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Analysis of Consumers' Rational Purchase Behavior by the Purchase Stage and Product (구매 단계별 그리고 제품별 소비자의 합리적 구매선택행동 분석)

  • Huh, Kyung-Ok
    • Journal of the Korean Home Economics Association
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    • v.46 no.9
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    • pp.7-19
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    • 2008
  • This research aims to analyze rational decision behavior in different stages of purchasing for consumers buying household appliance goods and deals with differences in socio-demographic features and relevant variables among completely rational, intermediatedly rational, and irrational groups as well as variables differentiating those groups. First, one third of purchasers for Kimchi refrigerators was the rational consumer while a half of purchasers for side-by-side refrigerators and washing machines was. Second, there was no significant differences in satisfactions levels after purchase between rational and irrational groups among purchasers of side-by-side refrigerators but between completely and intermediately rational groups in the case of Kimchi refrigerators. Rational groups of consumers for Tromm washing machines rely on various places for purchase and also show the high level of intention for repurchase. Third, in studies of variables differentiating rationality in purchase behavioral patterns of consumers, rational choices turn out to prevail (1) among purchasers of married, college graduated, employers, and high income in the case of side-by-side refrigerators, (2) among buyers of male, old-aged, college graduated, non-employers, low, income, and hurrying to purchase in the case of Kimchi refrigerators, and (3) among buyers of old-aged, high income, not hurrying to purchase, and visiting numerous stores in the case of Tromm washing machines.

A Study on Adult Women′s Foundation Buying Behavior (성인여성의 파운데이션 구매행동에 관한 연구)

  • 심희란;서미아
    • Journal of the Korean Society of Costume
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    • v.50 no.8
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    • pp.29-41
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    • 2000
  • This study was intended to grasp the actual condition of adult women's wearing foundation garments for the Korean adult women in their 20s to 40s. For this purpose, questionnaire research was conducted for 639 adult women in their 20s to 40s living in Seoul and Kyonggi Province. As for the reason for the purchase of foundation garments, It was found that the highest proportion of the responding adult women would buy brassieres when they were needed because the old ones were threadbare, followed by the purchase of brassiere when they caught their eyes in shopping around. As for the reason for the purchase of girdles, the highest proportion of the responding adult women could buy girdles when they were needed because their old ones were wornout, and next when bargain sale began at the department store or the large shopping center. The highest proportion of the responding adult women thought the source of information on foundation garments as the window display, followed by magazine. The adult women in their 30s collected information on foundation garments through the window display when buying brassieres or girdles. As for the product evaluation criteria of foundation garments, the highest proportion of the responding adult women thought highly of the feeling of wear in brassieres and girdles, followed by dimensions in brassieres and bodily correctability in girdles. As for the place of buying brassieres or girdles, the responding adult women showed it to be the department store. followed by the discount store and the well-known agency.

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A Study on Development of the Controlled Low-Strength and High-Flowable Filling Material and Application of the Backfilling in Cavities behind the Old Tunnel Lining (고유동 충전재의 개발과 노후 터널의 배면공동 뒤채움에 관한 연구)

  • Ma, Sang-Joon;Seo, Kyoung-Won;Bae, Gyu-Jin;Ahn, Sang-Cheol;Lim, Kyung-Ha
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.6 no.3
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    • pp.177-184
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    • 2002
  • The most tunnel damage such as cracks or leakage which exist in tunnel lining commonly, is caused by the cavities where exist behind the tunnel lining, through the tunnel safety inspections. These cavities were analysed to affect a stability of a running-tunnel seriously. This study is on the development of the controlled low-strength and flowable filling material which is able to apply to the cavity behind the tunnel lining. The major materials of backfilling developed are a crushed sand and a stone-dust which exists as a cake-state and is a by-product obtained in the producting process of aggregate. It is conformed with the design standard to the physical characteristics of backfilling. The backfilling material developed is designed to reduce the fair amount of cement. According to the designed compound ratio, it is carried out the laboratory tests such as a compressive strength and a chemical analyses and is applied to dilapidated old tunnel for an application assessment.

A STUDY OF THE CEMENTIFYING FIBROMA (백악질화성섬유종에 관한 연구)

  • Choi Heang-Hee;Ko Jae-Kyeung
    • Journal of Korean Academy of Oral and Maxillofacial Radiology
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    • v.28 no.1
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    • pp.235-243
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    • 1998
  • Cementifying fibroma is an odontogenic tumor of periodontal ligament origin, consisting of a proliferation of fibrous tissue that forms cementum. Cemento-ossifying fibroma, cementifying fibroma and ossifying fibroma are difficult to distinguish on clinical and radiographic exmination, and on histopathology. However, when the calcified product is represented by ovoid or curvilinear deposits, the lesion is often referred to as cementifying fibroma. Cementifying fibromas of the jaws are well-circumscribed, generally slow-growing lesions. Although most lesions appear to be limited to the tooth-bearing areas, a few have extended into the angle-ramus area or encroached on the maxillary sinus. Radiographically, the cementifying fibroma could present as a radiolucent, radiopaque or mixed density lesion, depending on the degree of maturity. We have observed two cases of cementifying fibroma occurred in the left maxillary premolar-molar area of 38-year-old woman and 35-year old man. We obtained that two cases were shown the followed results; 1. Clinically, main clinical symptom was facial swelling and pain at palpation 2. Radiographically, well-circumscribed radiolucent lesion and radiolucent lesion with radiopaqu e foci were seen on the left maxillary premolar-molar areas. Loss of lamina dura and root resorption or divergency were also seen. 3. Histopathologically, many cementum-like calcifications were observed in the hypercellular connective tissue.

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The Comparison of Seasonal Ginsenoside Composition Contents in Korean Wild Simulated Ginseng (Panax ginseng) which were Cultivated in Different Areas and Various Ages

  • Yang, Byung Wook;Lee, Jae Bum;Lee, Jung Min;Jo, Min Su;Byun, Jae Kyung;Kim, Hyoung Chun;Ko, Sung Kwon
    • Natural Product Sciences
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    • v.25 no.1
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    • pp.1-10
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    • 2019
  • The ginsenoside content was compared with wild simulated ginseng (Panax ginseng) collected every season at 11 wild simulated ginseng plantations in Korea. As a result, the total saponin of 7 years old wild simulated ginseng showed the highest content of 4.5% in spring sampling wild simulated ginseng, 2.0% in summer sampling wild simulated ginseng, 1.2% in winter sampling wild simulated ginseng and 1.0% in autumn sampling wild simulated ginseng. And also, the total saponin of 10 years old wild simulated ginseng showed the highest content of 3.9% in spring sampling wild simulated ginseng, summer sampling wild simulated ginseng (1.8%), winter sampling wild simulated ginseng (1.6%) and autumn sampling wild simulated ginseng (0.6%). Therefore, the total saponin of spring sampling wild simulated ginseng was about 4.5 - 6.5 times higher than that of autumn sampling wild simulated ginseng regardless of cultivation period.

The Effects of Moxibustion on Cornell Medical Index in the Elderly (쑥뜸요법이 노인의 CMI에 미치는 효과)

  • Yu, Gyuong-Won;Min, Soon;Park, Jae-Kyoung;Kim, Jung-Hyo;Kang, Gyung-Goo
    • Journal of East-West Nursing Research
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    • v.13 no.2
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    • pp.79-91
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    • 2007
  • Purpose: To improve health care of the elderly, we have used Moxibustion to examine the effectiveness of this product from 1st Feb. 2007 to 31 st May for 78 people who are older than 65 years old twice a week. Method: The tool of research was modified Cornell Medical Index(CMI) which Nam Ho Chang(1965) modified for the Korean and CMI which consists of 26 questions. Data were analyzed in frequency, paired t-test by SPSS. Result: Hypothesis: 'It was supported that CMI increases for those who have treated Moxinustion'. There were significant differences between before and after using Moxibustion when the symptom is one of those which are sore throat, tonsillar, edema, tightness of nose, common cold, cough, tightness of chest, palpitation, dyspnea, edema of leg, difficulty of urination, anorexia, heavy on stomach, nausea, vomiting, dyspepsia, fullness of abdomen, stomachache, diarrhea, constipation, incontinency of stool, arthralgia, shoulder or backache, lumbago, headache, burning or chillness, vertigo and dizziness. Conclusion: As a result, Moxibustion is effective for such symptoms so that it is considered to be using in everyday life this product for better health care.

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An OSI and SN Based Persistent Naming Approach for Parametric CAD Model Exchange (기하공간정보(OSI)와 병합정보(SN)을 이용한 고유 명칭 방법)

  • Han S.H.;Mun D.H.
    • Korean Journal of Computational Design and Engineering
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    • v.11 no.1
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    • pp.27-40
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    • 2006
  • The exchange of parameterized feature-based CAD models is important for product data sharing among different organizations and automation systems. The role of feature-based modeling is to gonerate the shape of product and capture design intends In a CAD system. A feature is generated by referring to topological entities in a solid. Identifying referenced topological entities of a feature is essential for exchanging feature-based CAD models through a neutral format. If the CAD data contains the modification history in addition to the construction history, a matching mechanism is also required to find the same entity in the new model (post-edit model) corresponding to the entity in the old model (preedit model). This problem is known as the persistent naming problem. There are additional problems arising from the exchange of parameterized feature-based CAD models. Authors have analyzed previous studies with regard to persistent naming and characteristics for the exchange of parameterized feature-based CAD models, and propose a solution to the persistent naming problem. This solution is comprised of two parts: (a) naming of topological entities based on the object spore information (OSI) and secondary name (SN); and (b) name matching under the proposed naming.

A Study on Service Quality and Satisfaction of Fashion Retail Stores -Focusing on departmentstore, discountstore, East & South gate fashion shopping mall- (패션점포의 서비스품질과 만족에 관한 연구 -백화점, 할인점, 동대문과 남대문 패션쇼핑몰을 중심으로-)

  • 이주영
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.171-182
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    • 2003
  • The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

The Effect of Presentation of Apparel Products on Consumers' Approach Behavior using 3D Avatar Model (3차원 아바타 모델을 활용한 의류상품 제시가 소비자 접근행동에 미치는 영향)

  • Yang, Hee-Soon;Choi, Young-Lim
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.65-72
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    • 2013
  • This study utilizes a S-O-R model to investigate the effects of apparel product presentations using a 3D avatar model in Internet fashion malls for pleasure(emotional state) and approach behavior. We chose a 3D avatar model to present a fashion product in this study. The model walked for about one minute on stage; subsequently, respondents completed a questionnaire after they viewed it. The questionnaire consists of telepresence, pleasure and approach behavior. Respondents are limited to females 20s and 30s years old who have purchased fashion products in an Internet mall and are highly interested in fashion products. A total of 226 samples were used for the final analysis. Cronbach's alpha, correlation analysis, confirmatory factor analysis, and structural equation modeling were utilized in this study. The results are as follows. First, telepresence has a significant influence on pleasure; subsequently, pleasure influenced consumer approach behavior. Second, telepresence positively influenced the approach behavior (directly and indirectly). This verified the effectiveness of a 3D avatar model using S-O-R. A 3D avatar model can be a strategic alternative in the fiercely competitive Internet shopping sector.

A QUANTITATIVE ANALYSIS OF THE IN VIVO AMALGAM CORROSION PRODUCTS (Amalgam 부식산물의 정성분석에 관한 연구)

  • Lim, Byong-Mok;Um, Chung-Moon
    • Restorative Dentistry and Endodontics
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    • v.16 no.2
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    • pp.1-17
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    • 1991
  • The purpose of this study was to analyze the in vivo amalgam corrosion products qualitatively. 30 molars with large, intact amalgam restorations were selected. All the restorations were more than 5 years old. Twenty of the removed amalgams were embedded in acrylic resin block. The exposed surfaces of fifteen embedded amalgams were polished by amalgam polishing kit, and the rest were observed without polishing. The remaining 10 amalgams were fractured centrally and perpendiculary to the occlusal surface with a wire-cutter. After all specimens were cleaned ultrasonically in distilled water, each surface was examined under S.E.M. and E.D.A.X. (Energy Dispersive Micro X-ray Analyzer) to determine the morphology and chemical nature of the corrosion products. The following results were obtained: 1. The surfaces of the unpolished amalgam restorations were covered with thin amorphous layer of Sn-Ca-P-S complex with numerous cracks. 2. In the conventional amalgams, the major corrosion products were Sn-Cl phases however, tin oxide phases were also observed. 3. Only tin oxide phase was identified in the high copper amalgam, but it was less frequently observed than in the conventional amalgam. 4. It was easier to observe the corrosion product morphology in the fractured surfaces than in the polished ones. The morphologies of the corrosion product crystals looked like a stack of slightly bended plates in the Sn-Cl phases and polyhedra or polygonal prisms in the tin oxide phases.

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