• Title/Summary/Keyword: narcissistic orientation

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The Relation between Narcissistic and Cosmetics Shopping Orientation of Consumers (소비자의 자기애(自己愛) 성향과 화장품 쇼핑성향과의 관계)

  • Hwang, Yeon-Soon
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.326-336
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    • 2009
  • The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.

Consumers' Type According to Narcissistic Orientation and Consumption Value of Apparel Products and Cosmetics (나르시시즘성향에 따른 소비자유형과 의류제품 및 화장품 소비가치)

  • Hwang, Yeon-Soon
    • Fashion & Textile Research Journal
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    • v.13 no.3
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    • pp.364-372
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    • 2011
  • The primary purposes of this study were to classify consumer's type according to narcissistic orientation of consumer and then to reveal consumer's perception differences on consumption value of apparel products and cosmetics subject to the types. Data were collected from 194 female college students in Ulsan. It was analyzed by frequency analysis, factor analysis, cluster analysis and MANOVA, ANOVA using SPSS Win 12.0. The results were as follows: First, consumer's types classified according to narcissistic orientation were non-narcissist, high-narcissist, leadership and self-absorption. Second, in the consumption value of apparel products case, there were significant differences in effective value, symbolic value and sensitive value among the types. Third, in the consumption value of cosmetics case, there were significant differences in sensitive value and effective value among the types.

A Study on the Mediating Effect of Obesity Stress in the Relationship between Narcissism and Clothing Behavior Related Appearance by Plus Size Consumers (플러스 사이즈 소비자들이 인식하는 자기애 성향과 외모 관련 의복행동의 관계에서 비만 스트레스의 매개효과에 관한 연구)

  • Choi, Mi Young;Lee, Jaeil
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.615-630
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    • 2016
  • This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

Consumers' Narcissistic Orientation and Apparel Products Benefits Sought (소비자의 나르시시즘성향과 의류제품추구혜택)

  • Hwang, Yeon-Soon;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.12 no.3
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    • pp.338-346
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    • 2010
  • The primary purpose of this study was to investigate consumers' narcissistic orientation group and apparel products benefits sought. The data were collected from 272 female consumers in Pusan, Daegu and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, cluster analysis, MANOVA using SPSS Win 12.0. The results were as follows. First, cluster analysis on narcissism orientation identified four groups such as non-narcissism group, high narcissism group, privilege conscious group and achievable desire conscious group. Second, the groups related to their apparel products benefits sought were high narcissism group and privilege conscious group. There were significantly differences between the groups and apparel products benefits sought such as social prestige, impressive improvement and personality.

The Influencing Factors of Interpersonal Relationship in Nursing Students (간호대학생의 대인관계에 영향을 미치는 요인)

  • Park, Wan-Ju;Ha, Tae-Hi;Kim, Hee-Sook
    • The Journal of Korean Academic Society of Nursing Education
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    • v.12 no.2
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    • pp.229-237
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    • 2006
  • Purpose: The purpose of this study was to investigate the influencing factors of interpersonal relationship in nursing college students for effective learning ability and teaching strategy. Method: In order to get the data by self-questionnaire, 166 subjects were selected. The instruments for this study were Preceptual Orientation Scale, Self-Efficacy Scale, Narcissistic Personality Disorder Scale, and Interpersonal Relationship Scale. The dada was analyzed by percentage, mean, standard deviation, t-test, one-way ANOVA, Scheffe' test, Pearson's correlation coefficient and Stepwise multiple regression using SPSS 12.0 program. Result: The main factors that affect interpersonal relationship were self-perception and social-efficacy. These variables were account for 37.9% of interpersonal relationship. The significant influencing factors on interpersonal relationship were self-perception, social-efficacy. Conclusion: It is necessary to develop a strategy to get positive perceptual orientation and successful interpersonal relationship for nursing college students by further studies with small group program for the best result.

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Adolescent Psychology (청소년심리(靑少年心理))

  • Cho, Doo-Young
    • Korean Journal of Psychosomatic Medicine
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    • v.6 no.2
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    • pp.97-103
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    • 1998
  • A dolescence can be defined as the period between pubescence and physical maturity, and the passage through adolescence(age of 12-19) forms a critical period. Major developmental tasks of adolescence are construction of an emancipated identity, realistic ambitions, and reasonable ideals, and the further development of sexual and social identities. In early adolescence one struggles to adjust psychologically to the spurt in growth and tensions filled with sexual and aggressive impulses. There are reshuffling of peer groups due to differing rates of maturation, early adolescence crushes, sublimation of sexuality, and the resurgence of oedipal feelings. One reaches so-called period of formal operations in cognitive development. In mid-adolescence one struggles to overcome family attachments and controls, and it is a time marked by revolt and conformity. One has to overcome sexual repression while caught in reactivation of oedipal attachment. Peer groups gains in importance, and the peer group changes into a youth group that carries the youth culture. Late adolescence is a period of achieving an ego identity and capacities for intimacy. One has to prevent premature closure : Identity foreclosure limits both opportunity and the ability to guide one's own life. Gradually adolescent begins to have a loss self-centered and narcissistic orientation to one's sexual and affectional needs, and becomes involved in love relationship.

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