• 분석과 대안
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• 제4권2호
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• pp.5-38
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• 2020

This paper investigates how public opinion has affected the United States Senate's votes on arms control treaties. Applying multilevel modeling with post-stratification to national polls, this paper produces estimates of state-level opinion on both the New Strategic Arms Reduction Treaty of 2010 and the Comprehensive Test Ban Treaty of 1999. Using these estimate, this paper examines the relationship between public opinion and the Senate's votes on the treaties. This paper finds that the influence of public opinion was mostly significant but indirect. These findings indicate that some version of the delegate model of representation is more applicable to foreign policy making in Congress.

• East Asian mathematical journal
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• 제40권3호
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• pp.341-353
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• 2024

This paper aims to provide a general review of Opinion Dynamics (OD) and its related models, along with application examples for special agents. We will discuss special classes of social actors, such as informed actors, opponents, and extremists, in the context of opinion dynamics. Our main objective is to determine the extent to which opinion dynamics, as a mathematical sociology, relates to social reality. To achieve this, we present key elements of mathematical sociology in Opinion Dynamics, which we then apply to real socioeconomic phenomena using modeling assumptions and mathematical formulations.

• 대한가정학회지
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• 제23권3호
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• pp.39-48
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• 1985

The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

• 한국언론정보학보
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• 제62권
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• pp.74-94
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• 2013

본 연구의 목적은 크게 세 가지로 우선 중국인의 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 간의 상관관계를 검증하는 것이다. 다음으로 '체면'과 '오프라인에서의 개인의 의견표명' 및 '온라인에서의 개인의 의견표명' 간의 상관관계를 검증하는 것이다. 마지막으로 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 사이에서 '체면'이 매개변인 역할을 하고 있는지를 검증하는 것이다. 그 결과 중국인의 오프라인에서의 의견표명 행위는 온라인에서의 의견표명 행위와 상관관계를 나타내고 있었다. 오프라인에서 의견표명을 나타내려 하는 사람은 온라인에서도 의견표명을 나타내려 하는 경향을 보였다. 그리고 사람들의 '의견표명 행위'에 노엘 노이만이 제시하고 있는 '고립에 대한 공포' 요인만이 아닌 '체면' 요인 역시도 영향을 나타내는 것으로 나타났다. '체면'을 중시하는 사람은 상대적으로 '개인 의견표명'을 하지 않으려는 경향을 나타냈다. 또한 '체면' 요인 중 '장소체면'은 '오프라인에서의 개인의 의견표명'과 '온라인에서의 개인의 의견표명' 모두에 부분적으로 매개 역할을 하고 있는 것으로 나타났다.

• Communications for Statistical Applications and Methods
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• 제2권2호
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• pp.176-183
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• 1995

Mean opinion score (MOS) method has been used in many areas to quantify opinions of respondents not only in survey research but in evaluating the parameters of population that are not measurable of are technically hard to be measured. Histogram is an important graphical technique because of the role it plays in describing categorical data as well as quantitative. In MOS method, subjective opinions of respondents are quantified by opinion scores and the arithmetic means of opinion scores have been used to describe the interesting population. Since opinion scores are polytomous, the values of arithmetic means have little meanings. In this paper, cumulative percentage curves as a function of the means of opinion scores are derived by combining means of opinion scores and histograms. It is proposed for better interpretation to opinion scores in MOS method, one of subjective evaluation methods.

• Asia Marketing Journal
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• 제19권2호
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• pp.1-24
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• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.

• 한국언어정보학회:학술대회논문집
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• 한국언어정보학회 2007년도 정기학술대회
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• pp.76-85
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• 2007

This paper addresses a task of opinion extraction from given documents and its positive/negative classification. We propose a sentence classification method using a notion of syntactic piece. Syntactic piece is a minimum unit of structure, and is used as an alternative processing unit of n-gram and whole tree structure. We compute its semantic orientation, and classify opinion sentences into positive or negative. We have conducted an experiment on more than 5000 opinion sentences of multiple domains, and have proven that our approach attains high performance at 91% precision.

• Asian Journal for Public Opinion Research
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• 제4권1호
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• pp.31-37
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• 2016

• Asian Journal for Public Opinion Research
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• 제4권1호
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• pp.1-30
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• 2016

• Asian Journal for Public Opinion Research
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• 제1권1호
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• pp.1-2
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• 2013