• Asia Marketing Journal
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• 제21권2호
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.

• Child Health Nursing Research
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• 제24권1호
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• pp.91-100
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• 2018

Purpose: This study was to evaluate the quality of online health information related to infants and preschoolers accessible through mobile applications and websites. Methods: Using combinations of the terms 'infant', 'preschooler', and 'health' as the main keyword or categories, the researchers searched relevant mobile applications and websites in Korean application markets and popular search engines. Twelve mobile application and 14 websites were finally selected according to our inclusion criteria and evaluated using DISCERN instrument. Results: The overall quality score of online health information available through mobile applications was 2.00 of 5 points, the reliability score was 2.15, and the quality score was 1.76. The overall quality score of online health information available through websites was 2.29, the reliability score was 2.40, and the quality score was 1.82. Conclusion: The quality of online health information related to young children was found to be low and to have potentially significant drawbacks according to DISCERN criteria. Therefore, it is necessary to establish a system to evaluate and regulate the quality of online health information. Additionally, factors that readers can use to judge the quality of health information, such as references and the benefit versus risks of the information, should be provided.

• 유통과학연구
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• 제20권10호
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• pp.67-77
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• 2022

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman's rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor's and Master's qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

• 디지털콘텐츠학회 논문지
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• 제5권1호
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• pp.54-60
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• 2004

본 논문에서 이러한 인터넷 환경에서 자신에게 필요한 정보를 빠르게 확보하기 위한 방법으로 설문조사와 원서 접수를 이용하였으며, 이는 인터넷이 급격하게 보급됨으로 환경 변화에 신속 정확하게 대처하기 위한 질 높은 정보들이 기업이나 개인에게 필요하게 되었다. 웹 GUI 환경을 기반으로 하여 사용자의 편의성을 제공하였고 Agent 개념을 도입하여 설문조사와 원서 접수가 등록되면 자동으로 적합한 정보를 검색하여 사용자에게 제공하여 줌으로 흥미 유발과 참여도를 높일 수 있다. 또한 정보의 빠른 수집이 가능하여 짐에 따라 사용자의 의사결정에 도움을 준다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2020년도 봄 학술논문 발표대회
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• pp.38-39
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• 2020

Currently, attempts are being made to introduce innovative teaching methods in architectural engineering education. However, there is still a lack of research supporting self-directed learners. In this regard, this study sought to develop an application prototype to support learning from online lectures on architectural engineering and conduct prototyping for its evolution. Menus in the application prototype consisted of four main categories: lecture operation, video lectures, eBooks and past exam questions. The lecture operation was classified into eight sub-categories, including assignment submission and notice, so as to support interactions between instructors and learners as well as confirmation of the delivery methods. With respect to video lectures, assignment submissions and notice functions, prototyping connecting the mobile web was implemented to enhance user convenience.

• 한국IT서비스학회지
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• 제17권2호
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• pp.165-177
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• 2018

Recently, online commerces are becoming more common due to factors such as mobile technology development and smart device dissemination, and online review has a big influence on potential buyer's purchase decision. This study presents a set of analytical methodologies for understanding the meaning of customer reviews of products in online transaction. Using techniques currently developed in deep learning are implemented Hierarchical Attention Network for analyze meaning in online reviews. By using these techniques, we could solve time consuming pre-data analysis time problem and multiple topic problems. To this end, this study analyzes customer reviews of laptops sold in domestic online shopping malls. Our result successfully demonstrates over 90% classification accuracy. Therefore, this study classified the unstructured text data in the semantic analysis and confirmed the practical application possibility of the review analysis process.

• International Journal of Computer Science & Network Security
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• 제24권1호
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• pp.71-84
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• 2024

This paper presents a critical analysis of the current application of big data in higher education and how Learning Analytics (LA), and Educational Data Mining (EDM) are helping to shape learning in higher education institutions that have applied the concepts successfully. An extensive literature review of Learning Analytics, Educational Data Mining, Learning Management Systems, Informal Learning and Online Social Networks are presented to understand their usage and trends in higher education pedagogy taking advantage of 21st century educational technologies and platforms. The roles of and benefits of these technologies in teaching and learning are critically examined. Imperatively, this study provides vital information for education stakeholders on the significance of establishing a teaching and learning agenda that takes advantage of today's educational relevant technologies to promote teaching and learning while also acknowledging the difficulties of 21st-century learning. Aside from the roles and benefits of these technologies, the review highlights major challenges and research needs apparent in the use and application of these technologies. It appears that there is lack of research understanding in the challenges and utilization of data effectively for learning analytics, despite the massive educational data generated by high institutions. Also due to the growing importance of LA, there appears to be a serious lack of academic research that explore the application and impact of LA in high institution, especially in the context of informal online social network learning. In addition, high institution managers seem not to understand the emerging trends of LA which could be useful in the running of higher education. Though LA is viewed as a complex and expensive technology that will culturally change the future of high institution, the question that comes to mind is whether the use of LA in relation to informal learning in online social network is really what is expected? A study to analyze and evaluate the elements that influence high usage of OSN is also needed in the African context. It is high time African Universities paid attention to the application and use of these technologies to create a simplified learning approach occasioned by the use of these technologies.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.32-50
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• 2022

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.

• Journal of Information Technology Applications and Management
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• 제17권3호
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• pp.43-56
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• 2010

Completely Automated Public Turing test to tell Computers and Humans Apart or CAPTCHA has received remarkable attention. Deciphering distorted texts is still a human task. The current CAPTCHA mainly requires users to read English alphabets. As such, Thai CAPTCHA may be the choice for Thai online practitioners. However, no published work has examined how Thai online practitioners perceive CAPTCHA. This study thus attempts to fill this void. Based on the 112 number of usable online questionnaire submission, Thai online practitioners are all aware of CAPTCHA. Also, nine out of ten samples identified correctly the prime benefits of CAPTCHA. Using exploratory factor analysis, their attitude towards CAPTCHA was classified into two dimensions. They perceived (1) drawback of general CAPTCHA and (2) feasibility of Thai CAPTCHA. In addition to extending our insight into application of CAPTCHA, policy-makers responsible for electronic commerce in Thailand could initiate plans in response to Thai online practitioners' perception.

• 영어어문교육
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• 제11권3호
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• pp.113-137
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• 2005

The purpose of this research is to introduce a new pedagogy for developing English education in the university. It is based on the favorable results of the application of Network English, which is a method that has been used in three classes at Y University for a period of one semester. Network English is a kind of integrated teaching method of offline and online education, and can be a learner-oriented educational method. The online aspect gives learners easier access to the text, regardless of time and place. And in addition to the characteristic of online itself, the various contents in conformity with the learning ability of learners are provided in the text, in order that the learners can get and maintain a desire for study without losing their interest in English. Although the offline part is not much different from traditional classes, the offline education can complement the deficiency of the online and also offer the learners the opportunity for questions and answers. From the results of application of Network English in three classes, the students were satisfied with the method and have more interest in English, which resulted in better grades.