• 산경연구논집
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• 제11권5호
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• pp.17-26
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• 2020

Purpose: Previous studies rarely investigated the effects of the metacognitive reading strategies on reading engagement, particularly in globalized higher education, while those studies examined reading problems and engagement with lower reading level. The purpose of this study is to investigate the effects of the metacognitive reading strategies including global reading, problem solving, and supporting reading on reading engagement that include argentic, behavior, emotional, and cognitive engagement in global learning environment. This study investigated research questions: how do global reading, problem solving, and supporting reading strategies affect argentic, behavior, emotional, and cognitive reading engagement? Research design, Data, and methodology: This study collected data via online survey in globalized learning environment. This study applied statistical analyses, such as factor and regression analyses and ANOVA. Results: The results of this study showed that metacognitive reading strategies had significant effects on student reading engagement while they were reading class materials in English for academic purposes. Conclusions: This study provides managerial implications in higher education by providing better strategies to enhance learning skills in global context. In particular, this study provides implications that the effects of problem solving and supporting strategies could be improved by adopting better management systems in globalized education.

• 융합경영연구
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• 제12권4호
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• pp.87-99
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• 2024

Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.

• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.80-87
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• 2021

본 연구는 실시간 온라인 성인간호학 수업에 대한 학습만족도의 영향요인을 확인하여 간호학 교과목의 온라인 강의 설계 및 운영에 기초자료를 제공하고, 새로운 교육 패러다임을 준비하고자 수행되었다. 연구대상자는 일개 대학 간호학과에서 실시간 온라인 성인간호학 수업을 수강하고 있는 3학년 105명을 대상으로, 2020년 6월 20일부터 7월 30일까지 구조화된 온라인 설문지를 통하여 자료수집을 시행하였다. 자료의 분석은 t-test, One-way ANOVA, Scheffe test, Person's correlation coefficients, Hierarchical multiple regression analysis 으로 분석하였다. 연구결과, 대상자의 학습몰입은 3.07점(5점 척도), 수업참여는 3.46점(5점 척도), 학습만족도는 3.88점(5점 척도)으로 나타났다. 학습만족도는 학습몰입(r=.41, p<.001), 수업참여(r=.56, p<.001)와 양의 상관관계가 있는 것으로 분석되었다. 또한, 본 연구 대상자의 학습만족도에 영향을 주는 요인은 수업참여(��=.47), 성인간호학 수업에 대한 흥미정도에서 매우 높음(��=.21), 높음(��=.20) 순이었으며, 설명력은 34%로 분석되었다(F=14.53, p<.001). 따라서 본 연구를 토대로 간호대학생의 학습만족도를 향상시키기 위한 주요요인은 수업참여로, 적극적인 수업참여를 이루어지기 위한 방안 및 교육방법을 개발하여 간호대학생의 학습성과 및 학습목표의 효율적인 달성을 기대해 본다.

• 경영정보학연구
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• 제25권4호
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• pp.1-25
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• 2023

2020년 시작된 코로나19 팬데믹으로 인하여 많은 국가에서 사회적 거리두기 정책을 실시하였고 그로 말미암아 물리적인 제한에 구애 받지 않는 온라인 피트니스 산업이 큰 성장을 하였다. 그러나 사회적 거리두기 정책이 경제에 부정적인 영향을 미친다고 판단한 우리나라 정부는 2021년 11월 1일 위드코로나 정책을 시행하면서 팬데믹 이전의 일상으로의 회복을 선언하였고, 이에 따라 온라인 피트니스 산업의 성장 동력의 손실에 대한 우려가 제기되었다. 본 연구는 위드코로나 정책의 시행이 온라인 피트니스 콘텐츠 소비 및 참여도에 어떠한 변화를 가져왔는지 준실험 설계를 활용하여 파악하였다. YouTube의 온라인 피트니스 콘텐츠를 활용하여 분석한 결과, 위드코로나 정책 시행 감소했을 것이라는 우려와는 달리 온라인 피트니스 콘텐츠의 시청 지표는 오히려 약 21% 증가한 양상이 나타났다. 하지만 이러한 양상은 운동 종목의 기회 비용에 따라 다르게 나타났으며, 부분 집단 분석을 통해서 고비용 집단의 온라인 콘텐츠의 시청 지표만이 약 32%로 저비용 집단에 비해서 더 큰 폭으로 증가한 것을 확인하였다. 본 연구는 분석 결과를 토대로 온라인 피트니스 콘텐츠의 성격과 강점을 파악하였으며 온라인 피트니스 플랫폼 비즈니스와 콘텐츠 제작자들에게 실무적인 제언을 제공하면서 포스트-코로나 시기의 "뉴노멀"에 적응할 수 있는 새로운 시사점을 제시하였다.

• Fashion, Industry and Education
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• 제15권1호
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• 공학교육연구
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• 제26권6호
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• pp.79-86
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• 2023

In our research, we delved into the impact of video length assigned for pre-class assignments on students' level of engagement. What we discovered is that as the length of the video increases, student engagement tends to decrease and the time allocated for homework preparation does not significantly influence engagement, as many students tend to complete their assignments just before the due date. Interestingly, the well-known "6-minute rule" often advocated for online educational videos does not align with the dynamics of real university settings. Whether in traditional lecture-based classes or flipped learning environments, students exhibit a high degree of self-responsibility when it comes to video consumption. Our findings strongly suggest that, in the context of flipped learning, it is advisable to create videos that are shorter than 15 minutes in length.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.501-511
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• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.605-616
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• 2021

Objectively, the purpose of this study aims to re-confirm and analyze the relationship between variables through direct relationships and mediation (i.e., career optimism (CO), organizational fairness (OF), organizational entrepreneurship commitment (OEC) on employee engagement). This study also addresses whether career optimism provides a strong-impact if it mediates other antecedent variables on employee engagement. Therefore, to test and prove this, we made observations on 200 samples comprising lecturers in Indonesia. The data collection method uses a survey both offline and online. Through the PLS-SEM approach, the statistical testing demonstration states that all hypotheses, either through direct relationship or mediation, are proven to have a positive and significant effect. Career optimism has also proven to be a substantial and positive contribution to testing employee engagement as a mediating variable. The results of seven hypothesis testing in our study confirm that the broaden-built theory and organizational theory are closely related. Therefore, this study positively contributes to human resource management's science to balance the psychological and organizational aspects. In this study, we also add that consistency and a positive attitude in a career trigger a person's career optimization in a better and more positive direction, especially for career-path and employee engagement.

• 공학교육연구
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• 제26권4호
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• pp.11-21
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• 2023

In engineering education, stimulating students' questions and encouraging learning participation are crucial for achieving higher-order thinking abilities. This study aims to investigate the use and effect of an online communication channel in fostering engineering students' questioning abilities. Consequently, in this research, we gauged students' satisfaction with an engineering class that implemented a communication channel, and scrutinized the changes in their perceptions regarding the significance of questions, their engagement in learning, and their academic self-efficacy. In addition, we interviewed the students who participated in the class. The outcomes are as follows: Firstly, student satisfaction improved compared to the previous semester's class where the communication channel was not utilized. Secondly, learners' understanding of the importance of asking questions positively escalated, alongside their actual frequency of posing questions. Thirdly, there was an improvement in learners' active engagement in their studies and their academic self-confidence. The findings of this research suggest that communication channels should be employed to motivate learners to pose questions and involve students in effective learning.