• Journal of the Korean Data and Information Science Society
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• 제17권2호
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• pp.355-366
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• 2006

Customer Satisfaction (CS) in Auto insurance market is the important factor which makes customer loyalty and retention increase. Recently On-line companies are threatening the existing Off-line companies with taking advantage of the low price through cut-offing the price by internet marketing. Therefore, the CS is becoming an indispensable survival strategy to the Off-line companies. Under these circumstances, this study finds out what the CS factors are in the auto insurance market, and produces levels of CS, customer loyalty and satisfaction Index of each category. The purpose of this study is to suggest the strategic improvement factor for elevating CS level and strategic direction for CS management by CS portfolio analysis based on the survey result.

• 경영정보학연구
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• 제8권3호
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• pp.125-134
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• 2006

본 연구에서는 온라인 자동차보험 고객 이탈 예측에 있어 의사결정나무를 적용하였다. 우리는 본 연구에서 2003년과 2004년 사이에 온라인 자동차 보험을 계약한 고객의 데이터를 이용하여 의사결정나무를 이용해 고객이탈을 예측하였다. 우리는 C5.0 알고리즘에 기반을 둔 의사결정나무의 예측 결과에 대한 비교를 위해 다변량판별분석과 로짓분석을 이용하였다. 분석결과 의사결정나무 알고리즘은 다른 기법보다 예측성과가 매우 뛰어난 것으로 나타났다. 이러한 실증분석 결과는 온라인 자동차 보험에 있어서 마케팅전략 수립에 유용한 가이드라인을 제공해 줄 것이다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.196-200
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• 2006

인터넷의 보급으로 인해 Tele Marketing과 Direct Marketing을 주로 하던 보험업의 시장 환경은 on-line판매라는 새로운 판매 채널을 크게 변하였다. 보험업의 경우 인터넷의 도입으로 인해 보험소비자는 가격 및 상품 정보를 보다 쉽게 획득할 수 있고, 비교 견적을 통하여 자신에게 보다 합리적인 의사결정을 할 수 있다. On-line 환경의 급진전에 따른 자동차 보험시장에서 후발주자에 해당하는 on-line 자동차 보험 회사의 급격한 고객 확대는 주목할 변화이다. 따라서 off-line 보험시장을 대체할 수 있는 on-line 보험의 성장 가능성 예측이 중요하다. 본 연구에서는 on-line 자동차 보험사에 대한 분석과 통계자료를 바탕으로 시스템 다이내믹스 기법을 이용하여 on-line 자동차 보험의 성장에 대해 분석 해 보았다.

• 산업경영시스템학회지
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• 제22권51호
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• pp.139-149
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• 1999

Developed in this paper is a prototype extranet using mobile device such as Personal Digital Assistance(PDA) or Handheld PC(HPC). Especially an adjustment transaction system for auto insurance using wireless data communications is described. Using infrastructures such as PCS, Cellular, Private Radio, wireless communications offers tremendous applications in Korea. A survey of such applications is presented in this paper. Also an analysis of currently available infrastructures of wireless communications is described in this paper. The scheme of an adjustment transaction consists of seven steps: (1) get list of adjustment, (2) obtain insurance information, (3) check police record, (4) get an accident record, (5) get bluebook value, (6) examine the car, (7) file report. Comparing with the previous on-line method that spends much time on gathering data, the proposed system guarantees more rapid transaction using wireless communications.

• 자동차안전학회지
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• 제11권2호
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• pp.6-10
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• 2019

This paper describes effectiveness of accident reduction on vehicles equipped with AEB using accident data occurring in Korea. During the statistical period, we used the number of vehicles which are covered by auto insurance and the number of accidents. To maximize the reduction effect of accidents caused by the driver's carelessness, the analysis was limited to Physical Damage Coverage that covers the cost of repairing or replacing the damaged vehicle caused by the driver's fault. Due to Personal Information Protection Law, it was not capable of comparing the same vehicle using Vehicle Identification Number in this study. Instead of that, we used it as a similar vehicle, so there are limits to the comparison and analysis results. As a result of this study, we have found that the effect of reducing accidents was different depending on the vehicle class, but it was generally concluded that the number of accidents decreased when the vehicle was equipped with an AEB system. Domestic research on the AEB effect of reducing accidents is not active yet. Therefore, it is absolutely essential to analyze the effects according to various conditions such as driver's age, occupation and gender as well as expanding the study models in the future.

• 대한가정학회지
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• 제35권5호
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• pp.249-264
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• 1997

The purpose of this study was to provide the reference information for user and potential users of apparel CAD system is Korea. Two interviews were carried out for the study. The apparel CAD system of Assyst, Gerber and Yuka was selected for technical comparative study. The results were as follows: 1. The future development of the apparel CAD system is the transfer of the developed pattern design from a 3D design system and of CIM concept. 2. The share of data is working closely in a module function. So the Assyst system provide connectivity and communication between all apparel CAD system's module and other automation programs. This system is suitable for CIM production line. 3. The Gerber system is developed the Apparel CAD system which is given by the CAM system's technical ability. This system is given high insurance of ability to the service and data transportation with other systems from users in the Korea. 4. The Yuka system is developed pattern making by the Apparel CAD system. This system's different methods which is compared with other systems are the split grading and auto pattern making. So this system is suitable for users which want to product many items and a little amount garment by using the Apparel CAD system.