• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.338-346
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• 2010

The primary purpose of this study was to investigate consumers' narcissistic orientation group and apparel products benefits sought. The data were collected from 272 female consumers in Pusan, Daegu and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, cluster analysis, MANOVA using SPSS Win 12.0. The results were as follows. First, cluster analysis on narcissism orientation identified four groups such as non-narcissism group, high narcissism group, privilege conscious group and achievable desire conscious group. Second, the groups related to their apparel products benefits sought were high narcissism group and privilege conscious group. There were significantly differences between the groups and apparel products benefits sought such as social prestige, impressive improvement and personality.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• Journal of the Korean Data and Information Science Society
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• v.28 no.3
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• pp.647-658
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• 2017

This study aims to explore the relative influences of covert narcissism and evaluative concerns perfectionism on SNS addiction tendency, and the mediating effect of evaluative concerns perfectionism in the influence of covert narcissism on SNS addiction tendency of undergraduates. The results of this study can be summarized in the following. First, control failure and disturbance of adaptive, avoidance of negative emotion, and virtual life orientation and withdrawal were best accounted for by exploitation/self-centeredness. On the other hand, absorption and tolerance was best accounted for by hypersensitivity/vulnerability in undergraduates. Also, SNS addiction tendency was accounted for by only socially prescribed perfectionism of evaluative concerns perfectionism. Second, evaluative concerns perfectionism partially mediated the relations between covert narcissism and absorption and tolerance and between covert narcissism and virtual life orientation and withdrawal, while it didn't mediate the relations between covert narcissism and control failure and disturbance of adaptive and between covert narcissism and avoidance of negative emotion.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.146-156
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• 2015

The purpose of this study was to identify the mediating effect of anger expression between covert narcissism and SNS addiction proneness. It was conducted to measure anger expression, covert narcissism, and SNS addiction proneness from 252(132 male, 120 female) university students. The mediating effect was analyzed through Preacher and Hayes' SPSS Macro and bootstrapping analysis. As a result of analysis, first, there were positive relationship among covert narcissism, anger expression, and SNS addiction proneness. Second, anger-out had significant mediating effect within the relationship of covert narcissism and SNS addiction proneness. Third, anger-out had significant mediating effect within the relationship of covert narcissism and disturbance of adaptive life and control failure, preoccupation and tolerance, avoidance of negative emotions. Forth, anger-in and anger-control had significant mediating effect within the relationship of covert narcissism and virtual life orientation and withdrawal. Implications of these results were explored in relation to the importance of covert narcissism and SNS addiction proneness. In addition, this implication and suggestions for future research are provided.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.326-336
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• 2009

The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.55-63
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• 2018

This study aims to analyze remediation of games and fictions in Korean virtual reality game fictions and to derive the storytelling of virtual reality game fictions through them. The purpose of this study is to explore the possibilities that Korean game fiction based on the web can be expanded as popular literature. The main character of the fiction is a male in his twenties. In the neoliberal society, he is set as a member of the neglected class and lacking privilege. He enters the virtual world because of the deficiency experienced in the real world. It minimizes the mediation process between the real world and the interface. On the other hand, the repetitive actions performed by the protagonist belong to the category of self - destructive labor. As a result, he shows signs of narcissism. In the Korean virtual reality game fiction, the magic circle appears blurred, and the real world and the virtual world are linked. In this process, the virtual world functions as a substitute space to solve the problem of reality. The establishment of such a space, and the resolution of conflicts are merely narrative characteristics of Korean game fictions that are different from North America and Europe.