• 인문언어
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• 제1권1호
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• pp.275-294
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• 2001

This article aims to define the nature of proverbs from a polyphonic point of view and examine different readings of the complement involved in the combination of a proverb with a verb of personal opinion. An utterer of a proverb is not himself the author of the proverb. He may well be a 'speaker' of a proverb, but from a polyphonic view point he is not an 'enunciator' of the principle that underlies it. When we say that a speaker of a proverb is not its enunciator, we do not simply mean that he is not the author of the 'content' of the proverb he speaks: we mean that he is not the author of its 'form' either. The fact that a proverb loses its proverbial character when one paraphrases it proves that its form is not at the speaker's disposal. But a single factor cannot be held responsible for what a proverb is. As an indicator of the 'wisdom of the nation,' or vox populi, a proverb is the achievement of the 'collective enunciator.' The polyphony inherent in the proverb pits a particular speaker against a collective enunciator. This collective character of the proverb as a vox populi comes from its character as a phrasal denomination. Given that a proverb reflects a collective judgment and not a personal opinion, how do we interpret the combination of a proverb with a verb of personal opinion such as I think that ...\ulcorner Such a combination gives rise to readings at distinct levels: two types of metalinguistic reading and a reading based on the content of the proverb. The first level of reading, being applicative in nature, can be local or general, depending on the speaker's opinion as to the applicability of the proverb to a situation, particular or general. These applicative readings always involve polyphonic dissociation between the speaker and the enunciator. The second level of reading, which depends on the content of the proverb, is the result of the operation of deproverbialization, which makes the proverb lose its denominative status to preserve only its status as a generic phrase. The proverb, thus deproverbialized, looks like the series 'NP + VP.' For this reading, the speaker of the proverb takes into consideration the possibility of attributing a predicate to a nominal syntagm. Here occurs an identity between the speaker and the enunciator. It is not the case, however, that one can deproverbialize just any proverbs. In approaching to a locally typifying generic phrase, a proverb admits of being deproverbialized by an opinion verb only when its form does not render it difficult, either syntactically or metaphorically, to incorporate that proverb into the relevant combination, and when the proverb intrinsically possesses the traits that meet the conditions for the use of the opinion verb at hand. One can also maintain, based on the notion of deproverbialization, that a proverb expresses a collective judgment, a deproverbialized individual judgment.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.159-168
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• 2024

Social media sites like as twitter, Facebook and flicker widely used by people, not only as a source of distributing information but also as for communication purpose, with the advancement of technology today. Now a day's one of the most frequently used communication methods are social networks. In various research studies, their use in different fields and the effects of social media on student's behaviors, chat sites and blogs caused by Facebook has been analyzed. In order to obtain the basic data, a general scanning model that is public opinion and views of parents and comments that are openly available across social media sites, used to perceive attitude of graduate students, instead of traditional methods like questionnaires and survey's conduction. A dataset of nearly 20000 reviews of parents was collected from different social media networks about their children's, while in another dataset in which 362 graduate school teachers who observe the students to use social media during classes, labs and in campus during free times, their comments about those students were chosen. As per this study, through different positive and negative factors the detailed analysis has been performed to show effect of social media on student's behavior.

• 한국언론정보학보
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• 제39권
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• pp.284-323
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• 2007

이 연구에서는 인터넷 사용자들의 여론지각 단서로서의 인터넷 여론조사 결과에 주목, 이슈 유형별로 게시된 의견의 분석을 통해 여론조사 결과가 이슈별로 의견표명에 어떤 영향을 미치는지 추적했다. 그 결과 여론조사 결과가 우세한 의견으로 집중된 합의형 이슈의 경우에는 소수로 지각된 의견이 의견게시판에서 점차 감소하는 것으로 나타났으나, 여론조사 결과가 찬반 대결양상으로 나뉘는 갈등형 이슈에서는 초기 의견으로 형성된 주장이 논의가 끝나는 과정까지 꾸준히 동일한 입장에 머무르는 의견 분포를 나타냈다. 설문형태에 따른 과업(task)유형의 차이가 의견의 분포나 상호작용성에 미친 영향력을 분석한 결과 의견의 다양성 측면에서는 차이를 보이지 않아 인터넷이 다양한 의견을 개진할 수 있는 공간이라는 기존의 기대와는 상반된 결과를 얻었다. 찬반형 주제보다 정책 제시형 주제에 대한 의견표명의 적극성이 높았고, 합의형 이슈의 경우 여론조사 결과 다수의견이 게시판에서의 다수의견을 증가시킨 반면, 갈등형 이슈의 경우에는 인터넷 이용자들이 게시판에 나타난 의견방향을 관찰한 후 대세를 추종하는 승자편승적 경향을 나타냈다.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• Asia pacific journal of information systems
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• 제29권4호
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• pp.838-855
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• 2019

Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

• Asian Journal for Public Opinion Research
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• 제9권2호
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• pp.188-211
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• 2021

Decreasing response rates to traditional survey methods, like face-to-face and telephone interviews, have led survey practitioners around the world to seek new ways of conducting surveys in recent years." The COVID-19 pandemic exacerbated this problem because it made conducting face-to-face interviews even more difficult than before. For example, it made conducting face-to-face surveys infeasible in 2020 in South Korea, and so the Korean Academic Multimode Open Survey (KAMOS) was unable to conduct a planned face-to-face survey to recruit new panel members. The entire 8,514-member panel, established via two-stage probability-based sampling from 2016 to 2019, was invited to take three online/telephone surveys in 2020. Of these panel members, 1,352 responded to at least one survey in 2020. To test to what extent the panel remained representative of the adult South Korean population, we compared the two groups of panel members: those who responded to at least one survey in 2020 and those who did not. After weighting both groups on the basis of age, sex, and geographical area, we analyzed their responses to some of the questions that were asked during multiple rounds of the face-to-face panel-recruiting interviews. Using Cohen's d for survey items that could be analyzed numerically and Cramér's V for categorical items, we were able to conclude that the respondents to the 2020 surveys were equivalent to the non-respondents in terms of both demographics and in the answers they originally gave to substantive questions on a variety of topics related to social science or public opinion research, including questions about quality of life, societal issue, and politics (Cohen's d items <0.2, 95% CI; Cramér's V items <0.1, 95% CI). This analysis may provide a model for others who wish to test the continued representativeness of their panel or who would like to use a different survey mode or change some other aspect of their methodology and test whether it is equivalent to their former methodology. Our success in building a panel that retained its representativeness may be useful to those in other countries where face-to-face surveys had previously been the norm but are becoming increasingly difficult to conduct.

• Asian Journal for Public Opinion Research
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• 제2권3호
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• pp.196-227
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• 2015

The premise of the intentional model of split-ticket voting is that some voters split their tickets simply because they prefer divided government and believe in constant "checks and balances." This article examines whether this premise stands firm in an emerging democracy like Taiwan. That is, by using survey data in Taiwan, we explore whether one's attitude toward divided or unified government is "real." We hypothesize that a citizen's attitude toward "checks and balances" is subject to change, and conditional on whether her preferred party is in power. Specifically, we speculate that a citizen would tend to hold the balancing perspective or favor divided government, if her preferred party is in opposition. However, if her preferred party becomes the ruling party, she would be more likely to oppose (hold) the balancing (non-balancing) perspective or favor unified government. We then utilize panel survey data embedded in Taiwan's Election and Democratization Studies (TEDS) to verify our hypothesis.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.356-360
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• 2008

As a seedbed for American Public Administration, Traditional Reform Perspective (TRP) produced Wilsonian formulation of administrative science in modern academic setting. From the beginning of the second half of the twentieth century, ideas were transported into Public Administration scholarship. New Reform Perspective (NRP) entails a belief that these reasonings are largely based on assumptions of Economics. Looking into this belief is a necessary condition, if not a sufficient one, for answering the question: Does NRP hold in the study of administration? This initial reading, though somewhat primitive, tries to set up a proposal for identifying a meaningful context for understanding the situation. As a representative version, Wilson's original perspective must be reconsidered in order to articulate the field of study within traditional reform context. According to NRP, new administrative theories are the results of the influence of economic reasoning into the field of Public Administration. Therefore, rereading of Tiebout's 'Pure Theory' and Ostrom, Tiebout and Warrens's 'Theoretical Inquiry' is a prerequisite to satisfy this particular condition.

• Korean Journal of Acupuncture
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• 제23권3호
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• pp.51-54
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• 2006

Objectives : To express an opinion on the controversy about the cold exposure as one of the risk factors of Bell's palsy. Results & Conclusions : It is widely assumed that there is a causal relationship between Bell's palsy and herpes family virus. Regarding cold exposure as one of the risk factors of Bell's palsy, however, some physicians do not accept that cold exposure could be one of the risk factors of Bell's palsy. There is no evidence supporting the hypothesis that the virus causes Bell's palsy, and it has yet to be confirmed. As there are some experimental and clinical reports suggesting that Bell‘s palsy is related to the cold exposure, we cannot exclude the possibility that the cold exposure may be one of the important risk factors of Bell's palsy. It would be necessary to undertake further studies to determine this.

• 한국전자거래학회지
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• 제18권2호
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• pp.111-130
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• 2013

소셜 네트워크 서비스(SNS)의 이용이 확산되어 감에 따라, 경영학적 관점에서 SNS를 활용하기 위한 노력들이 다양하게 전개되고 있다. 특히, 구전효과와 같은 마케팅 분야에서의 연구가 활발히 진행되는 상황이다. 본 논문에서는 SNS에서 지인이 작성한 구전 정보가 SNS 사용자의 제품에 대한 태도에 미치는 영향에 대하여 살펴보았다. 또한, 지인의 오피니언 리더십이 이러한 구전효과에 어떠한 영향을 미치는지를 연구하였다. 51명의 페이스북 사용자를 대상으로 자신들의 지인 4인에 대하여 각각 설문 응답을 받아 분석을 실시하였다. 회귀분석 결과, SNS 환경에서도 구전효과가 존재한다는 것이 검증되었으며, 구전 정보를 작성한 지인의 오피니언 리더십이 이러한 구전효과에 양의 조절효과가 있다는 것이 검증되었다.