• Journal of Korean Society of Industrial and Systems Engineering
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• v.19 no.37
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• pp.21-29
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• 1996

It is very important to select the best alternative for a manufacturing enterprise. However, more often than not this work is carried out unsatisfactorily. In this paper, we will present a new model for evaluating alternatives. Two main results derived from this paper are as follows: 1. A selection model of alternative is suggested that each decision maker's opinion is equally evaluated and the preference of each attribute can also be considered simultaneously. 2. A proposed method is especially effective to analyze a data structure with fuzzy and crisp data.

• Journal of Environmental Impact Assessment
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• v.6 no.1
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• pp.121-133
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• 1997

EIA should be regarded as an aid to improve the decision making processes because it seeks public opinion and external knowledge in order to ensure the maximum degree of fairness and balance in the final decision as much as possible. According to the above benefits, various decision making systems containing EIA concepts were developed in the area of ground water, traffic, disaster or accident and environment in Cheju Island. But because the development of various decision making systems can be the cause of new impact, it was studied the cause and impact of their development. The major reasons for developing the various decision making system like EIA are the lack of the consideration for the impact of project when it is selected project fulfilling EIA and the increase of the effort for the improvement in the professional quality for one subject without the comprehensive assessment among the subject related to environmental impacts. And the development of the various decision making systems like EIA has caused the several impacts like cost elavoration, the relay of project period, etc. Therefore, after it is improved the problems of present EIA on the comprehensive assessment, the various decision making systems like EIA should be integrated in EIA decision making system.

• Journal of the Korea Institute of Building Construction
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• v.13 no.2
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• pp.148-158
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• 2013

Generally, building construction projects have a complex decision-making process because of the participation of various agents. In this situation, a final decision is arrived at by relying on subjective judgments based on the experience of project participants. For this reason, a method of assessing the objectivity of opinions is needed. In previous studies, the multi-criteria decision making method was applied to arrive at a final decision objectively, but this method has a limitation, in that the experience of each decision maker is not considered differently in the decision making process. Therefore, this study proposed a theoretical model using the S-shaped growth curve and regression analysis by building construction project type to quantitatively estimate decision-making reliability according to the experience of individual project participant`s. The developed model could be added to the Multi-criteria decision making method, and secure the objectivity and reliability of project participants' final opinion.

• Asian Journal for Public Opinion Research
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• v.8 no.3
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• pp.180-196
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• 2020

This paper considers Japanese political interviews to integrate conversation and facial expression analysis. The behaviors of political leaders will be disclosed by analyzing questions and responses by using the turn-taking system in conversation analysis. Additionally, audiences who cannot understand verbal expressions alone will understand the psychology of political leaders by analyzing their facial expressions. Integral analyses promote understanding of the types of facial and verbal expressions of politicians and their effect on public opinion. Politicians have unique techniques to convince people. If people do not know these techniques and ways of various expressions, they will become confused, and politics may fall into populism as a result. To avoid this, a complete understanding of verbal and non-verbal behaviors is needed. This paper presents two analyses. The first analysis is a qualitative analysis that deals with Prime Minister Shinzō Abe and shows that differences between words and happy facial expressions occur. That result indicates that Abe expresses disgusted facial expressions when faced with the same question from an interviewer. The second is a quantitative multiple regression analysis where the dependent variables are six facial expressions: happy, sad, angry, surprised, scared, and disgusted. The independent variable is when politicians have a threat to face. Political interviews that directly inform audiences are used as a tool by politicians. Those interviews play an important role in modelling public opinion. The audience watches political interviews, and these mold support to the party. Watching political interviews contributes to the decision to support the political party when they vote in a coming election.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.266-271
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• 2008

Recently, concern about urban residence community will increase from the 1990s in Korea, and the activity is active. In this research, by holding the workshop by participation with inhabitants spontaneous for Seowoon-dong of Cheongju City which is a place of urban residence, a workshop tool which is different in that process is tried, and that validity is evaluated. As a result of there being three, 'The tool of inhabitants opinion expression using figure card', 'PIC tool', and a 'The tool of inhabitants opinion expression using a drawing', as a workshop tool and examining the validity, validity of two, 'The tool of inhabitants opinion expression using figure card' and 'PIC tool', is high. Moreover, if some are complemented also with 'The tool using a drawing', it can use with it. Finally, in a future inhabitants workshop, residents' agreement formation is important and the system maintenance hurries.

• Asia pacific journal of information systems
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• v.23 no.3
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• pp.131-154
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• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

• Journal of The Korean Society of Agricultural Engineers
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• v.51 no.6
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• pp.63-68
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• 2009

Most of agricultural reservoirs in Korea have no function of flood control except 5% of reservoirs even exposed to natural disaster. In addition, there are increasing needs for the reservoir to guarantee the release of environmental flow to the downstream. Thus, the purpose of this paper is to study the priority decision method for the reservoir redevelopment satisfying both water utilization and flood control. The major scopes of this research are to set up six priority indices and to make needed GIS data for calculating each priority. There is important consideration of obtaining the data or not in deciding the indices. Although the detailed indices is expected to better reflect redevelopment priority but the subjective indices like, 'opinion' and 'landscape' are excluded. From the results, it will enables the six priority indices to really assist in decision redevelopment priority of agricultural reservoirs.

• Journal of Internet Computing and Services
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• v.19 no.1
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• pp.155-166
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• 2018

These days, online media, such as blogospheres, online communities, and social networking sites, provides the uncountable user-generated content (UGC) to discover market intelligence and business insight with. The business has been interested in consumers, and constantly requires the approach to identify consumers' opinions and competitive advantage in the competing market. Analyzing consumers' opinion about oneself and rivals can help decision makers to gain in-depth and fine-grained understanding on the human and social behavioral dynamics underlying the competition. In order to accomplish the comparison study for rival products and companies, we attempted to do competitive analysis using text mining with online UGC for two popular and competing ramens, a market leader and a market follower, in the Korean instant noodle market. Furthermore, to overcome the lack of the Korean sentiment lexicon, we developed the domain specific sentiment dictionary of Korean texts. We gathered 19,386 pieces of blogs and forum messages, developed the Korean sentiment dictionary, and defined the taxonomy for categorization. In the context of our study, we employed sentiment analysis to present consumers' opinion and statistical analysis to demonstrate the differences between the competitors. Our results show that the sentiment portrayed by the text mining clearly differentiate the two rival noodles and convincingly confirm that one is a market leader and the other is a follower. In this regard, we expect this comparison can help business decision makers to understand rich in-depth competitive intelligence hidden in the social media.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2015.05a
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• pp.202-203
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• 2015

To promote the remodeling project it is important to get apartment residents' consent. It is significant variable to determine project to progress smoothly from planning stage which committee of association establishment sets up to establishment stage of association. On average, it takes about 1~1.6 year in planning phase which means before construction phase of remodeling. Therefore, it is very important issue to get apartment residents' consent in planning phase. In this research, we focused on residents' opinion and proposed solution of conflict with gathering residents' opinion to proceed remodeling project. By setting particular remodeling situation, related residents represented as agents made effort to efficient coordination to reduce total duration of decision making. Therefore, we proposed multi-agent based on fuzzy inference to simulate behavior of decision making on remodeling project effectively. From this method, optimal alternative is selected by considering each agents' attributes which represented by fuzzy set. This research will develope to further research for realizing concrete multi-agent based on fuzzy inference considering all stakeholders in remodeling project.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.18 no.3
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• pp.92-98
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• 2010

The AHP methodology compares criteria, or alternatives with respect to a criterion, in a natural, pairwise mode. AHP has been applied in a wide variety of applications multi objective decision making being just one. If a group of expert with different aspect, they need some way to revise expert group. We proposed the concatenation of expert to survey the AHP pairwise question for multi-attribute decision making. In this paper, we suggest a way to revise the expert's priorities in hierarch using concept of different group opinion.