• Proceedings of the Korean Society for Quality Management Conference
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• 1998.11a
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• pp.325-332
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• 1998

In the context of total quality management, customer satisfaction is a key factor of success. Customer needs have been in the past described with rather vague words. In order to lead in the competitive market, product designers must be willing to interpret and reflect customer perceptions of a product on the design. The objective of this research is to develop a systematic process capable of linking customer preferences on a product to the design of product elements or specifications. The design process consists of multivariate statistical analyses, semantic differentials, and multidimensional scaling techniques under the framework of a methodology known as quality function deployment which is frequently used to construct a quality design process. The process being established is expected to serve as an effective means to communicate between the customer and the designer through proper representational schemes of design elements.

• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.115-130
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• 1999

The price structure of housing market varies depending upon market price policy rather than low or high price policy because of IMF. The object of this study is to develop an analysis system for analyzing housing market and its demand. The analysis system consists of four major categories: macro index analysis, market decision analysis, housing market analysis, and consumer analysis. We model each category by using a variety of techniques such as generalized linear model, categorical analysis, bubble analysis, drill-down analysis, price sensitivity meter analysis, optimum price index analysis, profit index measurement analysis, correspondence analysis, conjoint analysis, and multidimensional scaling analysis. Seoul apartment data is analyzed to demonstrate the practical usefulness of the system.

• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.2
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• pp.13-24
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• 1994

the purpose of this study was to suggest managemental strategies for one-day use recreational area in public sector under competitive environment with private sector. Data was collected from citizens of Seoul, and 10 recreational areas were determined by a preliminary survey. Theses areas were regarded as "products", then positioning was applied to these products. Perceptual map was produced by multidimensional scaling to identify degree of competition among areas. Properties, which were developed by the Kelly Repertory Grid, were utilized to understand the strong and weak points of each area. Ideal types of recreational areas were analyzed by PREFMAP, then the size and distribution of recreation market of Seoul were found by grouping of individual ideal point by cluster analysis. Several strategies were suggested to enhance the competitive power for public recreation areas, and a few comments were described to improve this method for future research.

• Journal of the Korean Society for Library and Information Science
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• v.19
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• pp.243-261
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• 1990

계량서지학이 도서관 정보학 분야에 응용된 지 20년이 지난 지금, 이론 및 실무에 남긴 발전적 기여를 고찰함과 동시에, 컴퓨터를 비롯한 정보기술의 발달로 계량서지학의 가치와 중요성은 한층 더 폭넓게 인지되고 있다. 본 연구는 계량서지학의 개념 정리와 그 특성을 분석함으로써 다양한 이론적 근거 및 장$\cdot$단점을 파악하여 향후 연구방향 설정에 기초를 제시함을 그 목적으로 한다. 문헌구조를 분석하는 군집분석(cluster analysis), 동시인용분석(co-citation analysis), 인용문맥분석 (citation context analysis), 다차원축적기법(multidimensional scaling technique) 등에 대한 최근의 연구 동향 및 추이를 분석함으로써 도서관 실무 혹은 정보시스팀에 계량서지학의 실제 응용을 제시하였다. 아울러, 계량서지학의 3대법칙-Lotka's law, Brandford's law, Zipf's law-의 발달 단계, 상관관계 및 응용분야를 연구함으로써 전반적인 도서관 관리와 이론정보학의 연구방향을 설정하고 있다.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.629-638
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• 2001

This study was intended to identify the desired image and fabric preference of woman college student for apparel and the relationship between these variables. Data were collected by questionnaire distributed to 260 woman college students through August to September of 2000. After eliminating incomplete questionnaires, 236 were analyzed. The most desired image was neat, and the most preferred fabric was natural fiber textile in fiber contents and light and soft in fabric sensation. The avoided image was masculine, and the negative sensation was heaviness. As a result of factor analysis, 7 factors -cute, intellectual, animate, neat, mature, sporty, sexy- were determined in image. And 8 factors -soft, durable, flat, rigid, light, bulky, heavy, pliable- were determined in fabric sensation. These factors explained large percentage of variance respectively. Multidimensional scaling was employed to analyze the relationship between desired image and fabric preference. Two dimensions were accepted to interpret the relationship. One of the results showed the closeness among the natural fiber textile, lightness, durability and natural image. And the short distance among the blended textile, elasticity, warmness and sporty image was presented.

• Korean Journal of Medicinal Crop Science
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• v.13 no.5
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• pp.262-269
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• 2005

The objective of this study was to assess genetic diversity among 6 different wild ginseng populations from New York, Kentucky, North Carolina, Pennsylvania, Tennessee and Virginia, and to compare these wild populations to one cultivated population. RAPD markers were used to estimate the genetic difference among samples from the 7 populations. The 64 random primers were screened, and 15 primers were selected which exhibited the 124 highly reproducible polymorphic markers. The ratio of discordant bands to total bands scored was used to estimate the genetic distance within and among populations. Multidimensional scaling (MDS) of the relation matrix showed distinctive separation between wild and cultivated populations. The MDS result was confirmed using pooled chi-square tests for fragment homogeneity. This study suggests that RAPD markers can be used as population-specific markers for American ginseng.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.73-85
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• 2004

The purpose of this study was to investigate the characteristic and sensibility of Japanism fashion designs which represented by Japanese designers and Western designers. The stimulus were 29 pictures of contemporary fashion designs which represented the Japanism style fashion designs from fashion collections. The data were analyzed by Cluster analysis, Factor analysis, Multidimensional Scaling Method and Regression Analysis. The specific objectives were as follows ; 1) As result of design analysis, Japanism fashion sensibility is unique and good-looking. 2) As result of the factor analysis. 4 factors which are Attractiveness, Attention, Maturity and Hardness and softness. 3) According to sensibility positioning, The Japanism fashion design was classified by Decorative-Simple, Hard-Soft. 4) As result of the Regression Analysis, The preference of Japanism fashion design was related to attractive factor. 5) As result of the Regression Analysis. The buying desirable of Japanism fashion design was related to attractive, attentive and mature factor.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.11 no.2
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• pp.65-82
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• 2000

The purpose of this study is to compare web directories and users categories, and to identify factors for organizing knowledge structure. Date was collected by questionnaires and analyzed by factor analysis and multidimensional scaling. The result shows that Yahoo！ directories and users categories are different. There are three factors, dynamic and static, visual and acoustic, relationship between hierarchic organization for differentiating knowledge structure.

• The Korean Journal of Ecology
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• v.7 no.3
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• pp.119-131
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• 1983

The cluster analysis on the distribution of epiphytic lichens on the north, south, east and west slope of Mt. Hanra was carried out by three methods, sum of square algorithm (SSA), prinicipal component analysis (PCA) and multidimensional scaling method(MDS). Analysis of concentration (AOC) was used for the comparison between the lichen communities of north and south slope. The lichen species was identified 35 species by Hale and Culberson technique. The classification of sites by SSA method was divided into two areas in four slopes, and that of species by SSA, PCA and MDS methods was classified into three clusters in east slope, four clusters in south and west slope, and there clusters in north slope. The comparison between north and south slope of the distribution of lichens indicates that loight elevation of north slope (NH; 1600m~1900m) was similar to that of relative low elevation of south slope (SL; 1000m~1300m). The genus lichen, Anaptychia, Parmelia, Lobaria and peltigera was found as the dominant genus in both slopes.