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Comparison on Fashion Information Sources, Clothing Benefits Sought & Purchase Criteria according to Consumers' Time Pressure Level (소비자의 시간압박 수준에 따른 패션정보원, 추구혜택, 구매기준 비교연구)

  • Kim, Chil-Soon;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.20-30
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    • 2006
  • The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

A Study of T-Shirt Graphic Designs Shown in Fashion Collections (패션컬렉션에 나타난 티셔츠의 그래픽디자인에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.7
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    • pp.727-740
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    • 2012
  • This study is for the enhancement and utilization of future graphic design for T-shirts and deals with the expression styles and features of T-shirt graphic designs that appear in modern fashion. A literature examination about graphic design and T-shirts was performed for the research method and the analysis followed 378 pieces of graphic design featured in four major international collections for females from 2001S/S to 2011S/S. The research results from the expression type of T-shirt graphic design in the modern fashion are as follows. Expression in graphic figure accounts for the largest portion of 40.8% that includes illustration or cartoon characters, personal figure or part of the physical body, object in daily life or landscape pictures, animals and plants, and others. Expression given in text with typography or logo accounted for 27.5%, expression combined with letter/text, graphics and geometric figures accounted for 24.3%, geometrical expression accounted for 7.4%; most of which are given in print. Characteristics found in modern fashion graphic design are as follows. First, role of sort of public relations marketing was accompanied with utilization of brand logo or symbol. Second, visual play was shown in a sense of humor with diverse graphic figures and playful texts, witty layout with graphic motives, and a free design formation. Third, it denoted a front burner issue delivering the message for various current events or arguments via the way of texts, slogans, and symbolic pictures. Fourth, it depicted artistry through the self-expressive creation of the designer.

A Study on Sizes Specifications of Infants' Apparels (유아복(乳兒服)브랜드 치수규격(値數規格) 실태(實態) 조사(調査) 연구(硏究) II)

  • Kim, Jin;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.3 no.4
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    • pp.31-39
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    • 1999
  • The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.

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Estimate on Recognition and Satisfaction for High Quality Ice Creams of University Students in Seoul.Kyonggi Area (수도권 대학생들의 고급 아이스크림에 대한 인지도 및 만족도 평가)

  • Jung, Bu-Won;Park, Wook-Byung;Kang, Kun-Og
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.3
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    • pp.459-466
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    • 2009
  • This study surveyed university students in the Seoul and Kyonggi areas regarding their recognition and satisfaction of high quality ice creams. In terms of their preference for high quality ice creams, 152 (40.2%) answered "moderate", and 200 (52.9%) answered "likeable" or "very likeable", showing a very high preference. Ice cream was most often consumed as a snack (30.0%). The preferred food materials in combination with ice cream were fruits (32.8%), followed by chocolates (28.8%), dairy (15.6%), and nuts (7.7%). Many students viewed ice cream as an unhealthy food (46.8%), and the most frequent reason for using a selected brand was "taste" (46.6%), followed by "variety" (16.1%), "advertisement" (14.1%), and "operating of chain shop" (10.3%). In terms of overall satisfaction, 41.4% answered "somewhat satisfactory" or "very satisfactory", and only 9.8% answered "somewhat unsatisfactory" or "very unsatisfactory". The satisfaction construct was divided into nine sectors: nutrition, low calorie, functional, taste, color, variety, high quality, hygiene, and value. When these sectors were analyzed, "variety" was "somewhat satisfactory" or "very satisfactory" (74.2%), and "value" was "somewhat unsatisfactory" or "very unsatisfactory" (47.5%). In the analysis of satisfaction factors according to sectors, the Cronbach's $\alpha$ value related to nutrition was 0.755, that of preference was 0.830, and that of image was 0.661.

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Understanding the consumer shopping experiences on Black Friday using critical incident technique - Focused on the responses of university students in the United States - (결정적 사건 기법을 이용한 소비자의 블랙 프라이데이 쇼핑 경험에 관한 연구 - 미국 대학생 소비자의 응답을 중심으로 -)

  • Shim, Soo In
    • The Research Journal of the Costume Culture
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    • v.22 no.2
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    • pp.346-359
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    • 2014
  • Black Friday, a biggest holiday shopping season in the United States, has been regarded as a great opportunity that fashion retailers can dramatically increase their sales. However, there has been a lack of attention to consumers' shopping experiences on Black Friday from the consumer perspectives. The objective of this study is to explore consumer shopping experiences on Black Friday, in terms of consumer responses toward the experiences, shopping values, and any possible factors influencing the experiences. The method of critical incident technique was used with 198 critical incidents extracted from 165 responses of university students in the United States. As results, the shopping experiences on Black Friday were categorized into positive vs. negative shopping experiences. After that, the positive and negative experiences were respectively divided into two common themes: utilitarian shopping value vs. hedonic shopping value. In addition to the common themes, 12 categories were also emerged. Among positive experiences, utilitarian shopping experiences includes two categories of off-price shopping and shopping for expensive products, whereas hedonic shopping experiences includes three categories of impulse buying, holiday atmosphere, and shopping for the latest or luxury brand products. Among negative experiences, utilitarian shopping experiences includes four categories of modest discounts, out of stock, time-consuming queues, and fatigue of holiday shopping, while hedonic shopping experiences includes three categories of crowded environments, compulsive buying, and poorly managed stores. In conclusion, it is notable that consumer can undergo negative as well as positive shopping experiences on Black Friday. Implications and suggestions are also discussed.

A Study of Playfulness Shown in the Haute Couture Collections - Mainly Focused on Works after the Year 2000 - (오뜨꾸뛰르 컬렉션에 나타난 유희성에 관한 연구 - 2000년 이후 작품을 중심으로 -)

  • Kim, Sun-Young
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.475-487
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    • 2008
  • The purposes of this study are to find the values of playful design by exploring what forms of playful expressions and characteristics appear in the haute couture collections that feature "high culture" other than street fashion or popular fashion and to help expand the scope to include newer and more creative design ideas. Concerning theoretical background, the study reviewed the literature to understand the concept of playfulness and see what types of playfulness there are and how it is expressed. Based on the results, the study examined the features of playfulness by analyzing the works of haute couture collections which since 2000. The results can be summarized as follows: First, designers in the haute couture collections constructed their own identities by expressing their instinctive desire for playfulness through graffiti such as cartoons or scribbles and delivering direct and specific messages or ambiguous and symbolic meanings through such things. Second, the haute couture collections revealed the human body in a transformed or distorted shape through deformation of clothes or accessories presented brand-new dressing styles by breaking away from the past ways of dressing; and expressed playfulness intentionally with distorted materials. Third, is the "depaysement" technique. This collage technique selects all possible objects going beyond inartistic routine matters or boundaries of which we are aware and changes their positions and purposes of use to express the playfulness of "harmony in disharmony." Fourth, the haute couture collections created a feeling of playfulness by featuring parodies of retro elements, a slice of popular culture, or a variety of painting styles. Finally, like using dolls or toys as accessories or making direct use of parts of clothes, combinations between attributes given by the images of those accessories themselves and creativities found in haute couture dresses are just as fun of authoritarian bias in favor of prestigiousness.

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Muscle Length and Shortening Velocity Changes during the Different Types of Vertical Jumps (수직점프 동작시 근육길이와 수축속도 변화)

  • Chae, Woen-Sik
    • Korean Journal of Applied Biomechanics
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    • v.14 no.1
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    • pp.161-172
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    • 2004
  • 본 연구의 목적은 각기 다른 수직 점프 동작 시 근육의 길이와 근육의 수축속도 변화를 비교 분석하는데 있다. 피험자의 운동학적 변인들을 분석하기 위해 2대의 고감도 카메라를 (60 Hz, Panasonic AG455) 사용하여 점프 동작을 촬영하였다. 대퇴직근, 내측광근, 외측광근, 중간광근, 대퇴이두근(단두), 내측과 외측 비복근의 길이와 근수축 속도는 Brand et al. (1982)에 의해 제시되어진 하지근 기시 정지점의 3차원 좌표값과 동작분석을 통한 하지 분절간의 회전 및 변환행렬을 사용하여 측정되어졌다. 일반적인 근육 길이와 수축속도의 변화 형태는 각기 다른 점프간에 매우 유사한 형태를 보였다. 상승기 초기에 대퇴사두근의 길이가 최대인것으로 나타났으며, 이에 반해 대퇴이두근과 내외측 비복근은 공중 동작이 발생하는 시점에 근의 길이가 최대인 것으로 나타났다. 근육의 길이 변화 범위는 대퇴직근이 35.9에서 47.5 cm, 외측광근이 29.4에서 38.8 cm, 중간광근이 31.5에서 38.0 cm, 내측광근이 30.9에서 38.6 cm, 대퇴이두근이 21.3에서 39.1 cm, 외측비복근이 31.4에서 33.5 cm, 내측비복근이 30.5에서 33.2 cm인 것으로 나타났다. SQ와 CMJ에서는 대퇴사두근의 최대 단축성 수축 속도와 대퇴이두근과 내외측 비복근의 최대 신장성 수축이 공중동작이 발생하기 바로 전에 이루어졌다. 대퇴사두근의 최대 신장성 수축과 대퇴이두근과 내외측 비복근의 최대 단축성 수축은 일반적으로 피험자가 착지하는 순간에 발생되어졌다. 그러나 HJ와 DJ에서는 대퇴사두근의 최대 신장성 추축과 대퇴이두근과 내외측 비복근의 최대 신장성 수축이 하강기 초반에 발생되어졌다.

Analysis on Recognition, Practice and Information Acquisition Behaviors regarding Food Additives of University Students (식품첨가물에 대한 대학생의 인식과 실천 행동 및 정보 획득 행동 분석)

  • Kim, Hyochung;Kim, Meera
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.572-584
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    • 2014
  • The purpose of this study was to investigate the levels of recognition, practice and information acquisition behaviors regarding food additives of university students for development of educational programs. The data were collected from 283 students in the Yeungnam region through a self-administered questionnaire. The level of concern about food additives was intermediate. The level of checking labels for food additives when buying processed foods was not high. The main reason for not checking labels for food additives was "Buying the special brand products repeatedly". In the factor analysis for perception of food additives, three factors were categorized; effect of food additives on human health, administration and regulation of food additives, and necessity of food additives. According to regression analyses, grade, concern about food additives and perception of amount of food additives had significant effects on human health. The significant variables for administration and regulation of food additives were gender, grade, major, monthly allowance and concern about food additives. In addition, major was a significant variable for the necessity of food additives. Many respondents did not reduce intake of food additives; males did less than females. Most respondents answered they did not acquire sufficient information about food additives. Regarding needs for information content on food additives, respondents wanted information about safety of food additives the most, followed by items of labels for food additives, and ways to reduce intake of food additives.

A Study of Strategy plan for the Improvement on menu marketing Commoditization. (메뉴 상품 마케팅 전략방안에 관한 연구)

  • 김장익;홍철희
    • Culinary science and hospitality research
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    • v.4
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    • pp.347-367
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    • 1998
  • It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

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The Comparative Study for Green Building model house design in Korea (국내 친환경 건축 모델하우스에 대한 비교 연구)

  • Kang, Yeon-Joo;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.212-223
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    • 2012
  • The "Eco-friendly", "Green" concepts was began around 1992 after the Rio Environmental Summit, and the need for sustainable development globally widespread. The green building certification system was began around 2000 and the concept of green building was started in the late 1990s. The green building, which welcomes a period of radical change, is for the survival of the Earth "climate change" and reducing energy consumption in building sector. In this architecture of eco-friendly concept, the green building is rapidly expanding and existing as a ecological environment preservation. Moreover, the realization of zero energy house is to mandate for new buildings in 2025. The aim of further eco-friendly is through the prior ecosystems to restore and product energy for the 9 Green Building model houses in this paper. Building in the concept of ecology is to show about change into 7R's from the 3R's. The "Reduce", "Reuse", "Recycle" consisting of "3R's" is correlated with the traditional to the present Green Building Design. U.S. NCARB (National Council of Architectural Registration Boards) change into the concept of 7R's as "Receive", "Restore", "Respect" and "Remember", added to "3R's". In this paper, the 9 Green Building model houses do not meet the criteria of 7R's. But, the Green Tomorrow of Samsung C & T Corporation meet the 6 criteria for 7R's. This company is most comfortable at low carbon Green Building model houses. Conclusionally, introduction of eco-friendly technologies and amenities for the health of human and natural community life is to advance eco-friendly construction and enhance brand value of housing. By the way, The problem of eco-friendly architecture is initial investment and maintenance. Therefore, eco-friendly architecture and government has to try solving of this difficulty.

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