Browse > Article

Family Restaurant Patrons' Attitudes toward Nutrition & Healthy Menus  

Kim, Tae-Hee (Institute of Food Service Management, Kyung Hee University)
Publication Information
Journal of the Korean Society of Food Culture / v.17, no.5, 2002 , pp. 629-637 More about this Journal
Abstract
This study sought to determine family restaurant patrons' attitudes toward nutrition and healthy menus. A written questionnaire was handed out to 300 dine-in customers at the three different sites of T brand family restaurant. A total of 265 questionnaires were usable for data analysis, resulting in 88% response rate. Two attitude statements eliciting the strongest agreement were that 'Diet and chronic diseases risk are closely connected each other(4.44)' and 'Koreans are more nutrition & health conscious than they were in the past(4.41)'. The attitude statement-that nutrition is important when I eat out- received the lowest scores(2.92), which indicated that nutrition was not yet considered the most important factor when dining out. 23% of the respondents were interested in healthful foods, while 30% said they were unconcerned. Nutrition conscious group showed significantly (p<.000) higher attitude scores for most of statements than unconcerned group. Significant differences were found in age groups(p<.05, p<.01, p<.001), income levels(p<.05), educational levels(p<.05), health status groups(p<.05), and weight control interest groups(p<.05). Older respondents, respondents with higher income and educational levels were more interested in nutrition and healthy menus. Respondents who reported good health status and showed higher interest in weight control were more interested in nutrition and healthy menus. These findings indicate that restaurant firms should respond to consumers' increased interest in nutrition and healthy menus by offering healthful menus and increasing nutrition marketing activities. This may positively result in increasing customer counts and revenue as well as customer satisfaction level and brand image of restaurant firms. Moreover, restaurant firms are strongly encouraged to play an active role in promoting public's nutritional and health status because increasing consumption of meals away from home will seriously affect good health of our consumers.
Keywords
family restaurant; nutrition; healthy menu; nutrition marketing;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Sweet C. Rethinking eating out. FDA Consumer, 23: 9-13, 1989
2 Olds SJ, Mikel WB. Nutntious fast foods: Is this what customers want? Sechrie Research Joumal, 2: 2-19, 1990
3 Ministry of Health and Welfare, Public Health Promotion Report, 2001
4 Chang NS. Changes in dietary habits of adults with middle and upper income levels in Seoul, Korean J Nutr 29(5): 547-558, 1996
5 Lee KA. A comparison of eating and general health practices to the degree of health consdousness in Pusan college students, J. Korean Soc. Food Sci. Nutr 28(3): 732-746, 1999
6 Ro HK. Factors in food selection and eating out behavior of college students, Korean J. Dietary Cutture 14(3): 241-249, 1999
7 Moon JW, Ahn JD. A survey on housewives' dining-out behavior in Pusan, Korean J. Dietary Culture 11(3): 359-367, 1996
8 Kim SY, Kim JY. A study on the pattems and preference of eating out of workers in JinJu, Korean J. Dietary Culture 17(2): 171-184, 2002
9 Yoon HS, Choi YS. Analysis of conelation among health consciousness and nuthtion knowledge, dietary habits and nutndon attitudes of elementary and middle school teachers in Masan City. Korean J Nutr 35(3): 368-379, 2002
10 Yoon EO, Industry Report of 2001 Annual Sales and 2002 Projection: Family Restaurant Industry Segment, Monthly J Food Service Management, 203: 2002
11 Song BC. Dietary pattems of the university students living in Seoul focusing on the eating-out and food preference, Research in Kunkook Natural Science 9(2); 1-12, 1998
12 Kim H, Chune CE. A study on the eating out behavior of university students in Seoul, Korean J. Dietary Culture 16(2): 147-157, 2001
13 Ahn SJ. A study on the survey of the dining out behaviors of college students in Seoul, Korean J. Dietary Culture 4(4): 383-395, 1989
14 Okeiyi EC, Postel RT, Fmley DA. Consumers' health consciousness: impact on restaurant selection. J Hospitality & Tourism Research 5(1): 27-39, 1994
15 Ministry of Health and Welfare, Health Promotion Bureau, Survey of Public Health and Nutrition (1998), 2000
16 Park JW, Ahn SJ. A comparative study on Korean's dining-out behaviors classified by age and gender, Korean J. Dietary Culture 16(4): 276-295, 2001
17 Hurley J, Leibman B. Nutrition action restaurant study: healthier restaurant food, Nutr Action Health Lett 22(10): 11-13, 1995
18 Ralph L, Seaman CE, Woods M. Male attitudes towards healthy eating, British Food Journal 98(1): 4-6, 1996   DOI   ScienceOn
19 Cotunga N, Subar AP, Heimendinger J, Kahle L. Nutrition and cancer prevention knowledge, beliefs, attitudes, and practices: the 1987 National Health Interviews Smvey, J Am Diet Assoc, 92(8): 963-968, 1992
20 Lamdle C. Low cal and healthy. Restaurant Hospitality 66:15-18, 1986
21 Nam JJ, Choi JS, Kim TJ. Study of Korean's perception and behaviour toward health in 1995. Korea Institute for Health and Social Affairs Report 95-26, 1995
22 Sneed J, Burkhalter. Marketing nutrition in restaurants: a survey of current practices in attitudes, J Am Diet Assoc. 91(4): 459-462, 1991
23 Chang NS. Food/nuthtion attitudes, views and practices of adults in Seoul area, Korean J Nutr 30(3): 360-367, 1997
24 Frumkin P. NRA Study: consumers leaning toward healthier eating when dining out, Nation's Restaurant News 24:38-39, 1990
25 Clay JM, Emenheiser DA, Bruce AR. Healthful menu offering in restaurants: a survey of major US chains. J Food service Syst, 8:91-101, 1995
26 Granzin KL, Bahn KD. The role of consumers' attitudes toward nutrition in restaurant patronage. J Nutr Education, 20:56-62, 1988   DOI
27 Korea National Statistical Office, Sales Volume of Restaurant Industry(2000), http://www.nso.go.kr
28 Fullmer S, Geiger CJ, Michael CR. Consumer knowledge, understanding, and attitudes toward health claims on food labels, J Am Diet Assoc 91(2): 166-171, 1991
29 Kapoor S. Young adults interest in nutritious foods. FIU Hospitality 6:31-38, 1988
30 Mathios AD. Socioeconomic factors, nutrition, and food choices: an analysis of the salad dressing market, J Public Policy & Marketing 15(1): 45-54, 1996
31 Korea National Statistical Office, Statistics of 2001 Mortality Causes, 2002