• 제목/요약/키워드: old product

검색결과 508건 처리시간 0.03초

신제품의 혁신 속성과 계획적 진부화가 소비자의 구매의도에 미치는 영향 (The Influence of a New Product's Innovative Attributes and Planned Obsolescence on Consumer Purchase Intention)

  • 박철주
    • 유통과학연구
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    • 제13권8호
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    • pp.81-90
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    • 2015
  • Purpose - To vitalize a market or develop a new one, companies frequently release new products into the market, often by shortening the time to market, called the release period. This research aims to investigate the purchase intention behavior of consumers in terms of buying new products at the time of product release based on the release speed. Research Design, Data, and Methodology - The research reviews the influence of relative advantage, complexity, and compatibility among innovative attributes of new products, as proposed by Rogers. Moreover, it examines the moderating effect of the innovative new product attributes in terms of speed of obsolescence of old products and how that influences consumer purchase behavior. Additionally, this study tests the research hypotheses using empirical analysis. Results - The analysis demonstrated that the relative predominance (H1) and suitability (H3) of new products had a statistically significant positive influence on new product purchase intention. However, the complexity (H2) of new products had a statistically significant positive influence on new product purchase intention in contrast to its predicted sign (-). The results of the moderating effect of the old product use period were as follows. H4-1 was not supported since the difference between the path coefficients of the group with the low level old product use period and the group with the high level, represented by the relationship of relative predominance and new product purchase intention, was not statistically significant. H5-1 was also not supported since the difference between the path coefficients of the group with the low level of old product use period and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. However, H4-2 was supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of relative advantage and new product purchase intention was statistically significant. H5-2 was not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. H6-2 was also not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of compatibility and new product purchase intention, was not statistically significant. Conclusion - According to the results, only H4-2 among the hypotheses on the moderating effect of the old product use period and use frequency was statistically significant. Future research should focus on carrying out a detailed review of the hypothesis on the moderating effect of the old product usage period and frequency, find the cause, and connect this to potential new research.

유니버설 디자인의 적합성에 관한 전문가 평가 방법 (Expert Evaluation Method for the Suitability of Universal Design)

  • 정광태
    • 대한인간공학회지
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    • 제26권4호
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    • pp.57-64
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    • 2007
  • In the world, the old population is growing fast and many countries went into an advanced age society. Therefore the development of everyday products, electric appliances, and welfare services considering old people is more important than ever. In particular, the complexity of products can cause many problems for old people. Universal design is an approach to create environments and products that recognizes the diversity of users, regardless of their ability or age. Universality evaluation for a product is very important to verify old people's accessibility and usability for the product. Universality means how good a product was designed in view of universal design principles. In this study, UNIX, a method to evaluate the universality of a product was developed. UNIX was based on seven universal design principles; equitable use, flexibility in use, simple and intuitive, perceptible information, tolerance for error, low physical effort, size and space for approach and use. UNIX is a kind of expert evaluation and very simple method. The method is consisted of two steps. In the first step, relative weights for seven principles and subjective ratings on design suitability for each principle are obtained. In the second step, universality index (UNIX) of each product is obtained by weighted average multiplying relative weights and rating scores. As a case study, this method was applied for mouse designs. In conclusion, this method could be effectively applied to evaluate the universality of a product.

Generic BOM의 option 처리에 관한 연구 (A Study on Managing the Options of Generic BOM)

  • 김태우;장현수;이병기
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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    • pp.179-182
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    • 2000
  • Today, customer-requirements are getting various, so manufacturing companies face many problems to reflect them with its' new product development or product variety. As the product model managed by companies is more increasing, there might be much more selection conditions and many kinds of parts requited for it. With those reasons, it demands many different kinds of BOM information for new product development and product variety. Under the those manufacturing environment, we can realize that lots of current products have shared many design property and common parts with those of old version. This thesis present these new products for common characteries are classified design property and common parts with those of old version. with product family and it define with modelling language which is Generic BOM. The suggested prototype programmed with Power Builder 6.0 and Ms-SQL is to help companies manage common parts and develop new product effectively by classifying product family's basic characteries with basic and changable levels.

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식품수요(食品需要)의 연령계층별(年齡階層別) 특성분석(特性分析) (An Analysis on the Age Specific Characteristics in Korean Diet)

  • 이정환;조덕래
    • 한국식생활문화학회지
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    • 제1권3호
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    • pp.231-247
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    • 1986
  • Age specific characteristics in Korean diet and their changes were analyzed with the demand model including the number of family members by age group as independent vasiables Urban household budget data, 773 household data in 1977 and 947 household data in 1983, was applied to the demand model. A series of F-test was carried out to set up the age groups by food item. The main results can be summarized as follows; 1. Food consumption patterns are remarkably different between 0-13 years old age generation and over 40 years old generation. The 0-13 years old generation reveals higher preference for milk, wheat product, fruit and milk and lower preference for rice and vegetable than any other age generation. This characteristics of the childhood diet has been formed In the generation born after 1970's and thus will be reserved as their generational characteristics. On the other hand, over 40 years old age group prefers rice and fish to fruit, milk and wheat product. Therefore we can conclude that over 40 years old age group maintains the traditional Korean diet pattern. 2. The preference for fish is low. in 20-30 years old age group than in any other age group and wheat product is Preferred highest in 6-13 years old age group of all age groups. Meanwhile the most remarkable change In food consumption pattern is shown in meats and vegetables. Namely in 30 40 years old age group the preference for meat has increased substantially and that vegetable has decreased to a great extent. 3. The declining per capita consumption of rice spreads like a wave to higher age. groups, but over 40 years old age group bas played an important role in reducing the decreasing rate of rice consumption. In order to restrain the declining rice consumption a special integrated food policy is required to induce rice consumption in less 30 years old generation.

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노인 사용자를 고려한 전자렌지의 유니버셜 디자인 (The Universal Design of Microwave Oven considering Old Persons)

  • 송복희;윤한경;정광태
    • 대한인간공학회지
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    • 제19권1호
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    • pp.37-48
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    • 2000
  • Universal design is an approach to create environments and products that recognizes the diversity of users, regardless of their ability or age. Recently, old person and disabled person rapidly go on increasing in number. So, universal design concept becomes more and more important in product and environment, etc. In this study, we dealt with the universal design problem of microwave oven considering old persons. New design model for microwave oven was developed and evaluated using human factors approach. The principles of universal design was developed through literature survey and questionnaire survey for old persons, and then design alternatives were developed according to these principles. Two experiments were performed in this study. The purpose of the first experiment was to select final design alternative and the experiment was performed using rapid prototypes. The second one was a usability testing for the real model of final alternative. In this experiment, the real model was compared with the existing real product. As the result, the new design model was a little more excellent than the existing model in usability.

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10대와 20대의 셀러브리티 패션 핫 아이템 구매영향요인 비교 (Comparison of Influencing Factors on Purchase of Celebrity Fashion Hot Items in Teens and Twenties)

  • 지혜경
    • 한국의류산업학회지
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    • 제21권2호
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    • pp.151-162
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    • 2019
  • This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

SHIFTING AND MODULATION FOR THE CONVOLUTION PRODUCT OF FUNCTIONALS IN A GENERALIZED FRESNEL CLASS

  • Kim, Byoung Soo;Park, Yeon Hee
    • Korean Journal of Mathematics
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    • 제26권3호
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    • pp.387-403
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    • 2018
  • Shifting, scaling and modulation proprerties for the convolution product of the Fourier-Feynman transform of functionals in a generalized Fresnel class ${\mathcal{F}}_{A1,A2}$ are given. These properties help us to obtain convolution product of new functionals from the convolution product of old functionals which we know their convolution product.

세탁기의 사용자 인터페이스에 대한 노인의 사용편의성 평가 및 디자인 개선에 관한 연구 (Old People′s Usability Testing and Design for the User Interface of Washing Machine)

  • 정광태;송복희
    • 디자인학연구
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    • 제16권2호
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    • pp.49-56
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    • 2003
  • 노인들도 사용하기 편한 제품을 디자인하기 위해서는 기존 제품에 대한 노인들을 대상으로 한 실험과정을 통하여 불편한 점을 파악하고, 그러한 불편요소가 해소될 수 있는 방향으로 해당제품이 디자인되어야 한다. 이러한 필요성에 의하여, 본 연구에서는 노인들의 일상생활에서 가장 자주 사용하고 일반적인 제품인 세탁기를 대상으로 디자인과정과 평가과정에 대한 연구를 수행하였다. 특히, 측각기와 같은 인간공학 장비를 사용하여 제품의 특정 부분에 대한 조작 편의성 평가를 수행할 수 있는 방법과 그 결과를 디자인에서 어떻게 활용할 수 있는지도 제시 하였다. 또한, 인간공학적 측면에서의 이론과 실험을 통한 디자인 방향과 컨셉의 결정, 디자인안 개발, 디자인안의 평가를 위한 실험, 실제 모델 제작, 사용편의성 측면에서 기존 모델과의 비교평가를 위한 실험 등에 대한 과정이 설명되었다. 연구의 결과는 노인을 위한 세탁기 개발에서의 중요 자료로 활용될 수 있고, 적용된 방법론은 세탁기 뿐만 아니라 다른 가전제품의 노인을 위한 디자인 개발에서도 활용될 수 있을 것이다.

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재제조를 위한 공정 및 가이드라인의 체계화: 자동차 교류발전기를 중심으로 (Systemization of a Remanufacturing Process and its General Guidelines with a Case Study of Automobile Alternators)

  • 김형주;류시복
    • 한국정밀공학회지
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    • 제23권7호
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    • pp.93-100
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    • 2006
  • Post industrial technologies have improved human standard of living, however, a host of negative environmental consequences from the unlimited industrial appetite have posed serious global challenges. Remanufacturing is an industrial manufacturing process that is to restore old products to perform like a new and to save energy, natural resources, landfill space and to reduce air pollution by less re-smelting. By extending product lift cycle, remanufacturing gives us enormous opportunities for sustainable development of our society. This paper introduces needs and current state of the art in the field of remanufacturing, also analyzes old products in terms of product variety and wear conditions with an example of automobile alternators. Then, a general and a product-specified remanufacturing process will be determined with them. Finally, this paper shows systemized guidelines for remanufacturing process of the specified parts. The results could be also used as a basic information for further remanufacturing applications.

의류상품 판매원의 서비스 차원과 의류상품 유형별 중요도 (Service Dimensions of Apparel Product Salesperson and Importance of Service Dimension by Apparel Product Type)

  • 이지영;김미영
    • 한국의류학회지
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    • 제25권5호
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    • pp.933-944
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    • 2001
  • The purpose of this research was to classify service dimensions for each apparel product which was thought to be important to consumers and to examine what kind of service dimensions are assessed to be more important than others. Furthermore, whether there were significant differences in the service dimensions and importances of services dimensions were examined by apparel product type(casual, formal products). Data were collected from women who were over 20 years old that live in Seoul. A questionnaire developed based on the previous researches and data were analyzed by factor analysis, t-test, ANOVA, frequency analysis. The results of this study were as follows: First, services of salesperson were divided into six dimensions: \"focused on customers\", \"knowledge/competency\", \"courtesy\", \"appearance/image\", \"purchasing induction\", and \"concerning\". As to service dimension importance, consumers think that \"service focused on customers\" is the most important dimension of service. Second, results of examining the importance according to apparel product type showed that five of the six service dimensions in formal product sales were more important except for the \"knowledge\" related service. Last, as to demographic characteristic variables, people who were over 40 years old were likely to think \"purchasing induction\", \"appearance/image\", \"concerning\" service dimensions more important than the other ages. And it was found that consumers who spend less money on purchasing clothing in a month thought \"focused on customers\" service was more important than the other consumers. In conclusion store managers could apply these results to service education of salesperson and use on preservation and improvement of customer relationship. And according to apparel product types, the results will give some implications to various service policies.

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