• 제목/요약/키워드: out sourcing

검색결과 44건 처리시간 0.022초

K-패션 활성화를 위한 국내 패션브랜드의 의류생산 방식 고찰 (Apparel production methods of domestic fashion brands for the activation of K-fashion)

  • 안영실;김희선
    • 한국의상디자인학회지
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    • 제20권3호
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    • pp.115-128
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    • 2018
  • The purpose of this study is to systematize various clothing production methods that domestic fashion brands are utilizing to produce fashion products, and to propose effective clothing production methods according to the characteristics. The research methods are contents analysis method of the literatures, articles, reports, and interviewing method of the practitioners who are in charge of the production of fashion. First, the clothing production methods of the domestic fashion brands are categorized as follows. It is divided into a fashion brand management method and a promotion company entrustment method based on who carries out the clothing production and management. The fashion brand management method is subdivided into the 'rental-production', 'CMT', and 'self-production' methods. All three methods are performed at domestic and global sourcing, but the CMT method is more utilized at the global sourcing. The promotion company entrustment method is subdivided into the 'full consignment production method', the 'CMT method involving promotion company', and 'direct buying method by promotion company'. All methods are performed at domestic and global sourcing. Second, the results of reviewing effective clothing production methods, according to characteristics are as follows. If fashion brands control the production and management, they use all three fashion brand management methods. The fashion brands use the promotion company entrustment method when they wants to offer special products, or the number of items is large, or the production management is difficult, or the manpower and equipment size is reduced. The domestic sourcing is utilized by fashion brands and promotion companies when production management is required for high quality apparel production, in case of trendy and complex designs, spot production, and in small quantity production. The global sourcing is utilized by fashion brands and promotion companies when it comes to lowering the production cost, fashion brands preferred the mass production of apparel with design that can be pre-planned.

국내 의류봉제 산업의 글로벌소싱 의향 고려요인 연구: 여성니트복종(women's knit wear) 생산을 중심으로 (An Exploratory Study of the Determinants of Global Sourcing Intention in Korean Clothing Sewing Industry: Focusing on Women's Knit Wear Production)

  • 유다빈;정선욱
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.67-85
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    • 2023
  • Purpose - This study seeks to investigate the determinants of global sourcing intention in clothing sewing industry, in particular with its focus on women's knit wear production. Design/methodology/approach - This study collected a unique set of qualitative data through 31 in-depth interviews with fashion brands, promotion agencies, and sewing factories between July 2023 and October 2023. In addition, it analyzed the dataset using the MAXQDA to complement the research findings. Findings - We have two findings. First, the interviewees commonly mentioned the following factors as reasons for considering global sourcing: the human factors(aging of skilled technicians and labor shortages), the financial factors(gap in production unit prices at home and abroad), the relational factors(lack of novelty), and the physical factors(loss of production infrastructure and network), while the human factors(skilled workforce), the production factors(delivery date and product quality), and the relational factors(timely communication and mutual trust) as reasons for continuing domestic sourcing. Additional code analysis of interview also supports this finding. On the other hand, there was also a subtle difference between buyers(brands) and suppliers(promotion agencies and processing plants), and buyers consider the exact delivery date critical so that they could see trend-sensitive women's knit wear on time, and suppliers took production costs, labor costs, and labor shortages, which are financial factors, more seriously. Research implications or Originality - This study provides a richer and more balanced view of existing literature, which has generally tended to introduce global sourcing across the clothing industry despite the existence of various diversity within the industry. In addition, through qualitative research, we introduce that the sewing industry is carried out according to complex factors, and by revealing and categorizing the determinants of global sourcing, we supplement the existing research on the clothing sewing industry centered on survey. On a practical note, this study introduces that there is a difference in view of domestic sourcing and global sourcing between buyers(brands) and suppliers(promotion agencies and sewing factories), suggesting practical implications for revitalizing networks and deriving win-win cooperation network models among members in the future.

글로벌 아웃소싱의 전개와 성과에 관한 연구 (An Empirical Study on Performance and Implementation of Global Out Sourcing in Korean Export-Importing Companies)

  • 김창봉;박완수
    • 통상정보연구
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    • 제14권4호
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    • pp.153-174
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    • 2012
  • 본 연구의 목적은 우리나라의 수출입 제조 기업을 대상으로 글로벌 아웃소싱의 성과에 영향을 미치는 요인을 분석한 것으로 본 연구에서는 조직 역량, 유연성, 정보 공유, 파트너십을 설정하고 기업의 성과와 인과 관계를 확인하고자 하였다. 이를 통해 글로벌 아웃소싱 성과에 영향을 미치는 정도를 파악하여 글로벌 소싱 활성화 방안을 모색하며 향후 글로벌 소싱 확산에 기여하고자 함에 있다. 이를 위해 본 논문에서는 글로벌 소싱의 개념적 정의와 특징을 분석하였고 글로벌 소싱 국내외 현황을 고찰하였다. 선행연구는 주로 거래비용 이론, 자원기반 이론에 바탕을 둔 기존의 이론 및 실증연구를 토대로 연구모형과 가설을 도출하였고, 연구모형에 적합한 측정문항을 개발하였다. 그리고 이러한 측정문항을 바탕으로 국내 수출입기업을 대상으로 설문조사를 실시하고 실증 분석하였다. 설정된 가설검증에 앞서 글로벌 소싱 구현수준에 대한 기초자료 분석과 각 측정변수들에 대한 신뢰성 분석과 타당성 분석을 SPSS 18.0 통계 패키지 프로그램을 이용하여 수행하였다. 또한 글로벌 소싱 성과관련 4개의 연구가설은 회귀분석 모형을 이용한 것으로 검증하였다.

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Multinational Products for Consumer-Driven Global Sourcing Strategies

  • LEE, Jiwon;OH, Jae-Young;OH, Eunji;SHIN, Matthew Minsuk
    • 유통과학연구
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    • 제17권8호
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    • pp.5-14
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    • 2019
  • Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

국가연구개발사업의 기술확보 의사결정 프로세스에 관한 연구

  • 한상영;유영신
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.494-497
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    • 2004
  • 지금까지 국가연구개발사업은 체계적인 기술 확보전략이 없었다. 본 연구는 국가연구개발 사업도 기술확보 전략이 있어야 한다고 주장하면서, 국가연구개발사업에 적용할 수 있는 기술확보 의사결정프로세스를 제안한다. 국가연구개발사업은 자체개발(insourcing)과 해외위탁/용역, 라이센스, 공동연구의 외부기술(out-sourcing)으로 유형을 구분하였으며, 이에 적합한 기술확보 유형결정을 위한 다단계 의사 결정프로세스를 제시한다.

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지식기반서비스 공급자의 시장지향성이 수혜자의 소싱과정에 미치는 영향 (The Effect of Market Orientation of Knowledge-Based Service Suppliers on the Sourcing Process of Service Recipients)

  • 노전표
    • Asia Marketing Journal
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    • 제8권1호
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    • pp.49-76
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    • 2006
  • 본 연구에서는 비즈니스서비스 공급-구매 상황에서 공급자의 시장지향성이 수혜자의 소싱과정과 구매성과에 미치는 영향을 국내 지식기반서비스(knowledge-based services) 공급기업과 구매기업을 1:1로 쌍대분석(dyadic analysis)하여 실증적으로 검증하였다. 제시된 지식기반서비스 시장지향성 모형에 기초하여 선행변수, 시장지향성, 결과변수간의 관계를 개념화하고, 10개 연구가설을 도출하여 검증하였다. 가설 검증결과, 수혜자의 성과에 미치는 영향력에 있어 공급자의 고객지향성과 경쟁지향성이 협조지향성 보다 상대적으로 강하게 나타났다. 또한 공급자의 고객지향성과 경쟁지향성은 수혜자가 서비스를 구매하는 과정에서 서비스 성능평가의 난이도를 낮추고 지각위험을 감소시켜주는 긍정적인 역할을 하는 것으로 나타났다. 아울러 최근 B2B 구매가 온라인을 통하여 이루어지면서 공급자-수혜자간 물리적 거리의 중요성이 감소할 것으로 예상했으나, 흥미롭게도 수혜자의 시장지향성이 높은 경우 공급자가 지각하는 물리적인 거리에 대한 중요도는 여전히 높은 것으로 나타났다. 가설 검증결과에 기초하여 학문적, 실무적 시사점, 그리고 향후 연구과제 등을 논하였다.

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한국 패션기업의 세계화 추세 연구 (Globalization Trends of Korean Fashion Enterprises)

  • 손미영;이은영
    • 한국의류학회지
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    • 제27권11호
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    • pp.1219-1228
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    • 2003
  • This research was conducted to find out what the general globalization trends of Korean fashion enterprises are, and what the factors required the Korean fashion enterprises to improve the global competitiveness under the globalized circumstances are. The data were collected from the survey by questionnaire on Korean leading fashion enterprises and the Directory of Companies Branching out abroad in 2000/2001(Korea Trade-Investment Promotion Agency, 2000). The Results of the research are as follows: first, Korean fashion enterprises expanded evenly worldwide in the sales and distribution functions while relying heavily on Asian countries for manufacturing functions; Secondly, the globalization of Korean leading fashion enterprises was progressed, but still remains at the stage of the sales of manufacturing capability or the sales of low costs products rather than at the stage of manufacturing products of high added-value or the sales of design or marketing capability. Thirdly, the factors for the global competitiveness of the Korean fashion enterprises are related to capability of low cost, quick response, product development, marketing, internationalization and high value added.

IPO 관점에서의 정보기술 아웃소싱 위험요인에 관한 탐색적 연구 (An Exploratory Study on the Information Technology Outsourcing Risk Factors: An IPO Perspective)

  • 양경식;김현수
    • Journal of Information Technology Applications and Management
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    • 제11권3호
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    • pp.35-62
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    • 2004
  • Recently, IT outsouricng has been one of the major concerns of many companies. This paper explores the relationship between information technology outsourcing risk factors and outsourcing performance. It is based upon a three-phase process utilizing IPO (Input-Process-Output) system. The first phase means the outsourcing planning risks t~at arise from overall environment of outsourcing, organizational refuse, and wrong contracts. The second phase implies outsourcing operational risks, which are occurred while out-sourcing perform and consist of organizational acceptances of outsourcing, partnership and hidden costs. The last phase is outsourcing performance based on four perspective of BSC(Blanced Scored Card). The survey was performed on the IT/IS firms, and the data was collected from 53 service receivers. The result of the analysis are as follows. First, Outsourcing planning risks positively affects the operational risks. Second, Outsourcing operational risks negatively affects the Outsourcing Performance.

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백화점 3사의 온-오프라인 통합전략 사례 연구 (Case Study on the "Clicks and Mortar" Strategies of the Three Major Department Stores in Korea)

  • 최인혁;이영렬
    • 한국유통학회지:유통연구
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    • 제9권1호
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    • pp.1-24
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    • 2004
  • As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks & mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

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