• Journal of Information Technology Applications and Management
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• v.21 no.4
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• pp.157-171
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• 2014

As electronic word of mouth plays an important role in purchase behavior among consumers, the number of studies on the impact of electronic word of mouth is rapidly increasing. Nevertheless, it is difficult to discover comparative studies on the mass media which had a great impact on consumer's purchase behavior before the impact of electronic word of mouth becomes greater versus the social media where electronic words of mouth are created and distributed. It is considered that it seems to be necessary to find an appropriate mutual supplement point between the media designed for a successful marketing by comparing and analyzing the existing mass media versus the social media, major media for electronic word of mouth. Therefore, this study aims to compare and analyze the impact of comments on movie revenue in the representative forms of mass media such as online news and social media blogs. In particular, this study also considers an appropriate media for promoting movies by period by comparing and analyzing the two media before and after film release. For analysis, this study collects the information on the number of comments on online news and blogs in 70 Korean movies released in 2011 and 2012 from five weeks before film release to eight weeks after film release on a daily basis via Naver. This study also collects the information on the movie revenue using the statistical data of movie industry from Korean Film Commission. As a result of empirical data analysis, it is found that the two media showed no difference in movie revenue before film release, but after film release, the impact of blogs was more significant than that of online news.

• Korean journal of communication and information
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• v.25
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• pp.41-64
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• 2004

This study examined the impact of newspaper scale on the use of local government's news releases by local newspapers. Thus, to see the impact, the four local newspapers and the local government's news releases were content-analyzed. Further, through a depth interview, this study tried to understand local journalists' thoughts on using the news releases published by local government. This study hypothesized a negative relationship between the newspaper scale and the degree of the use of news release, between the scale and the dependent rate on the news releases, and proposed a positive relationship between the scale and the writing styles(neutral, negative, neutral, positive). The research results supported the first two hypotheses, and the third partially. Thus, the greater the newspaper scale, the higher the degree of the use of news release by local newspaper. And the greater the scale, the higher the dependent rate on the news releases. In addition, the smaller newspaper in the scale showed more positive and negative writing styles than the larger did. On the other hand, the larger newspaper tend to have more neutral writing style than the smaller did. The interviewee also indicated, in terms of newspaper scale, there was diverse perspectives on the use of news release.

• The Korean Nurse
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• v.11 no.4 s.60
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• pp.65-68
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• 1972

• The Korean Nurse
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• v.12 no.2 s.64
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• pp.97-98
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• 1973

• The Korean Nurse
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• v.12 no.1 s.63
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• pp.61-62
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• 1973

• The Korean Nurse
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• v.12 no.5 s.67
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• pp.28-28
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• 1973

• The Korean Nurse
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• v.11 no.2 s.58
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• pp.80-81
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• 1972

• The Korean Nurse
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• v.13 no.5 s.73
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• pp.72-72
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• 1974

• The Korean Nurse
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• v.11 no.1 s.57
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• pp.70-70
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• 1972

• The Korean Nurse
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• v.11 no.3 s.59
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• pp.75-76
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• 1972