• Title/Summary/Keyword: orientation (property)

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A Study on the Perception Levels among Residents in Deteriorated Apartment about Remodelling (노후아파트 거주자의 리모델링에 대한 인식 경향)

  • 이선녕;주서령
    • Journal of Families and Better Life
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    • v.20 no.6
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    • pp.69-79
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    • 2002
  • The deteriorated apartments make a social problem in now a days. After all, a new alternative plan for deteriorated apartments such as the remodelling concept must be considered. This study aims to survey the perception levels among residents in deteriorated apartments relating to remodelling. It might be provide the basic data which could be used for the analysis of consumers in the future implementation of deteriorated remodelling projects. The analytical methods adopted in this study were factor analysis, 1-test, one-way ANOVA, post-hoc estimation(Scheffe test) by the SPSS 10.1 for Windows program. Through the factor analysis for the perception types regarding remodelling, the factors were named ‘function improvement orientation’ , ‘property value orientation’, ‘individual-household improvement orientation’, and ‘negative attitude to remodelling’. The analysis of the perception types regarding remodelling, by the family characteristics, socio-economic characteristics, residence characteristics, apartment block variables, resident's value orientation, and resident's satisfaction level, indicated that the perception degree of the ‘property value orientation’was the highest, followed by the ‘function improvement orientation’.

The Catalogue and Online-Order Apparel Shoppers Impulsive Purchase Orientation and Impulsive Purchase Stimuli (의류 통신판매 이용자의 충동구매 성향과 충동구매 자극)

  • 김용숙;박금옥;이옥희
    • Journal of the Korean Society of Costume
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    • v.51 no.7
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    • pp.49-62
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    • 2001
  • The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

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Explaining International Expansion Through Export-Venture Market Orientation: A Perspective of Resource-Advantage Theory of Competition

  • Kim, Da-Som;Oh, Han-Mo
    • Asia-Pacific Journal of Business
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    • v.8 no.1
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    • pp.33-44
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    • 2017
  • The present study aims to examine the role of market orientation as an international partnership property. This property, labeled export-venture market orientation, is at the inter-firm level and is related to the new market development (NMD) activities of export-ventures. Specifically, this article is to define the export-venture market orientation; to argue that it is a major factor in NMD export-venture success; and to argue that the resource-advantage (R-A) theory of competition can provide a theoretical foundation for this concept and explain its contribution to export-ventures' international expansion success. This manuscript is conceptual in approach. In their efforts to strengthen relationships, export-ventures may tend to focus so much time on the partnership factors that they miss market opportunities. As a spanning process, NMD should be informed by both external and internal activities. In an export-venture, market orientation helps guide NMD activities from outside to inside and vice versa. As a dynamic and disequilibrium provoking process, the R-A theory can theoretically ground the concept of export-venture market orientation and explain its role in NMD export-venture success. The current study contributes to business marketing theory in three ways: it extends the concept of intra-organizational market orientation to an inter-organizational context; contributes to understanding the role of idiosyncratic resources in export-ventures; and theoretically explains the concept of export-venture market orientation. The present study is the first to extend the concept of market orientation into inter-organizational NMD framework and to examine the role of export-venture market orientation in NMD export-venture success.

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The Impact of Factors of Relationship Marketing in Skin Care Salons Upon the Quality and Outcomes of Relationship (피부미용실의 관계마케팅요인이 관계 질과 성과에 미치는 영향에 관한 연구)

  • Lee, You-Mi;Rhee, Nan-Hee
    • Journal of the Korean Society of Costume
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    • v.58 no.9
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    • pp.151-165
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    • 2008
  • The purpose of this study is to establish theoretical basis for relationship marketing exercised in the esthetic industry and to empirically analyze causal relationship among factors of esthetic relationship marketing, together with quality and the performance of the relationship. With empirical research, this study finds out that such relationship marketing factor as customer orientation, employee' expertise, physical property have an impact on the relationship quality between customers and esthetic salons' service providers. Customer satisfaction and trust increase the relationship between service providers and customers, and this also increases repurchase intention of the customer towards the service providers. These are significant findings in that they illustrate the importance of employee' expertise and customer orientation, and physical property in determining satisfaction and trust. The result of this study shows that service providers can enhance customer satisfaction and trust by utilizing relationship marketing more effectively, and can preserve the current customer basis.

Magnetic and Electrical Properties of Mn-Zn Ferrite Thin Films Deposited by Ion Beam Sputtering (이온빔 스퍼터링에 의해 증착된 Mn-Zn 페라이트 박막의 자기 및 전기적 특성)

  • 조해석;하상기;이대형;주한용;김형준;김경용;제해준;유병두
    • Journal of the Korean Ceramic Society
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    • v.32 no.3
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    • pp.313-320
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    • 1995
  • We investigated the preferred orientation, electrical and magnetic properties of the Mn-Zn ferrite thin films deposited on SiO2/Si(100) by ion beam sputtering. The Cu-added Mn-Zn ferrite thin films had a preferred orientation of (111) with a weak orientation, (311). While the Zn-added one had a strong (111) preferred orientation. The saturation magnetization of the Cu- or Zn-doped Mn-Zn ferrite films increased with increasing substrate temperature (Ts) due to the increase of grain size and the enhancement of crystallinity. For the same reason the coercivity of Cu- or Zn-doped Mn-Zn ferrite films deposited at low Ts increased with increasing Ts, but those of the films deposited at high Ts slightly decreased not only because the defect density of the films decreases but because more grains have multi-domains with increasing Ts. The resistivity of Cu- or Zn-added Mn-Zn ferrite thin fims measured by complex impedance method decreased with increasing Ts due to the ehhancement of crystallinity as well as due to the increase of grain size.

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Engineering Property of Basalt Fiber as a Reinforcing Fiber (보강 섬유로서 현무암 섬유의 공학적 특성)

  • Choi, Jeong-Il;Jang, Yu-Hyun;Lee, Jae-Won;Lee, Bang-Yeon
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.3 no.1
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    • pp.84-89
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    • 2015
  • Basalt fiber has many advantages as a reinforcing fiber such as high tensile strength and similar density to concrete. This study investigated the bonding property and the effect of fiber orientation on tensile strength of basalt fiber. Single fiber pullout tests for basalt and polyvinyl alcohol (PVA) fibers were performed to evaluate the bonding property between basalt fiber and mortar. And then tensile strength of basalt, PVA, and polyethylene (PE) fibers according to fiber orientation were measured. From the test results, it was exhibited that the chemical bond, frictional bond, and slip-hardening coefficient of basalt fiber were 1.88, 1.03, 0.24 times of PVA fibers, respectively. And the strength reduction coefficient of basalt fiber was 9 times of PVA fiber and 3 times of PE fiber.

High Temperature Tensile Property of Transient Liquid Bonded Joints of Ni-base Single Crystal Superalloy (액상확산접합한 Ni기 단결정 초내열합금의 고온인장특성)

  • 김대업;강정윤
    • Journal of Welding and Joining
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    • v.18 no.3
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    • pp.106-113
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    • 2000
  • Single crystallization behavior ad high temperature tensile properties of TLP bonded joints of Ni-base single crystal superalloy, CMSX-2 were investigated using MBF-80 and F-24 insert metals. CMSX-2 was bonded at 1523~1548K for 1.5~1.8ks in vacuum. The (100) orientation of bonded specimen was aligned perpendicular to the joint interface. Crystallographic orientation analyzed points over the bonded region possessed the almost same orientation across the joint interface and misorientation $\Delta^{\theta}$ was negligibly small in as-bonded and post-bond heat-treated situations. It was confirmed that single crystallization could be readily achieved during TLP bonding. The tensile strengths of all joints at elevated temperatures were equal to or greater than those of base metal the range of testing temperature between 923K and 1173K. The elongation and reduction of area in values were almost the same as those of base metal. SEM observation of the fracture surfaces of joints after tensile test revealed that the fracture surface indicated the similar morphologies each other, and that the fracture of joints occurred in the base metal in any cases.

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A Study on the Molecular Orientation and the Surface Mophology of polyimide precursor ultrathin film (폴리이미드 전구체 초박막의 분자배향과 표면상태에 관한 연구)

  • Jeong, Soon-Wook
    • Journal of the Korean Applied Science and Technology
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    • v.22 no.3
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    • pp.228-233
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    • 2005
  • Langmuir-Blodgett(LB) technique can speak the best candidate of the future molecular electronic devices. But, precursor as molecular ultrathin film devices require the bulk property that are influenced by the molecular orientation. So, this device is one of current interest in molecular electronic device development of new materials. In this study, quantitative evaluation of molecular orientation in LB films of polyamic acid alkylamine salt was performed analysis experiment comparing the absorption or transmission intensity of the FT-IR spectrometer and reflection or absorption spectra with UV-visible absorption spectra. It could find that the polar angle(${\theta}$) of the dipole moment appears in about $68^{\circ}$ and the tilting angle of the alkyl chain is about $11.5^{\circ}$.