• Title/Summary/Keyword: operation strategy

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Impact of Lifestyles of Cultural Center Users in Discount Stores on the Store Usage Intention: Mediating Effect of Shopping Value (대형마트부설 문화센터 이용고객의 라이프스타일 유형이 대형마트 이용의도에 미치는 영향: 쇼핑가치의 매개효과)

  • Lee, Gi-Hwang;Kim, Sang-Cheol;Kim, Pan-Jin
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.83-91
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    • 2015
  • Purpose - The purpose of this study is to identify whether the operation of cultural centers in discount stores contributes to their profitability. Thus, this study is aimed at exploring how the lifestyles of customers who use the cultural centers influence their intention to use the discount stores. Specifically, the effect of shopping value on the correlation between the lifestyle types and usage intention of the customers were examined through a structured research model. To verify the effect, a survey on 139 customers of the Cultural Center of Nonghyup Hanaro Club's S branch was conducted and the valid questionnaires were used for analysis. Research design, data, and methodology - The findings are as follows. First, the lifestyles seeking self-realization had a positive effect on utilitarian value, and lifestyles seeking pop cultures had a positive effect on hedonic value. Second, the mediating effect of shopping value on the correlation between the lifestyle types and usage intention of the customers is as follows. Utilitarian value had a mediating effect only on the lifestyles seeking self-realization. In case of lifestyles seeking pop cultures, the use of Cultural Center had no effect on the intention to use the discount store. Third, an analysis of a revised research model revealed that the store usage intention of lifestyles seeking pop cultures can be enhanced by boosting the utilitarian value through hedonic value. Results - The findings suggest the following. Customers with lifestyles seeking self-realization, who value what is beneficial to them with little attention to the perceptions of others, are highly interested in the benefits they can gain from shopping. As for customers with lifestyles seeking pop cultures, they are highly likely to consume products popular in a particular culture such as new products and sports, based on financial stability they pursue. Thus, they prefer more subjective, personal experience, unlike consumers pursuing utilitarian value. Conclusions - As a result, the former pursues hedonic value gained in the process of shopping with fun and joy, rather than doing shopping with a particular purpose in mind. Therefore, Cultural Centers need to offer information that fits the lifestyles of the users so that they are more likely to use the discount stores. However, if the Cultural Centers offer unified, profit-driven products and information, just to increase their store sales, it can backfire, which occurred in the past. On the other hand, if they provide information that fits the lifestyles of the users, it can actually increase the sales. Also, the findings suggest that sophisticated marketing strategies that can boost the hedonic value of customers by linking the educational contents of Cultural Centers to actual shopping, which is beneficial to consumers, should be set and operated by discount stores. In particular, customers with lifestyles seeking self-realization can be encouraged to use the stores by making them recognize the utilitarian value. However, the use of Cultural Centers doesn't necessarily lead to higher sales among customers with lifestyles seeking pop cultures. As mentioned previously, unified marketing strategy is not as effective for Cultural Centers of large discount stores.

Partial Nitritation in an SBR Reactor by Alkalinity Control (알칼리도 제어에 의한 SBR 반응조에서의 부분아질산화)

  • Lee, Chang-Kyu
    • Journal of Korean Society of Environmental Engineers
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    • v.35 no.4
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    • pp.294-300
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    • 2013
  • In this study, major parameter of partial nitritation was investigated for the stable operation. In order to establish partial nitritation system, prevailing parameters such as temperature, BA (bicarbonate alkalinity) and pH were evaluated. As a result, it is inferred that appropriate bicarbonate alkalinity ratio (mg $NaHCO_3{\cdot}L^{-1}/mg$ Inf. $NH_4{^+}-N{\cdot}L^{-1}$) drives stable 50% partial nitritation at $32^{\circ}C$ and ambient temperature, respectively. Alkalinity ratio was proposed as new strategy for 50% partial nitritation without pH control in both temperature regimes. Because of the results, it was added amound of BA required only for 50% nitritation to inhibit nitratation. The effluent $NO_2{^-}-N/NH_4{^+}-N$ ratio reached almost 100% when initial bicarbonate alkalinity ratios (mg $NaHCO_3{\cdot}L^{-1}/mg$ Inf. $NH_4{^+}-N{\cdot}L^{-1}$) were 6.8 (R1) and 6.7 (R2), respectively. Polymerase chain reaction and denaturing gradient gel electrophoresis (PCR-DGGE) results demonstrated that AOB was the dominant nitrifying bacteria and NOB was negligible after adopting process control.

Feasibility of Co-Digestion of Sewage Sludge, Swine Waste, and Food Waste Leachate (하수슬러지, 돈분뇨, 음식물쓰레기 탈리액 병합소화 타당성 평가)

  • Kim, Sang-Hyoun;Ju, Hyun-Jun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.20 no.1
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    • pp.61-70
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    • 2012
  • Feasibility of co-digestion was investigated by a series of anaerobic batch experiments using sewage sludge, swine waste, and food waste leachate as substrates. The organic solid wastes were collected from M city, where the daily productions of sewage sludge, swine waste, and food waste leachate were 178 ton/d, 150 ton/d, and 8 ton/d, respectively. Both swine waste and food waste leachate showed superior methane yields, methane productivities, and organic pollutant removal efficiencies compared to sewage sludge. Co-digestion of the total amounts of organic solid wastes would enhance methane production by 5.60 times $(530\;m^{3}\;CH_{4}/d\;{\rightarrow}\;2,968\;m^{3}\;CH_{4}/d)$. However, it also increase the amount of digestate by 1.88 times with 3.79 to 4.92 times higher pollutants (chemical oxygen demands total nitrogen, and total phosphorus) loading rates. Co-digestion of organic solid wastes is a valid strategy to enhance the performance of an anaerobic sludge digester and the energy independence of a wastewater treatment plant. Anyhow,the increment of digestate with higher pollutant loading would need a careful counterplan in the operation of the main stream of the treatment plant.

Acute Type A Aortic Dissection Mimicking Penetrating Atherosclerotic Ulcer (침투성 동맥경화성 궤양과 흡사한 급성 A형 대동맥 박리증 -1l례 보고 -)

  • Choi, jae-Sung;Kwak, Jae-Gun;Ahn, Hyuk
    • Journal of Chest Surgery
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    • v.36 no.1
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    • pp.30-34
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    • 2003
  • As classical acute aortic dissection, atherosclerotic penetrating ulcers and intramural hematoma have different pathophysiology and natural history, treatment strategy should be different and, therefore, accurate differential diagnosis is necessary. However, these three aortic diseases may be indistinguishable by clinical observation and even by various diagnostic modalities such as cardiac echocardiography, CT and MRI. The patients was a 71-year-old female with chief complaints of anterior chest pain, nausea and vomiting which occurred suddenly 3 days before admission. CT angiographic with 3 dimensional reconstruction shows intramural hematoma in ascending aorta, aortic arch, descending thoracic aorta and right brachiocephalic trunk, heompericardium, and blood in mediastinum and both pleural cavities. The CT angiographic finding of focal out-bulging in the ascending thoracic aorta was diagnosed as penetrating atherosclerotic ulcer. The patient underwent emergency operation under a preoperative diagnosis of penetrating atherosclerotic ulcer with a sign of aortic rupture. In the intraoperative findings, however, intimal tear was seen in the anterior portion of the ascending aorta about 1cm below the brachiocephalic trunk and falselumen appeared after hematoma was removed from the layer of tunica media. We report a case of type A aortic dissection which mimicked clinical and diagnostic features of penetrating atherosclerotic ulcer.

A Methodology to Establish Operational Strategies for Truck Platoonings on Freeway On-ramp Areas (고속도로 유입연결로 구간 화물차 군집운영전략 수립 방안 연구)

  • LEE, Seolyoung;OH, Cheol
    • Journal of Korean Society of Transportation
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    • v.36 no.2
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    • pp.67-85
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    • 2018
  • Vehicle platooning through wireless communication and automated driving technology has become realized. Platooning is a technique in which several vehicles travel at regular intervals while maintaining a minimum safety distance. Truck platooning is of keen interest because it contributes to preventing truck crashes and reducing vehicle emissions, in addition to the increase in truck flow capacity. However, it should be noted that interactions between vehicle platoons and adjacent manually-driven vehicles (MV) significantly give an impact on the performance of traffic flow. In particular, when vehicles entering from on-ramp attempt to merge into the mainstream of freeway, proper interactions by adjusting platoon size and inter-platoon spacing are required to maximize traffic performance. This study developed a methodology for establishing operational strategies for truck platoonings on freeway on-ramp areas. Average speed and conflict rate were used as measure of effectiveness (MOE) to evaluate operational efficiency and safety. Microscopic traffic simulation experiments using VISSIM were conducted to evaluate the effectiveness of various platooning scenarios. A decision making process for selecting better platoon operations to satisfy operations and safety requirements was proposed. It was revealed that a platoon operating scenario with 50m inter-platoon spacing and the platoon consisting of 6 vehicles outperformed other scenarios. The proposed methodology would effectively support the realization of novel traffic management concepts in the era of automated driving environments.

People's Creativity and User/Field-driven Innovation: Literature Review for the Paradigm of Creative Economy (국민의 창의성과 사용자/현장 중심 혁신: 창조경제 패러다임 정립을 위한 문헌 연구)

  • Lim, Hong-Tak
    • Journal of Technology Innovation
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    • v.22 no.3
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    • pp.135-166
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    • 2014
  • 'Creative Economy' has been announced as the new paradigm of socio-economic development strategy of newly elected President Geun-Hye Park's administration. By explicitly defining people as a major player in creative activity, it seems to depart from expert-driven or science & technology-focused development paradigms of previous administrations. Yet, its interpretation and operation in terms of government policy does not seem to show any differences. This study aims to explicate the nature of Creative Economy as a development paradigm by clarifying the differences between people's creativity and that of scientists and engineers through extensive literature review. People can contribute to the creative activity not just as users but also as living persons who make everyday yet independent choices based on their humanistic, philosophical, ethical and experiential capabilities which are clearly different from the sources of scientists' & engineers' creativity. People's creative activity does involve value judgement about life and can often accelerate the system innovation or transition by changing consumer behaviour and lifestyle, and hence destruct technological lock-in user lock-in of the existing system. People's creativity can thus present 'User/Field-driven Innovation Paradigm which clearly differs from existing expert- or science & technology-driven innovation paradigm. The Creative Economy with focus on people's creativity therefore faces new socio-economic development challenges of fulfilling the User/Field-driven Innovation Paradigm.

A Study on the Development of an Engineering-Management Program for the Revitalization of Science/Engineering Students (이공계 활성화를 위한 공학 경영 교육 프로그램 개발 연구)

  • Oh Kyong-Joo;Park Hee-Jun;Kim Woo-Ju;Leem Choon-Seong
    • Journal of Engineering Education Research
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    • v.9 no.1
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    • pp.20-31
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    • 2006
  • To enhance the competitiveness of the engineering college through cultivating market-oriented engineering students and to overcome the current 'science/engineering evasion' phenomena, this study proposes an engineering-management course and a strategy for its design and operation. Management ability and leadership is now a necessity for engineering students who will lead the society with their innovative science technology, yet such capacities can only be enhanced by providing a well organized engineering-management program. This study intends to introduce and propose development plans for Yonsei University College of Engineering's 'Techno-Yonsei' undergraduate engineering-management program. CEO's with an engineering background are increasing and in a society where cutting-edge technology is regarded as an invaluable asset, and where development and application of such technology is recognized as the key to securing competitiveness, the roles of 'engineering minded' CEO's are becoming indispensable. This study is significant in that it presents both the need and solution for a market-oriented engineering-management program in accordance to the social demands.

An Empirical Study on the Importance of Sales Agency in Apartment Sale by AHP and Fuzzy Analysis (AHP 및 Fuzzy 분석을 통한 분양대행사의 분양성 결정요인 중요도 분석)

  • Park, Hyung Nam;Eum, Soo Won
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1365-1372
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    • 2018
  • The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

A Research on the Formulation and Execution of the 2nd Medium- and Long-Term Development Plan for Public Libraries in Cheongju City (청주시 공공도서관 제2차 중·장기 종합발전계획 수립 및 추진에 관한 고찰)

  • Kwack, Dong-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.1
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    • pp.5-27
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    • 2020
  • Many local governments in Korea have competitively shown great interests in establishing and operating public libraries and carried out various projects. With this, an increasing number of local governments have recently established and implemented medium- and long-term development plans for their public libraries, based mostly on the findings from researches committed to the outside experts. Cheongju City has formulated the First Medium- and Long-Term Development Plan for Public Libraries in Cheongju City (2012-2016) in 2011 and the Second Plan (2017-2021) in 2016. The goal of this study is to help accomplish the planned goals of the Second Plan by conducting an interim check on the current state of execution and content of the Second Plan. To reach the research goals, first, we identified the outcome and limitations of the First Plan, as previously carried out. Second, we analyzed the trend in the change of the cultural environments of public libraries in Cheongju City. Third and lastly, we reviewed the promotion strategy and operation outcome of the Second Plan. In particular, this study focused on the expansion of an organizational structure, the reinforcement of professional workforce, and the increase in budgetary support as the core elements required for developing public libraries in Cheongju City.

Effect of Oxygen Supply on the Production of Interferon ${\alpha}$-1 by Recombinant Escherichia coli in Fed-batch Fermentation (유가식 배양에서 재조합 대장균으로부터 Interferon ${\alpha}$-1 생산에 산소 공급이 미치는 영향)

  • Yi, Jong-Ghil;Moon, Seok-Young;Kim, Young-Jun;Shin, Chul-Soo;Koo, Yoon-Mo
    • Microbiology and Biotechnology Letters
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    • v.35 no.3
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    • pp.226-230
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    • 2007
  • In order to achieve high-level expression of interferon-${\alpha}1$ (IFN-${\alpha}1$) during fed-batch fermentation of recombinant E. coli, effects of oxygen supply and induction temperature on the expression of recombinant proteins were evaluated. Supplementation of oxygen and its transfer into cells is one of the most important parameters involved in the design and operation of mixing-sparging equipment for bioreactors. Generally, higher oxygen supply stimulates cell growth of aerobic microorganism and consequently the amount of products is increased. In this study, the optimum aeration strategy for the higher production of IFN-${\alpha}1$ during fed-batch fermentation of recombinant E. coli was surveyed. The growth of the cells was also monitored with four different concentrations of dissolved oxygen (DO; limiting, 20%, 35%, 50%) conditions. The DO was controlled by varying aeration rates of air and pure oxygen. Oxygen uptake rate (OUR) and specific oxygen uptake rate (SOUR) were evaluated and compared for the enhanced growth and induction of the cells and IFN-${\alpha}1$, respectively. We confirmed that increased DO by additional oxygen supply, up to 35%, can improve the production of IFN-${\alpha}1$ during the fermentation.