• Journal of the Korean Institute of Intelligent Systems
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• v.22 no.5
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• pp.563-569
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• 2012

The studies of opinion mining or sentiment analysis have been the focus with social web proliferation. Sentiment analysis requires sentiment resources to decide its polarity. In the existing sentiment analysis, they have been built resources designed with intensity of sentiment polarity and decided polarity of opinion using the ones. In this paper, I will present sentiment categories for not only polarity of opinion but also the basis of positive/negative opinion. I will define psychological emotions to primary sentiments for the reasonable classification. And I will extract the informations of sentiment from social web texts for the actual distribution of sentiments in social web. Re-classifying primary sentiments based on extracted sentiment information, I will organize sentiment categories for the social web. In this paper, I will present 23 categories of sentiment by using proposed method.

• The Korean Journal of Applied Statistics
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• v.10 no.2
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• pp.203-213
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• 1997

This paper studied criteria of the domestic and international opinion poll for the news publication which is necessary to report and analyze its opinion poll results. Adequate criteria are provided and case studies are performed. Therefore present study is aiming at drawing the further discussion about the criteria of the news publication.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.725-726
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• 2009

오늘날 인터넷의 발달 때문에 인터넷으로 쉽게 신문을 볼 수 있게 되었다. 또한, 해당 기사에 대한 의견을 사용자끼리 쉽게 교환할 수 있다. 본 논문에서는 이러한 인터넷 기사의 사용자 의견들에 Opinion Mining 기술을 활용하여 해당 기사 대상의 특징을 올바르게 파악하는 방법을 제안한다.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.431-441
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• 2008

A public opinion poll's importance is at this time increasing now. Especially, a news report with a fair and objective execution and investigative reporting Moral Code is very important. But a research on the basis of investigative reporting Moral Code is not yet carried out. In this paper, with the center of a public opinion poll involved in the 17th Presidential Election of Korea, investigative reporting Moral Code has been analyzed measurably how well observed in the Press. Furthermore, it has been compared with findings carried out in the year 2002. Finally, through comparing response rate with actual results acquired in a survey of public opinion, I proposed a response rate acquisition.

• Journal of the Korea Institute of Building Construction
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• v.1 no.2
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• pp.133-145
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• 2001

The aim of this study is to improve quality system through mutual understanding for the opinion gap among interested parties such as owner, designer, constructor and supervisor in construction industry. The survey to the owners, designers, constructors, and supervisors who are in charge of quality of the 183 architectural projects being constructed has been performed for investigating the importance and actual level of quality and quality factors. Questionnaires are based on the quality factors shown in ISO 9001:2000 international quality management system requirements. There are distinct opinion gaps for quality among owner, designer, constructor, and supervisor who working for the same architectural projects.

• Asian Journal for Public Opinion Research
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• v.3 no.1
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• pp.22-39
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• 2015

This research is a qualitative based study by using data gleaned from documentary analysis and in-depth interviews of 10 potential stakeholders were involved in the proposed high-speed train project in Thailand. Many perspectives from key informants revealed that this project would bring Thailand sustainable development in the future due to the fact that it is supposed to be an environmentally friendly mode of transportation and timesaving for passengers. Key informants who tend to have negative opinions towards the project feel apprehension due to the huge monetary investment during a time of monetary crisis. However, there was one complaint that the high-speed train is harmful to the environment surrounding the proposed area of this project. Several key informants agreed that ticket fares must be in between the cost of a bus ticket and airfare.

• Asian Journal for Public Opinion Research
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• v.5 no.4
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• pp.266-284
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• 2018

This paper adopts the big data research method, and draws 491 data from the Tianya Forum about the Simultaneous Renting and Purchasing policy of Guangzhou. The qualitative analysis software Nvivo11 is used to cluster the main questions about the Simultaneous Renting and Purchasing policy in the forum. The 36 high-frequency word frequencies are obtained through text clustering. Through rooted theory analysis, the main driving factors for summarizing people's doubts are 9 main categories, 3 core categories, and the model of driving factors for online forums is established. The study finds that resource factors are the most key factor, economic factors are the important drivers, and policy guiding factors are sub-important drivers.

• IE interfaces
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• v.12 no.4
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• pp.496-505
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• 1999

Quality of Service(QoS) is the collective effect of service performances and has a direct impact on customer satisfaction. Although QoS is subjective, network performance parameters contributing to QoS can be measured physically. Therefore overall customer satisfaction for each test condition of the performance parameters is evaluated by asking respondents to indicate his or her opinion on a five-category rating scale i.e., excellent, good, fair, poor, and unsatisfactory. The opinion data resulting from the test can then be used to measure and analyze QoS from the customers' viewpoints. In this papaer, we consider two methods for analyzing the opinion data: MOS method and Cumulative Probability Curve method. The former evaluates an arithmetic mean of the opinion scores which quantify the surveyed opinions of respondents. The latter uses graphical and analytical models which are based on the distribution of the opinions rather than an arithmetic mean. The advantages, disadvantages, and an alternative of each method are discussed, together with future directions of research.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.620-630
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• 1996

This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.