• 한국의류학회지
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• 제41권3호
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• pp.393-406
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• 2017

A "Showrooming" phenomenon has emerged due to the rapid growth of the on-line shopping market and is associated with consumer shopping patterns. This phenomenon is resulted in new strategies such as the Omni-Channel strategy that are now being employed by the off-line retail industry to meet the needs of consumers who seek information on-line. In particular, human services provided in department stores (which still occupy an important place in the off-line retail industry) are reaching limitations in the ability to maintain consumers. This study provides basic data for the Omni-Channel strategy of domestic department stores by researching and analyzing Omni-Channel strategy cases in Manhattan. This study dissects and analyzes the "Showrooming" phenomenon and the development of the Omni-Channel strategy through a literature review as well as analyzes the Omni-Channel success case of Macy's department store. The findings indicate that the use of the Omni-Channel strategy by Macy's department store has solved the problem of "Showrooming," by integrating on-line and off-line shopping to provide an efficient and convenient shopping experience for consumers. The Omni-Channel strategy offers a means for off-line stores to connect to the online shopping behavior of consumers. The results suggest the need for an organic combination of on-line and off-line distribution channels to adapt to changes in consumer shopping patterns due to a recession in the domestic market.

• 대한가정학회지
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• 제40권5호
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• pp.179-193
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• 2002

This study aims to examine the forming procedure of consumer satisfaction from Internet shopping experience. Many studies on the satisfaction have primarily focused on the examination of the antecedents of satisfaction along with the expectation-disconfirmation paradigm dominating the former studies. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation into the condition of the Internet shopping. The summary of study represented in following. l. The expectation of risk and performance of benefit had a significantly positive effect on the perceived disconfirmation. In addition, an expectation of benefit and performance of risk had a significantly negative effect on the perceived disconfirmation. 2. A performance of risk and performance of benefit not only had a significantly indirect effect, but also a significantly direct effect on the consumer satisfaction. But expectation of risk and expectation of benefit had no significant direct effect on satisfaction. 3. Not only the perceived disconfirmation had a significant positive effect on satisfaction, but also an effect of the perceived disconfirmation on satisfaction(0.472) is larger than that of the performance of risk or performance of benefit. Meaning that, it is desirable for one to apply the expectation-disconfirmation model into the Internet shopping circumstances as much as the off-line markets.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.85-100
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• 2018

The purpose of this study is to research the level of emotional responses and corresponding behavioral responses of consumers who have experienced out-of-stock (OOS) shopping. Answers were gathered from 526 people in the 20-49 year age range, residing in a metropolitan area. SPSS 18.0 was used to perform factor analysis, reliability measures and regression analysis. The subordinate concept of emotional responses from consumers who experience an OOS event while at an on online shopping mall is the first subject of research for this study; this is tied in with three central factors; namely, anger/annoyance, anxiety and feeling regret. These can be further categorized into a positive emotional response and a negative emotional response. The experiment scrutinizes how emotional responses towards an OOS event experience affect behavioral responses. It then focuses on positive emotional responses as the second subject of this research: namely, how regret significantly affects the product substitution (S), and how anger/annoyance, anxiety and regret significantly influence a delayed purchase (D). Anger/annoyance, anxiety and regret significantly affect the incomplete store switch over (L1), and anger/annoyance and anxiety significantly influence the complete store switch over (L2).

• 한국의류학회지
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• 제27권8호
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• pp.913-923
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• 2003

This study divides consumers into groups according to the TRI(technology readiness index) in order to (md out the characteristics of each consumer group, and attempts to examine how the frequency of shopping and the TRI affect service quality of and satisfaction at the internet apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping apparel on line, were used in the analysis. The research results are as follows: 1. The four factors of optimism, innovativeness, discomfort, and insecurity were identified from the TRI factor analysis, and the total variance was 58.88%. 2. The male group showed the higher TRI than the female group. Especially the factor of innovativeness was higher in the male group, indicating the male group's activeness in the use of technology. 3. Consumers were classified into five types in terms of the TRI: explorers, pioneers, skeptics, paranoids, and laggards. 4. Service quality had the greatest influence on consumers’satisfaction with the apparel shopping sites, and the frequency of purchase, optimism, and discomfort ranked next to service quality.

• 한국의류학회지
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• 제31권7호
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• 한국생활과학회지
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• 제18권5호
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• 한국콘텐츠학회논문지
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• 제6권11호
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• pp.182-189
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• 2006

오프라인 상점에서의 신발 구매는 소비자가 직접 신발을 착용해 봄으로써 어느 정도 자신의 발에 맞는 신발을 선택할 수 있다. 그러나 온라인의 경우에 소비자들은 구매과정에서에 신발에 대한 정보를 정확하게 전달받지 못하기 때문에 신중한 판단을 내리지 못하는 경우가 많다. 그러므로 사용자 중심의 인터넷 쇼핑에 대한 해결 방안은 사용자들이 쉽게 접근할 수 있는 새로운 형태의 프로토타입의 개발이라 볼 수 있다. 따라서 계측을 통한 발 형태 분류 결과를 온라인상에서 착용감이 좋은 신발류를 구매하기 위한 프로토타입을 개발하였으며 그 내용은 디자인의 경우 소비자가 원하는 View를 마우스 조작으로 세부적인 디자인 및 형태를 살펴 볼 수 있도록 설계 하였고, 착용성의 경우 신발 사이즈에 대한 평면도를 인터넷 상에서 Print하여 기성 신발에 대한 자신의 발 치수를 직접 잴 수 있도록 하였으며, 기능성은 현실세계에서 체득 되어지는 것이지만 이러한 감성적인 것을 온라인상에서 최대화시키기 위하여 소비자가 선택한 신발에 대해서 소재에서 오는 신발의 '유연성', 소재와 물과의 관계를 시각화한 '방수성', 신발과 소비자 발과의 밀착성 정도를 시각화한 '착용성', 신발의 밑창이 지면과의 관계 속에서 나타나는 충격 흡수를 시각화한 '탄력성' 이렇게 네가지의 기능을 나타내었다.

• 복식
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• 제57권3호
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• pp.78-89
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• 2007

The objectives of this research were to investigate the relationships between purchase motives and post-purchase satisfaction of cosmetics at internet shopping malls, and to reveal how cosmetic purchase motives and demographic variables influence to the post-purchase satisfaction. Subjects were 202 females in Seoul who had experiences of cosmetic shopping at internet. Five dimensions of cosmetic purchase motives at internet shopping malls were derived by factor analysis: 'information provision', 'service/quality', 'time saver', 'use convenience', and 'economical efficiency'. Consumers showed relatively high cosmetic purchase motives at internet shopping malls because the prices of on-line shopping mall products were cheaper than those of off-line, and because it was easy to compare various products at internet shopping malls. The motive of 'information provision' had significant positive relationships with the satisfaction of price, quality, color, volume, and skin suitability of cosmetics. The motive of 'time saver' and 'use convenience' had positive relationships with the satisfaction of price and quality. The motives of 'service/quality' and 'use convenience' were higher in career women than in college women. The middle class consumers and the consumers who use internet more had a high 'information provision' motive in shopping cosmetics at internet. The post-purchase satisfaction of cosmetics was influenced most by the experience postscripts and next by economical efficiency, frequency of access to the internet cosmetic malls, and social class(-) in order.

• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 패션비즈니스
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• 제6권6호
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• pp.105-111
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• 2002

E-business has been regarded as new type of marketing channels and has been growing rapidly. The purpose of this study was to investigate textile sensibility depending on consumers' purchase experience of apparel product in e-business. The analyses of 202 questionnaires were conducted by frequency, mean, and standard deviation, and t-test using SPSS 10.0. Computer setting environment was 1280$\times$1024 resolution with 96 DPI (dots per inch) for this experiment. The results of this research were as follows: Melton (flat axis), habutae (thin axis), suede (wet axis), and terry (rustic axis) showed that there were no significant differences in textile sensibility regarding purchasing experience in the cyber apparel store. But oxford (hard axis) showed that purchasing experience group perceived less modern and smooth textile sensibility than no purchasing experience group. In case of linen (dry axis), purchasing experience group showed less modern textile sensibility. In case of muslin (soft axis), purchasing experience group had more flat and less soft textile sensibility than no purchasing experience group. In case of homespun (thick axis), purchasing experience group perceived less modern textile sensibility than no purchasing experience group.