• 한국유통학회지:유통연구
• /
• 제10권1호
• /
• pp.107-122
• /
• 2005

본 연구는 우리나라 통신서비스 소매점의 성과에 미치는 영향요인을 규명하는데 있다. 선행연구들이 소매점의 선택에 영양을 미치는 요인들을 규범적으로 제시하고, 그 요인들이 어떻게 분류되고, 성과에 미치는 영향을 주로 소비자들의 점포선택과 충성도라는 측면에서 진행되어 왔다면, 소매점의 입지환경을 관찰에 의하여 측정하고, 다시 관찰된 소매점의 성과인 방문고객의 수와 관련하여 연구하였다는 점에서 선행연구와 큰 차이가 있다. 소매점의 성과에 미치는 변수로서는 선행연구 결과와 앞서 언급한 우리나라 통신서비스 소매점의 특성을 고려하여 유동인구, 소매점 시계성, 경쟁점포의 수, 점포의 크기, 가판대 설치, 판촉 행사라는 8개의 변수를 선정하여, 이들 변수들이 소매점의 성과라 할 수 있는 소매점 방문고객의 수에 어떻게 영향을 주는 가를 분석하었다. 소매입지 요인과 점두마케팅 요인 중 어떠한 요인들이 소매점의 성과에 영향을 줄것인가를 분석한 결과, 점두유동인구, 점포 시계성, 점포의 크기는 5%의 유의 수준에서 소매점의 방문고객의 수에 긍정적인 영향을 주는 것으로, 가판대설치, 판촉행사는 19%의 유의수준에서 긍정적인 영향을 주는 것으로 나타났으나, 경쟁점포의 수는 영향을 주지 않는 것으로 확인되었다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고, 연구의 한계점과 미래의 연구방향이 제시되었다.

• 유통과학연구
• /
• 제20권6호
• /
• pp.11-19
• /
• 2022

Purpose: This study aims at exploring and understanding the effect of four independent variables related to dairy retail marketing and distribution (deep freezers, promotions, company support and distributor-retailer relationship) and one moderating variable Covid-19 lockdown on sales of dairy product during the Covid 19 pandemic situation. Research design and methodology: Personal interviews and door-to-door surveys and promotional tools were designed to publicise and collect data from the retailers. The sale data before, during and after promotion activity were all recorded and evaluated to draw an inferential conclusion. Factor analysis and multiple regression methods were adopted to analyses the data collected. Results: The research shows that four out of the five factors studied was found having significant impact on dairy retail sales. The highest impact on sales was contributed by promotions, secondly by the deep freezer impact followed by distributor-retailer relationship during the study period and lastly but not the least due to influence of Covid-19 lockdown. Conclusions: The study contributes to the body of knowledge in cold chain distribution process through utilization of right mix of tools and tactics for effective marketing and distribution of dairy products in developing countries especially during a pandemic situation.

• 보건교육건강증진학회지
• /
• 제12권1호
• /
• pp.111-127
• /
• 1995

This study was designed to investigate the relationships between children's physical growth and health and their raising conditions and to find out the important conditions to improve their physical growth and health. The rasing conditions were classified into three major parts; i. e., family conditions, conditions of nutrition up-taking, and conditions of rest or sleep and exercise or play. Then, the questionnaire including the items to survey these three areas of raising condition and the items to evaluate the health status were given to children' mothers or fathers and filled up by them. The data of their 4 anthropometric measures; body weight, stature, sitting height and chest girth, were also collected from their latest records of health examination. The data of health status were converted to health scores representing 6 domains of health; digestive organs, respiratory organs, auto-nerve systems, fatigue, others and health as a whole. Then, correlations of raising conditions were determined with four antropometric measures and 6 health scores as criterion variables. Then, number of families to live together, and child's birth order in the domain of family conditions, habits of unbalanced diet, eating frequency of eggs, fruits, green and yellow vegetables, light colored vegetables, milk products in the domain of nutrition up-take, and the time for study at home, the place for play, the number of friends to play with together, the hours for playing out of door, the hours for playing sports, and the hours to move their body for assisting house keeping were picked out to investigate their relationships with physical growth and health status. Then, their habits of unbalanced diet and eating frequency of eggs, green or yellow colored vegetables, and milk products were found more influential conditions and more over, birth order, the time for study at home, the time to play out of door showed moderate degree of connection with physical growth and health status in early childhood.

• 수산해양교육연구
• /
• 제6권1호
• /
• pp.20-32
• /
• 1994

According to the changing of administrative environment from the high-leveled industrial age to the informational and international open door age, necessity of governmental officials re-training has been being emphasized. For leveling up the re-training effect, leveling up of the instructors' capability is strongly required with enlargement of re-training participating opportunity and the development of curriculum. The authors carried out a study on the securing status of instructors for the governmental officials training facilities and picked up some problems involved. Required academic career of instructors which is certified as holders of bachelor degree or more for the central training facilities and junior college graduate diploma or more for the district ones looks too low considering with trainees' age, academic career and social experiment. Then it should be leveled up to the holders of master degree or more for the central facilities and bachelor degree or more for the district ones. Required official career of instructors for specific subjects which is certified as three years or more looks so short that should be enlarged to five years or more. Preliminary training for instructors themselves should be reinforced before appointing the instructors to have a study on the teaching method and concerned subjects, and also the career of instructors should be reflected with advantage to the promotion of officials.

• 디지털산업정보학회논문지
• /
• 제18권3호
• /
• pp.97-110
• /
• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• Asia Marketing Journal
• /
• 제17권4호
• /
• pp.63-88
• /
• 2016

K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

• 한국중재학회지:중재연구
• /
• 제17권2호
• /
• pp.101-124
• /
• 2007

The legal systems and open-door policies to foreign affairs in North Korea have been followed by those of China. Whereas an arbitration system of South Korea accepted most parts of UNCITRAL Model Law, North Korea has succeeded to an arbitration system of a socialist country. China, under the arbitration system of socialist country, enacted an arbitration act reflected from UNCITRAL Model Law for keeping face with international trends. We have used these three arbitration system as a tool for analyzing an arbitration system in North Korea. With an open-door policy, North Korea and China enacted an arbitration act to provide a legal security. Therefore, the core parts of arbitration system in North Korea and China are based on a socialist system while those of South Korea is on liberalism. So, North Korea and China enacted an arbitration act on the basis of institutional arbitration, on the other side, South Korea is based on ad-hoc arbitration. Because of these characters, in terms of party autonomy, it is recognized with the order as South Korea, China and North Korea. Also North Korea enacted separate 'Foreign Economic Arbitration Act' to resolve disputes arising out of foreign economies including commercial things and investments. There are differences in arbitration procedures and appointment of arbitrators : South Korea recognizes parties' autonomy, however parties should follow the arbitration rules of arbitration institutes in North Korea and China. According to an appointment of arbitrators, if parties fail to appoint co-arbitrators or chief arbitrators by a mutual agreement, the court has the right to appoint them. In case of following KCAB's rules, KCAB secretariats take a scoring system by providing a list of candidates. A party has to appoint arbitrators out of the lists provided by arbitration board(or committee) in North Korea. If a party may fail to appoint a chief arbitrator, President of International Trade Arbitration Board(or Committee) may appoint it. In China, if parties fail to appoint a co-arbitrator or a chief arbitrator by a mutual agreement, Secretary general will decide it. If a arbitral tribunal fails to give a final award by a majority decision, a chief arbitrator has the right for a final decision making. These arbitration systems in North Korea and China are one of concerns that our companies take into account in conducting arbitration procedures inside China. It is only possible for a party to enforce a final arbitral award when he applies an arbitration inside North Korea according to International Trade Arbitration Act because North Korea has not joined the New York Convention. It's doubtful that a party might be treated very fairly in arbitration procedures in North Korea because International Trade Promotion Commission controls(or exercises its rights against) International Trade Arbitration Commission(or Board).

• 한국실내디자인학회논문집
• /
• 제19권3호
• /
• pp.242-250
• /
• 2010

Recently, the long-term care insurance for the elderly was carried out according to the elderly is increased rapidly and the formation of sympathy that a nation and society try commonly to share health and welfare promotion of the elderly. The purpose of this study is to analyze the present status of nursing home after that the long-term care insurance is enforced in chungcheongbuk-do and to utilize as basic data. The study limited its survey to those facilities that refer to the Ministry of Health and Welfare data, that had the capacity of more than 50 people. The result are as followings. Firstly, most of the nursing home were located on the outskirts of the city. But it must be constructed in the city center if the recent deinstitutionalization trend is reflected. Secondly, notwithstanding the provisions of the Elderly Welfare Law, if the Livability and amenity are considered, the plan of a single or a twin room is needed. The ondol(溫突) system bedroom for the safety of the elderly had to be planned and for the color planning of a bedroom, a heating, the furniture, the form of a door, corridors, etc. should be partly improved. The fastener in which it is appropriate for the main exit, a stair, an elevator, the lighting device, and etc. is needed and the installation of a wandering path for the dementia patient and etc. is required. Thirdly, most of the dining room arranged on the first floor but it is not nearly used and it used for employee or the other use. Therefore, we have to consider the system in which it can deliver the meal to a bedroom. If the smell of the elderly and etc. is considered, the sufficient height of the floor should be reflected for the ventilation equipment. Lastly, The improvement of the existing law are required.