• 제목/요약/키워드: opinion leaders

검색결과 79건 처리시간 0.023초

인터넷 관문사업자와 디지털 콘텐츠사업자간 상생정책 방안에 관한 탐색적 연구 (An Exploratory Study of Win-Win Policies Between Internet Portals and Digital Content Providers)

  • 박기호
    • 디지털융복합연구
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    • 제6권1호
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    • pp.21-34
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    • 2008
  • This study explored which policies can be win-win strategies among internet portals and digital content providers. With taking the professional advise by interview and descriptive Questionnaires, the study suggested which governmental policies may be the mutual and proper winning strategies in internet industry, specifically between internet portal sites and content providers. Researcher kept in contact with five opinion leaders in this field and proposed thirteen candidate policies, which can give implications to the related governmental agencies, internet portals and contents providers. Some of these suggested policies may have been done and are being done conservatively in some area. But, in order to positively activate and develop the domestic digital contents industry, this study emphasized that the related agencies should perform the progressive policies and assign the financial supports to internet industry.

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Towards a Development Strategy for the Recruitment and Retention of Women Seafarers in Cargo Ships with Particular Reference to the Republic of Korea

  • Jo, So-Hyun
    • 한국항해항만학회지
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    • 제35권2호
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    • pp.137-147
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    • 2011
  • The prime objective set for paper is to identify what are the women seafarers' problems and concerns regarding employment on cargo ships. From the cargo ship point of view, the question then is how to provide sufficient solutions for women seafarers in the male-dominated workplace of the ship through Corporate Social Responsibility(CSR) activities. The methodologies of study combine qualitative and quantitative research methods. The progress of research is to conduct a survey by asking a consistent set of key opinion leaders from the Republic of Korea. Moreover, to evaluate the elements of the result, the research explores the way in which we should consider giving priority to aspects of the problem. Finally, based on the terms of CSR, the author recommends measures to support the needs of women when they are employed onboard the world's merchant vessels.

지능정보사회에서의 청소년 활동정책 개선방안: 프로그램, 설비·시설, 지도자를 중심으로 (The improvement measures for youth activity policies in the intelligent information society: focusing on programs, equipment and facility operation and leaders)

  • 이경상;이창호;김민
    • 정보화정책
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    • 제26권4호
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    • pp.62-84
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    • 2019
  • 이 연구에서는 지능정보사회에 적합한 청소년 역량함양을 위해 청소년 활동시설의 프로그램, 설비·시설, 지도자에 변화를 가져올 수 있는 청소년 활동정책의 개선방안을 제시하고자 하였다. 이를 위해, 지능정보사회에서의 사회변화 전망에 따른 청소년 활동정책의 변화방향에 대한 문헌연구, 청소년 활동시설의 대응실태 파악 및 활동정책의 발전방안 모색을 위한 온라인 설문조사와 전문가 의견조사를 실시하였다. 이를 바탕으로 다음과 같은 17개 정책과제들을 제시하였다. 먼저 프로그램분야에는 1) 지능정보기술 관련 프로그램의 확대, 2) 진로체험교육프로그램에서 진로탄력성관련 내용의 강화, 3) 스팀·메이커관련 프로그램의 체계적 도입 및 확산 등 9개 과제를 제시하였다. 다음으로 설비·시설분야에는 1) 지능정보기술 관련 외부기관과의 협력네트워크 강화, 2) 활동프로그램 개발·개선·운영에서 AR·VR 기술의 적용 확대, 3) 청소년활동 분야의 빅데이터 구축 등 5개 과제를 제시하였다. 마지막으로, 지도자분야에는 1) 활동시설 지도자 대상 지능정보사회관련 정보제공 확대, 2) 청소년 지도자 대상 지능정보사회관련 직무모형 개발 및 직무연수 실시 등 3개 과제를 제시하였다.

공중 프레임, 고정관념, 트위터의 재매개(remediation)가 국가명성에 미치는 영향: 댜오위다오 이슈를 둘러싼 일본 및 중국 명성을 중심으로 (The Effect of Public Frame, Stereotype, and Twitter Remediation on Country Reputation: Focused on Japan and China's Country Reputation around Diaoyudao Issue)

  • 차희원;장서진;장현지
    • 한국언론정보학보
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    • 제62권
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    • pp.286-314
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    • 2013
  • 본 연구는 고정관념, 공중 프레임, 트위터의 재매개 유형이 국가명성에 미치는 영향을 연구하였다. 이를 위해 일본과 중국 간 댜오위다오/센카쿠열도 영유권 분쟁을 이슈로 선정하였다. 20~40대 한국인 210명을 대상으로 설문조사를 실시한 결과, 일본과 중국에 대한 고정관념이 각국 국가명성에 유의한 영향을 주고 있었으며, 정당성확보 프레임만이 중국 국가명성에 영향을 미치는 것으로 나타났다. 또한, 일본에 대한 고정관념과 일본책임 프레임, 일본에 대한 고정관념과 양자책임/이익추구 프레임의 상호작용만이 일본 국가명성에 유의한 영향을 주는 것으로 나타났다. 트위터 재매개 유형 중 생산유형과 감상유형만이 일본 국가명성에 영향을 미치는 것으로 나타났으며, 생산유형과 유통유형이 양자책임/이익추구 프레임에, 유통유형이 중국책임 프레임에 유의미한 해석의 차이를 보였다. 상호작용 분석결과, 재매개 유통유형이 뚜렷할수록 양자책임/이익추구 프레임에 동의하며, 중국 국가명성을 높게 인식하는 것으로 나타났다. 본 연구는 재매개 유형을 통해 의견지도자와 비(非)집단 간 현상 해석 및 인식의 차이가 있음을 밝혀냈다는 의의를 갖는다.

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한미간(韓美間) 정보통신분야(情報通信分野) 통상마찰예방(通商摩擦豫防)과 해소방안(解消方案)에 관한 연구(硏究) (A study on The U.S.-Korean Trade Friction Prevention and Settlement in the Fields of Information and Telecommunication Industries)

  • 정재영
    • 무역상무연구
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    • 제13권
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    • pp.869-895
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    • 2000
  • The US supports the Information and Communication (IC) industry as a strategic one to wield a complete power over the World Market. However, several other countries are also eager to have the support for the IC industry because the industry produces a high added value and has a significant effect on other industries. Korea is not an exception. Korea recently succeeded in the commercialization of CDMA for the first time in the world, after the successful development of TDX. Hence, it is highly likely to get tracked by the US. Although the IC industry is a specific sector of IT, there is a concern that there might be a trade friction between the US and Korea due to a possible competition. It will be very important to prepare a solution in advance so that Korea could prevent the friction and at the same time increase its share domestically and globally. It will be our important task to solve the problem with the minimum cost if the conflict arises unfortunately in the IT area. The parties that have a strong influence on the US trade policy are the think tank group and the IT-related interest group. Therefore, it would be important to have a close relationship with them. We found some implications by analyzing the case of Japan, which has experienced trade frictions with the US over the long period of time in the high tech industry. In order to get rid of those conflicts with the US, the Japanese did the following things : (1) The Japanese government developed supporting theories and also resorted to international support so that the world could support the Japanese theories. (2) Through continual dialogue with the US business people, the Japanese business people sought after solutions to share profits among the Japanese and the US both in the domestic and in the worldwide markets. They focused on lobbying activities to influence the US public opinion to support the Japanese. The specific implementation plan was first to open culture lobby toward opinion leaders who were leaders about the US opinion. The institution, Japan Society, were formed to deliver a high quality lobbying activities. The second plan is economic lobby. They have established Japanese Economic Institute at Washington. They provide information about Japan regularly or irregularly to the US government, research institution, universities, etc., that are interested in Japan. The main objective behind these activities though is to advertise the validity of Japanese policy. Japanese top executives, practical interest groups on international trade, are trying to justify their position by direct contact with the US policy makers. The third one is political lobby. Japan is very careful about this political lobby. It is doing its best not to give impression that Japan is trying to shape the US policy making. It is collecting a vast amount of information to make a correct judgment on situation. It is not tilted toward one political party or the other, and is rather developing a long-term network of people who understand and support the Japanese policy. The following implications were drawn from the experience of Japan. First, the Korean government should develop a long-term plan and execute it to improve the Korean image perceived by American people. Second, the Korean government should begin public relation activities toward the US elite group. It is inevitable to make an effort to advertise Korea to this elite group because this group leads public opinion in the USA. Third, the Korean government needs the development of a relevant policy to elevate the positive atmosphere for advertising toward the US. For example, we need information about to whom and how to about lobbying activities, personnel network who immediately respond to wrong articles about Korea in the US press, and lastly the most recent data bank of Korean support group inside the USA. Fourth, the Korean government should create an atmosphere to facilitate the advertising toward the US. Examples include provision of incentives in tax on the expenses for the advertising toward the US and provision of rewards to those who significantly contribute to the advertising activities. Fifth, the Korean government should perform the role of a bridge between Korean and the US business people. Sixth, the government should promptly analyze the policy of IT industry, a strategic area, and timely distribute information to industries in Korea. Since the Korean government is the only institution that has formal contact with the US government, it is highly likely to provide information of a high quality. The followings are some implications for business institutions. First, Korean business organization should carefully analyze and observe the business policy and managerial conditions of US companies. It is very important to do so because all the trade frictions arise at the business level. Second, it is also very important that the top management of Korean firms contact the opinion leaders of the US. Third, it is critically needed that Korean business people sent to the USA do their part for PR activities. Fourth, it is very important to advertise to American employees in Korean companies. If we cannot convince our American employees, it would be a lot harder to convince regular American. Therefore, it is very important to make the American employees the support group for Korean ways. Fifth, it should try to get much information as early as possible about the US firms policy in the IT area. It should give an enormous effort on early collection of information because by doing so it has more time to respond. Sixth, it should research on the PR cases of foreign enterprise or non-American companies inside the USA. The research needs to identify the success factors and the failure factors. Finally, the business firm will get more valuable information if it analyzes and responds to, according to each medium.

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중국 여자대학생의 유행선도력과 한류 선호에 따른 한국 패션브랜드 구매행동 (Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China)

  • 홍금희;유정
    • 한국의류학회지
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    • 제33권4호
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    • pp.655-665
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    • 2009
  • The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

정신건강문제 해결자원의 유용성에 관한 신념: 우울증과 정신분열병의 비교 (Koreans' Beliefs on Helpfulness of Mental Health Resources: A Comparison between Depression and Schizophrenia)

  • 서진환;이선혜
    • 보건교육건강증진학회지
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    • 제26권3호
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    • pp.97-110
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    • 2009
  • Objectives: This study investigated Korean public's beliefs on helpfulness of various resources and preferred ways of addressing symptoms of mental health problems. Methods: A household survey was conducted on a stratified sample of adults aged between 18 and 74 (N=1,584). The participants were asked to provide their opinion on helpfulness of 39 resources for problems presented in the vignette, either depression(DEP) or schizophrenia(SPR). Descriptive statistics and factor analysis were conducted to summarize their opinion and to identify the underlying structure of beliefs about helpfulness of various resources. Results: Counselors/psychologists/social workers, family, psychiatrists, other therapists, and religious leaders were believed to be the most helpful. Methods that require one's initiatives marked percentages much higher than those of 'waiting to get better' or 'dealing with it alone'. The percentages for medications were lower than other methods in general, but higher than those of a western sample especially on antidepressants and anti-psychotics. Psycho/social approach was favored more for SPR than for DEP, and popular/cultural approach was favored much more for DEP than for SPR; physical/medical approach was strongly unfavored against DEP. Conclusion: Strategies need to be developed for utilizing various helpful resources to diversify modality of mental health services and facilitate referrals and gatekeeping. The differences in beliefs on helpfulness of various methods between DEP and SPR point to the need for problem-specific strategies.

방사선사(放射線士) 교육(敎育)의 임상실습(臨床實習) 개선(改善)에 관(關)한 연구(硏究) (A Study of the Improvement of Clinical and Practical Trainings in the Education of Radiologic Technologists)

  • 이만구;강세식;윤한식;허준
    • 대한방사선기술학회지:방사선기술과학
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    • 제6권1호
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    • pp.117-129
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    • 1983
  • This study, in order to improve clinical and practical trainings in the education of radiologic technologists, applies to 76 medical institutions of 91 ones which are used as the hospitals of clinical and practical training in 9 existing junior colleges except 3 new ones of 12 ones throughout all over the country from November 1, in 1982 to April 30, in 1983. And the purpose of this study is to research the percent conditions of basic practical trainings and clinical ones enforced in each college, and the percent conditions, equipments, contents, and opinions in clinical and practical trainings enforced in each hospital. The results are summarized as follows; 1. In the case of junior colleges in the whole country the curriculum of basic practical trainings averages 336.66 hours and the limits are between 120 and 510 hours. The actual hours in practice average 140 hours and the limits are between 60 and 240 hours, which correspond to 41.58% of the curriculum of basic practical trainings. 2. There were three junior colleges among nine that had a reserved hospital for clinical and practical trainings(only 33.33%). 3. The period of the practice was almost vacation in 4 junior colleges. The practice was conducted only for students to want the practice(44.45%), junior colleges that all students in them conducted the practice was 2 junior colleges and presented 22.22%. 4. In the field of students engaging in the practice, each field of radiation therapy and nuclear medicine presented 16.5%, 20.3% and almost students didin't have experience for the practice. 5. In medical institutions the educational institutions for intern showed 67.11%. Hospital with radiologist showed 26.32%. Radiotechnologist who had experience below 5 years presented 60.17%. 6. In the equipment for radiation diagnosis, each hospital had no difference. The number of hospitals passessing diagnostic equipments above 125 KVP was 56.26%. But radiation therapy equipment and nuclear medicine equipment had extremely low rate. 7. In the diagnosis of patient in the practice hospital, conventional radiography-to Skull, Chest, Abdomen, Skeleton, Urogenital system-reached the criterion. But special radiography was comparatively low. There appeared low rate, 32.89% in the field of nuclear medicine, 15.79% in the field of radiation therapy. 8. Students who carried out the practice were 1-89 students, days in practice were 1-30 days. There were differences in that point among among hospitals. Junior colleges conducting the practice were 2 colleges per hospital. Scope of the object were 1-8 junior colleges. 9. The practice conducted for the request of the colleges presented 72.37%, in addition, The prctices were conducted for growth of the younger generation and the same coperation with the colleges establishment of sisterhood with the colleges, relationship with students. 10. The practice conducted without the establishment of plan presented 59.21% The need for guiding book to the practice and evaluating was recognized over 90%. 11. In the relation between the practice with achievement of credit. There were big differences in opinion between hospitals-Group and the colleges-Group; hospital-Group had opinion that must follow achievement of credit with the practice. The colleges-Group had opinion that must conduct the practice after achieving credit. 12. After conducting the practice, in the practice leaders satisfaction degree dissatisfactory opinion presented the most rate 80.26%. Very much satisfactory opinion, as one hospital, presentd only 1.32%. 13. Both hospitals-Group and the colleges-Group had an opinion that the practice leader must have actual experiences, lectures and achievement, an opinion that actual experiences is over 5 years. 14. In the guide of human relation, cooperation, responsibility, courtesy to patients. Both hospitals-Group and the colleges-Group had an opinion that the guide must be involved in the period of the practice and must be instructed.

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우리나라 MICE 뷰로의 글로벌 활성화 방안 연구 (A study on Global facilitation of the Korea's MICE bureau)

  • 최병춘
    • 통상정보연구
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    • 제12권4호
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    • pp.479-508
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    • 2010
  • Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

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신체만족도.의복태도에 따른 여대생의 충동구매와 심리적 특성에 관한 연구 (A Study of Impulse-Buying and Psychological Characteristics of Female College students by Body Cathexis and Clothing Attitude)

  • 박정은;정수진;강경자
    • 한국생활과학회지
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    • 제14권6호
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    • pp.985-994
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    • 2005
  • The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

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