• 한국식품영양학회지
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• 제25권2호
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• pp.299-307
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• 2012

In this study, Kimchi usage was examined by nationwide consumers. 1,000 consumers between 20~60 years olds from 15 cities/province based on an administrative district participated in this questionnaire, which were one-on one interviews from September 23th to October 14th, 2009. 76.1% of the customers prepared Kimchi by them self, 26.9% customers received Kimchi from relatives and, 13.1% purchase Kimchi from the market. In addition, the rate of preparing Kimchi by themselves increased with age(p<0.05). 4~6 cabbage heads(34.5%) was the most preferred quantity for preparing Kimchi at a time, which was followed by more than 10 heads(25.2%) and 2~3 heads(22.9%). Chinese cabbage Kimchi was the most preferred type for purchase. 49.1% of customers purchased Kimchi at the supermarket and warehouse market and the origin of the ingredients, taste and-, price of Kimchi were considered important factors. The satisfactory scores of selling Kimchi were variety 3.60, taste 3.11, freshness of main ingredient 3.10, hygiene 2.86, -appropriate salt usage 2.99 and-, the origin of ingredients 2.94. There were significant difference between gender in taste and hygiene of selling Kimchi (p<0.05). In conclusion, to provide more appropriate Kimchi based on changes in Kimchi usage and consumption patterns at home and in the community, new types of Kimchi should be developed.

• 산업공학
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• 제18권1호
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• pp.1-9
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• 2005

A new logistics concept is needed through the sharing information between suppliers and consumers, which maximizes the customers service and its flexibility by changing functional- oriented to process-oriented. As in many other industries, communication and data manipulation technology have led to systematical change to the logistics industry. One of the biggest changes of the industry that lies ahead is Consolidated Transportation. To improve this systematically false logistical environment, developing an integrated logistics information system with consolidated transportation, framework, standardization, and data integration is essential. However, no party outstands as the leading party for nationwide improvement of logistics, nor does the right analysis and design for it. Therefore, successful nationwide logistics model is yet to exist. This paper provides individual parties, which consider efficient consolidated transportation as their business models, with instructions for logistics information system so that they could be competitive in the market. It also helps companies collect user requirements for efficient consolidated transportation, and utilize it for its development. Finally, this paper extracts the design of algorithm for the efficient consolidated transportation.

• 융합경영연구
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• 제11권5호
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• pp.29-44
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• 2023

Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

• 농촌지도와개발
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• 제15권3호
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• pp.461-497
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• 2008

The objective of the study was to evaluate the impact of the Call System of agricultural extension services in Korea. The respondents were satisfied on the speedy solution (74.5%), consultation (88.4%), and accessibility (79.7%) of the call system. However, satisfaction of farmers on in-depth consultation was higher (74.3%) than the satisfaction rated by the public servants of RDA (48.9%). Both groups replied positively (70.4%) on the need for expansion of the call system. The analyses of the results leads to a conclusion that there is a need to increase marketing on the importance of RDA's Call System to customers of agricultural extension and to improve accessibility through expansion of the system in other areas. These could solve the decreasing number of extension professionals and improve the quality and efficiency of extension services. These analyses may be useful as bases for a nationwide Call System that connects the center with other districts and for planning a renovation of information-oriented agricultural extension services. The issue that needs improvement is to abandon the grounds of agricultural technology information provider and respond to the customers' needs efficiently by building an established Call System which can minimize the side effect of the trends of reforming and downsizing the organization. It is needed to develop a unified management Call System of agricultural technology information that could provide real-time information, and database the results simultaneously for use as feedback to the Rural Development Programs. Related laws and policies need to be improved to establish a nationwide information network that maximizes the current network in agricultural regions to spread information, to provide institutional support, and to encourage development of training system and research and development by concerned institutes.

• 한국항만경제학회:학술대회논문집
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• 한국항만경제학회 2003년도 정기학술대회지
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• pp.193-218
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• 2003

Today, the marketplace environment is changing faster and more dramatically than ever before. With the rapid growth of Internet Shopping mall, electronic commerce transaction, we have big changes on distribution fields. At this circumstances, traditional markets cannot help suffering from serious contraction and market failure between highly advanced department store and internet based shopping mall giving lower prices and higher customer satisfaction program. In addition, traditional markets have made an critical role on our retail markets for a long time, but they confront a crucial crisis on nationwide owing to external markets circumstance change and internal factors. In this study, we made efforts to suggest rational political scheme to recover many difficulties as analyzing market factors affecting traditional market, such as, modernized management skill, specialized items, customers satisfactions program, and so forth.

• Asia Marketing Journal
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• 제15권4호
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• pp.213-222
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• 2014

MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 "MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers' requirements. Also, MPC develops essential solutions for customer consulting and management. In this case, we describe how MPC succeeded in the Korean market and identify its key success factors. Also, we discuss the issues faced by contact centers and suggest solutions.

• 한국산업정보학회논문지
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• 제16권5호
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• pp.115-126
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• 2011

본 연구는 한국이동통신시장에서 새로운 제품과 서비스인 스마트폰이 도입됨에 따라 용이성과 유용성이 전환장벽, 고객만족과 고객충성도에 미치는 영향을 분석하는데 초점을 두었다. 본 연구는 용이성을 외생변인으로 하고, 유용성, 전환장벽, 고객만족과 고객충성도를 내생변인으로 하여, 변인 간의 영향관계를 파악하는 구조방정식모형을 설계하였다. 본 연구에서는 기술수용 모형에서 유래한 용이성과 유용성을 도입하여 품질과 고객만족 관계를 연결하여 그 영향관계를 분석하였다.본 연구에서는 스마트폰의 사용 용이성과 유용성이 미치는 영향관계 경로를 6개 가설로 구축하여 검정하였다. 가설검정을 위해서 452명을 대상으로 설문조사를 실시하여 자료를 수집하였으며, AMOS19와 SPSS19를 이용하여 실증분석을 하였다. 검정결과는 다음과 같다. 첫째, 스마트폰 용이성과 유용성은 전환장벽에 유의한 영향을 미치고 있었다. 둘째, 용이성은 유용성에 유의한 영향을 미치고 있으며, 셋째, 유용성은 고객만족에 유의한 큰 영향을 주고 있었다.

• 융합정보논문지
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• 제10권2호
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• pp.146-153
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• 2020

본 연구는 자연치유 분야와 경영학의 서비스마케팅을 결합한 융합연구로써 자연치유서비스품질이 이를 이용한 고객의 충성도에 미치는 영향을 살펴보고, 두 변인 간에서 서비스 가치와 고객 만족이 매개역할을 하는지 살펴보았다. 이를 통하여 자연치유서비스 분야의 연구에 대한 기초제공과 관련 산업의 발전에 기여 하고자 하였다. 연구를 위해 전국의 20대부터 50대까지를 대상으로 일반적으로 자연치유라고 통용되는 범위를 제시하였으며, 이에 해당하는 경험자를 대상으로 설문조사를 하였다. 자료 분석은 통계프로그램 SPSS 24.0과 변수 간 인과관계를 파악하기 위해 AMOS 24.0 프로그램을 이용하였다. 연구결과 자연치유서비스 품질은 이용고객의 충성도에 긍정적 영향을 미치는 것으로 확인되었으며, 서비스 가치와 고객 만족은 서비스품질과 충성도 사이에 매개역할을 하며 긍정적인 영향을 미치는 것으로 나타났다.

• 문화기술의 융합
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• 제7권3호
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• pp.231-239
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• 2021

본 연구는 태권도장의 서비스품질이 만족 요인에 미치는 영향력 효과검증을 파악하여 서비스품질 효과성 재입증에 의의가 있으며, 현재 수련생 감소와 코로나바이러스-19(COVID-19) 사회적 악영향까지 더해져 경영적 어려움에 처해있는 전국의 태권도장 경영방안에 실무적 자료를 제공하고자 한다. 이에 본 연구에서는 2010년 1월부터 2020년 12월까지 국내에 발표된 연구를 선정하였고, 선정과정을 거쳐 총 11편을 최종분석대상으로 선정하였다. 이에 결론은 다음과 같다. 첫째, 태권도장 서비스품질 요인이 만족에 미치는 전체 영향력 효과크기는 중간 수준으로 확인되었다. 둘째, 서비스품질의 하위요인에 따른 만족(도장, 고객, 수련생)에 미치는 효과크기는 유형성이 가장 높았고, 확신, 응답, 공감, 신뢰성 순으로 나타났으며, 요인 간의 유의한 차이는 나타나지 않았다. 셋째, 만족 유형에 따른 서비스품질 효과크기는 수련생 만족이 가장 크게 나타났으며, 도장, 고객만족 순으로 나타났다.

• 로봇학회논문지
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• 제6권1호
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• pp.10-17
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• 2011

This paper deals with researching and designing the fastening parts to be used in order to assemble various Teaching Aids Robots (or Hands-on Robots) with originally incompatible parts supplied by different manufacturers. The suggested fastening parts provide the compatibility among Teaching Aids Robots even though the educational robot customers use incompatible parts from different companies. The designed fastening parts are classified into four set groups such as frame set, sliding-bar set, connector set, and set of chuck and rivet/bolt. Each set of the fastening parts reflects the needs collected from the users, and then some portion of new idea has been added to implement the needs. In this paper, the examples of the Teaching Aids Robots which are assembled with both commercial parts and the designed parts are presented in order to evaluate the compatibility and usability of the suggested fastening parts. As a result, both compatibility and usability of the fastening parts suggested in this paper were proved. The designed fastening parts have been distributed to more than 100 elementary schools nationwide.