• Journal of the Korean Society of Child Welfare
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• no.36
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• pp.261-288
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• 2011

This study focuses on adolescent prosocial behavior as one of the necessary elements for youth to grow as a healthy member of the society. The purpose of this study is to examine the effects of peer group on adolescent prosocial behavior by comparing the peer influence model and the individual characteristics model. For the study, we conducted hierarchical multiple regression analyses using the data from the Korean Youth General Survey 2008, administered by the Ministry of Health and Welfare. Results show that friends' prosocial behavior had a positive impact, but friends' antisocial behavior had a negative impact on adolescent prosocial behavior. When individual characteristics including self-esteem and empathy were analyzed simultaneously, empathy, self-esteem, friends' prosocial behavior, and friends' antisocial behavior were found to be statistically significant. The strength of association between individual characteristics and adolescent prosocial behavior was greater than that of friends' behaviors. Also, significant moderating effects of individual characteristics on the relationships between adolescent prosocial behavior and friends' behaviors were found. For example, the positive effect of friends' prosocial behavior on adolescent prosocial behavior increased as adolescent's level of self-esteem increased. On the other hand, the negative effect of friends' antisocial behavior on adolescent prosocial behavior decreased as adolescent's level of empathy increased. Based on the findings, both the peer influence model and the individual characteristics model were considered valid in explaining prosocial behavior of Korean adolescents. Finally, implications of this study for positive youth development were discussed.

• Korean Journal of Cognitive Science
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• v.35 no.1
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• pp.23-48
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• 2024

Building human-aligned artificial intelligence (AI) for social support remains challenging despite the advancement of Large Language Models. We present a novel method, the Chain of Empathy (CoE) prompting, that utilizes insights from psychotherapy to induce LLMs to reason about human emotional states. This method is inspired by various psychotherapy approaches-Cognitive-Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Person-Centered Therapy (PCT), and Reality Therapy (RT)-each leading to different patterns of interpreting clients' mental states. LLMs without CoE reasoning generated predominantly exploratory responses. However, when LLMs used CoE reasoning, we found a more comprehensive range of empathic responses aligned with each psychotherapy model's different reasoning patterns. For empathic expression classification, the CBT-based CoE resulted in the most balanced classification of empathic expression labels and the text generation of empathic responses. However, regarding emotion reasoning, other approaches like DBT and PCT showed higher performance in emotion reaction classification. We further conducted qualitative analysis and alignment scoring of each prompt-generated output. The findings underscore the importance of understanding the emotional context and how it affects human-AI communication. Our research contributes to understanding how psychotherapy models can be incorporated into LLMs, facilitating the development of context-aware, safe, and empathically responsive AI.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.551-559
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• 2017

This study was to find out recognition of customers on association between necessity of Hospital Brand Identity and service value, to suggest efficiency contents of public relations(PR) for give shape to positive emotion or emotional empathy about hospital. The result of study, necessity of Brand Identity in hospital PR contents was recognized to order facility environment specialized sector of medical service scale of hospital reputation of doctor, recognized to higher necessity of Hospital Brand Identity in case lower to use of practical hospital. In association between necessity of Brand Identity and service value of Hospital Brand Identity was confirmed to be higher recognize service value if more higher recognize necessity about scale and reputation of doctor. Accordingly, to suggest PR contents for give shape to positive and emotional empathy in relation of customers, small and medium hospitals will important finding process a specific character in each other hospitals, the value will be consider for efficiency marketing to reflect opinions of customers.

• Journal of the Korean Society for information Management
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• v.34 no.4
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• pp.227-245
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• 2017

This study mainly investigates the motivations of YouTube and Flicker users for posting videos or images/photos on each service. The motivational framework with ten factors such as enjoyment, self-efficacy, learning, personal gain, altruism, empathy, social engagement, community interest, reputation and reciprocity were used to test the motivations. Those who are users of YouTube and Flickr were recruited from Amazon Mechanical Turk to participate in online surveys. Findings show that learning and social engagement are the two most highly rated motivations. Altruism was rated relatively low, although it was strongly correlated with all other motivations. Personal gain was rated as the lowest by both users but Flickr users rated personal gain higher than YouTube users. Findings from this study could be applicable to specify user motivations for using the services and to upgrade the designs of the services in the future.

• Industry Promotion Research
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• v.3 no.2
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• pp.21-31
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• 2018

This study conducted a hypothesis test to examine the effect of integrated service quality of nursing and care on medical service performance. The results of this study are as follows. First, the perceived performance, loyalty, perceived performance, perceived loyalty, and perceived loyalty of medical service achievement, perceived performance of medical service performance, responsiveness, confident, empathy, The results show that adoption has a positive impact on loyalty. In other words, the integrated service quality proved to be very important for the medical service capacity. In order to do this, institutional efforts should be given priority to increase the number of nursing staff. In order to nurture excellent nursing team members, in addition to professional nursing ability, emphasis should also be placed on personality education for positive relationships through patient empathy. In this study, we can find the implication of the study that we measured the effect of integrated service quality on medical service performance.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.460-475
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• 2012

The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.433-448
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• 2011

In this study, an empirical analysis was made with intent to establish an appropriate marketing business strategy for customers by inquiring into the effect of service education of 250 Korean restaurant employees, who provide services for foreign tourists in Seoul area as professional customers, on service orientation and organizational effectiveness. The result is summarized as follows. The effect of service education of Korean restaurants' employees on service orientation showed that the typicality, reliability, confidence and empathy have a positive effect on the service orientation. For the effect of service orientation on organizational effectiveness, the service orientation had a positive effect on the job satisfaction and organizational effectiveness. In other words, it was proven that the typicality, reliability, confidence and empathy of employees education are key mechanisms in improving their behaviors and attitudes to aim for important customer-centered services. Consequently, the backup of these attitudes and customer-oriented behaviors can be connected to the increase of productivity, which enhances the organizational effectiveness.

• Korean Journal of Social Welfare
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• v.38
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• pp.234-254
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• 1999

Volunteering has been defined as a form of altruistic helping behavior directed at improving other's welfare. Volunteering is, however, also identified as a type of collective action for community welfare. In this regard, this study tests whether neighborhood member's network and collective identity are more important determinants to explain participation in volunteer work than altruistic or normative motivation. This study estimates a model in which volunteering is determined by empathy, normative beliefs, neighborhood networks(friendship, contacts, and integration), and identity as a neighborhood member. This study shows that empathy, normative beliefs, and collective identity as a neighborhood member have significant impacts on participation in volunteer work. In addition, this study reveals that neighborhood member's network has an indirect impact on volunteering through identity as a neighborhood member. These results suggest that neighbor-hood community member's ties and collective identity are important sources for community welfare and collective volunteer work.

• Journal of Korea Game Society
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• v.13 no.2
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• pp.81-98
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• 2013

This article aims to provide an overall picture of the applications of serious games for social changes. Our main goals are to show that game has great potential in delivering messages for social changes and to suggest guidelines for researchers and game developers in designing related games. We synthesized the key concepts of games for change that make them promising through literature reviews and analyzing game lists for social changes. Based on the theoretical investigations, we found that both role-taking and simulation of games are powerful ways not only to influence attitudes toward the other side but also to bring out empathy as psychological mechanism to draw attitude changes and altruistic actions associated with social or political issues.