• 한국유통학회지:유통연구
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• 제15권1호
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• pp.25-47
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• 2010

고객만족제고에 관심을 기울이고 노력을 경주하는 기업이 늘어나면서, 유통업자들에게 고객만족제고 인센티브를 제공함으로써 그들의 고객만족노력을 불러일으키고자 하는 노력 역시 활발해 지고 있다. 이러한 노력은 상호 경쟁하는 멀티채널을 운용하는 기업들 역시 마찬가지이다. 그러나 지금까지의 고객만족제고방안에 관한 연구는 종업원이나 단일유통업자 등단일주체에 초점을 두고 진행되어 왔을 뿐 경쟁이 발생하는 멀티채널 상황에서의 고객만족제고 인센티브에 대해서는 별다른 연구가 이루어지지 않고 있다. 이러한 문제의식에서 출발하여, 본 연구에서는 게임이론에 기반한 수리경제학적 분석을 통해 멀티채널을 운용하는 기업의 고객만족제고방안에 주안점을 두어 제조업자가 두 유통업자를 운용하는 멀티채널 모형을 상정하여 고객만족제고 인센티브를 어떻게 제시하는 것이 바람직한지 규명하였다. 본 연구의 주요결과는 다음과 같다: (1)명성수준이 높을수록 고객만족제고 인센티브 수준을 높이는 것이 바람직하다. (2)멀티채널 사이의 보완적 외부효과가 클수록 고객만족제고 인센티브 수준을 높이는 것이 바람직하다. (3)유통비용이 클수록 멀티채널에서의 고객만족제고 인센티브의 수준은 낮게 제시하는 것이 바람직하다. (4)채널간 경쟁강도가 높을수록 고객만족제고 인센티브 수준을 높이는 것이 바람직하다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.90-96
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• 2007

In multi-location inventory systems, lost sales due to stockout decreases not only retailers' profit but also whole supply chain's profit. Transshipment between retailers has been considered to be a major solution to the stockout problem, and many supply chains implement transshipment coalition among retailers. However, in practical situations, retailers occasionally refuses to accept the transshipment requests, mainly because they concern the future stockout possibilities of their own. Thus, the objective of this research is to analyze the effect of retailers' interaction under the transshipment coalition environment based on the simulations, and to provide effective policies to promote retailers' transshipment cooperation. Policies using penalty and incentive scheme are proposed, and it is shown that using proposed policies both the retailers' and the headquarter's profit can be increased.

• 산업경영시스템학회지
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• 제26권1호
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• pp.85-94
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• 2003

In this paper, a mathematical model is developed for economic design of multi-stage distribution system that consists of factory, central distribution centers, local distribution centers and retailers. The retailers are supplied products from different stage suppliers according to order size. The retailers are supplied products from factory if demand amount is large, central distribution center if medium, local distribution center if small. The economic design is to determine the economic size of facility factors that consist of distribution system. The cost factors are transportation cost from supply places to demand places, handling cost at distribution centers and inventory holding cost at retailers. It is to determine the transportation route of each retailer, the size and number of the vehicle at factory and distribution centers, the handling amount at distribution centers in order to minimize the total costs. The mathematical model is represented, the solution procedure is developed, and a numerical example is shown.

• 산업경영시스템학회지
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• 제37권3호
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• pp.129-138
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• 2014

This paper is to analyze the cycle time of the vendor in a single-vendor multi-buyers supply chain. The vendor is the manufacturer and the buyers are the retailers. The cycle time of the vendor is the elapse time from the beginning time of the production to the beginning time of the next production. The cycle time of the vendor that minimizes the total cost in a supply chain is analyzed. The cost factors are the production setup cost and the inventory holding cost of the vendor, the ordering cost and the inventory holding cost of the retailers. The cycle times of the vendor obtained with the costs of the vendor is compared with those obtained with the costs of the vendor and the retailers. Various numerical examples are tested if the cycle times of the vendor for both methods are the same.

• 대한산업공학회지
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• 제37권4호
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• pp.279-288
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• 2011

The past researches focused on the supply chain network that consists of factories, distribution centers and retailers for single product type. This research is required because the factory for single product type is advanced to reconfigurable type in order to produce various products, according to customers' various purchase forms and time. This research is also required because in the past researches, the material flows from factories to distribution centers and from distribution centers to retailers, but recently, there are material flows between distribution centers. The supply chain network in this research consists of reconfigurable manufacturing system, multi-layered distribution centers, and retailers. A simulator is developed to analyze the material flow on the supply chain network. The developed simulator is web-based designed by using Java Server Page and MS-SQL, so as to maximize the convenience for users.

• 경영과학
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• 제29권3호
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• pp.107-120
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• 2012

In this paper we propose an effective genetic algorithm for solving the integrated inventory and routing problem of supply chain composed of multi-warehouses and multi-retailers. Unlike extant studies dealing with integrated inventory and routing problem of supply chain, our model incorporates more realistic aspect such as positive inventory at the multi-warehouses under the assumption of inventory policy of power of two-replenishment-cycle. The objective is to determine replenishment intervals for the retailers and warehouses as well as the vehicles routes so that the total cost of delivery and inventory cost is minimized. A notable feature of our algorithm is that the procedure for evaluating the fitness of objective function has the computational complexity closing to linear function. Computational results show effectiveness of our algorithm.

• Management Science and Financial Engineering
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• 제11권3호
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• pp.1-17
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• 2005

Agent technology has been widely applied in today's electronic business, such as mobile agents, multi-agent information systems, etc. In particular, multi-agent systems have been applied as powerful simulation tools to study complex business networks composed of various self-interested trading firms and/or human beings. In this paper, we build an integrated model that consists of a multi-agent B2C market model and a B2B trade network model, and incorporate more reality than much of prior work. Then with this model, we carry out experimental studies on two different strategies that are common in electronic business - 'loyal' strategy (retailers try to build stable cooperation with suppiers to ensure material supply) and 'cost-saving' strategy (retailers try to reduce cost by choosing suppliers with lower wholesale price).

• 패션비즈니스
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• 제20권2호
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• pp.134-148
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• 2016

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.

• 산업경영시스템학회지
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• 제38권3호
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• pp.117-126
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• 2015

This paper is to analyze an integrated production and inventory model in a single-vendor multi-buyer supply chain. The vendor is defined as the manufacturer and the buyers as the retailers. The product that the manufacturer produces is supplied to the retailers with constant periodic time interval. The production rate of the manufacturer is constant for the time. The demand of the retailers is constant for the time. The cycle time of the vendor is defined as the elapsed time from the start of the production to the start of the next production, while the cycle times of the buyer as the elapsed time between the adjacent supply times from the vendor to the buyer. The cycle times of the vendor and the buyers that minimizes the total cost in a supply chain are analyzed. The cost factors are the production setup cost and the inventory holding cost of the manufacturer, the ordering cost and the inventory holding cost of the retailers. The cycle time of the vendor is investigated through the cycle time that satisfies economic production quantity with the production setup cost and the inventory holding cost of the manufacturer. An integrated production and inventory model is formulated, and an algorithm is developed. An numerical example is presented to explain the algorithm. The solution of the algorithm for the numerical examples is compared with that of genetic algorithm. Numerical example shows that the vendor and the buyers can save cost by integrated decision making.

• 한국의류산업학회지
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• 제16권5호
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.