individuals including patients, families and visitors, and healthcare staffs. As a result, it turns out that the therapeutic outdoor environment and its users' health outcomes, such as reststroativeness and quality of life are significantly correlated. In conclusion, the finding of this research seems to demonstrate the potential that the therapeutic outdoor environment has for the improvement of its users' health by enhancing.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2008.11a
• /
• pp.215-217
• /
• 2008

This paper deals with the structural vibration characteristics for an outdoor units support of an air-conditioner. Even though main noise sources are compressor noise and fluid noise which is caused by the fan, the structural modification of the outdoor units support may affect vibration and noise. In this paper, damping ratios for two kinds of an outdoor units support of an air-conditioner are measured through the modal testing. In order to reduce the structural borne noise due to an outdoor units support of an air-conditioner, four kinds of rubber materials are selected and tested.

• Journal of Environmental Science International
• /
• v.6 no.5
• /
• pp.451-459
• /
• 1997

This paper alms to describe the indoor-outdoor air quality in school environment through the analyses of heavy metal concentration by inductively Coupled Plasma(ICPI, which were observed at some school environment, such as traffic area, industrial area seme-industrial area, and residence area. The results are as follows : (1) Regardless Indoor and outdoor, the area with the highest concentration of heavy metal is industrial area followed by traffic area, residence area and semi-industrial area in descending order of magnitude. And the heavy metal concentration of indoor is higher than that of outdoor. (2) The main heavy metal components with more high level concentration of Indoor than those of outdoor are Zn, Al, Ca and these heavy metal concentrations are higher in class than In corridor and outdoor.