• Journal of Korea Game Society
• /
• v.9 no.6
• /
• pp.79-92
• /
• 2009

Domestic on-line game market is growing quickly, but game company doesn't grasp trial of users, and it is bent on to the contents service supply that it was lumped together only. If cannot reflect mind of a user to game contents service, decrease of the existing customer and influx of a new customer is difficult as a loyalty duty of company is decreasingly market share drops, and this is large to company sales will beat it. I will present marketing strategy regarding game contents service of game companys in this study as detecting factors to affect to reuse intention of on-line game users.

• Journal of Korea Multimedia Society
• /
• v.9 no.12
• /
• pp.1657-1668
• /
• 2006

The last few years have represented a boom for the online gaming industry. Internet-based online games have been an increasingly popular form of entertainment. The gaming industry estimates there will be over 26 million online gaming participants in 2002. The rapid development of online game content and related information technology will increase the size of the industry and have a profound impact on many aspects of our lives and our society. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty to a specific brand of online game. The concepts of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables directly and indirectly affecting loyalty. Based on data collected from an online survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between loyalty and flow, word of mouth, and other independent variables. It is hoped that this result might provide useful guidelines for developing successful online game content.

• The Journal of the Korea Contents Association
• /
• v.6 no.5
• /
• pp.104-112
• /
• 2006

Game industry developed much from fast development of an information communication technology and an internet technology. Game industry is getting attention by high value-added industry in 21th century And genre of various game appeared. On-line game is taking charge of important role of latest IT industry Now, game software market for education is expanded, but a lot of side effects exist because of wrong game software. In this paper, we investigate existent researches about quality evaluation of on-line game's qualitative improvement. Also, we present improving quality evaluation constituent additionally.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.23
• /
• pp.3-38
• /
• 2004

On-line game business has emerged as the most lucrative entertainment industry, with over 4 million players in China, with more than 45% of the market dominated by Korean on-line games. While the interactive entertainment market continues to expand, with many new Korean on-line game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions (i.e., intention to play, brand-identity, word of mouth, flow, etc.) in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intention to play, social norms, word of mouth, flow, and the impacts of several other key game-related constructs. A conceptual framework is proposed and a simultaneous equation model is developed. This paper develops the exploratory LISREL model for identifying the factors affecting the players' intention to play for on-line games. Based on data collected from on-line questionnaire survey in China, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between the game-related constructs. It is hoped that this result might provide the useful guidelines for developing the successful on-line game contents. With better understanding of the players' behavioral intentions, Korean on-line game developers should be able to penetrate the China market with sustainable advantage over their competition.

• Journal of Digital Contents Society
• /
• v.7 no.4
• /
• pp.271-277
• /
• 2006

Recently, the mobile game market is growing due to the extension of mobile devices and internet. The mobile games are became a popular culture in society. But the existing mobile games have two simple forms. There are tow models in the mobile games. The first is as follows. The user downloads a game one time and play the game at off-line field. The second is as follows. The user play a battle game at on-line field. In the paper, we propose a new on-line "tug of war" game model which the user can play two kinds of game. They are the on-line battle mode game and the character raising mode game. Thus, this game model is different to existing mobile games and innovative model in mobile game market. This paper proposes a new research field in mobile game market with the characteristic that the user tan play two modes. One mode is the on-line tug of war battle mode and the other is the character raising mode.

• The Journal of the Korea Contents Association
• /
• v.8 no.7
• /
• pp.128-134
• /
• 2008

On-line game industry had accomplished much growths and development When manufacture game adaptively and easily game manufacture pipeline and fast manufacture schedule that is shorted according to special quality of on-line by one of pain of game companies, application need manufacture pipe line Wish to collect existing manufacture process and pipeline connection research and collect existing spot manufacture pipeline through present office specialist, analyze synthesis and draw game manufacture element and manufacture pipeline in this research. Analyze pipeline of that research progress process is overview and on-line game arcade game Mobile crab collection and progressed pipeline that is optimized by this by period of ten days that draw conclusion after deduction.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.11a
• /
• pp.25-28
• /
• 2005

For Korean game development technology, recently acknowledged as world-class, being aware of the importance of characters in the games, this paper will intend to contribute to the improvement of game character development quality by analysis of Korean on-line game transition focusing on the expressive quality of characters.

• International Journal of Contents
• /
• v.3 no.1
• /
• pp.9-13
• /
• 2007

This paper proposes a policy on efficient load balancing that can reduce the network game server load burdened by surging number of users. The study adopted a contents-based clustering technique. Recently, skyrocketing number of clients in on-line games causes overloads on specific game servers, and the consequent server-instability brings the worst situation: a server failure. To cope with this problem, one can install more high-powered servers or be equipped with back-up servers, which is often inefficient in terms of cost performance. To solve this problem, the present study examined the technology enhancing the performance and efficiency of game servers by reducing the loads of specific game servers. In doing this, this study used the clustering technology to compose game servers classified by their contents and carried out appropriate load balancing to numerous clients with load balancers in each region.

• Journal of Digital Contents Society
• /
• v.4 no.2
• /
• pp.223-231
• /
• 2003

Game industry has been growing rapidly due to the development of computer and IT technologies. Especially, computer game is known as the core of multimedia and hi-tech entertainment. Recently, computer game has been evolving into 3D RPG and simulation types which give players more realism from the existing 2D RPG ones. In this paper, we design and implement a full 3D on-line RPG game content. The game supports simultaneous connections of multi-users on each game server.

• Journal of Game and Entertainment
• /
• v.2 no.3
• /
• pp.8-14
• /
• 2006

The social interest for collaborative learning and educational game has been increased. In this paper, we investigates the educational value of collaborative learning and game. Based on this investigation, we propose an educational on-line game model for collaborative learning. Although the proposed model is still conceptual design, it sufficiently shows that on-line RPG game can be a good collaborative learning method for young children. In detail, we speculate about the conventional educational method performed in normal school. And then, we describes the elements of a computer game which complies with the real collaborative learning program.