• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.4
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• pp.127-138
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• 2008

To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1285-1294
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• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• International Commerce and Information Review
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• v.6 no.2
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• pp.219-242
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• 2004

This study is conducted to find out whether companies which use electronic commerce for their business are collecting the least personal information. of consumers that are necessary for providing electronic commerce services to consumers. Investigators visited website of 799 electronic commerce companies, and checked out the personal informations of consumers that were asked when they join the site as a member. The collected data were analyzed with frequency, percentage, and cross-tab analysis using SPSS program. Generally most electronic commerces required more personal information of consumers than necessary for providing their services to consumers. These phenomena are partly due to the fact that regulations regarding consumer privacy in electronic commerce are advisory rather than mandatory at present. Therefore, it is suggested that mandatory regulation which makes companies poot their identification within a certain area of their web page has to enforced for the protection of consumer privacy in electronic commerce. And it would be more efficient if consumers are consistently educated about self protection guideline regarding personal information in using electronic commerce in addition to a mandatory regulation.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.329-343
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• 2004

The purpose of this study was to investigate the changes of family relations following the Internet use of housewives. The survey was performed on-line and off-line. 582 housewives who used the Internet at home gave valid responses to the questionnaire. The findings of tills study were as follows. First, after having started using the Internet, housewives felt that intimacy among family members has increased while the level of equality between couples unchanged. Second, the change in intimacy among family members has significant differences according to family adaptability and family cohesion. Whether or not other family members used the Internet also affected the intimacy among family members. Third, the change in equality between couples depended on their ability to use the Internet. This suggested that the ability to use the Internet was the core element to an equality. The results of this research suggested several implications for the public policy.

• Journal of the Korean Society of Costume
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• v.60 no.3
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• pp.44-55
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• 2010

This study was intended to develop some lounge wear ensembles of emotional design by using an eco-friendly material, Kenaf fabrics in line with the contemporary trend of valuing health and environment. With market survey on commercially available indoor clothing ensembles in the market, the designs of lounge wear ensembles being on sale via on/off-line routes were analyzed. Provided by Korea High Tech Textile Research Institute, Kenaf fabrics were employed to make 4 pieces of lounge wear for women (cardigan, T-shirt, slacks, vest) and 4 ones for toddlers. In addition, some housewives in their thirties or forties who lived in Seoul were asked to respond to a series of questionnaires concerning the prototypes made directly in order to evaluate consumer satisfaction with them. Although the consumer awareness of Kenaf fabrics is very low as far, this attempt to present the designs of lounge wear made of Kenaf to young housewives who have a lot of concern for and purchase experiences of eco-friendly materials is meaningful in the light of the possibility to popularize Kenaf which is not familiar as a textile material yet.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.69-91
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• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.115-125
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• 2013

Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

• Journal of Information Technology Application
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• v.3 no.4
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• pp.43-62
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• 2001

Time variable has been one of the most important ones to explain consumer behavior. Time-pressure could give some impact on decision making process, consuming process of goods, the frequency of purchasing activities and their behavior about after service. It is widely accepted that on-line shopping through Internet can overcome the time and space limitations consumers usually meet for their shopping activities. If that concept is true, on-line shopping through Internet might be an attractive way for those who feel high time pressure for their shopping activities. To test the impact of time pressure on consumer behavior at Electronic Commerce, this paper set three hypothesis. Questionnaire were distributed to married women around Taejon. Sample size were 73, 39 of which from women who have job, 34 who don't have job. The result of this paper might shed some light on the policy making to develop Internet shopping malls.

• Asia Marketing Journal
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• v.15 no.4
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• Journal of Environmental Health Sciences
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• v.44 no.3
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• pp.275-282
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• 2018

Objective: Since certain chemicals are widely applied in a variety of consumer products, exposure via simultaneous use of multiple consumer products can put human health at risk. For this reason, use patterns of consumer products are an important factor inhuman health risk assessment. The aim of this study is to investigate co-use patterns of air-fresheners and deodorizers in Korea in order to estimate potential cumulative exposure. Methods: To collect the information on use patterns of air-fresheners and deodorizers, ten air-fresheners and 14 deodorizers were selected. A total of 3,000 participants were recruited and asked through on line questionnaires whether they had simultaneously used the selected air-fresheners and deodorant products in their daily lives. Results: Among the 3,000 participants, 45.6% had used more than two air fresheners and 46.3% used more than two deodorizers. The most common types of air fresheners used concurrently include liquid and candle types for indoor environments, while those of deodorizers were fabric trigger sprays and refrigerator gels. In addition, 73.7% used more than two products without product categories. Fabric trigger sprays were contained in all of the high-ranking product combinations. Conclusions: This study showed that many consumers concurrently used air-fresheners and deodorizers in their daily routines. For accurate exposure assessment, co-use patterns of consumer products should be further investigated.