• Title/Summary/Keyword: multi-hierarchy

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Study on the Preferred Store Type and Store Choice Properties of Clothing Shopping Consumers Based on the AHP Method (AHP 기법을 이용한 의류쇼핑 소비자의 선호점포 유형과 점포선택 속성에 관한 연구)

  • Park, Jin-Je;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.138-151
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    • 2012
  • This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

Regarding the Preliminary Feasibility Study of National R&D Program : With Focus on the Applicability of Theory of Attractive Quality (국가연구개발사업 예비타당성조사 제도의 평가방식에 대한 연구 : 매력적 품질이론의 적용 가능성에 대하여)

  • Yim, Sung-Min;Jung, Uk
    • Journal of Korean Society for Quality Management
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    • v.42 no.2
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    • pp.131-143
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    • 2014
  • Purpose: This paper discusses the intrinsic assumption of one-dimensional relationship between the upper and lower levels in AHP(Analytic Hierarchy Process) for the Preliminary Feasibility Study of National R&D Program. This assumptions has not been questioned in academia and industry so far. Methods: This discussion is induced by understanding the Theory of Attractive Quality (Kano et al. 1984) and explains the limitation of AHP in the preliminary feasibility study of national R&D program. Results: In this paper, we propose a new questioning method based on two dimensional perspective, which is named as 2D-AHP (two dimensional AHP), to overcome the limitation. The main idea stems from the observation that the relationship between the upper and lower levels in AHP can vary depending on the subject of R&D. Conclusion: The two dimensional perspective pointed out in this paper should be more deeply studied in the field of MCDM(multi-criteria decision making) since it can be applied to the more general problems in human decision making.

정보통신표준화분야 우선순위결정을 위한 방법론 연구

  • 박기식;구경철;서의호
    • Korean Management Science Review
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    • v.11 no.3
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    • pp.129-151
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    • 1994
  • This paper focuses on method of setting priorities for telecommunications Standardization in which usually includes prioritization, resource allocation, standardization schedule for each SWA is based on prioritization of SWAs. We mainly used the Analytic Hierarchy Process(AHP) and a modified Delphi technique as a method for planning process. Recently, rapid technology evolution in telecommunications fields increases the necessity of developing more and more new standards. Also increased complexity of technologies makes standards more complicated, more specified and more thick than the past ones. As a result, the number of SWAa(Standardization Work Areas) and SWIs(Standardization Work Iterms) is being increased continuously. Furthermore, rapid telecommunication environment changes such as deregulation, liberalization, privatization, regionalization, and globalization surrounding telecommunications standardization grows increasingly important. To cope with these challenges and to make the more efficient use of the limited standardization resources, i.e., time, financial, personal resources, we will suggest logical and rational approach that is a backbone of strategic plan for telecommunication standardization. The telecommunication standardization planning process involves a MCDM(Multi-Criteria Decision Making) process. The Analytic Hierarchy Process(AHP) is a kind of MCDM approach. Our method is based on a combination of a modified Delphi technique and an application of AHP(spreadsheet model). Analyzed data from Delphi technique is used as inputs to AHP. In addition we also focus on the technique how to combine group judgments and to handle a large number of comparisons.

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Selecting Strategic Energy Technology R&D Programs Applied to the AHP Approach as Planning a Big-sized Energy R&D Program (대형과제 기획시 계층분석적 의사결정기법을 적용한 전략적 에너지기술 R&D 프로그램 선정)

  • Lee, Seong-Kon;Mogi, Gento;Kim, Jong-Wook
    • New & Renewable Energy
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    • v.4 no.1
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    • pp.25-30
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    • 2008
  • The R&D budget of energy technology development has increased in the sector of korean energy technology development continuously. In addition to that, KIER, the government invested research institute and unique energy technology R&D research institute, is trying to plan for a big-sized energy R&D program for the well focused R&D and excellent research outcomes. In the phase of R&D process, the planning is one of the most important sectors because it drives the direction of R&D. In this study, we suggest the assessment criteria to select a strategic energy technology R&D programs by the analytic hierarchy process, which is one of multi-criteria decision making method (MCDM)We structure 2 tiers of hierarchy for assessing a big-sized R&D program and also establish 6 criteria in the level 1, which are energy environment, economic spin-off, technical spin-off, marketability, KIER mission, and cost. We allocate the relative weights of criteria by checking the values of consistency ratio as making pairwise comparisons. The result of this research will provide the decision makers as they select a right well focused R&D program.

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The AHP Method to Quantitate Investigation Items of Cut Slope (계층분석과정을 통한 절토사면 조사항목의 정량화)

  • Lee, Jong-Young;Shin, Chang-Gun;Kim, Yong-Soo;An, Sang-Lo
    • Proceedings of the Korean Geotechical Society Conference
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    • 2006.03a
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    • pp.732-737
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    • 2006
  • The facility diagnosis technique of past subjective judged the technical expert and interpreted stably mainly. The facility the periodical civil official becomes indispensability consequently with the law and the system and objectivity inspection which relates with a this and development of diagnosis technique were necessary. Currently the evaluation elements which relate with an inspection and diagnosis technique depended to the subjectivity of each facility quality, data statistics, diagnosis know-how, various circumstance and the technical expert and the evaluation item came to decide. But the evaluation score distribution of marks of each item depended plentifully in data analysis result and experience. The past method is weak in logically because the objection theoretical background and basis are insufficiency. Consequently in order to apply a data analysis result and an experience logically, it used AHP(Analytic Hierarchy Process) method from this research. It is visible with the fact that the application result reconfirmation and complement process will be necessary the technique which is suitable in the multi facility management. Also it is expected with the fact that the application characteristic from the next relation technique will be excellent.

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Selecting strategic energy technology R&D programs applied to the AHP approach as planning a big-sized energy R&D program (대형과제 기획시 계층분석적 의사결정기법을 적용한 전략적 에너지기술 R&D 프로그램 선정)

  • Lee, Seong-Kon;Mogi, Gento
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.11a
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    • pp.690-693
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    • 2007
  • The R&D budget of energy technology development has increased in the sector of Korean energy technology development continuously. In addition to that, KIER, the government invested research institute and unique energy technology R&D research institute, is trying to plan for a big-sized energy R&D program for the well focused R&D and excellent research outcomes. In the phase of R&D process, the planning is one of the most important sectors because it drives the direction of R&D. In this study, we suggest the assessment criteria to select a strategic energy technology R&D programs by the analytic hierarchy process, which is one of multi-criteria decision making method (MCDM). We structure 2 tiers of hierarchy for assessing a big-sized R&D program and also establish 6 criteria in the level 1, which are energy environment, economic spin-off, technical spin-off, marketability, KIER mission, and cost. We allocate the relative weights of criteria by checking the values of consistency ratio as making pairwise comparisons. The result of this research will provide the decision makers as they select a right well focused R&D program.

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A Multi-layered Prioritization Scheme for Emerging IT Technologies for Constructing a National Technology Road Map

  • Oh, Kyong-Joo;Kim, Nam-Gyu;Kim, Wan-Ki
    • Journal of Information Technology Applications and Management
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    • v.16 no.3
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    • pp.29-43
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    • 2009
  • The advancement of emerging technologies can create more national value, and this motivates many nations to invest their resources in the emerging technologies. However, due to limited financial and human resources, even a wealthy nation cannot afford to randomly invest its resource in all profitable technologies. Therefore, cautious appraisal and prioritization of the competitive technologies should be conducted first, and then concentrated investment should be done for only the selected technologies. In this study, we propose a quantitative criterion for prioritizing the targeted electronic device technologies. The prioritization scheme devised in this study consists of a growth layer, a profitability layer, a vitality layer, and an influence layer. The proposed model forecasts the most promising technologies by applying the revised version of the Analytic Hierarchy Process (AHP). We performed empirical experiments on 12 emerging electronic device technologies to analyze the practical applicability of our study. The experimental data was obtained from 70 experts in high-tech industry as a part of the 2004 Prioritization and Selection project that was carried out in South Korea. As a result, the proposed scheme was able to present the most promising areas for investment in the field of electronic device technology.

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Providing Approximate Answers Using a Knowledge Abstraction Hierarchy (지식 추상화 계층을 이용한 근사해 생성)

  • Huh, Soon-Young;Moon, Kae-Hyun
    • Asia pacific journal of information systems
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    • v.8 no.1
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    • pp.43-64
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    • 1998
  • Cooperative query answering is a research effort to develop a fault-tolerant and intelligent database system using the semantic knowledge base constructed from the underlying database. Such knowledge base has two aspects of usage. One is supporting the cooperative query answering process for providing both an exact answer and neighborhood information relevant to a query. The other is supporting ongoing maintenance of the knowledge base for accommodating the changes in the knowledge content and database usage purpose. Existing studies have mostly focused on the cooperative query answering process but paid little attention to the dynamic knowledge base maintenance. This paper proposes a multi-level knowledge representation framework called Knowledge Abstraction Hierarchy(KAH) that can not only support cooperative query answering but also permit dynamic knowledge maintenance, On the basis of the KAH, a knowledge abstraction database is constructed on the relational data model and accommodates diverse knowledge maintenance needs and flexibly facilitates cooperative query answering. In terms of the knowledge maintenance, database operations are discussed for the cases where either the internal contents for a given KAH change or the structures of the KAH itself change. In terms of cooperative query answering, four types of vague queries are discussed, including approximate selection, approximate join, conceptual selection, and conceptual join. A prototype system has been implemented at KAIST and is being tested with a personnel database system to demonstrate the usefulness and practicality of the knowledge abstraction database in ordinary database application systems.

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An Evaluation of the Configurations of Polyester Production System by Using Analytic Hierarchy Process (계층분석절차를 활용한 폴리에스터 생산라인 구성에 대한 평가)

  • Hyun, Yoonsoo;Jiang, Tao;Kim, Jaehee
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.565-572
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    • 2019
  • Optimization of production system of polyester manufacturing companies is an important task for strengthening the competitiveness of the domestic polyester industry. The purpose of this study is to present a way to evaluate the goodness of the polyester manufacturing systems determined by the combinations of production facilities and to derive the optimal configuration of the production system. To this end, the criteria or factors for the evaluating polyester production system were derived and the Analytic Hierarchy Process (AHP) was used. Using the AHP model, we derived weights on the criteria for evaluating polyester production system and drew priorities for the configurations of the production systems under consideration.

Application of the AHP for Evaluating Third-Party Logistics Service Quality: Shipper's Perspective (제3자물류 서비스 품질 평가를 위한 AHP의 적용에 관한 연구: 화주기업의 관점에서)

  • So, Soon-Hoo
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.259-270
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    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) providers. For this, 3PL service quality is conceptualized and measured using SERVQUAL's five dimensions such as tangibles, reliability, responsiveness, assurance and empathy. Then, the AHP method is applied to determining the relative importance of five service quality dimensions and eventually selecting the best 3PL provider. Finally, this study conducts an empirical case study on four companies providing 3PL services in Korea to demonstrate the basic idea suggested in this paper. The results obtained in the present study indicate that responsiveness to customers is the most important factor perceived by 3PL customers and 3PL C is the best 3PL provider according to the overall service quality scores. In contrast to some previous researches, this study examined issues of service quality from the perspective of 3PL customers as opposed to the perspective of 3PL providers. In order for this study to be more complete, future research is needed in establishing a set of metrics to quantify each dimension of 3PL service quality proposed.

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