• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.

• 한국도서관정보학회지
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• 제40권1호
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• pp.253-274
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• 2009

효율성은 산출물의 가치와 그 산출물의 생산과정에서 소요되는 투입물가치의 비율로 나타낸다. DEA모형은 효율성을 여러 가지 투입물의 가중평균에 대한 산출물 가중평균의 비율로 표시하며, 특정 의성결정단위의 효율성을 유사한 투입 산출구조를 가지는 준거집단과 비교함으로써 상대적인 측면에서 측정하는 방법이다. 본 연구는 DEA모형을 이용하여 국립대학도서관의 효율성과 효율성 개선에 관한 분석을 시도하였다. 투입변수로는 직원수, 시설면적, 예산, 장서량을 사용하였고, 산출변수로는 자료실이용자수, 대출책수, 상호대차이용건수를 사용하였다. 그 결과 전국 26개의 국립대학도서관 중 효율적인 도서관은 2007년, 2006년, 2005년에 각각 10개, 9개, 9개로 나타났다. 또한 비효율적인 국립대학도서관의 경우 투입물을 줄이고, 산출물을 늘여야 할 정보들을 제시하였다.

• 토지주택연구
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• 제12권4호
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• pp.1-13
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• 2021

이 연구는 제주도의 공공와이파이 정책의 실효성을 알아보기 위해 입지특성과 이용에 영향을 미치는 요인들에 대한 분석을 진행하였다. 공공와이파이 사용시간을 종속변수로 인구요인, 입지요인, 기타요인으로 구분하여 공공와이파이 설치 지점(AP) 반경 100m를 대상으로 공간회귀분석을 진행하였다. 분석결과 거주인구 수, 근무자 수, 방문자수 등 인구요인은 모두 공공와이파이 사용시간과 밀접한 상관성을 갖는 것으로 나타났다. 또한 버스 정류장 수 및 개별 공시지가, 토지이용 혼합도, AP 설치기간 역시 공공와이파이 사용시간과 밀접한 상관성을 갖는 것으로 나타났다. 반면에 용도별 건축물 수, 건축물 연면적, 관광지 수의 경우 공공와이파이 사용시간과 음의 상관성이 존재하는 것으로 나타났다. 분석 결과로부터 제주도 공공와이파이에 대한 보다 적극적인 홍보가 필요하며, 접속을 위한 편의성을 개선할 필요가 있음을 확인하였다.

• 한국컴퓨터산업학회논문지
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• 제2권12호
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• pp.1495-1504
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• 2001

정보화 시대의 급속한 발전과 더불어 기존의 거래방식도 많은 변화를 겪고 있다. 특히 전자상거래을 통한 제품의 판매방식은 가상의 공간에 인터넷 쇼핑몰의 구축하여 통하여 제품을 판매하는 방식을 이용하고 있다. 이러한 가상의 공간에 쇼핑몰을 구축하여 제품판매를 성공적으로 이해한다는 것은 쇼핑몰의 구축이 어떻게 이루어졌느냐에 따라 가상기업의 성공여부가 달라질 것이다. 따라서 본 연구는 인터넷에 쇼핑몰을 구축하여 제품을 판매하고 있는 기업을 대상으로 인터넷 쇼핑몰의 주요성공요인이 무엇인지를 분석하여 인터넷에서 쇼핑몰 구축의 전략적 대안을 제시하고자 하는데 목적을 두고 있다. 본 연구에서는 이상의 연구 목적을 달성하기 위하여 문헌조사를 통해 인터넷 쇼핑몰의 성공요인과 성과요인을 추출하였다. 본 연구에서 이용하고 있는 인터넷 쇼핑몰은 쇼핑몰의 유형과 분류에 관계없이 야후, 라이코스, 엠파스, 한미르에 등록된 쇼핑몰 중에서 선정하여 e-mail을 통하여 설문조사를 실시하였다. 설문회수결과는 총 500부를 e-mail로 발송하였고, 회수 설문서를 총 87부를 회수하여 분석에 이용하였다. 자료의 분석결과를 제시하면 다음과 같다. 첫째, 마케팅의 효과성은 인터넷 쇼핑몰의 회원 수, 방문자 수, 매출액에 정(＋)의 영향을 미치는 것으로 나타났다 둘째, 상품의 신뢰성은 인터넷 쇼핑몰의 회원 수, 방문자 수, 매출액에 부(-)의 영향 미치는 것으로 나타났다. 셋째, 인터넷 쇼핑몰의 회원 수와 방문자 수는 인터넷 쇼핑몰의 매출액에 정(＋)의 영향을 미치는 것으로 나타났다. 본 연구의 결론부분에서는 이론적 의의와 추후연구를 위한 제언이 제시되고 있다.

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• 한국조경학회지
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• 제30권6호
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• pp.79-97
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• 2003

The purpose of this paper is to analyze a causal model determining social carrying capacity(SCC) in natural parks, to answer the research question: What is the mechanism for determining SCC in natural parks (NP)\ulcorner After reviewing the literature on SCC and recreation activities in Korean natural parks, we constructed a conceptual framework and formulated the hypothesis of this research. We obtained data through a questionnaire which surveyed 487 visitors at 6 of the 73 NP in Korea during 2001, based on a stratified sampling method. We analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and path analysis method. We found that 1) The direct effect of resources, activity space(AS), visitor's expectation(VE), encounter, crowding, damage of resources(DR), maintenance condition of resources and facility(MCRF) to SCC are 3.45, 3.62, 2.75, 2.72, 1.32, and 4.77 times more important than that of crowding, respectively, while the indirect effect of resources, AS, VE, encounter, and DR to SCC is 13.03, 11.19, 3.34, 1.3, 2.05, 1.10, 0.05 and 2.30 times more important then that of crowding, respectively, 2) Causal effects of resources, facility, AS, VE, number of visitors(NV), encounter, crowding, VM, DR, and MCRF to SCC turned out to have 0.3523, 0.3321, 0.1751, 0.1465, 0.0307, 0.0762, 0.0604, -0.0510, -0.1177 and 0.2165, respectively, and 3) The causal effect of activity base(AB) and activity atmosphere(AA) to SCC turned out to have 2.57 and 1.1 times higher than that of MCRF, respectively. The research results suggest that 1) this conceptual framework is highly useful for the development of substantive theory and methodology; 2) management issues of AA and MCRF turned out to have 0.81 times in SCC that of AB, i.e, SCC can be significantly improved from control of AA and MCRF; and 3) supply of excellent resources and convenient facilities is needed to increase social carrying capacity. It is recommended that more empirical studies be performed in the future according to the season, visitor characteristics, and AS by NP.

• 한국환경과학회지
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• 제19권4호
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• pp.459-481
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• 2010

This study was carried out to investigate the vascular flora of Mt. Munsu. The vascular plants collected in 13 times(from Mar. to Oct. 2009) were identified as 511 taxa in total, including 113 families, 332 genera, 445 species, 5 subspecies, 46 varieties, 5 forms. Among them, 6 taxa of the Korea Forest Service-designated rare & endangered plants and the Korean endemic plants were identified as 2 taxa. Based on the list of approved for delivering overseas of plants, 6 taxa were recorded in the investigated area. The Ministry of Environment-designated plants, which should be protected by the wildlife protection law, were identified as 2 taxa and 39 taxa of specially designated plants by the Ministry of Environment. The naturalized plants were identified as 53 taxa, and their naturalization ratio and urban index were found to be 10,3%, and 18.5% respectively. There existed many kinds of plants resources having conservational value like Ranunculus trichophyllus var. kadzusensis, Jeffersonia dubia etc, in this area, but there remains a fear of nature destruction's acceleration due to indiscriminate human development and access of a lot of visitors, so it is judged that there should be a management plan, such as a limit on the number of visitors or rest-year-system for restoration of nature.

• 산경연구논집
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• 제10권7호
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• pp.83-89
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• 2019

Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

• 한국환경생태학회지
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• 제29권1호
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• pp.21-28
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• 2015

This study examined the habitat status of wild birds at closed-trails and the control group of opened-trails in the national park of the Baekdudaegan mountains. After evaluating each area based on this, it's aimed at being utilized as basic data for future national park management and opening of trails. Upon field investigations and analyzing existing literary materials, it was found that there were a total of 76 bird species living around the trails. Among them, it was confirmed that 60 species can breeding and 10 species are protected by law. Upon assessing the scores of each area according to the evaluation standards of this study, Area I had 7 scores, area II had 13 scores, area III had 5 scores, and area IV had 16 scores, showing that the control group open-trail area IV between Jeongryeongchi and Seongsamjae had the highest score, and that area III of Wolyeongdae~Chotdaebong~Daeyasan~Miljae~Wolyeongdae had the lowest score. Evaluation of closed-trail according to wild bird species (Avifauna) was attempted in this study, but there were more bird species living in open-trails, while also having higher evaluation scores. Therefore, if opening trail is needed in the future due to excessive desires of visitors or inevitable social demands, it is judged that various environmental factors including mammals highly affected by people should be evaluated to open up the sector with the lowest score. Also, it is judged that through methods such as reservation systems, the number of visitors should be controlled or night-time hikes should be prohibited so that nocturnal wildlife can freely use the trails.

• 농촌계획
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• 제22권3호
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• pp.21-31
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• 2016

This is a comparative study focused on the scenic landscape preferences derived from visitors's perceptions at the Dulle-gil and the uphill trail in Bukhansan National Park. Unlike previous landscape assessment methods, this study contains more direct and on-site analysis with methods of understanding the visitors' perceptions by using 'visitor employed photography(VEP)' which requires each visitor to take preferable scenic landscape with one's own smart phone camera. The scenic landscape types at two different trails were categorized and then the types favoring most of participants were verified. There are total number of 16 visual landscape types preferred by participants at both the Dulle-gil and the uphill trail in Bukhansan National Park. As in terms of consensus photography(CP) on the Dulle-gil was found to have more diverse elements including both natural and artificial elements compare to the uphill trail. Furthermore, the perceptually excited node(PEN) at the Dulle-gill were found to be more scattered evenly whereas PEN at the uphill trail were concentrated on the entrance and the top of the mountain. It is necessary to consider that the scenic landscape management at the Dulle-gil and the uphill trail require different approaches. Facilities were set based on careful consideration of distinctive geographical features and vegetation in the Dulle-gil. And the management need to be focus on the 'forested area' maintaining natural state in the uphill trail. Futhermore, the result of the CP and PEN in the trails would be helpful to proceed the next step of landscape perception study depending on characteristics of groups.