• Asia Marketing Journal
• /
• v.16 no.1
• /
• pp.195-214
• /
• 2014

Many oil refinery companies have been proactively carried out marketing activities to survive in highly intensified service station industry. In 2012, SK Energy ranked number one in three customer satisfaction surveys (NCSI, KCSI, and KS-SQI). SK Energy's success is in its differentiated customer satisfaction business strategy. SK Energy has been implementing various marketing activities. As a part of the activities, it issued an affinity credit card with on spot discount privilege for the first time in the oil refinery industry. SK Energy also issued EnClean bonus card for OK Cashbag points that can be used for discounts at the service stations. On top of all, SK Energy generated point value-up with '3K Exclusive Privilege' program. In addition, team 'CS 119' was formed to noticeably improve the service. 'CS 119' visited each service station, diagnosed its CS service level then provided customized field training for improvement. Long-termimplementation of 'ACE Program', a field-base CS monitoring system, regularly checked customer satisfaction level. 'ACE Program' has significantly contributed improving SK Service Station's service quality and customer satisfaction. This case reviews customer satisfaction marketing activities SK Energy carried out. The focus is on distinctive factors that distinguish SK Energy's customer satisfaction marketing activities from competitors.

• The Korean Journal of Financial Studies
• /
• v.7 no.1
• /
• pp.171-195
• /
• 2001

본 연구의 목적은 실물옵션이론을 바탕으로 정유회사의 가치평가기법을 제공하는 것이다. 정유회사는 가치평가를 위해서 회계적 가치외에 관리적 유연성(managerial flexibility)을 고려해야 하기 때문에 기존의 DCF방법을 적용하기 보다는 실물옵션방법을 이용하여야 한다. 관리적 유연성은 회사관리자가 적용가능한 생산관리적 기법으로서 회사의 미래현금흐름에 영향을 주고 따라서 회사의 가치에 영향을 미친다. DCF방법은 이러한 관리적 유연성을 적절히 고려하지 못하여 회사의 가치를 저평가하는 오류를 발생시킨다. 반면 실물옵션방법은 관리적 유연성을 가치평가에 있어서 주요 변수를 인식하기 때문에 정확한 가치평가의 수단이 된다. 옵션가격결정을 위한 기초자산은 크랙스프레드(crack Spread)이다. 크랙스프레드는 경유(heating oil)와 무연휘발유(unleaded gasoline)의 가격과 원유(crude oil) 가격의 차이를 나타내며 정유회사의 정유순익(gross refining margin)을 대표한다. 실물옵션방법에 의한 정유회사의 가치는 DCF방법에 의한 가치보다 두 배가 크다는 결론을 제시한다. 즉 관리적 유연성이 존재하는 회사의 경우는 가치평가에 있어서 실물옵션방법을 이용하여 가치를 저평가하는 오류를 범하지 않아야 한다.

• Journal of the Korean Society of Marine Environment & Safety
• /
• v.8 no.1
• /
• pp.15-52
• /
• 2002

According to International Maritime Organization. more than 50% of cargoes transported by sea today can be regarded as dangerous or hazardous ones, mainly consisting of chemical cargoes in bulk, likely solid or liquid and other materials, such as gases and products for and of the oil refinery industry. 46% of total cargoes handled in ports of Korea in 1999. is said to be dangerous cargoes. These dangerous and hazardous cargoes are quite within a high realms of possibility of accidents, likely to be grave disaster. This paper reviews current risk management system for the dangerous and hazardous cargoes sea-transportation, mainly focusing on the prevailing regal regimes in both USA and Korea. And it aims to suggest some points for advancing the existing Korean system.

• Transactions of the Korean hydrogen and new energy society
• /
• v.17 no.1
• /
• pp.90-97
• /
• 2006

Hydrogen is used as a chemical feedstock in several important industrial processes, including oil refineries and petro-chemical production. But, nowadays hydrogen is focused as energy carrier on the rising of problems such as exhaustion of fossil fuel and environmental pollution. Thermochemical hydrogen production by nuclear energy has potential to efficiently produce large quantities of hydrogen without producing greenhouse gases, and research of nuclear hydrogen, therefore, has been worked with goal to demonstrate commercial production in 2020. The oil refineries and petro-chemical plant are very large, centralized producers and users of industrial hydrogen, and high-potential early market for hydrogen produced by nuclear energy. Therefore, it is essential to investigate and analyze for state of domestic hydrogen market focused on industrial users. Hydrogen market of petro-chemical industry as demand site was investigated and worked for demand forecast of hydrogen in 2020. Also we suggested possible supply plans of nuclear hydrogen considered regional characteristics and then it can be provided basis for determination of optimal capacity of nuclear hydrogen plant in 2020.

• Computers and Concrete
• /
• v.25 no.1
• /
• pp.29-36
• /
• 2020

This work presents a numerical modeling procedure to simulate the refractory concrete lining in fluid catalytic cracking units of oil refineries. The model includes the simulation of the anchors that reinforce the contact between the refractory concrete and the steel casing. For this purpose, the constitutive relations of an interface finite element are set to values that represent the homogenized behavior of the anchored interface. The parameters of this constitutive relation can be obtained by experimental tests. The model includes also multi-surface plasticity, in order to represent the behavior of the refractory concrete lining. Since the complexity of real case applications leads to high computational costs, the models presented here were implemented in a high-performance parallelized finite element platform. A case study representing a riser similar to the ones used by the refinery industry demonstrates the potential of the model.

• Journal of Distribution Research
• /
• v.4 no.2
• /
• pp.1-20
• /
• 1999

This study aims to provide distributors with several implications on the channel strategy by testing factors which influence on the offsetting investment. Medium-sized distributor facing a relatively inferior power can cause profit vulnerability from large manufacurer's opportunistic behaviors. At the same time, we tested the relationship commitment to the relation with manufacturer as another alternative strategy taken by medium-sized distributer. For this research, samples from dealers in oil-petroleum refinery industry were selected and the data was collected using mail survey. The data was analyzed utilizing validity test, reliability test, factor analysis, correlation analysis and LISREL. The major analyzed results are as follows: First, the offsetting investment of preventing loss from manufacturer's opportunism didn't affect medium-sized distributor's sales empirically. Second, the hypothesis that the more the medium-sized distributor's transaction specific assets which they invest in the transactional relationship with manufacturer, the more the safeguard against the expected opportunism of manufacturer was not supported by the results. Third, the more use of coercive power by the manufacturer, the more increase in the perception of expected opportunism of manufacturer by the medium-sized distributor, it make stimulates offsetting investment as safeguard by medium-sized distributor and it has negative effect on developing commitment. Finally, the large manufactures dealing with a medium-sized distributor firm which had a reputation of fairness didn't make offsetting investment as a response for distributor's opportunism.

• Journal of The Korean Society of Clinical Toxicology
• /
• v.2 no.1
• /
• pp.31-36
• /
• 2004

Three workers, field operators in lubricating oil processing of petroleum refinery industry were found unconscious by other worker. One of them who were exposed to an high concentration of H2S was presented with Glasgow Coma Score of 5, severe hypoxemia on arterial blood gas analysis, normal chest radiography, and normal blood pressure. On hospital day 7, his mental state became clear, and neurologic examination showed quadriparesis, profound spasticity, increased tendon reflexes, abnormal Babinski response, and bradykinesia. He was also found to have decreased memory, attention deficits and blunted affect which suggest general cognitive dysfunction, which improved soon. MRI scan showed abnormal signals in both basal ganglia and motor cortex, compatible with clinical findings of motor dysfunction. Neuropsychologic testing showed deficits of cognitive functions. SPECT showed markedly decreased cortical perfusion in frontotemporoparietal area with deep white matter. Another case was recovered completely, but the other expired the next day.

• Journal of Energy Engineering
• /
• v.24 no.1
• /
• pp.104-113
• /
• 2015

This study tried to conduct a comparative analysis on the yearly economic effects of petroleum products sector. Inter-industry tables published 1990~2012 are used in this study. Especially petroleum products sector is specified as exogenous to identify the economic effects on own and other sectors. Production-inducing effect, value-added creation effect, and employment-inducing effect are quantified based on demand-driven model. The results of the analysis, the case of annual production inducing-effect, show the downward trend from 1993 to 2008. and It seemed to be constant from 2009 to 2012. The value-added inducing-effect, from 1990 to 1998, shows a rising trend. the since 1998, it was found to decline steadily. Employment-inducing effect is shown a steadily decreasing trend from 1990 to 2008, and has been kept constant from 2010 at the level under 1.300(person/one billion won). These results of in comparison with the past are significant in that it can be objectively evaluate the domestic oil industry at the present time. and it can be usefully utilized to predict the economic effect of future oil industry.

• Journal of the Korean Society of Marine Environment & Safety
• /
• v.13 no.4
• /
• pp.37-42
• /
• 2007

Since the OPRC-HNS Protocol entered into forced in the June of 2007, the potential effects on industrial circles are encouraged to be analyzed according to the obligatory regulations listed in the Protocols. This study was conducted on the quantitative analysis of the possible effect on the industrial circles if Korea accedes to OPRC-HNS Protocol. In spite of any burdens caused by keeping "accident emergency program memorandum" and performing "education and any training program for the crews", potential decrease of insurance fee is in possibility provided it follows. In addition, the oil refinery and petrochemical industries may also have burdens for potential costs for acquiring any materials including equipments and fees for education and training related to HNS. However, minimizing any costs by swift response against accidents would be big advantage that comes with paying of small amounts of expense by international convention related to HNS.

• Journal of the Korea Safety Management & Science
• /
• v.16 no.4
• /
• pp.81-90
• /
• 2014

Modern systems can be characterized by ever-increasing complexity of both the functionality and system scale. Thus, due to the complexity the chances of accidents resulting from systems failure can then be growing. Even worse is that those accidents could result in disastrous damage to the human being and properties as well. Therefore, the need for the developed systems to be assured with systems safety is apparent in a variety of industries such as rail, automobiles, airplanes, ships, oil refinery, chemical production plants, and so on. To this end, in the industry an appropriate safety standard has been published for its own safety-assured products. One of the core activities included in the most safety standards is hazard analysis. A conventional approach to hazard analysis seems to depend upon the scenarios derived from the ones used previously in similar systems or based on former experience. The objective of this paper is to study an improved process for scenario-based hazard analysis. To achieve the goal, the top-level safety requirements have first been reflected in the scenarios. By analyzing and using them, the result has then lead to the development of safety-assured systems. The method of modeling and simulation has been adopted in the generation and verification of scenarios to check whether the safety requirements are reflected properly in the scenarios. Application of the study result in the case of rail safety assurance has also been discussed.