• 디지털융복합연구
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• 제11권5호
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• pp.257-265
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• 2013

창업실패에 대한 선행연구들은 상장기업의 도산원인을 도출하는데 주력하여 왔다. 본 연구에서는 창업기업을 대상으로 실패원인과 실패과정을 분석하고자 한다. 20개 창업기업의 실패사례를 바탕으로 신생의 어려움과 ERIS모델을 활용하여 창업실패 원인을 도출하였다. 국내 창업기업들에게는 경영능력 부족, 연구개발 및 제품화 실패, 판로 확보 어려움과 같은 신생의 어려움이 존재함을 발견하였다. 또한, 창업 실패과정을 사업준비 부족형, 자원획득 실패형, 전략부재형, 마케팅 실패형으로 유형화 하였다.

• Asia Marketing Journal
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• 제22권2호
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• 건축사
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• 통권622호
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• pp.74-79
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• 2021

• 한국언어정보학회지:언어와정보
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• 제19권2호
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• pp.19-36
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• 2015

The aim of this paper is to investigate the usage of Korean markers -(n)un and -i/ka in editorial texts focusing on information structure. Noun phrases ending with the markers -(n)un and -i/ka were annotated semi-automatically using a corpus obtained from an online newspaper. Two important factors to determine the choice of markers were examined with the annotated data: referential givenness/newness and position in a sentence. Referential givenness and newness were adopted as indicators of information structure, topic and focus respectively. In addition to quantitative analysis, qualitative analysis was conducted on the selected data. The results suggest that both the marker -(n)un and -i/ka could carry a topic and a focus reading. Sentence position also played a crucial role in determining the marker, and the marker -i/ka was used more frequently in a later position of a sentence than the marker -(n)un.

• 한국의류학회지
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• 제32권11호
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• pp.1739-1749
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• 2008

This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

• 산경연구논집
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• 제10권5호
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• pp.49-58
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• 2019

Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.

• 벤처창업연구
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• 제18권2호
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• pp.81-93
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• 2023

디지털 경제 아래에서 기업들은 새로운 비즈니스 환경을 맞이하고 있다. 선행 연구에 따르면 신생 기업은 대기업이나 기존 기업에 비해서 자원을 확보하고 새로운 관계를 구축하는 데에 있어서 여러 측면에서 불리한 위치에 놓여져 있다고 설명한다. 하지만 디지털 경제와 플랫폼 생태계를 다루고 있는 최근 연구에서는 디지털 플랫폼이 창업 기업의 규모의 불리함(Liability of smallness)과 신생의 불리함(Liability of newness)를 극복하는 효율적인 수단이 될 수 있음을 시사하고 있다. 이러한 점에 주목하여 본 연구에서는 신생 기업이 플랫폼을 효과적으로 활용하여 신생의 불리함(Liability of newness)과 규모의 불리함(Liability of smallness)이라는 제약적 상황을 효과적으로 극복하고 성장하는 과정을 '지니더바틀' 기업의 사례를 통해 살펴보고자 하였다. 본 연구를 위해 먼저 신생 기업인 지니더바틀이 플랫폼을 통해 자원의 불리함을 극복하고 시장 규모를 확대하는 과정을 분석하였다. 이커머스 시장에서 지배적인 우위를 차지하고 있으며 충성도가 높은 고객을 확보하고 있는 플랫폼에 보완자(complementor)로서 합류하여 신규 고객을 확보하고 시장 내 입지를 다지는 메커니즘을 설명하고자 하였다, 둘째, 소비자의 고관여라는 특성이 지배적인 뷰티 분야에서 신생 기업이 효과적으로 인지도와 정당성을 확보할 수 있는 방안으로 플랫폼 활용 전략이 유용한 선택이 될 수 있음을 살펴보고자 하였다. 특히 이러한 과정들을 기존 조직 이론에서의 논의와 플랫폼 우산효과를 결합하여 설명함으로써 이론적 측면에서 공헌하고자 하였다. 나아가 디지털 플랫폼이 전통적인 시장의 경쟁 구도를 변화시키며 이러한 환경에서 신규 기업들이 경쟁 우위를 확보하는 방안에 대한 향후 연구에 대한 방향성을 제시하고자 하였다.

• 복식
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• 제52권6호
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• pp.139-164
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• 2002

The objective of this Paper was to identify the internal and external symbols of Punks, and to assess the significance of punk style giving an inspiration to many high fashion designers. For this objective. comprehension on widely discussed idea of punk, furthermore grasping the internal and external form by inquiring historically punk look, and importantly looking into new ideas pursued by punk fashion by studying traits of punk image in 1980's and after are done. Punk in the latter half of the 70's was anti-fashion expressed for the young of working class to rebel against the established generation. At first some of the fashion was popularized by the young who imitated pop stars under the specific economy of Britain, and others with movement of hippie Punk is aesthetics extremism which neglects traditionalism in the past but pursues newness. It denied traditional way of expression and principles of aesthetics but created newness. Punk look was symbolized as poor look. grotesque, androgynous, black, graffiti, and bricolage. And the internal meanings of these symbols are ego-screaming, expression of nihilism, resistance, irony and ridicule, search for hedonism. The punk phenomenon continues today. Some teens still cling to the complete look. whether they have punks' idea and value or not. Diverse elements of punk style play a major role in the current trend of fashion and a source of the fresh inspiration for the high fashion designers. Punk style is truly the story of a fad that turned to fashion.

• 한국콘텐츠학회논문지
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• 제5권5호
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• pp.92-99
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• 2005

특정 문화 콘텐츠에 대한 대중적 호응의 이면에서 펼쳐지는 정치경제학과 개인의 심리학에 이르기까지의 드라마를 완전히 이해하기란 쉽지 않다. 다만 장르영화의 흥망성쇠에서도 볼 수 있듯이 대중은 영화라는 문화 콘텐츠를 통해 새로움과 진부함이 교차하는 지점, 즉 자신이 알고 있는 세계의 현존을 확인하는 동시에 그 너머의 세계에 대한 비전을 통해 삶의 의미를 재구성하고자 한다는 것은 분명하다. 본고는 이와 같은 맥락 안에서 <매트릭스> 시리즈의 서사가 제시하는 혼성적 특징을 서사와 인물, 함축적 의미의 저장고로 존재하는 종교적/철학적 질문의 측면에서 분석하고자 한다. 이러한 분석은 새로움과 진부함의 경계 사이에서 현란한 곡예를 보여줌으로써 대중성을 획득한 동시에 SF 영화의 담론을 활성화시킨 <매트릭스> 시리즈의 전략을 이해할 수 있는 하나의 방안이 될 것이다.

• 경영과학
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• 제25권3호
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• pp.101-122
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• 2008

A wide variety of convergent digital products are emerging through the combination of multiple independent digital technologies. Digital convergence provides new revenue sources for businesses and new ways of satisfying individual needs of consumers. Despite its business and consumer implications, little research has addressed how people perceive or evaluate convergent products. This study aims at understanding how consumers interpret and evaluate convergent digital products by conducting two consecutive studies. Firstly, a survey was conducted to understand how people interpret convergent products in three ways suggested by the conceptual combination theory based in cognitive science. Secondly, an experiment was conducted to investigate the impact of combination strategies and product similarities on user evaluation of convergent products. Study results indicate that similarity of constituent products has a substantial effect on the interpretation of concept combination strategies. Moreover, combination strategy and product similarity were found to have substantial effects on user comprehension, perceived newness, and preferences for convergent products. This paper ends with an examination of the implications and limitations of the study results.