• Title/Summary/Keyword: online decision

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Relationship between Psychological Characteristics of YouTube Viewers and Purchase Intention after Watching Videos: Effect of Product Type (유튜브 시청자의 심리적 특성과 영상 시청 후 구매 의도의 관계 : 제품 유형의 영향)

  • Go, Sa-Rang;Lee, Seul-Ah
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.273-283
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    • 2022
  • This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.

On the Integrated Operation Concept and Development Requirements of Robotics Loading System for Increasing Logistics Efficiency of Sub-Terminal

  • Lee, Sang Min;Kim, Joo Uk;Kim, Young Min
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.85-94
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    • 2022
  • Recently, consumers who prefer contactless consumption are increasing due to pandemic trends such as Corona 19. This is the driving force for developing the last mile-based logistics ecosystem centered on the online e-commerce market. Lastmile led to the continued development of the logistics industry, but increased the amount of cargo in urban area, and caused social problems such as overcrowding of logistics. The courier service in the logistics base area utilizes the process of visiting the delivery site directly because the courier must precede the loading work of the cargo in the truck for the delivery of the ordered product. Currently, it's carried out as automated logistics equipment such as conveyor belt in unloading or classification stage, but the automation system isn't applied, so the work efficiency is decreasing and the intensity of the courier worker's labor is increased. In particular, small-scale courier workers belonging to the sub-terminal unload at night at underdeveloped facilities outside the city center. Therefore, the productivity of the work is lowered and the risk of safety accidents is exposed, so robot-based loading technology is needed. In this paper, we have derived the top-level concept and requirements of robot-based loading system to increase the flexibility of logistics processing and to ensure the safety of courier drivers. We defined algorithms and motion concepts to increase the cargo loading efficiency of logistics sub-terminals through the requirements of end effector technology, which is important among concepts. Finally, the control technique was proposed to determine and position the load for design input development of the automatic conveyor system.

A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- (베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-)

  • Choo, Ho Jung;Jang, Ju Yeun;Baek, Eunsoo;Lee, Ha Kyung;Kim, Habin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.848-867
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    • 2022
  • As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

Recycled Clothes and Its Characters Impact on Consumers' Consumption (재활용 의류와 그 특성이 소비자의 소비에 미치는 영향)

  • He, Luyao;Pan, Young Hwan
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.159-167
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    • 2021
  • The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

Consideration for defense preparedness against non-traditional security threats (focused on the threat of infectious diseases) (비전통 위협에 대한 국방 업무수행체계 유지방안 (감염병 위협 중심으로))

  • Kwon, Hyukjin;Shin, Donggyu;Shin, Youngjoo
    • Journal of Internet Computing and Services
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    • v.23 no.1
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    • pp.105-112
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    • 2022
  • The national defense requires uninterrupted decision-making, even under direct or indirect impacts on non-traditional threats such as infectious diseases. Since all work utilizes the information system, it is very important to ensure the availability of the information system. In particular, in terms of security management, defense work is being performed by dividing the network into a national defense network and a commercial Internet network. This study suggests a work execution plan that takes into account the efficiency of work performed on the Internet and the effectiveness of security through effective defense information system operation. It is necessary to minimize the network contact point between the national defense network and the commercial Internet, and to select a high-priority one among various tasks and operate it efficiently. For this purpose, actual cases were investigated for "A" institution and characteristics were presented. Through the targeted tasks and operation plans to improve the effectiveness of defense tasks and ensure security, presented in this paper, it will be possible to increase the availability of task performance even in non-traditional threats such as infectious diseases.

Exploratory Study on Purchasing Fashion Products from Small Business Owners -Focusing on the Consumer Life Cycle and Purchasing Stage- (패션 소상공인 제품 구매에 대한 탐색적 연구 -소비자 생애주기와 구매단계를 중심으로-)

  • Kim, Songmee;Jang, Seyoon;Lee, Yuri;Jin, Woojune;Kim, Ha Youn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.805-826
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    • 2022
  • This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were "attention to information of social media influencer," "attention to information of affiliated groups," and "repeated advertising of SME products/brands." For information searching, "exploring purchase reviews," "environment for mobile shopping information exploration," and "continuous product tracking" were important factors. Purchasing and shopping stages were affected by "price-free, improvised purchase decision" and "convenient mobile payment system and point benefits." After the purchase, "active sharing and repeated purchase when satisfied" and "blocking relationships when dissatisfied" occurred. Second, six consumer groups based on the fashion life cycle are the "Platform lover," "Influencer follower," "Trust builder," "Novelty seeker," "Convenience seeker," and "New designer supporter." Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.

A Developing a Machine Leaning-Based Defect Data Management System For Multi-Family Housing Unit (기계학습 알고리즘 기반 하자 정보 관리 시스템 개발 - 공동주택 전용부분을 중심으로 -)

  • Park, Da-seul;Cha, Hee-sung
    • Korean Journal of Construction Engineering and Management
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    • v.24 no.5
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    • pp.35-43
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    • 2023
  • Along with the increase in Multi-unit housing defect disputes, the importance of defect management is also increased. However, previous studies have mostly focused on the Multi-unit housing's 'common part'. In addition, there is a lack of research on the system for the 'management office', which is a part of the subject of defect management. These resulted in the lack of defect management capability of the management office and the deterioration of management quality. Therefore, this paper proposes a machine learning-based defect data management system for management offices. The goal is to solve the inconvenience of management by using Optical Character Recognition (OCR) and Natural Language Processing (NLP) modules. This system converts handwritten defect information into online text via OCR. By using the language model, the defect information is regenerated along with the form specified by the user. Eventually, the generated text is stored in a database and statistical analysis is performed. Through this chain of system, management office is expected to improve its defect management capabilities and support decision-making.

Classifying Social Media Users' Stance: Exploring Diverse Feature Sets Using Machine Learning Algorithms

  • Kashif Ayyub;Muhammad Wasif Nisar;Ehsan Ullah Munir;Muhammad Ramzan
    • International Journal of Computer Science & Network Security
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    • v.24 no.2
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    • pp.79-88
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    • 2024
  • The use of the social media has become part of our daily life activities. The social web channels provide the content generation facility to its users who can share their views, opinions and experiences towards certain topics. The researchers are using the social media content for various research areas. Sentiment analysis, one of the most active research areas in last decade, is the process to extract reviews, opinions and sentiments of people. Sentiment analysis is applied in diverse sub-areas such as subjectivity analysis, polarity detection, and emotion detection. Stance classification has emerged as a new and interesting research area as it aims to determine whether the content writer is in favor, against or neutral towards the target topic or issue. Stance classification is significant as it has many research applications like rumor stance classifications, stance classification towards public forums, claim stance classification, neural attention stance classification, online debate stance classification, dialogic properties stance classification etc. This research study explores different feature sets such as lexical, sentiment-specific, dialog-based which have been extracted using the standard datasets in the relevant area. Supervised learning approaches of generative algorithms such as Naïve Bayes and discriminative machine learning algorithms such as Support Vector Machine, Naïve Bayes, Decision Tree and k-Nearest Neighbor have been applied and then ensemble-based algorithms like Random Forest and AdaBoost have been applied. The empirical based results have been evaluated using the standard performance measures of Accuracy, Precision, Recall, and F-measures.

Gadoxetate-Enhanced MRI as a Diagnostic Tool in the Management of Hepatocellular Carcinoma: Report from a 2020 Asia-Pacific Multidisciplinary Expert Meeting

  • Cher Heng Tan;Shu-cheng Chou;Nakarin Inmutto;Ke Ma;RuoFan Sheng;YingHong Shi;Zhongguo Zhou;Akira Yamada;Ryosuke Tateishi
    • Korean Journal of Radiology
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    • v.23 no.7
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    • pp.697-719
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    • 2022
  • Gadoxetate magnetic resonance imaging (MRI) is widely used in clinical practice for liver imaging. For optimal use, we must understand both its advantages and limitations. This article is the outcome of an online advisory board meeting and subsequent discussions by a multidisciplinary group of experts on liver diseases across the Asia-Pacific region, first held on September 28, 2020. Here, we review the technical considerations for the use of gadoxetate, its current role in the management of patients with hepatocellular carcinoma (HCC), and its relevance in consensus guidelines for HCC imaging diagnosis. In the latter part of this review, we examine recent evidence evaluating the impact of gadoxetate on clinical outcomes on a continuum from diagnosis to treatment decision-making and follow-up. In conclusion, we outline the potential future roles of gadoxetate MRI based on an evolving understanding of the clinical utility of this contrast agent in the management of patients at risk of, or with, HCC.

Impact of YouTube Content Characteristics on Fashion Information Acceptance: Comparison by Information Provider (유튜브 콘텐츠 특성이 패션 정보 수용에 미치는 영향: 정보 제공 주체별 비교)

  • Yubin Lee;Sumin Kim;Kyu-Hye Lee
    • Journal of Fashion Business
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    • v.28 no.3
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    • pp.16-33
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    • 2024
  • This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.