• Archives of design research
• /
• v.16 no.4
• /
• pp.47-58
• /
• 2003

Introduction of rich media is influencing strategy, planning, and design field of internet advertising. Although past studios had suggested that using rich media in internet advertising is effective in building higher brand recognition, there has been little research on specific design factors of rich media advertising. Therefore, the purpose of this study is to analyze the effectiveness of design factors for brand recognition. The result of this study suggests that illustrated image was more effective than photo images for higher brand recognition. Also, sound with narration resulted in higher brand recognition than in the case of only sound.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.584-591
• /
• 2014

This article discussed emotion and communication at the film editing theory. By editing as a form of communication, audiences response to the new facts of the story or the new shot as its details and then it uses their ability to induce. Lev Kuleshov, by the famous Mozhukin experiment, intended to show that montage draw spectator's inferences on emotion and association beyond content of the individual shots. The continuous editing technologies such as 180-degree rule, matching eye-view and behavior, 30-degree rule, and continuity of sound, light and color, enhance emotion. Point-of-view editing is the main device to maximize the film's emotion. Point-of-view editing serving the purpose of the film narration is a powerful means to practice and to persuade emotion communication.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.117-125
• /
• 2013

Early 1920s, Joseon film production began with Japanese colonial rule organization and expanded into civilian. These films were influenced by the documentary film what recorded the scenery and the custom also influenced by kino drama that displayed the place of a dramatic incident. So these films developed into the form emphasize on place. At that time, hollywood serial films were popular. So the first Joseon films shooted a picturesque place and a landmark of the city in the background where heros took a risk. In the style stakes, Joseon films looked very similar to Japanese films. shooted long-take and long-shot, it had rhythm with narration of benshi and emphasized on visual excitation by using color. Early 1920s Joseon films which were similar to Japanese films changed from Japanese style to Hollywood style caused by Na woon-kyu's .

• English Language & Literature Teaching
• /
• v.16 no.4
• /
• pp.267-290
• /
• 2010

The purpose of this study is to analyze the writing tasks included in the newly developed high school English textbooks in the aspects of genre, rhetorical structure, task type, and authenticity in order to find out whether these tasks could contribute to improving Korean EFL students' writing skills. A total of nine textbooks were selected for the study and every writing task in each textbook was analyzed. The results show that various types of genres were incorporated in the tasks, but very few opportunities were provided for students to acquire characteristics of specific genres. In terms of rhetorical structure of text, narration, illustration, and transaction were required most, whereas not a single writing task asked students to use classification or cause and effect. Many of the writing tasks analyzed offered linguistic and/or content support through the use of models, which displays traces of the product-based approach to teaching writing. Lastly, most of the tasks lacked authenticity represented by explicit discussion of purpose and audience. Implications for L2 writing task development and writing instruction in the Korean EFL context are discussed.

• Journal of Korean Academy of Nursing
• /
• v.39 no.2
• /
• pp.237-248
• /
• 2009

Purpose: The purpose of this study was to investigate the experience of urinary incontinence (UI) for elderly Korean women using a narrative approach. Methods: The data were collected using individual in-depth interviews with 15 communitydwelling elderly women who had UI for at least 1 yr. The narratives of the life stories of these women were analyzed from the actor’s perspective, motivation and purpose of actions, and action toward goal achievement. Also the narratives on UI were analyzed according to cognition, behavior, and evaluation of UI. Results: Three major types of the life stories emerged from the analysis. First, the conquest narrative type reflects active characteristics of narrators within the circumstances of the sociocultural context. Second, the patience narrative is characterized as having flexibility between self determination for goal achievement and the boundary of the sociocultural context. Lastly, the compliance narrative reflected characteristics of narrators who easily adapt their way of life to circumstances. In terms of UI, the narrators in all three types lacked awareness of UI as an illness condition. Three different reasons are specifically identified according to the narrative types. Conclusion: The results of this study indicate that the concept and the illness behaviors related to UI in elderly Korean women with UI were closely related to the way of women's lives within the sociocultural and historical context.

• 한국전산유체공학회:학술대회논문집
• /
• 2008.03b
• /
• pp.362-368
• /
• 2008

The purpose of this is providing employees who take charge of operation and maintenance at power plant with education contents that can be used for self-studying and on the job training through their computers. We developed the education contents for making actually application possible using this piping and instrument diagram(P&ID), operation and maintenance procedure, unit specification and material of 500MW thermal power plant those include unit equipment 3-dimension animation, character and narration performance considering making teaching plan, flexibility, extension, reuse, maintenance and focusing on user. Specially, we developed the flash type education contents about power plant operation based on the plant 3-dimension animation and the spot real picture concerned about new generation trend for power plant incoming employees actual knowledge. in addition, this contents apparently contributed to improve the level of employees technical power as distributed to employees.

• The Journal of the Korea Contents Association
• /
• v.11 no.3
• /
• pp.116-127
• /
• 2011

This paper proposes interactive game elements for children : contents, design, sound, gesture recognition, and speech recognition. Interactive games for early children must use the contents which reflect the educational needs and the design elements which are all bright, friendly, and simple to use. Also the games should consider the background music which is familiar with children and the narration which make easy to play the games. In gesture recognition and speech recognition, the interactive games must use gesture and voice data which hits to the age of the game user. Also, this paper introduces the development process for the interactive skipping game and applies the child-oriented contents, gestures, and voices to the game.

• Journal of the Korea Society of Computer and Information
• /
• v.5 no.2
• /
• pp.14-21
• /
• 2000

In the position of the users, it suggests the technology information space as a now paradigm, which supplement the function of science information DB. ICPIS which inputs described papers with keywords, offers the itemized summary of these contents, the visual indication and comparison of similar thesis. and it also supplises the abundant summary information, survey information, more than ten volumes of info communication thesis with starting the casual relation extraction for the users, playing a significant role in ICPIS is called KP, and it is package of domain knowledge that unifies the extraction and structure narration of the technology information. ICPIS extracts the technology information among the thesis that are deserved by the natual language treatment in the itemized KP described , and form the prescribed summary structure in KP.

• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.68-75
• /
• 2012

The terrestrial television broadcasting has increased the number of the specialized job drama in the programming in 2000's, for overcoming the limit of the materials and reflecting the new sociocultural phenomenon valuing the specialized job. This drama benefits from good audience and huge fans, while the low average rate of audience shows the limit of competitiveness of this new genre. The text analysis clarifies three traits of the specialized job drama. At first, this genre is characterized by the variety of materials and the attempt of realistic description. Then, its narrative structure is organized so as to develop a story based rather on the success of career than on the relation of love. Finally, its last trait lives in the character of the heroes which is a creation based on the narrative structure.

• The Journal of the Korea Contents Association
• /
• v.6 no.7
• /
• pp.127-135
• /
• 2006

This study analyzed narrative composition and examined storytelling elements to develop Shin, Dong Yeop's Epic Poem Geumgang into cultural contents. This piece's narration involves separately or compositely historical, fictional, and lyrical compositions and the hierarchical meaning of each composition contributes to exposing the poet's historical view and perception of reality. This piece also contains several storytelling elements by presenting various hierarchies of events and characters. This pieces' heroic characters, war epics and fictional spaces, and mythical stories are very important storytelling elements, and will be effectively used to develop cultural contents for Geumgang.