• Title/Summary/Keyword: on-line survey

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Effect of Flow on Purchase Intension (플로우(Flow) 경험이 구매의도에 미치는 영향)

  • Kim, Byung-Cheol;Choi, Soo-Ho
    • Survey Research
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    • v.3 no.2
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    • pp.17-45
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    • 2002
  • The purpose of this study is to examine the effect of the Flow experience on purchase intention. The results of this study show that (1) the purchase intention through internet is increased in proportion to the degree of cognition of users' experience. (2) The "Flow" experiences during the time of navigating internet shopping-mall sites lead to different results due to the separate motive of searching internet shopping-mall sites. (3) It should analyze the market segmentation of internet users, using Flow experience in the future based on the relationship between Flow and on-line and off-line purchase intention. (4) Finally, it should study more profoundly on "experiential" Flow and "goal-directed Flow that it has to analyze the difference in Flow experiences between separate purposes of searching internet shopping-mall sites.

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Implementation of On-Line Survey and Analysis System based on Database Structure

  • Park, Hee-Chang;Nam, Ki-Seong;Kim, Hee-Jae;Song, Gum-Min;Myung, Ho-Min
    • Journal of the Korean Data and Information Science Society
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    • v.13 no.1
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    • pp.1-16
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    • 2002
  • In this paper, we suggest and implement an on-line survey and analysis system based on the database structure. We can do trends analysis in this system and reduce the number of function because we can treat basic algorithms on the database.

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A Study on the Assessment of the Index for Sustainable Development of On-line Fashion Advertising (온라인 패션광고의 지속가능발전 지표 평가 연구)

  • Son, Mi Young
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.53-68
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    • 2016
  • The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

Analysis of Secondary Science Teachers' Needs for Education (중등 과학 교사의 교육 요구 분석)

  • Cha, Jeong-Ho;Kim, Kyoung-Eun;Kang, Suk-Jin;Noh, Tae-Hee
    • Journal of The Korean Association For Science Education
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    • v.22 no.3
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    • pp.517-524
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    • 2002
  • The secondary science teachers' professional needs and their preference for training method between off-line and on-line education were investigated. A nation-wide survey was administered to 145 science teachers from 106 secondary schools. The respondents showed high demands on all items. The prominent need was to motivate students learning science. To the contrary. their need for learning more about history and philosophy of science was the lowest. Veteran teachers and high school teachers had higher demands on designing evaluation items, but nonveteran teachers on evaluating the effectiveness of their instruction and updating their scientific knowledge. Teachers preferred the online education as a training method for most items except laboratory activities.

A Study on the Facade Image and Emotional Response considering Geographical Language of Railway Station - focused on Metropolitan Line of Chungcheong Railway - (철도 역명의 유래를 통하여 본 파사드 이미지 및 감성반응에 관한 연구 -충청권 광역 전철화 노선을 중심으로-)

  • Kim, Taiyoung;Oh, Sungjin
    • Journal of the Regional Association of Architectural Institute of Korea
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    • v.20 no.6
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    • pp.63-70
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    • 2018
  • This study is aimed to reflect the current status survey, analysis and response of 10 railway stations using geographical names in one of 19 stations located on Gyeongbu, Honam and Chungbuk line. Most railway stations in the study have shown normal images that are close to the standard type by selecting similar building materials rather than reflecting geographical features. Aside from the shape of the traditional Korean house in Cheongju, almost all newly constructed stations tend to incorporate light gray plating material on their modern exterior to produce Family look design as a railroad station. According to a survey of the sensitivity of the station's name, Osong Station was 73.6 percent, Gyeryong Station 67.3 percent, Heukseok-ri Station was 64.5 percent, Shintan-jin 62.6 percent, and Yeonsan Station 57 percent, more than half. Therefore, the results of the five stations were presented as a calculation and proposed design release focusing on the facades of each station. Each of these stations suggested a way to express the facade design image, considering the railway operation status of Korea Railroad, the area of the station and other surroundings.

A Study on the Success Factors of On-line Collaboration for Manufacturing Innovation Using AHP Analysis (AHP기법을 이용한 제조혁신을 위한 온라인 협업의 성공요인에 관한 연구)

  • Lee, Sang-Kon;Cho, Sung-Bong
    • Journal of Information Technology Services
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    • v.10 no.3
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    • pp.1-19
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    • 2011
  • The purpose of this study lies in enhancing an understanding of on-line collaboration among manufacturing companies for innovation. To meet this purpose, this study adopts Eisenhart(1989)'s case study approach to explore the success factors of on-line collaboration among Korean small-medium-sized manufacturing companies. Firstly, an exhaustive case study is conducted for four collaboration hubs in the Korean injection mold industry. This study identify the success factors through a structured questionnaire survey and in-depth interviews based on experts of K Institute, which performs the overall management of the collaboration hubs, and personnel of the participating businesses and vendors. Secondly, AHP analysis is conducted to identify the priorities among the success factors. Finally, several propositions of on-lin collaboration are derived.

Twostep Clustering of Environmental Indicator Survey Data

  • Park, Hee-Chang
    • 한국데이터정보과학회:학술대회논문집
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    • 2005.10a
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    • pp.59-69
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    • 2005
  • Data mining technique is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. Clustering is the process of grouping the data into clusters so that objects within a cluster have high similarity in comparison to one another. It has been widely used in many applications, such that pattern analysis or recognition, data analysis, image processing, market research on off-line or on-line and so on. We analyze Gyeongnam social indicator survey data by 2001 using twostep clustering technique for environment information. The twostep clustering is classified as a partitional clustering method. We can apply these twostep clustering outputs to environmental preservation and improvement.

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Twostep Clustering of Environmental Indicator Survey Data

  • Park, Hee-Chang
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.1
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    • pp.1-11
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    • 2006
  • Data mining technique is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. Clustering is the process of grouping the data into clusters so that objects within a cluster have high similarity in comparison to one another. It has been widely used in many applications, such that pattern analysis or recognition, data analysis, image processing, market research on off-line or on-line and so on. We analyze Gyeongnam social indicator survey data by 2001 using twostep clustering technique for environment information. The twostep clustering is classified as a partitional clustering method. We can apply these twostep clustering outputs to environmental preservation and improvement.

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Issues of Education Expenses and Policy Implication of On-Line Education Service for the Middle Aged Families (중년기 가족의 교육비 문제와 디지털 시대의 해결방안 모색)

  • 손상희;정영숙
    • Journal of Families and Better Life
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    • v.21 no.1
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    • pp.49-60
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    • 2003
  • The purpose of this study is to analyze expenditure on children's private, after-school education, perceptional need for private education, and budget planning pattern for the expenditure of education applying survey data, and to investigate current situation to Identify solving planning for digital age. taking on-line educational service system and internet financial planning for children's educational expenditure into account. Under the purposes, this study especially focused on the condition of on-line educational service system and the merits as well as problems of the system, the need for household financial planning for children's education, and the condition or nature of internet financial planning system, in terms of providing market information and of suggesting policy implications.

The Influence of Street Planting Types to the Evaluation of Sidewalk Landscape (가로식재유형이 보행경관평가에 미치는 영향분석)

  • Kim, Dong-Chan;Park, Kung-Mo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.14-23
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    • 2006
  • Recently there have been great interest in the street landscapes, and numerous studies have been investigating shaping processes of urban landscapes, legal systems for scenery management, landscape preference and evaluation techniques. However, there are only few studies investigating how planting types influence on street landscape evaluation and how the relationships among street landscapes are. This study aims to make a guidelines which can be used for securing afforestation in urban settings and improving urban environment. In specific, the results of this study can provide guidelines for urban street design and the base knowledge for identifying appropriate requirements for better street landscapes. We identify factors which make shape certain images of street landscape, and draw physical factors influencing on visual appropriateness through visual landscapes evaluation process. To evaluate landscapes according to planting types, on-the-spot survey at 14 streets in Gang-Nam district were made. The district is under executing street improving projects and shows the most satisfying planting types. To evaluate street landscapes which people experience during their walking, 100m of continuous streets are chosen. The survey sites exclude streets with irregular pattern, are adjacent to large urban parks or are used as parking spaces in part. We evaluated 9 street landscapes classified into 1-line-planting, 2-line-planting and 3-line-planting on the basis of the location of planting and the planting methods.