• Title/Summary/Keyword: nutrition marketing

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Current Status of Registered Patents Related to Food Tech in Korea and Japan (푸드테크 관련 한국과 일본의 특허 등록 현황)

  • Choi, Jiyu;Kim, So-young
    • The Korean Journal of Food And Nutrition
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    • v.31 no.5
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    • pp.616-630
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    • 2018
  • This study analyzed the current status of registered patents related to food tech in Korea and Japan. Using the patent information search services of Korean and Japanese Patent Offices, patents registered during the past 10 years from January 1, 2005 to December 31, 2015 were searched with the following key words/phrases: "food or meal or diet" and "program or information system". A total of 669 patents (539 for Korea and 130 for Japan) were finally selected and analyzed. Based on Porter's value chain theory, the patents were categorized into three dimensions related to "manufacturing/processing/distribution", "sales & marketing", and "consumer support". The results showed that in Korea, 41.7% of the total patents were related to sales & marketing followed by consumer support (37.3%) and manufacturing/processing/distribution (21.0%). In Japan, patents related to consumer support accounted for 56.2% followed by manufacturing/processing/distribution (32.3%), and sales & marketing (11.5%). In the area of manufacturing/processing/distribution, "food quality management system" in Korea, and "food manufacturing and processing management system" and "food safety control and hazard analysis system" in Japan tended to show a significantly higher proportion of patents registered (p<.05). Under sales & marketing, patents in the categories of "food purchase and delivery service system" in Korea and "restaurant information sharing system" in Japan tended to be more frequently registered (p<.05). Finally, in the area of consumer support, "kitchen facility and cooking device control system" in Korea and "menu and nutrition management system" in Japan tended to account for a significantly higher proportion of patents registered (p<.001). The results are expected to provide useful insights into the development of new patents and markets for food tech in the future.

Job Satisfaction, Work Performance, Work Satisfaction, Perceived Needs and Self-Evaluation of Knowledge and Skills of Nutrition Teachers in Gyeonggi Area (경기 일부지역 영양교사의 직무만족도, 업무수행도와 만족도, 업무수행을 위한 지식.기술의 요구도 및 자기평가)

  • Lim, Jae Yeon;Kim, Kyung Won
    • Korean Journal of Community Nutrition
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    • v.19 no.1
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    • pp.60-70
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    • 2014
  • The purpose of the study was to examine job satisfaction, work performance, work satisfaction, perceived needs and self-evaluation of knowledge and skills of nutrition teachers. Survey questionnaire was administered to 106 nutrition teachers in schools of Gyeonggi area. Subjects were categorized into high- or low-job satisfaction group, and study variables were examined by job satisfaction group. Overall job satisfaction was high, with a mean score of 14.9 out of 20. High-job satisfaction group had more favorable perception regarding human relations and workplace atmosphere compared to the counterparts (p < 0.001). Work performance, examined by 12 items, was not significantly different between the two groups. However, satisfaction regarding specific work of nutrition teachers was significantly different by job satisfaction (p < 0.001). High-job satisfaction group responded that they had more knowledge and skills in areas such as food purchase management, food sanitation and safety management, equipment and facility management, nutrition education, nutrition counseling (p < 0.01), and general management & marketing (p < 0.05). High-job satisfaction group also indicated that nutrition teachers need to have more knowledge and skills than the counterparts, regarding food purchase management (p < 0.001), nutrition education (p < 0.01), nutrition counseling, general management and marketing, and teaching practices (p < 0.05). In addition, study results showed significant positive correlations among study variables. This study suggested that job satisfaction of nutrition teachers might be increased by having favorable human relations and workplace atmosphere, increasing satisfaction with specific work of nutrition teachers, and by increasing the knowledge and skills required for the work of nutrition teachers.

Comparison of Websites Offering Nutrition Services Controlled by Registered Dietitians and Those Controlled by Non-dietitian Nutrition Consultants

  • Hires Brigette;Ham Sunny;Forsythe Hazel W.
    • Journal of Community Nutrition
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    • v.8 no.1
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    • pp.9-15
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    • 2006
  • Health care is one of the most popular reasons for accessing the Internet. Of concern is the amount of information from disreputable sources available on the Internet. A review of websites offering nutrition consulting services suggests sites are controlled by both registered dietitians and non-dietitian professionals marketing themselves as nutrition consultants. The purpose of this study was to investigate structure and content of websites controlled by registered dietitians and nondietitians professionals marketing themselves as nutritionists or nutrition consultants. Internet search queries of 'dietitian', 'dietitian consultant', and 'nutrition consultant' were completed for website selection. Thirty websites controlled by registered dietitians and 10 websites controlled by nutrition consultants were reviewed using an 18-item website evaluation instrument developed for this study. Five evaluators were recruited from the dietetics program at the University of Kentucky. Overall, websites controlled by registered dietitians ranked higher than websites controlled by nutrition consultants in a majority of categories. Sites controlled by registered dietitians ranked statistically higher for the following categories: 'accuracy of information'(p<.0001), 'inclusion of professional resume of owner or primary manager' (p<.05), and 'explanation of the affiliation to externallinks'(p<.05). A majority of sites controlled by both dietitians and nutrition consultants achieved a poor ranking in regards to provision of a legal disclaimer and inclusion of a privacy policy. Prior studies suggest personal privacy is the most important concern for consumers accessing health information on the Internet. Findings from this project will benefit dietitians to assist in development of reputable nutrition related websites.

Global Korean Food Marketing Communication of Government Agencies and Restaurant Companies (한식 세계화 유관기관 및 해외진출 외식기업의 해외 한식 마케팅 커뮤니케이션 분석)

  • Yang, Il-Sun;Kim, Eun-Jung;Shin, Seo-Young;Cha, Sung-Mi
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.698-708
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    • 2011
  • The purpose of this study was to analyze methods and contents of global Korean food marketing. In-depth interviews were conducted from July to October in 2010 using a qualitative research approach. Government agencies and restaurant companies emphasized well-being and healthy aspects as a Korean food identity. Regarding the marketing contents, government agencies commonly included standard loanword orthography and recipes. On the other hand, restaurant companies contained their own contents differentiated from other brands. Government agencies used CF, video, book and newspaper as communication channels but restaurant companies did not have systematic communication channels. Government agencies attempted to use holding, supporting and participating expositions as communication methods, whereas restaurant companies mainly used sales promotion and point-of-purchase as communication methods.

Family Restaurant Patrons' Attitudes toward Nutrition & Healthy Menus (패밀리 레스토랑 고객 특성에 따른 영양과 건강메뉴에 대한 태도 연구)

  • Kim, Tae-Hee
    • Journal of the Korean Society of Food Culture
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    • v.17 no.5
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    • pp.629-637
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    • 2002
  • This study sought to determine family restaurant patrons' attitudes toward nutrition and healthy menus. A written questionnaire was handed out to 300 dine-in customers at the three different sites of T brand family restaurant. A total of 265 questionnaires were usable for data analysis, resulting in 88% response rate. Two attitude statements eliciting the strongest agreement were that 'Diet and chronic diseases risk are closely connected each other(4.44)' and 'Koreans are more nutrition & health conscious than they were in the past(4.41)'. The attitude statement-that nutrition is important when I eat out- received the lowest scores(2.92), which indicated that nutrition was not yet considered the most important factor when dining out. 23% of the respondents were interested in healthful foods, while 30% said they were unconcerned. Nutrition conscious group showed significantly (p<.000) higher attitude scores for most of statements than unconcerned group. Significant differences were found in age groups(p<.05, p<.01, p<.001), income levels(p<.05), educational levels(p<.05), health status groups(p<.05), and weight control interest groups(p<.05). Older respondents, respondents with higher income and educational levels were more interested in nutrition and healthy menus. Respondents who reported good health status and showed higher interest in weight control were more interested in nutrition and healthy menus. These findings indicate that restaurant firms should respond to consumers' increased interest in nutrition and healthy menus by offering healthful menus and increasing nutrition marketing activities. This may positively result in increasing customer counts and revenue as well as customer satisfaction level and brand image of restaurant firms. Moreover, restaurant firms are strongly encouraged to play an active role in promoting public's nutritional and health status because increasing consumption of meals away from home will seriously affect good health of our consumers.

A Study on the Effect of Market Orientation on Marketing Efficiency, Adaptability of Foodservice Company (외식기업의 시장지향성이 마케팅 효율성과 적응성에 미치는 영향)

  • Yoo, Kyung-Min;Kim, Yi-Su
    • Culinary science and hospitality research
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    • v.13 no.1 s.32
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    • pp.143-151
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    • 2007
  • The purpose of this study was to fine out a relation to the profitability in the view of market-orientation and examine the roles of marketing efficiency and adaptability in foodservice companies. In the previous studies, because of the concepts of market-orientation have mostly focused on hotels or common companies, in this study aimed to foodservice companies. This study was on the basis of Kohli & Jaworski (1990)'s theory. For the validity verification of measured items, SPSS WINDOW 10.0 was used to analyze factors and, for the reliability verification, Cronbach's Alpha coefficient was used. The result was as follows. First, market-orientation has great influence on customer satisfaction and customer loyalty. Second, customer satisfaction and customer loyalty were acquired for the good marketing efficiency and adaptability in foodservice companies. Thus, from now on, the foodservice company need to carry out the market-orientation concept.

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Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area (수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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N-Nitrosamine of Marketing Radish Kimchi (시판 무김치 중의 N-Nitrosamine)

  • 성낙주;구경숙;신정혜;정미자;이수정
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.28 no.1
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    • pp.28-32
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    • 1999
  • A total of 18 marketing radish kimchi samples, 7 species of kakdugi, 6 species of chonggak kimchi and 5 species of dongchimi were analyzed for their N nitrosamine levels by gas chromatography thermal energy analyzer(GC TEA). N nitrosodimethylamine(NDMA) was the only volatile N nitr osamine found in this study and was positive in all collected samples. The average amount of NDMA for kakdugi, chonggak kimchi and dongchimi were 22.9, 13.7 and 23.4 g/kg, and the range were 3.3~ 35.9, 2.6~50.6 and 4.5~65.1 g/kg, respectively. The range of pH for all samples were 3.6~5.4 and the average recovery of internal standard(N nitrosodipropylamine) were 82.0%. NDMA amounts were highest in chonggakkimch (50.6 g/kg) and dongchimi(65.1 g/kg) among collected samples.

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The Amount of Creatinine contained in Meats and the Processed Foods of Meats (육류 및 육가공식품 중의 총 Creatinine 함량)

  • 김정숙
    • The Korean Journal of Food And Nutrition
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    • v.12 no.1
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    • pp.91-94
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    • 1999
  • The amount of creatinine contained in the beef imported beef pork and chicken marketing four beef pork, and chicken, marketing four beef stocks seven ramyon soups and three hams and sausages were studied by spectrophotometry with alka-line picrate. Content of creatinine in beef was 252mg/100g of sample and it is higher than that of impor-ted beef. The amount of creatinine increases as follows; chicken

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