• 제목/요약/키워드: observed experience

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CEM을 활용한 통신서비스 시장의 실버고객 경험분석에 관한 연구 (A Study on the Customer Experience Analysis for the Silver Generation in the Communication Service Market using CEM)

  • 배재호;왕지남
    • 산업경영시스템학회지
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    • 제32권2호
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    • pp.66-75
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    • 2009
  • As the population of the silver generation is increasing, the importance and effects of the market for the silver generation are also growing. We segments the categories of the silver generation into six sub-segments using based on the factors like life style, life stage, or performing role from the point of view in communication industry. After segmenting those categories, we observed the experience of each segmented group in detail. Likewise, we executed both FGD(Focused Group Discussion) and participants' observations together to effectively collect the expressed and/or potential needs. Customer's experience was collected along the touch points and customer corridors after dividing the customer's experience world into two groups; communication styles in usual life (life log) and direct contact channels. The effects of delivering an affirmative customer's experience would be empowered by eliminating negative experiences or complementing affirmative experiences. For this purpose, this paper presents the improvement points for the better customer's experience based on the observed customer's experience. This paper presented a sample way of customer-centric approach to design the services or products in the communication industry. In addition to that, the analyzed results of this paper will be useful to find out an effective approach to the market of silver generation.

한국인의 칫솔사용에 따른 치경부 마모증 경험도에 관한 조사연구 (A STUDY ON THE CERVICAL ABRASION EXPERIENCE RATE IN KOREAN ADULTS)

  • 이태원
    • 대한치과의사협회지
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    • 제15권12호
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    • pp.1023-1025
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    • 1977
  • In order to collect some necessary data to promote correcting the toothbrushing method, the author had observed and evaluated the cervical abrasion experience rate in 1000 Korea male and female adults from 19 to 52 years in the age. The obtained results were as follows 1. Cervical abrasion experience rate was 26.1% 2. Cervical abrasion experience rate in male adults was higher than that in female adults. 3. Cervical abrasion experience rate was gradually increased by aging. 4. In Korean adults, the further detail investigations into the cervical abrasion were required.

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The Prevalence of Playing-related Musculoskeletal Disorders of Traditional Korean Musical Instrument Player

  • Kim, Jung Yong;Min, Seung Nam;Cho, Young Jin;Choi, Jun Hyeok
    • 대한인간공학회지
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    • 제31권6호
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    • pp.749-756
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    • 2012
  • Objective: This study was performed to investigate the prevalence of musculoskeletal disorders of traditional Korean instrument player using a variety of traditional classical instruments: Gayageum, Geomungo, Ajaeng, Haegeum, Daegeum, Piri and Samul instruments. Background: A large percentage of instrument players have suffered from the musculoskeletal pain of each body parts. However, there is no research on the prevalence of musculoskeletal disorders of traditional Korean musical instrument players. Method: Through the focus group interview, a questionnaire to investigate musculoskeletal disorders was developed. The questionnaire consisted of four parts: demographic factors, performance factors, musculoskeletal disorders symptoms, musculoskeletal disorder experience. For the survey, 118 expert players participated. The data from the survey were analyzed by correlation analysis and chi-square analysis. Results: The symptoms of musculoskeletal disorders and the severe pain from musculoskeletal disorders were observed at neck, shoulder, back and knee. The musculoskeletal experience was statistically related to the factor of body height in Gayageum and Geomungo. In addition, the musculoskeletal experience in Geomungo was related to age and career. However, the musculoskeletal experience in Ajaeng and Haegeum was only related to the factor of hobby. The musculoskeletal experience in Daegeum and Piri was related to stretching. In addition, there was a statistical significance between the musculoskeletal experience and sex in Daegum. In Samul instruments, the statistical significance was observed at age, BMI, career and stretching. Conclusion: The symptoms of playing-related musculoskeletal disorders of traditional Korean musical players were prevalently observed at neck, shoulder, back and knee. In addition, these symptoms were related to the various demographic factors such as age, body height, BMI, career, sex, hobby and stretching. Application: The results of this study can be used as the preliminary data for preventing the musculoskeletal injuries of traditional Korean musical instrument players.

피터 쥼터의 썸 발즈에 나타난 감성 디자인 접근에 관한 연구 (A Study on the Emotional design approach in the Therme Vals designed by Peter Zumthor)

  • 우지연
    • 한국실내디자인학회논문집
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    • 제19권3호
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    • pp.77-85
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    • 2010
  • The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.

언어와 경험: 괴리와 거리 (The Breach and Distance between Language and Experience)

  • 노양진
    • 철학연구
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    • 제116권
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    • pp.59-78
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    • 2010
  • 이 논문의 주된 목적은 경험주의적 언어관을 지탱해 왔던 '언어-경험 대응'이라는 가정이 근원적으로 그릇된 것이며, 그 가정에 근거한 문자적 의미 또한 공허한 이론적 가정의 산물이라는 점을 밝히려는 것이다. 필자는 체험주의적 시각에 의존해서 언어가 기호의 체계이며, 따라서 그 의미 또한 기호적으로 주어질 수밖에 없다는 점에 주목했다. 기호적 경험의 구조에 대한 체험주의적 해명에 따르면 기표의 의미는 그것에 기호적으로 사상되는 경험 내용이다. 나아가 기호적 사상이 본성적으로 부분적이라는 것은 기표와 사상되는 경험 내용 사이에 본성적 괴리가 존재한다는 것을 의미한다. 이러한 괴리는 일대일 대응의 원천적 불가능성을 의미하며, 그것은 문자적 의미의 불가능성을 의미한다. 이러한 새로운 구도 안에서 언어적 의미에 대한 해명은 기호적 경험에 대한 해명의 일부가 되어야 한다. 여기에서 객관주의가 가정했던 객관성은 발견되지 않을 것이다. 그러나 언어는 여전히 소통 가능한 정도의 안정성을 드러내며, 우리는 그 안정성의 근거를 신체적이고 물리적인 경험의 공공성에서 찾을 수 있을 것이다.

스포츠웨어 매장 내 고객 경험의 중요성 인식에 미치는 소비자의 쇼핑 가치 영향에 관한 연구 (Effect of Consumer Shopping Value on Recognition of the Importance of Customer Experience in Sportswear Stores)

  • 유화숙
    • Human Ecology Research
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    • 제60권4호
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    • pp.521-533
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    • 2022
  • Using Bernd H. Schmitt's experiential modules, this study investigated the effect of shopping value on recognizing the importance of customer experience. A survey was conducted with 400 adults aged in their 20s to 50s. To analyze the data, factor analysis, a reliability test, cluster analysis, and ANOVA were conducted. The results were as follows. First, the shopping values exhibited by sportswear consumers were a utilitarian shopping value and a hedonic shopping value. Through these, consumers were classified into four groups: a shopping value-oriented group, a utilitarian shopping value group, a shopping value-unconcern group, and a hedonic shopping value group. Second, the customer experience consisted of five factors: sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, a significant difference was observed in customers' perceived experiences according to shopping value type. In the shopping value-oriented group, all customer experiences were generally considered important, followed by the hedonic shopping value group and the shopping value-unconcern group, with the utilitarian shopping value group least likely to perceive customer experiences as important. In addition, cognitive and emotional experiences were rated highest among the five experiences, indicating that these were the most important store experiences among the various customer experience components.

보험 경험요율산정을 위한 신뢰도 추정모형 연구 (A study on the credibility estimation model for the indurance experience rate-making)

  • 강정혁;양원섭
    • 경영과학
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    • 제11권3호
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    • pp.153-167
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    • 1994
  • Credibility theory has provided with a useful tool the assignment of weighting factor that reflects the credibility of the observed individual and collective experience to secure fair experience rate-,making. We review credibility models which can effectively estimate risk premiums using credibility theory, and suggest an empirical Bayed model based on the collective statistics to estimate the structural parameters. To illustrate the use of evolutionary models, the models are applied to the actual data, such as loss ratio, claim frequencies and severity, in the Korean automobile insurance. Also the possibilities of generalizations and applications of empirical models are discussed.

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An Exploratory Case Study on Types of Teaching and Learning with Digital Textbook in Primary Schools

  • SUNG, Eunmo;JUNG, Hyojung
    • Educational Technology International
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    • 제19권1호
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    • pp.35-60
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    • 2018
  • The purpose of this study was to analyze the types of lesson and its effectiveness with digital textbook. To address those goals, we had observed five classes of the primary school, which designated as a research pilot school for digital textbook. Based on the result of observation, 3 types of lesson with digital textbook were categorized: Teacher-directed lecture (type 1), Blended learning (type 2), and Flipped learning (type 3). Depending on the type of lesson was analyzed the positive and negative effectiveness by means of matrix analysis method. As a result, in Teacher-directed lecture (type 1), there was found out the participation of the lesson in atmosphere of stable and comfortable as positive experience, also digital textbook operating immature and boring as negative experience. In Blended learning (type 2), there was found out the fun by sharing the product and peer feedback, and flow by learning transfer as positive experience, also digital textbook operating immature and understanding the difference between assignments as negative experience. In Flipped learning (type 3), there was shown the positive attitude and ownership in the lesson as positive experience, also distracting and boring in the lesson when learner was excluded in participation as negative experience. Based on the results, we suggested some strategies for improving positive experience and protecting negative experience in the lesson with using digital textbook.

그네타기 체험을 통한 인지갈등 전략이 학생들의 단진자에 작용하는 힘 개념에 미치는 영향 (Influence of Cognitive Conflict Strategy Through Swing Experience on the Students' Conception of Force on a Simple Pendulum)

  • 권미랑;김지나;최혁준;김중복;권재술
    • 한국과학교육학회지
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    • 제25권5호
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    • pp.583-594
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    • 2005
  • 이 연구에서는 진자에 대한 중학생들의 개념을 조사하고 그네를 타는 근운동 체험으로 불일치 자료를 제시하고 인지갈등 정도 및 개념변화를 살펴보았다. 다수의 학생들은 단진자에 작용하는 합력에 대해 진자 운동의 양 끝 주변에서는 운동궤도를 따라 표현하며 중심 부근에서는 힘이 없다고 하였다. 그 이유를 설명할 때 많이 고려하는 힘의 종류는 중력,운동방향으로의 힘, 그리고 장력이었다. 모든 학생들이 관찰 결과가 자신들의 예상과 다르다는 것을 인정하고 활동을 매우 즐거워하였지만 인지갈등 정도는 그다지 높지 않았다. 인지갈등 요소별로 보면 '흥미'가 가장 높았으며, '불안'이 현저하게 낮았다. 직후 사후 검사와 지연 사후 검사에서 대부분의 학생들이 관찰했던 합력의 방향은 잘 기억하게 되었으나 그 이유를 잘 이해하고 옳게 진술한 학생은 소수였다.

경기 지역 초등학생들의 수산물 섭취 경험 및 기호도 조사 (A Study on the Eating Experience and Preferences for Seafood in Elementary School Students in Gyeonggi-do Area)

  • 오희;정혜영
    • 한국식품영양학회지
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    • 제26권3호
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    • pp.492-501
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    • 2013
  • The purpose of this study was to compare the eating experience and preferences for seafood among elementary school students in Gyeonggi-do. A survey was carried out on 383 elementary school students. As for the eating experience of seafood, the students were aware of and had eaten 'Scomber japonics (Go-deung-eo) (96.3%)', 'Anadara broughtonii (Jo-gea) (95.8%)', 'Ommastrephes sloani pacificus (O-jing-eo) (98.7%)', 'Panulirus japonicus (Sea-ou) (98.4%)', 'Porphyra tenera (Gim) (99.5%)', 'Shrimp, soused (81.2%)', 'Eo-muk (98.7%)', and 'Anchovy, dried (98.7%)'. As for the preferences for seafood, 'like (67.6%)', 'fair (21.5%)', and 'dislike (7.3%)' were observed. Concerning the frequency of seafood consumption, 4th grade students showed higher frequency of '1~2/week' compared to others (p<0.05). 6th grade students showed higher frequency of '3~4/week' compared to others (p<0.05). In terms of preferable cooking methods for seafood, 'grilling (35.0%)', 'soup (23.0%)', and 'raw fish (19.8%)' were observed. Boys showed a higher preference for 'grilling', 'frying' and 'raw fish' compared to the girls (p<0.05). Girls showed a higher preference for 'soup', 'braising' and 'steaming' compared to the boys (p<0.05). As for the seafood intake by eating place, 'home (60.1%)', 'eating-out (18.3%)', and 'school lunch menus (12.8%)' were observed in that order. Therefore, in order to increase the consumption and intake of seafood, students should attempt to achieve proper intake though information of nutrition and consistent nutritional education.