• The Korean Journal of Franchise Management
• /
• v.13 no.2
• /
• pp.17-31
• /
• 2022

Purpose: With the development of the Internet, consumers can quickly access the electronic word-of-mouth. Consumers seek to reduce uncertainty by referring to the opinions of other consumers about products and services when making purchase decisions. In the food service industry, evaluating a restaurant before an actual visitation is difficult. Therefore, electronic word-of-mouth is important to interact with the customer in restaurants. as it can be used as an exchange of information in which consumers participate and interact with other customers. This study was conducted to verify how online word-of-mouth characteristics (Consensus, Vividness, Neutrality) on attitudes and visit intention from the perspective of social exchange theory. And it was performed to verify the structural relationship between short-term visit intention, mid-term visit and long-term visit intention. Research design, data, and methodology: A survey was conducted on customers who have visited restaurants. Of a total of 312 responses, 306 responses were used, excluding insincere responses and missing values for factors analysis. SPSS 25.0 and AMOS 25.0 were used for statistical analysis, and hypothesis testing was conducted after verifying the validity and reliability of the questionnaire items. Result: The result of the analysis showed that, consensus and neutrality have a positive effect on attitude but not much on vividness. In addition, consensus, vividness, and neutrality have no effect on the short-term visit intention. Finally, the short-term visit intention has a positive effect on mid-term visit intention, and mid-term visit intention has a positive effect on long-term visit intention. Conclusions: Based on the results, this study suggested that it is necessary to have practical implications for marketing and monitoring restaurant reviews in consideration of the characteristics of electronic word-of-mouth. When managing electronic-word-of-mouth, it is necessary to manage the consensus and neutrality is essential to provide sufficient information about the restaurant. The focus should not only be on vividness, such as photos and videos. In addition, restaurants should also provide a good experience for first-time visitors as the short-term visit intention positively affects mid-term and long-term visit intention.

• Journal of Intelligence and Information Systems
• /
• v.28 no.4
• /
• pp.365-385
• /
• 2022

The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.42 no.3
• /
• pp.379-389
• /
• 2022

The number of public transportation users has dropped drastically due to COVID-19. In this work, my survey was conducted to uncover the factors that influence citizens' travel patterns. Data were collected and logistic regression analysis on the shifts in transportation was undertaken. Additionally, an importance-performance analysis was carried out to investigate how to effectively operate public transportation systems and improve facilities. The main research findings were as follows: First, the more individuals were concerned about COVID-19 (+) and being infected when using public transportation (+), the greater the tendency to switch to private transportation modes. Secondly, when it came to personal traits, respondents who could drive a car (+) or owned a car (+)or did more online shopping (+) or used public transportation for trips (+) tended to switch over, compared with respondents who could not drive or did not own a caror used public transportation to commute. In addition, respondents who were vaccinated (-) or had more household members tended not to switch transportation modes, compared with those who were not vaccinated or had fewer household members. Third, it is important to continue the following efforts to safeguardhygiene linked to public transportation: wearing masks, disinfecting hands, controlling diseases, and general cleaning. The conclusion was that it is important to put traffic congestion and ventilation issues first, especially in regards public transportation, which was not rated as satisfactory enough compared to its importance. The research findings can provide useful basic data when establishing countermeasures to the current COVID-19 circumstances in the areas of public transportation operation and management and in the event of an infectious disease outbreak in the future.

• Journal of Intelligence and Information Systems
• /
• v.29 no.3
• /
• pp.317-340
• /
• 2023

In a business context, ESG is defined as the use of environmental, social, and governance factors to assess a firm's progress in terms of sustainability. Social media has enabled the public to actively share firms' good and/or bad deeds, increasing public interest in ESG management. Therefore, this study aimed to investigate the association of firm performances with the respective sentiments towards each of environmental, social, and governance activities, as well as comprehensive ESG sentiments, which encompass all environmental, social, and governance sentiments. This study used panel regression models to examine the relationship between social media ESG sentiment and the Return on Assets (ROA) and Return on Equity (ROE) of 143 companies listed on the KOSPI 200. We collected data from 2018 to 2021, including sentiment data from a variety of social media channels, such as online communities, Instagram, blogs, Twitter, and other news. The results indicated that firm performance is significantly related to respective ESG and comprehensive ESG sentiments. This study has several implications. By using data from various social media channels, it presents an unbiased view of public ESG sentiment, rather than relying on ESG ratings, which may be influenced by rating agencies. Furthermore, the findings can be used to help firms determine the direction of their ESG management. Therefore, this study provides theoretical and practical insights for researchers and firms interested in ESG management.

• KIPS Transactions on Computer and Communication Systems
• /
• v.12 no.3
• /
• pp.103-110
• /
• 2023

With the spread of the Internet, anonymous communities emerged along with the activation of communities for communication between people, and many users are doing harm to others, such as posting aggressive posts and leaving comments using anonymity. In the past, administrators directly checked posts and comments, then deleted and blocked them, but as the number of community users increased, they reached a level that managers could not continue to monitor. Initially, word filtering techniques were used to prevent malicious writing from being posted in a form that could not post or comment if a specific word was included, but they avoided filtering in a bypassed form, such as using similar words. As a way to solve this problem, deep learning was used to monitor posts posted by users in real-time, but recently, the community uses words that can only be understood by the community or from a human perspective, not from a general Korean word. There are various types and forms of characters, making it difficult to learn everything in the artificial intelligence model. Therefore, in this paper, we proposes a preprocessing technique in which each character of a sentence is imaged using a CNN model that learns the consonants, vowel and spacing images of Korean word and converts characters that can only be understood from a human perspective into characters predicted by the CNN model. As a result of the experiment, it was confirmed that the performance of the LSTM, BiLSTM and CNN-BiLSTM models increased by 3.2%, 3.3%, and 4.88%, respectively, through the proposed preprocessing technique.

• Journal of Intelligence and Information Systems
• /
• v.29 no.2
• /
• pp.35-56
• /
• 2023

With the development of information and communication technology, numerous reviews are continuously posted on websites, which causes information overload problems. Therefore, users face difficulty in exploring reviews for their decision-making. To solve such a problem, many studies on review helpfulness prediction have been actively conducted to provide users with helpful and reliable reviews. Existing studies predict review helpfulness mainly based on the features included in the review. However, such studies disable providing the reason why predicted reviews are helpful. Therefore, this study aims to propose a methodology for applying eXplainable Artificial Intelligence (XAI) techniques in review helpfulness prediction to address such a limitation. This study uses restaurant reviews collected from Yelp.com to compare the prediction performance of six models widely used in previous studies. Next, we propose an explainable review helpfulness prediction model by applying the XAI technique to the model with the best prediction performance. Therefore, the methodology proposed in this study can recommend helpful reviews in the user's purchasing decision-making process and provide the interpretation of why such predicted reviews are helpful.

• The Korean Journal of Franchise Management
• /
• v.9 no.4
• /
• pp.7-19
• /
• 2018

Purpose - Recently, global management in Korea franchise industry is becoming an important keyword. As an important branch market, Chinese market plays a major role not only by making experience of the competitiveness among global brands which offers a foothold to become a top global brand, but also by actualizing an economies of scale in production, sales, etc. Therefore, it is necessary to identify key successful factor influencing customer evaluation and responses of Korean franchise restaurant targeting Chinese consumers in China context. The purpose of this study is to examine the effects for Korean franchise restaurant selection attributes on perceived value, customer satisfaction and customer loyalty in Chinese context with SmartPLS 3 and Artifical Neural Network(ANN). Research design, data, and methodology - For these purposes, the authors developed several hypotheses. A questionnaire survey was conducted on the panel of online survey companies for Chinese consumers who have visited Korean franchise restaurants. A total of 404 data were analyzed using structural equation modeling(SEM) and artifical neural network(ANN) with SPSS 22.0 and SmartPLS 3.0. Result - The findings of this study are as follows: First, the alternative model findings show that facilities & atmosphere, employee service, and menu influenced on utilitarian value, customer satisfaction, and customer loyalty directly. Second, employee service influenced on customer satisfaction. Third, menu influenced on hedonic value. Fourth, brand reputation influenced on utilitarian value. Fifth, hedonic value increase customer satisfaction and customer loyalty. Sixth, hedonic value increase customer loyalty. Seventh, customer increase customer loyalty. And, the ANN analysis shows that utilitarian value is the first most important factor influencing customer satisfaction, followed by hedonic value, facilities & atmosphere, menu and employee service. However, the ANN analysis shows that customer satisfaction is the first most important factor influencing customer loyalty, followed by utilitarian value, hedonic value, brand reputation, menu, and employee service. Conclusions - This study provides practical implications for enhancing customer satisfaction and customer loyalty by applying the ANN technique that complements the limitations of the linear structural relationship analysis using the proposed model and the alternative model. In other words, the SEM-ANN model provides guidelines on how Korean franchise restaurants should formulate facilities & atmosphere, employee service, and menu mix strategies in China. In addition, ANN 's analysis shows that restaurant brand reputation plays a pivotal role in increasing customer loyalty. The fact suggests that Korean franchise companies should establish their domestic brand reputation prior to their entry into overseas markets such as China.

• Korean Journal of Remote Sensing
• /
• v.39 no.5_4
• /
• pp.1075-1084
• /
• 2023

Satellite-derived data is collected by observing the Earth and is used in various fields such as national defense, natural disasters, location-based services, infrastructure, environment, energy, marine, and insurance. This study aims to present the virtuous cycle structure of the satellite information data industry and the business ecosystem model of the industry. As a research method, cases were collected and categorized from the following areas: literature, online, application, and content. The results show that the ecosystem model of the satellite information data industry provides an approach to content services in public and commercial areas, and develops various algorithmic technologies to facilitate content production and services at the level of complex general-purpose technologies. Second, in terms of content typology, satellite information data can be subdivided into monitoring content, urban space monitoring content, and satellite information content. Third, the consumption value of satellite content could be subdivided into informational value, environmental, social and governance (ESG) value, educational value, and content value. In order to expand the global content market, Korea will need to focus on creating an ecosystem for the satellite information industry and discovering differentiated content. It will also need to increase the popularization and accessibility of data to the general public and promote the Korean K-Satellite Information Data Industry ecosystem through government support, policy efforts, and policies such as establishing legal systems, increasing investment, and training human resources.

• Journal of Korean Society of Archives and Records Management
• /
• v.23 no.4
• /
• pp.73-89
• /
• 2023

This study aims to analyze the frequency of keywords used in Korean abstracts, which are unstructured text data in the domestic record management research field, using text mining techniques to identify domestic record management research trends through distance analysis between keywords. To this end, 1,157 keywords of 77,578 journals were visualized by extracting 1,157 articles from 7 journal types (28 types) searched by major category (complex study) and middle category (literature informatics) from the institutional statistics (registered site, candidate site) of the Korean Citation Index (KCI). Analysis of t-Distributed Stochastic Neighbor Embedding (t-SNE) and Scattertext using Word2vec was performed. As a result of the analysis, first, it was confirmed that keywords such as "record management" (889 times), "analysis" (888 times), "archive" (742 times), "record" (562 times), and "utilization" (449 times) were treated as significant topics by researchers. Second, Word2vec analysis generated vector representations between keywords, and similarity distances were investigated and visualized using t-SNE and Scattertext. In the visualization results, the research area for record management was divided into two groups, with keywords such as "archiving," "national record management," "standardization," "official documents," and "record management systems" occurring frequently in the first group (past). On the other hand, keywords such as "community," "data," "record information service," "online," and "digital archives" in the second group (current) were garnering substantial focus.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.395-413
• /
• 2023

This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.