• Journal of Information Science Theory and Practice
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• 제1권4호
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• pp.48-66
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• 2013

The aim of this study is to examine the user's online searching behavior in IR interfaces of e-journal database systems. The study is purely based on survey methods and tries to analyse the online searching behavior of respondents of social science disciplines who were doing research in three target central universities of Delhi (i.e. DU, JMI, and JNU). For measuring the responses of the respondents in IR interfaces of e-journal database systems, a total of 396 questionnaires were distributed among the students and out of all, 305 responses were used for the study. The findings of the study reveal that most of the students were not using all the facilities offered in IR interfaces of e-journal database systems for their retrieval process and also encourages menu based searches rather than command based searching.

• 한국컴퓨터정보학회논문지
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• 제28권3호
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• pp.75-82
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• 2023

본 연구는 대학생들이 디지털 도서관 검색 행태에 대한 메타인지를 분석하고, 보다 최적의 검색결과를 찾기 위한 사용자 중심의 온라인 정보검색시스템 설계를 위한 기초자료를 제공하는 것을 목적으로 한다. 본 연구의 목적을 달성하기 위하여 메타인지를 스키마-트레이닝(schema-training), 계획(planning), 모니터링(monitoring), 평가(evaluation), 전이(transfer)의 5가지 주요 범주로 분류하였으며, 총 20개의 하위 범주를 포함하였다. 총 112명의 학생들이 온라인 설문지에 참여했고, 수집된 데이터는 SPSS 버전 26을 이용하여 분석하였으며, 대학생들의 메타인지와 디지털 도서관 탐색 행위 간에 유의미한 상관관계가 발견되었다. 특히 디지털 도서관 탐색경험은 이용자 메타인지 측면을 고려한 디지털 도서관 설계에서 가장 중요한 요소로 밝혀졌다.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• 한국의상디자인학회지
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• 제20권4호
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• 한국도서관정보학회지
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• 제43권1호
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• pp.143-171
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• 2012

우리나라 어린이도서관 온라인목록의 인터페이스는 이용자에게 친근하게 설계되어 있는가. 어린이 이용자들은 온라인목록을 이용하는데 어떤 어려움을 갖고 있는가. 어린이 이용자들은 온라인목록에 대하여 어떤 인식을 가지고 있는가. 이런 문제에 대한 답을 통하여 검색도구로서의 온라인목록의 문제점을 파악하고 개선방안을 제시하였다. 실험연구를 수행하였으며, 4학년에서 6학년까지의 어린이 28명이 실험에 참여하였다. 탐색자가 어린이도서관 온라인목록을 실제로 탐색하는 과정 중에 보이는 행태를 분석하여 데이터를 입수하였고, 탐색 후 질문지를 통하여 시스템에 대한 인식을 측정하였다.

• 정보관리학회지
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• 제8권2호
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• pp.32-73
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• 1991

본 논문은 탐색자의 개인적 특성이 온라인 서지 데이터베이스 탐색과정 및 탐색 성 과에 미치는 영향을 구명하여 탐색 행태에 관한 모형을 구축하기 위한 것이다. 도서관학과 재학생들을 피험자(N=67)로 하여 측정한 적성, 성격, 정규 교육, 온라인 탐색 교육 효과, 탐 색 과정, 탐색 성과에 대한 29가지 요소를 기초로 하여 9개의 변인을 구성한 후, 12개의 가 설을 검증하여 영향인자를 식별하였고, 경로 분석을 수행하여 5가지의 인과 모형을 구축하 였다.

• 한국문헌정보학회지
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• 제30권4호
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• pp.39-60
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• 1996

탐색자에 따라 탐색결과에 상당한 개인차가 들어 남에 따라 탐색에 영향을 미치는 탐색자의 개인적 특성에 관한 관심이 고조되고 있는 실정이다. 본 논문은 탐색에 영향을 미치는 탐색자 변인으로 상정되는 탐색훈련, 경험, 주제지식, 지적 능력, 인지양식, 태도, 탐색스타일 등에 관해 수행된 연구를 중심으로 문헌연구를 수행하여 탐색성과에 영향을 주는 탐색자 관련 변인을 파악하고자 한다. 놀랍게도 탐색훈련이나 탐색경첩은 탐색성과에 영향을 미치지 않는 것으로 나타났다. 주제지식이 있는 탐색의 경우와 주제지식이 없는 탐색의 경우, 경험자와 미경험자의 탐색행태에 있어서는 차이가 발견되었다. 탐색자의 지적 능력이 탐색결과에 미치는 영향은 미미한 것으로 나타났다. 인지양식의 경우 장의존/장독립 인지양식만이 탐색결과의 차이에 대해 설명을 하고 있다. 탐색자의 탐색에 대한 태도는 다양한 것으로 나타났으며 탐색에 대한 태도는 탐색행동에 반영되는 것으로 밝혀졌다. 탐색자들의 탐색스타일 또한 다양한 것으로 나타났으며 탐색스타일에 따른 탐색성과와의 관계를 조사한 연구는 아직까지 발견되지 않고 있다. 탐색자의 개인적 특성에 따라 탐색행동이나 탐색결과에 상당한 개인차가 존재하지만 이 차이가 유의미하기에는 연구논문들의 검증력이 약한 것으로 나타났다.

• 한국의류학회지
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• 제44권5호
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• pp.789-809
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• 2020

Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

• 유통과학연구
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• 제16권7호
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• pp.57-65
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• 2018

Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

• 정보관리학회지
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• 제24권2호
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• pp.29-44
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• 2007

본 연구는 왜 이용자들이 정보탐색에 많은 노력을 기울이지 않는가를 알아보기 위하여 교육심리학분야에서 개발된 정신적 노력에 관한 개념을 웹 검색엔진과 도서관시스템 정보탐색행위에 적용하여 보았다. 실험실 환경에서 학부학생 총 15명을 대상으로 탐색실험을 실시하여, 탐색전 설문조사, 탐색후 설문조사, 탐색후 인터뷰, 생각 소리내어 말하기(think-aloud), 로그데이터를 통하여 데이터를 수집하였다. 연구결과, 이용자들은 웹 검색엔진을 도서관시스템에 비하여 휠씬 쉽다고 인지하며 스스로 탐색에 대한 높은 자신감을 가지고 있었다. 이러한 이용자성향은 이용자들이 웹 탐색에 도서관 탐색때보다 더 적은 노력을 기기는 것과 깊은 연관성을 가지고 있는 것으로 나타났다. 이용자들의 정신적 노력에 관한 개념은 결과적으로 이용자들의 정보탐색 행위와 경험을 설명하는데 매우 유용한 것으로 밝혀졌다.