• 품질경영학회지
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• 제30권3호
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• pp.38-52
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• 2002

This paper is concerned with the analysis of structural equation model(SEM) with the ordinal data such as Likert scale. The SEM is misused when the arbitrary scores allocated to the Likert scale are treated as quantitative data. The underlying distribution approaches have been studied to solve this problem, and the partial least squares(PLS) Is also tried. In this paper the quantification methods for the Likert scale are proposed to analyze the SEM. We assume that the Likert scale is an observation of the interval of the continuous underlying distribution, and the respondents have their own patterns in the response of some questions. Normal and beta distributions as the response patterns are considered to quantify the Likert scale. To compare the efficiency of the proposed method the bootstrap simulations are tried.

• Communications for Statistical Applications and Methods
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• 제26권2호
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• pp.205-216
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• 2019

Diagnostic tests in medical fields detect or diagnose a disease with results measured by continuous or discrete ordinal data. The performance of a diagnostic test is summarized using the receiver operating characteristic (ROC) curve and the area under the curve (AUC). The diagnostic test is considered clinically useful if the outcomes in actually-positive cases are higher than actually-negative cases and the ROC curve is concave. In this study, we apply the stochastic ordering method in a Bayesian hierarchical model to estimate the proper ROC curve and AUC when the diagnostic test results are measured in discrete ordinal data. We compare the conventional binormal model and binormal model under stochastic ordering. The simulation results and real data analysis for breast cancer indicate that the binormal model under stochastic ordering can be used to estimate the proper ROC curve with a small bias even though the sample sizes were small or the sample size of actually-negative cases varied from actually-positive cases. Therefore, it is appropriate to consider the binormal model under stochastic ordering in the presence of large differences for a sample size between actually-negative and actually-positive groups.

• 한국식생활문화학회지
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• 제22권6호
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• 응용통계연구
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• 제15권2호
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• pp.297-310
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• 2002

Liang과 Zeger는 이산형 혹은 연속형 반복측정자료를 분석하기 위한 일반화 추정방정식 (GEE)을 제안하였다 GEE모형은 범주형 반복측정자료의 모형으로 확장될 수 있으며, 이 GEE추정량은 대표본인 경우 다변량 정규분포를 따른다. 그러나 GEE는 대표본근사이론에 기초한다. 본 논문에서는 소표본인 경우 반복 측정된 순서자료에 대한 GEE추정량의 성질을 연구한다. 우리는 두가지 방법을 사용하여 두그룹의 반복 측정된 순서자료를 생성하며 모의실험을 통하여 소표본인 경우 여러 개 범주를 갖는 순서반응 자료에 대하여 GEE추정량의 1종 오류율, 검정력, 상대효율, 두 그룹의 표본크기가 다를 경우 효과, 그리고 분산 추정량의 성질등을 연구한다.

• 동아시아식생활학회지
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• 제18권2호
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• pp.165-171
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• 2008

The purpose of this study was to measure tourists' preference for alternative restaurants with different combinations of attribute levels: grown area logo, origin description, traditional food, fusion food, national food, and price. A total of 210 questionnaires were completed. A conjoint experimental method was used to develop hypothetical restaurants, and an ordinal probit model was used to measure the effects of the attribute levels on tourists' preference. The ordinal probit model analysis results for the data indicated an excellent model fit. The effects of the attribute levels on tourists' preferences were statistically significant. As expected, estimates of the marginal willingness to pay were statistically significant Moreover, the tourists were more willing to pay for grown area logo as compared to the other attribute levels. The tourists also considered the grown area logo as a very important attribute. Withe regard to developing and testing conjoint models in the design of choice experiments involving multifactor alternatives, this study may approach a deeper understanding of the conjoint experiment. Greater understanding of the conjoint experiment can improve the managerial diagnoses of the problems as well as the opportunities for different marketing strategies including local branding programs and menu development and marketing communications.

• 한국조리학회지
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• 제14권2호
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• 응용통계연구
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• 제33권1호
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• pp.25-46
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• 2020

본 논문에서는 Bayesian spectral analysis regression (BSAR) 방법론을 이용한 베이지안 순서형 프로빗 준모수 회귀모형에 대해서 고찰한다. 순서형 프로빗 회귀모형은 순서가 있는 범주형 자료를 모형화하는 방법으로, 정규 분포의 분포함수의 역함수인 프로빗 연결함수를 이용해 각 범주의 확률과 설명변수을 연결함으로써 반응변수의 확률을 모형화한다. 베이지안 프로빗 회귀 모형은 정규 분포를 따르는 잠재변수를 도입함으로써 사후 분포 도출을 용이하게 하고, 절단점에 따라 나뉘어지는 잠재변수들의 값에 따라서 반응 변수들이 범주화된다. 본 논문에서는 이러한 잠재 변수 방법을 확장해 BSAR 방법론에 기반하여 단조증가/감소와 같은 형태제약을 반영할 수 있는 베이지안 이항형 및 순서형 프로빗 준모수 회귀모형에 대해 연구한다. 모의실험을 통하여 이항형 프로빗 준모수 회귀모형과 기존의 다른 모형들 간의 적합결과를 비교하고, 형태 제약에 따른 순서형 프로빗 준모수 회귀모형의 적합결과를 비교 분석하도록 한다. 아울러, 국민건강영양조사 제 7기 1차년도 (2016) 자료(Korean National Health and Nutrition Examination Survey (KNHANES), 2016)를 바탕으로, 본 논문에서 고찰한 이항형 및 순서형 프로빗 준모수 회귀모형을 적용하여, 흡연양태와 커피섭취 간의 관계에 대한 실증적 분석을 수행한다.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.69-79
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• 2022

The purpose of the study is to look into the likelihood of private sector enterprises going bankrupt due to COVID-19 pandemic-related issues. The data for this study was taken from the World Bank's Enterprise Survey, which was intended to assess the impact of the COVID-19 pandemic on the business sector. This study uses the Ordinal Logit Method to analyze the model with dependent variables having ordinal values. The determinants reflect business performance, innovation, business relationships, and government support. According to the estimation results, a lower probability of business closures, illiquidity, and payment delays are found in businesses that maintain sales growth, operating hours, temporary workers, product portfolio, consumer demand, and input supply. Meanwhile, the increase in online business activities and receiving support from financial institutions and the government do not help businesses reduce the risk. Moreover, higher survival is found in manufacturing and developing countries. This implies the fragility of businesses in the retail and service sectors, especially for mega-enterprises in developed countries. In addition, the negative impact of the COVID-19 pandemic on businesses in Europe and West Asia is less severe than in other regions. The results imply policies to support the private sector during the pandemic, such as increasing labor market flexibility or rapidly implementing supportive policies.

• Journal of Electrical Engineering and Technology
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• 제10권5호
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• pp.1930-1939
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• 2015

Wind power planning aims to locate and size wind farms optimally. Traditionally, wind power planners tend to choose the wind farms with the richest wind resources to maximize the energy benefit. However, the capacity benefit of wind power should also be considered in large-scale clustered wind farm planning because the correlation among the wind farms exerts an obvious influence on the capacity benefit brought about by the combined wind power. This paper proposes a planning model considering both the energy and the capacity benefit of the wind farms. The capacity benefit is evaluated by the wind power capacity credit. The Ordinal Optimization (OO) Theory, capable of handling problems with non-analytical forms, is applied to address the model. To verify the feasibility and advantages of the model, the proposed model is compared with a widely used genetic algorithm (GA) via a modified IEEE RTS-79 system and the real world case of Ningxia, China. The results show that the diversity of the wind farm enhances the capacity credit of wind power.

• 수산해양교육연구
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• 제27권6호
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• pp.1693-1703
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• 2015

This study is aimed to retain objectivity and generality against consumer perception about seafood of Hebei Spirit oil spill incident area, and analyze gap of consumer perception in according to confidence level of seafood using ordinal logit model. As results, This article have three implications. First, Consumer don't have high confidence level in comparison with previous research. Second, It is important to retain confidence of quality for purchasing seafood of oil spill incident area. Third, Consumer perception is improved positively against seafood of oil spill area. But This study has limits that don't take regional opinion and situation into account.