• Title/Summary/Keyword: on-line mall

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The Distribution System and the Spatial Characteristics of Sales for the Internet Shopping Mall : In the Case of a Company Based on an Off-Line Presence (인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성 : 오프라인을 기반으로한 업체를 사례로)

  • Yi, Yun-Young
    • Journal of the Korean association of regional geographers
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    • v.10 no.1
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    • pp.158-176
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    • 2004
  • The purpose of this paper is to clarify the distribution system and the spatial characteristics of sales for the internet shopping mall on the basis of its off-line presence. The distribution system of this internet shopping mall is divided into the goods selection process and the product delivery process to consumers according to the function and role of the distribution center which is performed by cooperative companies. The internet shopping mall uses a different distribution system from the off-line department store, outsourcing the delivery process to door-to-door delivery companies in order to reduce costs and to increase the speed of delivery. Sales in the internet shopping mall are concentrated in the delivery unit area where the main office is located. Accordingly, in the case of the internet shopping mall based on an off-line presence, the mail-order business does not fully overcome the limitations arising from space. Also, the main factors influencing the value of sales, according to the area, are the number of women aged 20 to 49 and the distances involved.

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A Study on the Effects of After-purchase Feedback About Customer Service Quality on Purchase Process - Focusing on Internet Shopping Mall - (고객 서비스 품질에 대한 구매 후기 댓글이 구매과정에 미치는 영향 - 인터넷 쇼핑몰을 중심으로 -)

  • Shin, Chang-Nag;Kim, Young-Ei;Park, Young-Kyun
    • Journal of Distribution Research
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    • v.14 no.1
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    • pp.27-44
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    • 2009
  • This research classified the customer service factor of on-line shopping mall into tangibility, reliability, responsiveness, and empathy and analyzed the effect that the factors affect to consumer's purchase and re-purchase. If we present suggestions on the basis of these results of study, we would provide next two points: First, purchasers have utilized online shopping mall who pursued free from hard sell that being done in off-line and convenience of purchase affected more by reliability and responsiveness such as the fame of shopping mall that visit, reliability of security, and quick product search than the Customer of After-purchase Feedback influence for online purchasers decision factor out of consumer's purchase and re-purchase by on-line shopping mall customer service factor. Second, This study analyzed that online re-purchaser recognized the Customer of After-purchase Feedback factor high and built their loyalty through friendly emotion of on-line shopping mall and satisfaction of shopping mall service, and recommendation. In addition, they behave themselves as an affirmative messenger that is role of the Customer of After-purchase Feedback that make active opinion presentation and participation through community by important adjustment impact that empathy factor of on-line shopping mall customer service.

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A Study on Vitalization of the Activities of Online Shopping Mall in Quality Management System (품질경영체제에서 온라인쇼핑몰의 활성화에 관한 연구)

  • 김형욱;정인진
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.54-75
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    • 2001
  • The tremendous growth of the Internet, particularly World Wide Web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. Electronic Commerce(EC) has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of Digital Economy. Despite its importance, current EC markets in Korea are immature and there still exist several barriers to EC development thus excluding business to consumer EC markets. As interest in quality management and its effect on competitive performance has grown, there has been a corresponding proliferation of research. However, the majority of the research on quality management has not evolved in a comprehensive and rigorous fashion, particularly with regard to reliability and validity issues. The purpose of this paper investigates on Vitalization of the Activities of on-line shopping mall under of TQM system in Korea. That would make it possible to remove elements of insecurity and doubt currently felt by many users of on-line shopping mall(internet detail or cyber mall) business. In addition, we tried to find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the on-line shopping mall business.

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Effect of Internet Clothing Soho Mall Attributes on Attitude Toward Site and Revisit Intention: Focusing on the Difference By On- and Off-line Clothing Shopping Dependence (인터넷 의류 소호몰 속성이 사이트에 대한 태도와 재방문 의도에 미치는 영향 : 온·오프라인 의류쇼핑 비중의 차이를 중심으로)

  • Park, Hyo-Eun;Yoh, Eun-Ah
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.234-241
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    • 2011
  • In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

Analysis of Appropriateness for Brassieres' Size at On-Line Shopping Mall (온라인 판매 브래지어 사이즈의 적합성 분석)

  • Jeon, Eun-Kyung;Han, Hyun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.489-499
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    • 2009
  • The spread of internet brought the rapid development of on-line shopping mall, but the information of clothing-related products especially underwears in on-line shopping mall is still poor. Thus, in this paper, we investigated the dimension status and problems of brassieres selling at on-line shopping malls and suggest improving solutions. We surveyed the sales sizes and sales status of brassieres for four top-sales on-line malls and analyzed them based on both of Korean Standards and SizeKorea2005, the measurement data of Korean women's sizes. The results showed that almost of brassieres were for adults(98.8%), and for general purpose(97.8%) while the sales rates of specially targeted products for teen-ager or functional products for nursing mom were very low. Also, we noticed that Korean Standards covers most of SizeKorea measurements of women, but brassieres of only a small portion of size in Korean Standards were manufactured and sold at on-line shopping mall. It means that consumers who do not belong to the sector of most frequent body measurement range suffer difficulties in purchase of brassieres by on-line shopping. Thus, it is required to gather more accurate information about body size of potential consumers and to offer wider range of sizes and target-specific products for the activation of on-line shopping.

Effects of Service Quality Attributes on Customers' Satisfaction in the Door-to-Door Delivery Service and On-line Shopping Mall Context (택배 서비스 품질속성이 택배업체와 온라인 쇼핑몰의 고객만족에 미치는 영향)

  • Chung, Hyun-Young;Ahn, Ah-Rahm
    • The Journal of the Korea Contents Association
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    • v.8 no.7
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    • pp.174-181
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    • 2008
  • The purpose of the study is to find out how the quality attributes of door-to-door delivery service affects on the on-line shopping mall customers' satisfaction. For the study service quality and customer satisfaction theories were reviewed and the relation between service attributes and satisfaction was proposed. With empirical study the research found that customers' satisfaction of on-line shopping mall would be influenced by door-to-door delivery service quality attributes even though the door-to-door delivery firm is not the direct partner of the contract.

Study on the effect of shopping-mall satisfaction with Parent company confidence -mediating effect of on-line shopping mall trust- (모기업 신뢰가 쇼핑몰 만족에 미치는 영향에 관한 연구 -온라인 쇼핑몰신뢰의 매개효과를 중심으로-)

  • Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.171-176
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    • 2014
  • Due to the recent increase of online shopping mall, there were many changes in consumer lifestyle. and the luxury and foreign cosmetics are well sold in nowadays department store online shopping mall sites. Although not all products are sold through online shopping, consumers tend to purchase more inexpensive brand products through online shopping mall. Thus, department stores tend to sell the brand goods through their online sites In this thesis, First, the trust of shopping mall caused a positive effect to the trust of parent company. Second, the trust of shopping mall had a positive impact on satisfaction. Without satisfying parameters, The trust of parent company did not itself affect satisfaction of shopping mall.

The Effect of Internet Shopping Mall Characteristics, Consumer Shopping Propensity on Perceived Shopping Values and Satisfaction (인터넷 쇼핑몰의 사이트 특성과 의류 소비자의 쇼핑성향이 지각된 쇼핑가치 및 만족도에 미치는 영향)

  • Na, Youn-Kue;Suh, Hyun-Suk
    • Fashion & Textile Research Journal
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    • v.9 no.6
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    • pp.626-636
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    • 2007
  • The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

A Study on Customized Brand Recommendation based on Customer Behavior for Off-line Shopping Malls (오프라인 쇼핑몰에서 고객 행위에 기반을 둔 맞춤형 브랜드 추천에 관한 연구)

  • Kim, Namki;Jeong, Seok Bong
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.55-70
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    • 2016
  • Recently, development of indoor positioning system and IoT such as beacon makes it possible to collect and analyze each customer's shopping behavior in off-line shopping malls. In this study, we propose a realtime brand recommendation scheme based on each customer's brand visiting history for off-line shopping mall with indoor positioning system. The proposed scheme, which apply collaborative filtering to off-line shopping mall, is composed of training and apply process. The training process is designed to make the base brand network (BBN) using historical transaction data. Then, the scheme yields recommended brands for shopping customers based on their behaviors and BBN in the apply process. In order to verify the performance of the proposed scheme, simulation was conducted using purchase history data from a department store in Korea. Then, the results was compared to the previous scheme. Experimental results showd that the proposed scheme performs brand recommendation effectively in off-line shopping mall.