• 제목/요약/키워드: non-structural measures

검색결과 107건 처리시간 0.029초

아울렛의 제품 가치가 고객 만족도와 충성도에 미치는 영향 (Effects of Product Value of Outlet Stores on Customer Satisfaction and Loyalty)

  • 최순화;정연승;김문섭
    • 유통과학연구
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    • 제14권4호
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    • pp.93-101
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    • 2016
  • Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X2(161)=171.651, p=.000; X2/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.

주차실태를 중심으로 한 제주도 공간구조 분석 연구 (Study on the Analysis of Spatial Structure in Jeju Island Focusing on Parking Status)

  • 황경수;양정철;조항웅
    • 한국산학기술학회논문지
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    • 제22권2호
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    • pp.667-675
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    • 2021
  • 본 연구의 목적은 첫째, 주차 수급율 분석을 통한 제주지역의 공간구조를 분석하고, 둘째, 주차서비스의 지역간 불균형 정도를 파악하고자 하는 것에 있다. 셋째, 이러한 공간구조상의 주차수요서비스의 불균형 원인을 해석하고 대안을 제시하는 것에 목적이 있다. 제주지역은 급격한 인구 증가 및 관광객 증가로 인하여 교통체증 및 심각한 주차문제를 겪고 있다. 이러한 주차환경 악화는 차량을 이용하는 이용자의 불편과 보행자의 안전을 위협하는 사회적 문제도 이해되고 있다. 이를 위해 제주지역 주차실태조사 자료를 기준으로 공간구조 분석을 통해 만성적인 주차문제 해결을 위해 기존의 주차공간을 효율적으로 활용하기 위한 방안을 도출하였다. 단기 정책으로 읍·면단위 소규모 블록단위 전환, 주차공유제, 이면도로 주택가 정비 등이다. 중단기 정책으로 타 교통수단과 연계한 정책이다. 이는 대중교통 노선개편, 대중교통시설확충을 통한 대중교통 분담율 향상을 통한 주차수요관리 정책, 외곽환승주차장 확보, 시간대별 주차요금 차등화 등을 제시할 수 있었다. 이러한 정책을 시행하기 위해서는 공공분야, 민간분야, 민·관 공동분야의 각각의 분야별 주체별 공감대 형성이 필요할 것이다.

월세 임차시장의 구조적 변화에 따른 분위별 소득과 임대료 간의 부정합 분석 (Structural Changes in Rental Housing Markets and a Mismatch between Quartile Income and Rent)

  • 박정호;임태균
    • 토지주택연구
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    • 제14권4호
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    • pp.17-37
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    • 2023
  • 전체 주택 시장에서 보증부 월세시장이 차지하는 비중은 전세 지분을 잠식하며 지난 30년 간 지속적으로 증가하여(1990년 8.2% → 2020년 21.0%) 2.6배로 확대되었다. 월세 부담 분포는 공공임대 월세 지원의 확대와 고가 월세의 등장으로 월세시장 재편으로 이어지고 있다. 월세 가구의 소득 분포는 저소득 월세 가구의 소득 둔화와 고소득 월세 가구의 출현으로 양극화가 진행되고 있다. 이에 본 연구는 보증부 월세시장을 통해 월세시장의 구조적 변화와 소득-임대료 간 부정합 현상을 정량화하는 지표로 월세 가구의 임대료와 소득을 동시에 비교하여 그 추이를 측정하였다. 11개년도(2006~2021년) 주거실태조사 마이크로데이터를 이용하여 2006년(기준연도) 월세 임대료(전월세 전환율 반영)와 월세 가구 소득을 각각4분위 분포로 구획한 후 10~15년 후(분석연도) 나타난 변화를 전국과 16개 광역시·도(세종시 제외) 공간 단위에서 분석하였다. 그 결과, 전국적인 월세 주택 공급에서 최고가 4분위(25% → 18%)와 3분위(25% → 20%)의 축소로 중·상위 월세 주택 공급난을 보인 반면 공공임대주택 공급으로 2분위(25% → 28%)와 최저가 1분위(25%→ 35%)는 확대되었다. 월세 가구의 수요 측면에서 최고소득 4분위(25% → 21%)의 축소와 달리 최저소득 1분위(25% → 31%)는 확대되었다. 16개 광역시·도를 비교해보면, 월세 임대료와 월세 가구소득의 변화 방향과 강도에 있어서 지역 간 상당한 격차가 확인되었다. 특히, 서울의 월세 주택 시장은 공급 양극화로 서울 월세 가구의 소득 분포와 불균형을 이루었다. 아파트 월세시장의 구조적 변화 양상은 비아파트 월세시장과 차별화되었다. 본 연구의 결과는 향후 지역별 월세 주택 시장에서 보증부 월세 가구의 소득 분위별로 부담 가능한 임차 주택 재고를 확보하고 지역별 소득과 임대료 분포 간의 균형을 유지할 수 있는 주거안정 방안을 마련하는데 기초자료로 활용될 수 있을 것이다.

서울시 수리시설 설계기준의 기후변화 영향 고려를 위한 미래강우시나리오 산정 (Calculation of future rainfall scenarios to consider the impact of climate change in Seoul City's hydraulic facility design standards)

  • 윤선권;이태삼;성기영;안유진
    • 한국수자원학회논문집
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    • 제54권6호
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    • pp.419-431
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    • 2021
  • 최근 서울시의 강수특성이 변하고 있으며, 폭우의 발생빈도와 강도가 점차 증가 추세임이 확인되고 있다. 또한, 대부분의 지역이 도시화가 이루어져 불투수 비율이 높고 인구와 재산이 밀집되어 있어 폭우 발생 시 직접유출에 의한 홍수피해가 가중되고 있는 실정이다. 서울시는 이러한 홍수피해에 적극적으로 대응하기 위하여 침수취약지역 해소사업을 추친 중이며, 구조물적·비구조물적 다양한 대응책을 제시하고 있다. 본 연구에서는 서울시의 미래 기후변화영향을 고려한 수공구조물의 방재성능 목표 설정을 위하여 29개의 GCM의 강수량자료를 활용하여 자료 기간을 단기(2006-2040, P1), 중기(2041-2070, P2), 및 장기(2071-2100, P3)로 구분하여 RCP4.5와 RCP8.5 시나리오에 대한 시공간적 상세화를 실시하였다. 공간상세화는 기상청에서 관리하는 서울관측소의 강우량을 기준으로 GCM의 일자료를 Quantile Mapping을 통하여 처리하였으며, 시간 상세화는 K-Nearest Neighbor Resampling 방법과 유전자알고리즘 방법을 이용한 비매개변수 시간상세화 기법을 통하여 일자료를 시간자료로 상세화하였다. 시간상세화를 통해 각 GCM 시나리오별로 100개의 상세화 시나리오가 산출되어 총 2,900개의 상세화 시나리오를 바탕으로 IDF 곡선을 산출하고 이를 평균하여 미래 극치 강우량의 변화를 산출하였다. 산정결과, 재현기간 100년 지속시간 1시간의 확률강우량은 RCP4.5 시나리오에서 8~16%의 증가 특성을 보이고 있음을 확인하였으며 RCP8.5 시나리오의 경우 7~26%의 증가가 이루어짐을 확인하였다. 본 연구결과는 서울시의 미래 기후변화를 대비한 설계강우량 산정 및 수준목표별 수방정책을 수립하는데 활용이 가능할 것으로 판단된다.

中國通用航空立法若干問題研究 (Some Issues on China General Aviation Legislation)

  • 란상
    • 항공우주정책ㆍ법학회지
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    • 제31권2호
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    • pp.99-143
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    • 2016
  • General aviation and air transport are two wings of the civil aviation industry. Chinese air transport is developing rapidly, and has become the world second air transport system only second to US since 2005. However, Chinese civil aviation is far behind the world average level, and cannot meet requirements of economic construction and social development. The transition and structural adjustment of Chinese economy provide the general aviation with a unprecedented broad market. The prospect of general aviation is promising and anticipated. The development of general aviation industry needs the legislative supports, and the current legislative conditions of Chinese general aviation are undoubtedly far behind the realistic requirements. Accelerating the legislation in Chinese general aviation industry requires scientific legislation concept. First, Legislation must promote development of general aviation industry. The general aviation will serves as a Chinese emerging industry that boosts domestic demand, promotes employment and expedite domestic economic development. We should, based on both the concept of promoting the industrial development of general aviation and national industrial planning, enact and rectify relative laws and regulations. And we should also straighten out the relationship between aviation security and industrial development and promote the revolution of low-altitude airspace management in an all-round way, in order to improve the utilization rate of airspace resources, classify and establish airspace, simplify examination and approval procedure and intensify operation management. In addition, what we should do is to expedite the infrastructure layout construction, guide the differentiated but coordinated development of general aviation industries in various areas, establish a united supervision mechanism of general aviation, redistrict the responsibilities of Chinese Air Control Agency and set up legislation, law enforcement and judicial systems with clarified institutions, clear positioning and classified responsibilities, so as to usher in a new era of the legislative management of Chinese general aviation industry. Second, shift the focus from regulations to both regulations and services. Considering the particularity of the general aviation, we should use American practices for reference and take into account both regulation and service functions when enacting general aviation laws. For example, we should reduce administrative licensing and market supervision, and adopt "criteria" and "approval" management systems for non-commercial and commercial aviation. Furthermore, pay attention to social benefits. Complete social rescuing mechanism through legislation. It should be clarified in legislation that general aviation operators should take the responsibilities of, and ensure to realize social benefits of environmental protection and ecological balance .Finally, rise in line with international standards. Modify Chinese regulations which is inconsistent with international ones to remove barriers to international cooperation. Specify basic legislative principles. One is the principle of coordination. Realize coordination between the civil aviation and general aviation, between military aviation and civil aviation, and among departments. Two is the principle of pertinence. The general aviation has its own rules and specialties, needing to be standardized using specialized laws and regulations. Three is the principle of efficiency. To realize time and space values of general aviation, we should complete rules in aerospace openness, general aviation airport construction, general aviation operations, and regulation enforcement. Four is the principle of security. Balance the maximum use of resources of Chinese airspace and the according potential threats to Chinese national interests and social security, and establish a complete insurance system which functions as security defense and indemnificatory measure. Establish a unified legal system. Currently, the system of Chinese general aviation laws consists of national legislation, administrative laws and regulations and civil aviation regulations (CAR). Some problems exist in three components of the system, including too general content, unclear guarantee measures, incomplete implementation details, and lacking corresponding pertinence and flexibility required by general aviation regulations, stringency of operation management and standards, and uniformity of standards. A law and regulation system, centered on laws and consisting of administrative laws regulations, industrial regulations, implementation details, industrial policies and local laws and regulations, should be established. It is suggested to modify the Civil Aviation Law to make general aviation laws complete, enact the Regulations of General Aviation Development, and accelerate the establishment, modification and abolition of Chinese general aviation laws to intensify the coordination and uniformity of regulations.

영상처리기법을 이용한 다중 변위응답 측정 알고리즘의 검증 (Verification of Multi-point Displacement Response Measurement Algorithm Using Image Processing Technique)

  • 김성완;김남식
    • 대한토목학회논문집
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    • 제30권3A호
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    • pp.297-307
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    • 2010
  • 최근 토목, 건축 구조물의 유지관리 기술에 대한 관심이 커지고 있으며 구조물의 성능저하 및 노후화 등으로 구조적 안전성의 검토가 요구되는 구조물의 수가 급증하고 있는 실정이다. 그리고 구조물의 노후화 및 부재의 균열 등으로 인하여 강성이 저하되면 구조물의 동특성에 변화가 나타나게 되며 구조물의 실제 거동상태에서 동특성을 분석하여 손상부위와 손상정도를 정확히 판단하는 것은 중요한 문제이다. 구조물 모니터링에 사용되는 대표적 계측장비가 동적계측기이다. 기존의 동적계측기는 측정 센서와 장비를 연결하는 케이블 길이가 길어질 경우 신뢰할 수 있는 데이터를 얻기 힘들고 각 센서와 계측기를 1:1로 연결하는 방식을 취하고 있어 비경제적이다. 따라서 센서를 부착하지 않고 원거리에서 진동을 측정하는 방법이 필요하다. 구조물의 진동을 계측하기 위하여 적용 가능한 비접촉식 방법으로는 레이저의 도플러효과, GPS를 이용하는 방법 및 영상처리기법 등이 대표적이다. 레이저의 도플러효과를 이용하는 방법은 정확도가 상대적으로 높지만 비경제적이며, GPS를 이용하는 방법은 장비가 고가이고 신호 자체의 오차와 데이터 취득속도의 제약이 있는 단점이 있다. 그러나 영상신호를 이용하는 방법은 간편하고 경제적이며 접근이 어려운 구조물의 진동 및 동특성 추출에 적합하다. 기존에도 센서를 대신하여 카메라의 영상신호를 이용하는 연구가 수행되기도 하였으나, 기존의 방법은 구조물에 부착된 표적의 한 지점을 기록한 후 영상처리기법을 이용하여 진동을 측정하는 방법으로서 측정 대상이 비교적 국한적일 수 있다. 그러므로 본 연구에서는 영상처리기법을 이용하여 구조물의 다중 변위응답을 측정할 수 있는 방법의 타당성을 검증하기 위하여 진동대 실험 및 현장재하실험을 수행하였다.

가족계획과 모자보건 통합을 위한 조산원의 투입효과 분석 -서산지역의 개입연구 평가보고- (An Intervention Study on Integration of Family Planning and Maternal/Infant Care Services in Rural Korea)

  • 방숙;한성현;이정자;안문영;이인숙;김은실;김종호
    • Journal of Preventive Medicine and Public Health
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    • 제20권1호
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    • pp.165-203
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    • 1987
  • This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

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