• Smart Structures and Systems
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• 제33권4호
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• pp.263-279
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• 2024

With the increasing diversity of internet media, available video data have become more convenient and abundant. Related video data-based research has advanced rapidly in recent years owing to advantages such as noncontact, low-cost data acquisition, high spatial resolution, and simultaneity. Additionally, structural nonlinearity extraction has attracted increasing attention as a tool for damage evaluation. This review paper aims to summarize the research experience with the recent developments and applications of video data-based technology for structural nonlinearity extraction and damage evaluation. The most regularly used object detection images and video databases are first summarized, followed by suggestions for obtaining video data on structural nonlinear damage events. Technologies for linear and nonlinear system identification based on video data are then discussed. In addition, common nonlinear damage types in disaster events and prevalent processing algorithms are reviewed in the section on structural damage evaluation using video data uploaded on online platform. Finally, a discussion regarding some potential research directions is proposed to address the weaknesses of the current nonlinear extraction technology based on video data, such as the use of uni-dimensional time-series data as leverage to further achieve nonlinear extraction and the difficulty of real-time detection, including the fields of nonlinear extraction for spatial data, real-time detection, and visualization.

• 한국프랜차이즈경영연구
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• 제8권3호
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• pp.17-27
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• 2017

Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

• 마케팅과학연구
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• 제18권1호
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• pp.59-80
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• 2008

인터넷의 급속한 발달과 온라인 사용이 급증함에 따라 e-스포츠와 같은 온라인 게임은 거대한 시장으로 성장하고 있다. 그렇지만, 많은 e-스포츠를 후원하는 기업의 효과를 검증하는 마케팅적 연구는 미진한 상태이다. 있다해도 단순히 온라인 게임과 관련한 연구가 대다수이다. 이에 본 연구는 e-스포츠 스폰서십을 통해 기업의 마케팅 커뮤니케이션 전략 수립을 위한 토대를 마련코자 하였으며 시작단계에 있는 e-스포츠의 향후 연구에 기여하고자 하였다. 중요 변수들은 첫째, e-스포츠의 주요한 게임속성으로 상호작용성, 익명성, 내용확장성을 들고 온라인 상황에서 주요한 매개의 역할로 다루어지는 유동(flow)과의 관계를 살펴보았다. 둘째, e-스포츠의 주요한 게이머속성(스포츠 경기에서의 팀과 플레이어의 속성에서 수정)인 매력성, 유사성, 경기결과가 유동(flow)과 게이머동일시(온라인 게임상황에 맞게 기존 팀동일시를 게이머동일시로 차용)에 미치는 영향관계를 살펴보았다. 마지막으로 유동(flow)과 게이머동일시와의 관계 그리고 게이머동일시와 기업동일시와의 관계를 최종적으로 점검하였다. 연구의 결과, 온라인의 기초적인 특성인 상호작용성은 유동(flow)에 유의한 영향이 있었고 게이머속성에서의 유사성과 경기결과도 유동(flow)에 유의한 영향이 있었다. 그리고 유사성은 게이머동일시에 정의 영향을 미치는 것으로 나타났다. 마지막으로 유동(flow)은 게이머동일시에 그리고 게이머동일시는 기업동일시에 정의 영향이 있는 것으로 나타났다. 결론적으로 e-스포츠를 후원하는 기업의 경우 일반 유저들과 유사한 특성인 가진 실력있는 게이머를 후원한다면 마케팅 효과를 극대화할 수 있다.

• 한국의류학회지
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• 제30권6호
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• pp.916-927
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• 2006

The purpose of this study was to identify psychological and behavioral outcomes of commitment to apparel brand community by test structural equation model. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. The results were as follows: 1) The suggested structural equation mode was accepted by data from apparel brand communities with hish brand strength(${\chi}^2=97.42$, d.f.=89, p=0.25, GFI=0.92, AGFI=0.88, RMR=0.05, NFI=0.94). However, this model wasn't accepted by data kom apparel brand communities with low brand strength. 2) Three types of commitment to brand community(emotional, continuous and normative commitments) influenced brand identification positively and brand identification positively influenced three types of behavioral outcomes(favorable word-of-mouth, co-production and repurchase of brand). Therefore, managements need to develop marketing programs to promote each type of commitment to their's own brand community.

• Smart Structures and Systems
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• 제15권4호
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• pp.1121-1137
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• 2015

This study presents probabilistic-based damage identification technique for highlighting damage in metallic structures. This technique utilizes distributed piezoelectric transducers to generate and monitor the ultrasonic Lamb wave with narrowband frequency. Diagnostic signals were used to define the scatter signals of different paths. The energy of scatter signals till different times were calculated by taking root mean square of the scatter signals. For each pair of parallel paths an error function based on the energy of scatter signals is introduced. The resultant error function then is used to estimate the probability of the presence of damage in the monitoring area. The presented method with an autofocusing feature is applied to aluminum plates for method verification. The results identified using both simulation and experimental Lamb wave signals at different central frequencies agreed well with the actual situations, demonstrating the potential of the presented algorithm for identification of damage in metallic structures. An obvious merit of the presented technique is that in addition to damages located inside the region between transducers; those who are outside this region can also be monitored without any interpretation of signals. This novelty qualifies this method for online structural health monitoring.

• Smart Structures and Systems
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• 제8권4호
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• pp.367-384
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• 2011

This paper presents the design and experimental evaluation of fast output sampling feedback controller to minimize structural vibration of a cantilever beam using Shape Memory Alloy (SMA) wires as control actuators and piezoceramics as sensor and disturbance actuator. Linear dynamic models of the smart cantilever beam are obtained using online recursive least square parameter estimation. A digital control system that consists of $Simulink^{TM}$ modeling software and dSPACE DS1104 controller board is used for identification and control. The effectiveness of the controller is shown through simulation and experimentation by exciting the structure at resonance.

• 한국의류학회지
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• 제44권3호
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• pp.499-515
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• 2020

This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

• Smart Structures and Systems
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• 제11권6호
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• pp.589-604
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• 2013

Identification of damage has become an evolving area of research over the last few decades with increasing the need of online health monitoring of the large structures. The visual damage detection can be impractical, expensive and ineffective in case of large structures, e.g., offshore platforms, offshore pipelines, multi-storied buildings and bridges. Damage in a system causes a change in the dynamic properties of the system. The structural damage is typically a local phenomenon, which tends to be captured by higher frequency signals. Most of vibration-based damage detection methods require modal properties that are obtained from measured signals through the system identification techniques. However, the modal properties such as natural frequencies and mode shapes are not such good sensitive indication of structural damage. Identification of damaged jacket type offshore platform members, based on wavelet packet transform is presented in this paper. The jacket platform is excited by simple wave load. Response of actual jacket needs to be measured. Dynamic signals are measured by finite element analysis result. It is assumed that this is actual response of the platform measured in the field. The dynamic signals first decomposed into wavelet packet components. Then eliminating some of the component signals (eliminate approximation component of wavelet packet decomposition), component energies of remained signal (detail components) are calculated and used for damage assessment. This method is called Detail Signal Energy Rate Index (DSERI). The results show that reduced wavelet packet component energies are good candidate indices which are sensitive to structural damage. These component energies can be used for damage assessment including identifying damage occurrence and are applicable for finding damages' location.

• Smart Structures and Systems
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• 제17권2호
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• pp.167-194
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• 2016

This paper investigates the Synergetics based Damage Detection Method (SDDM) for frame structures by using surface-bonded PZT (Lead Zirconate Titanate) patches. After analyzing the mechanism of pattern recognition from Synergetics, the operating framework with cooperation-competition-update process of SDDM was proposed. First, the dynamic identification equation of structural conditions was established and the adjoint vector (AV) set of original vector (OV) set was obtained by Generalized Inverse Matrix (GIM).Then, the order parameter equation and its evolution process were deduced through the strict mathematics ratiocination. Moreover, in order to complete online structural condition update feature, the iterative update algorithm was presented. Subsequently, the pathway in which SDDM was realized through the modified Synergetic Neural Network (SNN) was introduced and its assessment indices were confirmed. Finally, the experimental platform with a two-story frame structure was set up. The performances of the proposed methodology were tested for damage identifications by loosening various screw nuts group scenarios. The experiments were conducted in different damage degrees, the disturbance environment and the noisy environment, respectively. The results show the feasibility of SDDM using piezoceramic sensors and actuators, and demonstrate a strong ability of anti-disturbance and anti-noise in frame structure applications. This proposed approach can be extended to the similar structures for damage identification.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.180-196
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• 2021

본 연구는 스포츠 스타 인플루언서가 나오는 SNS 광고가치인 정보성, 오락성, 방해성, 신뢰성이 브랜드자산에 미치는 영향에 대해 살펴보았다. 또한 인플루언서 SNS 광고가치와 브랜드자산과의 관계에 미치는 팀동일시의 조절효과를 규명하였다. 대학생 350명을 대상으로 온라인 설문을 진행하였으며, 확인적 요인분석과 구조 방정식모형을 이용한 다집단분석을 실시하였다. 주요 결과로 스포츠 스타 인플루언서가 출연한 SNS 광고가치 중 정보성, 오락성, 신뢰성이 증가할수록 브랜드자산에 정적인 영향을 미친 것으로 확인되었다. 그러나 방해성은 브랜드자산에 유의미한 부적 영향이 나타나지 않았다. 또한 소비자의 팀동일시 수준이 낮은 집단에 비해 높은 집단이 오락성을 더 높게 지각한 반면 팀동일시 수준이 낮은 집단이 높은 집단에 비해 방해성을 더 높게 지각한 것으로 밝혀졌다. 본 연구는 스포츠 스타 인플루언서를 활용한 SNS 광고가치의 학문적 이해를 높일 수 있을 것으로 기대한다. 또한 팀동일시 수준에 따른 스포츠 인플루언서 광고가치 지각의 차이를 밝힘으로써 소비자의 스포츠 팬덤 강화와 브랜드자산 증대를 위한 시사점을 제공 할 것이다.