• 제목/요약/키워드: nonverbal

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정보조사제공에 있어서 비언어적 커뮤니케이션의 응용모형개발을 위한 실증적 연구 (A Pilot Study on the Practical Model of Nonverbal Communication for the Effective Information Services)

  • 한상완
    • 한국문헌정보학회지
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    • 제25권
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    • pp.83-150
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    • 1993
  • Traditionally, the emphasis of the information services had been placed on the information provider's knowledge of information sources or information systems. However, in view of the increasing complexity of the information environment. and changes taking place in information professions the evaluation of the information services has callded for further research in interpersonal communication aspects of the librarian user interface especially that which links to user satisfaction. This experimental study was carried out for the purpose of exploring the implications of nonverbal behaviors in measuring user satisfaction in the light of the fact that the meaning of nonverbal clues includes more than verbal communication especially in dealing with variable barriers even though they operate at low levels of awareness. In this sense, among the wide range of nonverbal communication areas in particular kinesics, artifacts and the proximics were examined to suggest alternative model which can be applied effectively in our specific set of information work environment. Two major university libraries and two research libraries in Korea were chosen and visited for the anlysis and per each refernce/information interview the librarian's nonverbal behaviors were checked on the observer's checklist and the qustionnaires completed by the user at a time. On the basis of these data firstly, the relation of user satisfaction concerned with the librarian's nonverbal communication to user satisfaction with information services was analyzed and the possible communication barriers were investigated. In addition, the effect of training the information librarian with positive nonverbal communication skills on the user's satisfaction was analyzed in a SAS computer program in the area of kinesics. On the other hand, the effect of other nonverbal behaviors such as proximics and artifacts known very important clues to improving a complex human interaction was discussed along with their experimental results. In conclusion, it was found that most of users were not sensitive to the importance of nonverbal behaviors exposed by the information librarian, but it was proved that the ultimate user satisfaction and the satisfaction of the librarian's nonverbal behaviors are correlated positively, Moreover, nonverbal behaviors displayed by the trained librarian toward the user had a considerable effect on the user's evalution of information services compared with those by the untrained. These findings imply that in order to control the librarian's nonverbal behaviors and to help the user overcome his barriers the information librarian as a specialist needs to assure and modify willilingly his communication behavior. Without making effective use of such nonverbal communication, information librarian could not expect to meet the user's information needs either. However, when these positive nonverbal behaviors are applied it would be highly desirable to be aware of cultural and contextual differences. With regard to increasing information services success the applicable nonverbal communication model for library management and education can be suggested as below.

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정신병동 입원환자가 지각한 간호사의 비언어적 커뮤니케이션과 간호서비스 만족도의 관계에서 신뢰감의 매개효과 (The Mediating Effect of Trustworthiness in the Relationship between Psychiatric Nurses' Nonverbal Communication and Clients' Satisfaction on the Nursing Services)

  • 위휘
    • 간호행정학회지
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    • 제15권3호
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    • pp.382-390
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    • 2009
  • Purpose: The purpose of this study was to determine whether nurses' nonverbal communication predict clients' service satisfaction and to investigate the mediating effects of their trustworthiness between nurses' nonverbal communication and clients' service satisfaction in psychiatric wards. Methods: A convenience sample of 206 psychiatric inpatients was obtained. Participants completed a demographic sheet and three study instruments. Results: There were statistically significant positive relationships between nurses' nonverbal communication, trustworthiness and clients' satisfaction. Trustworthiness was found to partially mediate the relationship between nonverbal communication and clients' satisfaction. Conclusion: Clients' perception of nurses' nonverbal communication, trustworthiness and satisfaction on the nursing services have a strong relationship. Findings contribute to a more comprehensive knowledge base regarding nursing services.

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영유아 손자녀와 그림책읽기 시 조모의 언어적·비언어적 상호작용 분석 연구 (Analysis of Verbal and Nonverbal Behaviors of Grandmothers during Young Grandchildren-Grandmother Picture Book Reading)

  • 김혜진;김명순
    • 한국보육지원학회지
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    • 제14권1호
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    • pp.87-108
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    • 2018
  • Objective: The purpose of this study was to investigate grandmothers' verbal and nonverbal behaviors during young grandchildren-grandmother picture book reading. Methods: Participants were fifty-two children aged 22-42 months and their grandmothers. The researcher visited participating children's homes or child care centers and videotaped grandchildren-grandmother book reading activities. Each grandmother read two picture books for each observation. Grandmother surveys were administered after the reading activities. Parent surveys were completed by parents and were returned to the researcher. Results: First, grandmothers began reading picture books to grandchildren when children were 6 to 11-months-old or 12 to 17-months-old. They spent 5 to 10 minutes or 10 to 15 minutes at a time reading books. Second, grandmothers' most frequent verbal behavior during young grandchildren-grandmother picture book reading was 'explaining,' followed by 'questioning,' and 'providing feedback,' in that order. Grandmothers' MLU-eojeol during grandchildren-grandmother reading was 2.56. Their most frequently used nonverbal behavior was 'pointing,' followed by 'gestures.' Lastly, there was a significant difference in grandmothers' verbal and nonverbal behaviors during grandchildren-grandmother reading, depending on the grandmothers' characteristics. Conclusion/Implications: Grandmothers use various verbal and nonverbal behaviors during grandchildren-grandmother picture book reading activities, and there are significant differences in grandmothers' verbal and nonverbal behaviors with grandchildren based on grandmothers' characteristics.

서비스제공자의 비언어적 커뮤니케이션이 신뢰와 전환장벽 및 재구매의도에 미치는 영향 (The Effect of Nonverbal Communication on Trust, Switching Barrier and Repurchase Intention)

  • 이옥희
    • 한국의류산업학회지
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    • 제14권5호
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    • pp.803-810
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    • 2012
  • This study investigates the effect of nonverbal communication on trust, switching barrier, and repurchase intention. Sample subjects used in this study were customers of a fashion shop in Sunchon. The questionnaires were conveniently sampled from July 2010 to August 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, nonverbal communication by the service provider was divided into 3 types, physical appearance and paralanguage, postures and proxemics, and facial expressions. Second, it was found that physical appearance and paralanguage, postures and proxemics, facial expression of nonverbal communication had a significant impact on customer trust. Third, given the relationship between nonverbal communication and switching barrier, it was represented that the postures and proxemics and facial expressions (except physical appearance and paralanguage) had a significantly positive influence on the switching barrier. Forth, physical appearance/paralanguage, postures/proxemics, and facial expressions (nonverbal communication) had a positive influence on repurchase intention. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intention. According to the results of this study, the more positive nonverbal communication by the service provider then the higher the customer repurchase intention as well as trust and switching barrier. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intentions.

패션제품 판매원의 비언어적 커뮤니케이션이 고객의 감정과 서비스품질에 미치는 영향 (The Effects of Salesperson's Nonverbal Communication on Consumer Emotions and Service Quality in Fashion Shopping)

  • 조윤주
    • 한국의류산업학회지
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    • 제14권3호
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    • pp.413-422
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    • 2012
  • This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

비언어 커뮤니케이션 관점에서 바라본 인터랙티브 미디어아트에 대한 접근 및 분석 (Interactive Media Art Approaching Communication through the Nonverbal Communication)

  • 목선아;백준기
    • 한국콘텐츠학회논문지
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    • 제13권12호
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    • pp.585-594
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    • 2013
  • 본 논문은 비언어커뮤니케이션의 분류방법을 사용하여 인터랙티브 미디어아트를 분석하고 관객, 작품, 작가간의 커뮤니케이션 방법에 관하여 연구하였다. 비언어 커뮤니케이션 분류방법 중 기호 및 의미 분류방법[1]을 기반으로 4가지 유형을 분석하고 인터랙티브 미디어아트 작품 분석에 적합한 오감, 몸짓, 단서, 상호작용의 기준으로 재 분류를 시도하였다. 이를 통해 각 유형에 상응하는 인터랙티브 미디어아트 작품을 분석하여 유형별 특성을 도출해 내었다. 또한 작품들이 각 유형에 중첩되는 영역을 분석하고 상호작용하는 대상을 분류한 결과, 작품에 포함되는 커뮤니케이션 방법이 다양한 비언어 커뮤니케이션의 유기적 접목에 의해 관객과 작품을 연결하는 요인으로서 작용한다는 사실을 도출하였다. 본 연구는 비언어 커뮤니케이션의 분류방법을 사용하여 인터랙티브 미디어아트 분석을 통해 관객, 작품, 작가간의 커뮤니케이션 방법에 대한 새로운 접근 방법 제시한다.

일개 노인요양기관에 입소한 치매노인과 간호사의 비언어적 커뮤니케이션 연구 (Nonverbal Communication between Patients with Dementia and Their Nurses in an Elderly Care Institution)

  • 이명선
    • 성인간호학회지
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    • 제21권1호
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    • pp.105-116
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    • 2009
  • Purpose: The purpose of the study was to describe nonverbal behaviors of nurses in communication with patients with dementia in an elderly care institution in Korea. Methods: Conversation analysis was utilized to analyze the data which were collected using video camera to capture non-verbal as well as verbal behaviors. A total of 66 episodes of everyday conversations were analyzed using seven nonverbal categories: affirmative head nodding; illustrative gestures; patient-directed eye gaze; smiling and/or laughing; forward leaning; affective touch; and instrumental touch. Results: Among seven categories, patient-directed eye gaze(94%) was the most frequently utilized among nurses followed by affirmative head nodding(67%) and forward leaning(67%), while smiling was the least used(32%). Affective touch was identified in 39 episodes(59%). Among them, the most frequently touched area was hand or handshaking(59%) followed by shoulder or back, arm, and face. There were wide differences among nurses in terms of using affective touch, ranging from 0% to 98%. Nonverbal behaviors were more frequently identified in effective episodes than in ineffective episodes. Conclusion: Actively utilizing effective nonverbal behaviors may help geriatric nurses in promoting communication and in establishing rapport with patients with dementia.

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A Study on the Effect of Nonverbal Communication of Airline's Flight Crew on Customer Attitudes

  • Lee, Yun-Young;Park, Hye-Yoon
    • 유통과학연구
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    • 제16권7호
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    • pp.17-24
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    • 2018
  • Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

로봇의 비언어적 즉시성에 대한 사례연구 (A Case Study on the Nonverbal Immediacy of the Robot)

  • 정성미;신동희;구지향
    • 한국콘텐츠학회논문지
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    • 제15권7호
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    • pp.181-192
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    • 2015
  • 비언어적 즉시성은 친밀감을 증대시키고 인터랙션을 활성화하는 등 대인 간 커뮤니케이션 상황에서 중요한 역할을 수행한다. 본 연구는 인간 로봇 상호작용 연구에서 논의되어 온 다양한 비언어적 행동들을 비언어적 즉시성이라는 개념으로 묶고, 이들이 어떻게 로봇에 대한 사람의 인지에 영향을 미치는지 파악하고자 사례 연구를 수행하였다. 그 결과 비언어적 즉시성의 요소들은 보다 활발한 언어적인 피드백을 동반할 때 대화의 쌍방향성에 영향을 줄 수 있는 것으로 나타났다. 또한 낱개의 비언어적 즉시성의 요소들은 그 의미를 강화할 수 있는 다른 채널이 없는 한, 의미의 해석이 일관되게 나타나지 않음을 보여주었다. 그리고 비언어적 즉시성의 요소 중 접촉은 로봇과 유사한 대상을 떠올리는 데에 영향을 미쳤다. 사람들은 대화할 때 사람과 동일한 사회적 규칙을 로봇에게 적용했지만, 자기 노출에 있어서는 로봇에게 더 솔직하다는 것이 드러났다. 이러한 연구 결과는 인간과 로봇이 상호작용하는 상황에서 효과적인 언어적, 비언어적 표현의 구성 원리를 제시한다는 측면에서 시사점을 가진다.

감성적 인터랙션 디자인 요소로서의 표정 요소에 관한 연구 (Study on Facial Expression Factors as Emotional Interaction Design Factors)

  • 허성철
    • 감성과학
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    • 제17권4호
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    • pp.61-70
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    • 2014
  • 로봇과 인간의 상호작용에서 언어에 의한 정보 전달은 상호작용의 한계가 있으므로, 더욱 원활하고 효율적인 의사소통과 나아가 로봇의 감정 표현까지 구현하기 위해서는 비언어적 커뮤니케이션이 필요하다. 본 연구에서는 쇼핑을 지원하는 로봇을 전제로 하여 쇼핑 행태에 따른 7가지 비언어적 정보를 도출하였다. 도출된 비언어적 정보의 요소로서 표정을 선정하고, 2D 분석을 통하여 얼굴 구성요소를 코드화 하였다. 얼굴 구성요소의 코드를 조합한 3D 애니메이션을 이용하여 비언어적 정보의 표현에 대한 유의성을 분석하였다. 분석 결과, 제안된 비언어적 정보의 표현 방법은 높은 수준의 유의성을 보여 비언어적 정보 연구의 기초자료로서 활용 가능성이 확인되었다. 다만, '당황'의 경우 코드화된 얼굴 구성 요소의 모양 적용에 한계가 있으며 보다 체계적 연구가 요구된다.